1. Mai 2023

Time to be an Individual.

Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar

Time to be an Individual.Branding

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 2

Original LineoriginalGive Back LinegivingSports Lineactiv

eCustomized Lineyou

Product Lines

Time to be an Individual.Slogan

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 3

Time to be an Individual.

Time to be an Individual.Organization

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 4

Lara Hahn - President

Braxton Manley - CEO

Marissa Lipar - CMO Christopher Reid - CTO Alexis Miligan - COO Jens Thumm - CFO

Time to be an Individual.Pros

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 5

No competitor that offers elastic bands. SmartWatch owners have a high willingness to pay. Low material cost. Fast growing market. Market niche: Environmentally friendly product. Competitive price.

Time to be an Individual.Cons

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 6

Many competitors in SmartWatch band market. Strong manufacturers like Apple – benefit of broad customer access. Different SmartWatches need different things to adapt the band to the watch.

Time to be an Individual.Product

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 7

Product elastic cotton wrist bands for various smart watches Start with 3 top selling smart watches Same bands but different attachments fitting different watches (might need to sell tools to put on band with it

Benefits Better feeling on your wrist comfort Can be made fashionable fashion Can be adjusted to face you while driving practical Match your watchband to the occasion

Time to be an Individual.People

Possible target groups

Young (10-25) Marketed as fashionable and affordable

Employed (25-35) Marketed as green and practical

Family (35-50) Marketed as comfortable and ethical

Boomers (50-70) Marketed as nostalgic and cool

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 8

Time to be an Individual.Promotion

Google AdWords Bloggers, influencers Ad video Newspapers Contest best self-designed band Pinterest

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 9

Time to be an Individual.Place

1. Online Own online store (3rd party platforms e.g. Amazon, Etsy)

2. Offline Costume Jewelry stores Smart watch manufacturer stores Department stores

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 10

Time to be an Individual.Initial Investments - Q1 & Q2 2017 (1)

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 11

Time to be an Individual.Initial Investments - Q1 & Q2 2017 (2)

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 12

Time to be an Individual.Expenses Q3 2017 - 2019

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 13

Time to be an Individual.Expenses Q3 2017 - 2019

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 14

Time to be an Individual.Price and Income Q3 2017 - 2019

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 15

Time to be an Individual.Profit and Break Even Alaysis

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 16

Time to be an Individual.Customer Segmentation

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 17

20%

80%

Young

40%

60%

Employed

60%

40%

Family

OnlineOffline

35%

45%

20%

Customer Segmentation

YoungEmployedFamily

Time to be an Individual.Income by distribution channel

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 18

Q3 2017 Q4 2017 2018 2019 $-

$1000000.000

$2000000.000

$3000000.000

Income by channel

Offline Online

Time to be an Individual.Capture Cost

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 19

Time to be an Individual.CPC and CPO

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 20

Time to be an Individual.Capture Cost

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 21

Time to be an Individual.Capture Cost

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 22

Time to be an Individual.Capture Cost

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 23

Time to be an Individual.Total cost and margin

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 24

Q3 2017 Q4 2017 2018 20192468

101214161820

Cost by customer segment

Young Employed Family Production$

Price = $ 30

Time to be an Individual.Next Steps

Confirm willingness to pay (e.g. $30) Do survey on target group: what do they want, how much are they willing to pay for a band Mock up of webpage we want to design Needs: figure out costs associated with hiring an SEO company to work with Further market analysis Further research on possible adapter solutions

1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 25