Post on 09-Jan-2017
Company Presentation 2016
africon – Your business to Africa
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africon
A consulting company with sole focus on the African continent.
© africon GmbH 2016
WHO ISafricon?
A hands on consulting team with extensive african experience
ESTABLISHED
2010SOLE FOCUS AREA KEY BENEFITS
Reduction in costsReduction in timeReduction in risk
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africon
Our clients are multinationals and SME from all over theworld seeking a market strategy for Africa.
© africon GmbH 2016
More than
40 clientsin 5 years
REINER HP NETZSCH“africon has got a local presence in Nigeria ensuring reliable data along the whole project timeline.”(Hugh Bonfield, VP Sales EMEA)
“Due to the real hands on approach locally we could perfectly verify the data we had collected earlier.”(Alexander Boss, Director Africa)
“The introduction to key distributing companies in Nigeria and Kenyawas key to our success in Africa.” (Matthias Lehnert, Export Manager Africa)
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Why africon
The long term Africa experience will ensure immediate results and ensurediscussion with relevant stakeholder in Africa.
© africon GmbH 2016
Key success factors
Local contacts
Local presence
Africa experience
Network of experts
Hands on approach
EXPERIENCEMore than
17 yearsof experience in business with Africa.
OFFICES
NigeriaKenyaGhana
CONTACTS HANDS ON
From day one we work hands on.
More than
300 Top-levelcontacts in African countries.
© africon GmbH 2016
Machinery / Industrial goods / Food processing• Market research for leading producer of paint assembly plants / chocolate machinery • Market analysis on the potential for packaging machines• Market analysis and strategy for medical devices in Sub-Sahara Africa• Business development packaging machines• Overall Africa strategy for grinding and milling machines for the steel industryIT / Financial services• Market entry strategy for a mobile payment platform• Africa strategy review for a global cards and payment company• Market sizing, market strategy and identification for a global ATM company• Market research and business development for cheque truncation solutions•Cross boarder bill payment market sizing• Market entry for mobile applications for financial services• Market entry strategy for an online bank• Market analysis and business development for high end server
Projects in Africa
Our footprint in Africa leaves a trail of success. Till today we havehelped more than 35 clients with their Africa strategy.
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Steel / Water / PVC pipes / Services• Analysis on the East African medical market with focus on hospitals •Africa strategy for a plastic pipe and sanitary business• Identification of M&A targets for a large piping company• Project management for a dried mango production in East Africa• Market analysis and business development for a leading trade fair service provider• Workshop doing business in Africa• Overall Africa strategy for a steel company
Consumer goods / FMCG• Analysis on FMCG distributing companies in Nigeria• Analysing the Nigerian consumer market for a global silicones supplier• Identification of M&A targets for a retailing company in India• Market sizing for consumer batteries in West Africa• Developing a consumer market strategy for razor blades in Africa• Identification of local manufacturing companies in Nigeria
Executed projects
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Our services
The services of africon include first stage analysis on African markets,market assessment in detail and managing African markets.
© africon GmbH 2016
Stage I:Market Research
Stage II:Market assessment and strategy
Stage III:Market management
Key
elements
Market landscape Market sizing HR management
Macroeconomic indicators Legal and regulation Business trip
Market prioritization model Pricing strategy Opportunities identification
Top market identification Go to market strategy Local business development
Key trends Product and pricing analysis Local project management
Competitive analysis Local administration
Channel identification
Sample Deliverables
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Marc Zander (German)Managing Partner / CEO17 years of Africa experience6 years of consulting experienceKey Areas: Payment, Industrial Equipment, IT
Sonja Mattfeld (German)Partner / Regional Director East Africa14 years of Africa experience4 years of consulting experienceKey Areas: Industrial Plants, Infrastructure
Patricia Bingoto-Maeder (Congolese)Project Manager8 years of international experience6 years of consulting experienceKey Areas: Automotive, Consumer, FMCG
Cédrick Lukusa (Congolese)Project Manager3 Years of international experience5 year of consulting experienceKey Areas: Financial Systems, Finance, Industrial Plants
Emmanuel Agha (Nigerian)Project Manager3 years of international experience10 years of consulting experienceKey Areas: Logistics, Payment, Software, IT
Thairu Gichuhi (Kenyan)Consultant2 years of international experience10 years of consulting experienceKey Areas: Finance, Real estate, Marketing
Joyce Treptow (German)Business Analyst4 years of international experience2 years of consulting experienceKey Areas: HR, Marketing, Banking
Lena Schwoerer (German)Consultant6 year of Africa experience2 year of consulting experienceKey Areas: Energy, Consumer Goods
Erik Deitersen (German)Consultant4 years of Africa experience3 year of consulting experienceKey Areas: Automotive, Finance, Market Research
Julius Timgum (Cameroonian)Business Analyst4 years of Africa experience1 year of consulting experienceKey Areas: Infrastructure, Healthcare
africon - Team
The team of africon consists of very experiencedpersonnel with long term experience in the African market.
© africon GmbH 2016
Customer reference – Netzsch
Netzsch was able to establish successful distribution business to Nigeria and Kenya after the selection of reliable partners locally.
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Customer situation Deliverables africon Project scope
•No experience and knowledge in Africa
•New sales director for the region
• Existing business in SA and North Africa
• Challenge to analyse key market in Sub-Sahara Africa
• Lack of reliable partner
•Overview of key markets in Africa and selection of key growth markets
• Introduction to key accounts and key implementation partner (distributors)
• Set up and support during market entry (logistics, legal, customs etc.)
• Various business trips to Nigeria and Kenya
• 5 team members
• 20 expert interviews
• 24 weeks in total
• 20 partner interviews
• 2 workshops with local implementation partner
• 2 joint business trip
Questions?Please do not hesitate to contact us:
Germany Nigeria UAE
africon GmbH africon office africonDorfstr. 34 231, Ikorodu Road Torch Tower40629 Düsseldorf Ilupeju, 100525
Lagos Dubai+49-211-7817-9960 +234-(0)-12904554 +971-56-3709134
mail: info@africon.de mail: info@africon.de mail: info@africon.de