Dementia Early Diagnosis CampaignA partnership with Alzheimer’s Society in Lancashire

How will we measure the effectiveness? • 10% increase in the number of

referrals to Memory Assessment Service by GPs from March to June

• Online traffic to the new website: lancashire.gov.uk/dementia

ResearchDesk research and insight from Public Health England Interviews with health professionals and dementia support servicesDesign concepts tested on focus groups Messages and imagery developed from this feedback

Who are we targeting?• 55-75 year olds who may have noticed

changes in their loved ones memory or behaviour

• Focus on areas with expected growth in dementia prevalence

Stakeholders• Information packs to all GPs and

Memory Assessment Clinics• Pharmacies, libraries and parish councils

provided with campaign materials• Campaign toolkit shared with stakeholders

Launch – 14 March• Media relations and photoshoot• Alzheimer’s Society promotional event in Preston

AimTo increase the number of people with dementia being diagnosed earlier and accessing treatments and support to help them live well for longer

Key messages• If you are worried about your own, or

someone else’s memory, its best to get it checked out

• The sooner you act, the more can be done to help• Treatments and support are available for

dementia and other memory related conditions

How are we targeting them?Campaign collateral• New website developed

Videos to enhance web content and social media

• Campaign literature •Paid-for advertising• Billboards and bus stops• Local radio • Google ads & Facebook• TV advertising via Sky AdSmart & GP surgeries