Post on 14-Apr-2017
Lynmara Colón David Peck@TheColon_s @peckdkva334
Telling Our School’s
Story
“Its not the critic that counts. It’s the man who is actually in the arena.”
- T. Roosevelt
Our School’sStory
• Largest Elementary in PWCS• School of Improvement & Data• New Administration
Presumptions• High Teaching Staff Turnover• High Percentage of Parental
Concerns
Impact of Social Media on your School’s Story
https://www.youtube.com/watch?v=1QsGJ5MTZjU&feature=player_embedded
Audience
Momentum
Celebrate
Students & Staff
Perceptions vs Reality
Analog to Digital: A New Landscape
Where do we meet our Stakeholders?
Parents Students Staff
Our Social Media Presence
Building our Brand & Improving our Identity
Selected teachers were highlighted for innovative practices
1 Administrators do walkabouts capturing daily memories in multiple classrooms.
2 Posts go out daily sharing teaching practices with all stakeholders.
3 Our community now has evidence and are engaged in the work we do.
4
Enabling Transparency
1.What we do with our time2.What we do with our resources3.What we do with our funding4.Why we need them to be all in
with us
If you say it enough…They will remember
Team Dynamic
World Class
Customer Service
Relatable Stories
Social Media Tools
REMIND Touchcast
Hootsuite Classroom Website
Email/Newsletter Video
Getting Started Activity
#MWCUBS @marywilliamses
Reaping theBenefits
975 Students – Closed for Transfers
94% Parent Satisfaction Surveys
Expanding PLN
Opportunities & Grants
SOL Data
92% Staff Satisfaction Survey
Conversations at home
Bragging Rights
Social Media
Implications
YourBrand
Does your brand align with your
vision and mission?
What thoughts, emotions, and
images are generated when
parents and community
members think of your school?
Final Thoughts
Corwin Connected Leaders BundleConnected Leadership by Spike CookAll Hands on Deck by Brad CurrieThe Missing Voices in EdTech by Rafranz DavisFlipping Leadership Doesn't Mean Reinventing the Wheel by Peter DeWittLeading Professional Learning by Thomas Murray and Jeffrey ZoulPrincipal Professional Development by Joseph Sanfelippo and Tony SinanisThe Power of Branding by Tony Sinanis and Joseph Sanfelippo