INTERNATIONAL BUSINESS MACHINES CORPORATIONHeyung Joo Oh

SAMPLE PRODUCTS

Services (analytics, consulting)

Software (programs, OS)

Hardware (storage, mainframes)

FINANCE

Goal: $20 earning pershare by 2015(was around $6 in 2013)

Market cap: $161.92B

HISTORY 1911 - Tabulating for Businesses 1964 – first computer system/mainframe 1981 – first pc, set standard

1993 – Louis V. Gerstner Jr.

2005 – sold pc business 2014 – sold x86 server

Shift towards cloud computing

STORY: THE DEFENSE CALCULATOR

Outbreak of the Korean War

“Build a large scientific computer”

25x faster than last machine

COMPETITION BUNCH: Burroughs, UNIVAC, NCR, Control Data

Corporation, and Honeywell.

SECRET SAUCE: PREDICTION + ADAPTATION Mainframes still relevant 50 years later

Avoiding bankruptcy

What’s next?

WHAT’S HOT?

IBM Twitter data analyticspartnership

Using Watson to analyze tweets

Help Businesses make decisions

Cloud based analytics

PREDICTION

Company may need restructuring

Mainframes still here Twitter partnership possible goldmine