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Máster en Dirección e Innovación Hotelera - Online
http://direccionhotelera.florida.es
Jornadas Profesionales de Extensión Universitaria
“Retos actuales de la Industria Hotelera Peruana”
Lima, 20 de septiembre de 2013
Colaboran:
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Indicadores significativos de la industria hotelera peruana.
Guillermo Graglia. Decano de la Facultad de Administración Hotelera Turismo y Gastronomía
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Agenda
• Marco de referencia: STR reports
• Indicadores clave de desempeño de la industria hotelera:
▫ Peru
▫ Lima
▫ Cusco
• Oferta hotelera y nuevos proyectos
• Resumen
Hotel Industry Performance
Reports, Trends and
Related Ad-Hoc Reports
The SHARE CenterSupporting Hotel-related Academic Research and Education
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América Latina mes de Julio
For the month of: July 2013
Current Month - July 2013 vs July 2012
Occ % ADR RevPAR Percent Change from July 2012
2013 2012 2013 2012 2013 2012 Occ ADR RevPAR Room Rev
Room
Avail
Room
Sold
South America 65.8 65.8 128.23 129.97 84.41 85.49 0.1 -1.3 -1.3 0.4 1.7 1.8
South America - Countries
Argentina 59.1 56.7 121.58 125.79 71.88 71.36 4.2 -3.3 0.7 2.1 1.3 5.6
Brazil 66.5 67.8 114.18 120.81 75.90 81.89 -1.9 -5.5 -7.3 -5.9 1.6 -0.4
Chile 68.1 72.0 148.42 151.81 101.05 109.24 -5.4 -2.2 -7.5 -5.0 2.7 -2.8
Colombia 63.8 57.9 130.77 129.49 83.49 74.95 10.3 1.0 11.4 13.6 1.9 12.4
Ecuador 73.5 74.6 102.97 100.15 75.72 74.70 -1.4 2.8 1.4 6.2 4.8 3.3
Peru 65.9 67.0 143.83 128.65 94.75 86.15 -1.6 11.8 10.0 14.3 3.9 2.3
Uruguay 61.6 67.1 135.00 130.54 83.13 87.59 -8.2 3.4 -5.1 -3.3 1.9 -6.5
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YTDCurrency Year to Date - July 2013 vs July 2012
Occ % ADR RevPAR Percent Change from YTD 2012
ISO Code Rate 2013 2012 2013 2012 2013 2012 Occ ADR RevPAR
Room
Rev
Room
Avail
Room
Sold
South America USD 1.0000 63.5 64.5 138.81 140.73 88.20 90.72 -1.4 -1.4 -2.8 -1.2 1.6 0.2
South America - Countries
Argentina USD 1.0000 56.1 58.1 129.62 137.52 72.72 79.88 -3.4 -5.7 -9.0 -7.9 1.2 -2.3
Brazil USD 1.0000 65.1 65.8 131.86 135.99 85.89 89.55 -1.1 -3.0 -4.1 -2.6 1.5 0.4
Chile USD 1.0000 67.4 72.6 159.87 161.02 107.68 116.95 -7.3 -0.7 -7.9 -5.3 2.8 -4.6
Colombia USD 1.0000 58.6 57.4 133.94 137.11 78.52 78.69 2.1 -2.3 -0.2 2.6 2.8 5.0
Ecuador USD 1.0000 70.6 71.1 107.22 100.16 75.70 71.26 -0.8 7.1 6.2 7.3 1.0 0.2
Peru USD 1.0000 64.8 65.5 141.21 130.72 91.53 85.63 -1.1 8.0 6.9 10.6 3.5 2.4
Uruguay USD 1.0000 62.0 65.8 134.94 139.15 83.70 91.56 -5.7 -3.0 -8.6 -7.8 0.8 -5.0
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Comparativo ciudades
Year to Date - July 2013 vs July 2012
Occ % ADR RevPAR Percent Change from YTD 2012
2013 2012 2013 2012 2013 2012 Occ ADR RevPAR
Room
Rev
Room
Avail
Room
Sold
South America 63.5 64.5 138.81 140.73 88.20 90.72 -1.4 -1.4 -2.8 -1.2 1.6 0.2
South America - Cities
Buenos Aires City 60.1 63.7 138.87 148.98 83.40 94.91 -5.7 -6.8 -12.1 -11.4 0.8 -5.0
Cordoba+ 56.6 57.9 93.38 88.31 52.83 51.15 -2.3 5.7 3.3 3.3 0.0 -2.3
Rio de Janeiro City 76.4 79.7 239.05 241.62 182.70 192.59 -4.1 -1.1 -5.1 -3.6 1.6 -2.6
Sao Paulo City 64.7 64.3 151.76 154.48 98.13 99.41 0.5 -1.8 -1.3 -1.0 0.3 0.7
Manaus+ 57.1 60.6 94.35 102.63 53.88 62.24 -5.8 -8.1 -13.4 -13.6 -0.2 -6.0
Santiago 68.6 73.7 168.39 170.90 115.51 126.01 -7.0 -1.5 -8.3 -3.9 4.9 -2.4
Bogota 58.1 57.7 145.80 154.39 84.75 89.06 0.8 -5.6 -4.8 -2.5 2.5 3.3
Quito 73.4 72.1 115.25 103.94 84.61 74.95 1.8 10.9 12.9 12.9 0.0 1.8
Lima 72.0 69.2 146.70 137.93 105.64 95.47 4.0 6.4 10.6 14.1 3.2 7.3
Cusco+ 55.3 66.8 133.23 131.48 73.67 87.78 -17.2 1.3 -16.1 -9.7 7.6 -10.9
Montevideo 63.1 69.1 121.52 126.30 76.71 87.26 -8.6 -3.8 -12.1 -10.7 1.6 -7.1
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Resumen indicadores: Perú vs. ALatina
PER AL index
OCC 64.8 63.5 1.02
ADR 141.21 138.81 1.02
RevPar 91.53 88.2 1.04
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Comparativo Perú 2012 vs. 2013
Perú 2012 2013 %
OCC 65.5 64.8 -1.10%
ADR 130.72 141.21 8%
RevPar 85.63 91.53 6.90%
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Lima: 2012 vs. 2013
Lima 2012 2013 %
OCC 69.2 72 4.0%
ADR 137.93 146.7 6.4%
RevPar 95.47 105.64 10.6%
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Cusco: 2012 vs. 2013
Cusco 2012 2013 %
OCC 66.8 55.3 -17.2%
ADR 131.48 133.23 1.3%
RevPar 87.78 73.67 -16.1%
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Comparativo
por clase
Luxury 2012 2013 %
OCC 71.8 56.3 -22%
ADR 267.39 243.84 -9%
RevPar 192.02 137.25 -29%
Upper upscale 2012 2013 %
OCC 61.1 63.9 5%
ADR 134.44 144.52 7%
RevPar 82.11 92.31 12%
Upper-Midscale 2012 2013 %
OCC 66.6 66.5 -0.2%
ADR 110.55 112.13 1%
RevPar 73.64 74.62 1%
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Oferta hotelera: Peru vs. A. Latina
Perú
AL
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Oferta hotelera
Perú Hoteles Hab %
Luxury 10 1219 7.4%
Upper Upscale 11 1642 10.0%
Upscale 20 2048 12.4%
Upper Midscale 3 363 2.2%
Midscale 18 1246 7.6%
Economy
Independent 195 9968 60.5%
16486
147
319
162
15
Oferta hotelera: A. Latina
A. Latina Hab %
Luxury 10358 3.1%
Upper Upscale 25470 7.7%
Upscale 44030 13.3%
Upper Midscale 24191 7.3%
Midscale 20283 6.1%
Economy 3587 1.1%
Independent 204141 61.5%
332060
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Comparativo
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ago-08 ago-09 ago-10 ago-11 ago-12 ago-13 In Constr. Final Planning Planning Pre Planning
Luxury 6 5 7 7 8 10
Upper Upscale 10 9 9 10 10 11 1
Upscale 16 18 18 18 18 20 1 1
Upper Midscale 2 2 2 2 2 3 1 1
Midscale 16 16 16 16 18 18 1
Economy
Independent 191 193 193 195 195 195
Total 241 243 245 248 251 257 1 2 2 1
ago-08 ago-09 ago-10 ago-11 ago-12 ago-13 In Constr. Final Planning Planning Pre Planning
Luxury 641 560 808 808 863 1,219
Upper Upscale 1,187 1,134 1,134 1,435 1,435 1,642
Upscale 1,367 1,702 1,702 1,702 1,717 2,048 147
Upper Midscale 284 284 284 284 284 363 140 179
Midscale 1,078 1,078 1,078 1,078 1,246 1,246 162
Economy
Independent 9,790 9,918 9,918 10,213 10,181 9,968
Total 14,347 14,676 14,924 15,520 15,726 16,486 - 309 140 179
Hotels
Historic Supply Pipeline Projects
Rooms
Historic Supply Pipeline Projects
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Oferta hotelera: crecimiento
Perú 2008 2013 %
Luxury 641 1219 90.2%
Upper Upscale 1187 1642 38.3%
Upscale 1367 2048 49.8%
Upper Midscale 284 363 27.8%
Midscale 1078 1246 15.6%
Economy
Independent 9790 9968 1.8%
14347 16486 14.9%
88%
88%
A.Latina
Máster en Dirección e Innovación Hotelera - Online
http://direccionhotelera.florida.es
Jornadas Profesionales de Extensión Universitaria
“Retos actuales de la Industria Hotelera Peruana”
Lima, 20 de septiembre de 2013
Colaboran: