Clint and Conner

MRKT 170 Fundamentals of Advertising

May 2015

THE COMMON ITA

Tradition

Stacked layers

Beer is no different

HOME

Tradition of beer

Unique ingredient of yeast

Tradition at center stage

Where to get tradition?

BEER

“For those who value where they come from, the Common ITA is the only beer with a taste of

home. Unlike its mass-produced, micro-minded competitors, the delicious Common ITA has roots, and

they are still growing.”

First ever Beer of Place Session beer that is fermented using natural yeastFlavor of homeWhat a beer would taste like, if raised somewhere

elseBaby boomers/Generation X

COMMON ITA

HOME

MEDIA PLAN

INTERNET ADVERTISING

PACKAGING

MEDIA PLAN

DIRECT MARKETING

BRING IT ALL HOME TOUR

MEDIA PLAN

Where does your beer come from?

COMMON ITA