Post on 11-Jan-2017
JUST HOW PROFITABLE IS THE HOTEL INDUSTRY?
DIFFERENT PRODUCT - SAME INDUSTRY….
REAL ESTATE!!
Different types of Real Estate
ResidentialCommercialIndustrial
AgricultureSpecial Purpose
What do they all have in common?
SQUARE FOOTAGE!!!
Why National Hotels Association
We are unique in the market place because of our
NICHE marketing & BRANDING
We own over 50 NICHE Brands: Athletes.Travel
VegasDeals.Travel Realtor.Travel
800.TravelEDM.Travel
This differentiates us from all other online retailers who practice:
The Shotgun Marketing approach
As a supplier we take advantage of: Niche Markets
Niche Marketing allows us to target specific groups of people.
In turn, increases our BUYING POWER through
AGGREGATION.
By aggregating the data ($ amounts spent) of so many
niche markets, we are able to determine the volume of
square footage we will sell MORE ACCURATELY!!
MARKETING(Channels of Exposure)
Word of Mouth - Check in / Check out Process
Creates personal experiences people share via Testimonies
Social Media - Technology meets Human experiences We built our apps to engage with social media allowing
people to share their experiences and engage with friends, family, and followers
Digital impressions - all the social media postings made by satisfied customers and clients
Traditional avenue - Branding
DISTRIBUTION(Delivery Methods)
Original Brick n Mortar Method:B2B Distribution
- Allows control of Mark up and Profit Margins
Version 2.0 Click n Mortar Method:Mobile App Technology & B2C
- Set Mark up / Profit Margin- Global Potential- Hands free / More time freedom
SUPPORTSupport Organization
1st tier - NHANHA corporate staff have over 25 years combined experience
in customer service, reservations, accounting, and
training
2nd tier - Niche Market URL'sBrokers of individual Niche URL's are experts in
their perspective fields of business
3rd tier - Market SupportThe hospitality industry itself has a wealth of tools and continuing
education for those interested enough to seek it out
There’s over 28,000,000 square footage
on the 4 mile Vegas Strip that can be sold!
BY THE DAY!!
IF YOU COULD TRAVEL, WHERE WOULD YOU GO?
SPAIN ~ ITALY ~ MOROCCO ~ BRAZIL ~ VEGAS ~ MIAMI ~ CALIFORNIA ~ NEW YORK ~ ATLANTA ~ HAWAII
MOST SO. CAL PEOPLE DON’T CONSIDER GOING TO TEMECULA, PALM SPRINGS, SAN DIEGO, OR VEGAS FOR A DAY OR TWO GOING ON VACATION!
Forget about going on vacation for now…Let’s just talk about those short 2 to 3 days Vegas trips!
26% of the 39,727,022 (2012) annual visitors are from So. Cal
10,329,026 x 3.7nights x $108 = $4,127,478,678
BENEFITSGenerate Leads
- all Niche URL's have Brand Loyal clients
NHA aims to pursue "clients", not customers- customers buy because of price- clients buy because of relationship
All tools and training provided
Reallocate current advertising budget
-$99/mo.
access to Booking Engine- Generate Leads