Post on 05-Apr-2018
8/2/2019 ProMexico: Negocios Magazine: Canana Films
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Originalnarrativeswithuniversalappeal,screenwrit-ersthatareheirtoacenturiesoldliterarytradi-tion,actorswhohavecarvedoutinternationalfame,photographersacclaimedintheUSandEurope,directorswiththetalenttoturntheircamerasto
anythingandeverything,fromananimatedshorttoadocumentary.
ThesearetheingredientsoftheboominNewMexicanCinema.AndaccordingtoCananaFilmsMarketingDirectorLeoCor-
dero,theresmore:Mexicoisvirginterritoryforlmmakersandentrepreneursfromallovertheworld.
Takeitfromus.Corderoknowswhathestalkingabout.Found-edin1997bytheactorsGaelGarcaandDiegoLunainpartner-shipwiththeproducerPabloCruz,CananaFilmsmissionistogivegreaterexposuretotheregionscinema.Thecompanybacksprojectsbyanupandcominggenerationoflmmakerseagertodiscover new forms of expression and tell stories that questionmoderndaycultureandentertainmentasseenthroughtheeyesofLatinAmericans.
Canana
filMsGood Stories that areGood for Business
in a very sHort tiMe, Canana FilMsHas beCoMe synonyMous witH qualityProduCtions. Founded in 1997 by tHeaCtors gael garCa and diego luna in
PartnersHiP witH tHe ProduCer PabloCruz, tHis ProliFiC enterPrise HasProduCed 14 Features, two televisionseries, organized itinerant doCuMentaryFilM Festivals and is about to release itsFirst englisH-language FilM.
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PhotosCOurtEsy OF CAnAnA FILMs46 Negocios
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8/2/2019 ProMexico: Negocios Magazine: Canana Films
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Inaveryshorttime,thisprolicenterprisehasbecome synonymouswithqualityproduc-tions. To date,Canana Films has produced 14features,twotelevisionseries,organizeditiner-antdocumentarylm festivalsand is about toreleaseitsrstEnglish-languagelm.
ThereisntonespecicfactorCananacanat-tributeitssuccessto.Wecouldwriteanentirebookbecausewearetalkingaboutincentivesfortheindustryingeneral[]Theyveintroducedayoungaudiencetosomethingthatusedtobereservedforanoldercrowd,saidMexicancriticlvaroCueva.
ThebestknownofCananaFilmsproductionsisthetelevisionseries Soy tu fan (ImYourFan,
2010), co-produced by the public broadcastingcompanyCanalOnce.Theveryrstepisodeofthesecond season featured among Twitters globaltrendingtopicstheminuteitwasbroadcastandwasthemostwatchedcontentonNetix.
WedontknowyetifSoy tu fanwillhaveahap-pyending.WhatwedoknowisthatCananaFilmsandCanalOnceareontoawinner.Duetoitsex-cellentproductionqualityandsimpleapproachtoitssubjectmatter,theprogramhasbeenpickedupbyNBCfordistributionintheUSandwillbedis-tributedbyMTVinLatinAmerica.
MexiCos Partner canana films
01 MIss bALA (2011), dieced GErArDOnArAnjO (02 ) wa eleced o compee aCae. I he we o o epee Mexico
a he Oca ad oed he ieaioal
eival cici, whee i wa well eceived adiece hg o oigial oie.
03 DIEGO LunA, ode o Caaa Film ipaehip wih Gael Gaca beal ad Palo
Cz, dieced he flm AbEL (04 ) i 2010.
03
Aroundthistimelastyear,anotherCananaFilmsproductionGerardoNaranjosMiss Bala (2011)was
selectedtocompeteatCannes.Itthenwentontorep-resentMexicoattheOscarsandGoyas,andtouredtheinternational festivalcircuit,where itwaswellreceived by audiences hungry for original stories.Fox International Picturespurchasedthe distribu-tionrightsandMiss BalahassincehitmovietheatersintheUS,theUK,GreeceandSpain.
ThenextstepisthereleaseofthehorrormovieJuegode Niosinthesecondhalfof2012.ShotinthestateofQuintanaRoo insoutheastMexico, thelm featuresVinessaShaw,EbonMossandDanielGimnezCa-choinwhatisCananaFilmsrstEnglish-language
8/2/2019 ProMexico: Negocios Magazine: Canana Films
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production.ThelmhasntevenpremieredyetandalreadyInterna-tionalFoxPictureshasofferedtodistributeitworldwide,whileVideo-
cine,asubsidiaryofTelevisa,willbedistributingitinLatinAmerica.CananaFilms doesnt follow a script and,more importantly,
its directors and producers are not interested inmaking run ofthemillcommercialmovies.Wepromotetheunadulteratedvi-sionsofourcreatorsandhavefoundthatthisintegrityhasstruckachordwithaudienceswhowanttoseequalityproductionstheycanidentifywith,saysCordero.
Speakingofquality,CorderobelievesMexicoslmindustryisuptherewiththebestintheworld,withtheadvantageofbeingavirginterritorythatofferslmmakersthechanceto experiment.Theresult,hesays,hasbeenindependentproductionsthathavebeenembracedbythepublic.
InthecaseofCanana,thefactthatitsproducersanddirectorsareyoungmeanstheyremorewillingtotakerisks.
Perhaps because the industry has found a loyal ally in theMexicangovernment,whichhasbeensupportinglmmakersintheformoftaxincentivesandnancingmechanismsforseveraldecadesnow.
WhenaskedwhytherestoftheworldshouldbeinterestedinMexicancinema,Corderoisquicktoreplythatitsaformofau-
diovisualexpressionthatisfreeofpurelycommercialobjectivesbut that can ll movie theaters with everything from romanticcomediestohorrorlms.
Havingsecuredofcialbackingathome,NewMexicanCinemaisnowonthehuntforinternationalpartners.Itsagreatopportu-nityforinvestorstotapintoanenormousnewmarketpackedwithtalent,saysCordero.
Mexicancinemaisabouttoexplodeasamediaforce,heas-suresus.AndjudgingfromthenumberoffansCananaFilmshaswonoverinitsshortlife,theboomisjustbeginning.n
www.canana.tv/2.0
PhotoCOurtEsy OF CAnAnA FILMs48 Negocios
the first episode of
the second season of
soy Tu fANfeaturedamong tWitters gloBal
trending topics the
minute it Was Broadcast
and Was the most
Watched content on
netflix.