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“Les TIC i el seu rol crucial en els canvis de comportament isocials”

Societat Catalana de Salut Digital

Manuel ArmayonesDoctor en Psicología

Director de Desenvolupament del eHealth CenterEstudis de Psicologia i Ciències de l’Educació UOC

@armayones

TIC’s i canvis de comportament

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• BEHAVIORAL ECONOMICS• (comprendiendo como nos comportamos…de verdad)

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• Diseñando comportamiento

saludable• (el maletín del Behavioral Chief Officer)

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• NUDGING…

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• CAPTOLOGY• B=MAT

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BJ: Fogg 2013

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• Persuasive System Design• Oinas 2009

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• Behavioral Design• O’Really 2013

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ReductionNO Trustwothiness

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TunnelingNO Expertise

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TailoringNO Surface credibility

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PersonalizationNO Real-world face

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Self-monitoringSI Authority

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SimulationNO 3rd party endorsement NO

RehearsalNO Verifiability

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PraiseSI Social learning

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RewardsSI Social comparison NO

RemindersSI Normative influence NO

SuggestionSI Social facilitation NO

SimilarityNO Cooperation

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LikingSI Competition

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Social roleNO Recognition

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3_SYSTEM CREDIBILITY SUPPORT

1_PRIMARY TASK SUPPORT

4_SOCIAL SUPPORT

2_DIALOGUE SUPPORT

PERSUASIVE SYSTEM DESIGN

Aplic

acio

nes

eHea

lth(s

ecto

r pr

omoc

ión

mov

imie

nto)

Success

-

Fail

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UOCresearch@UOC_research

Gràcies pel vostre temps!

marmayones@uoc.edu@armayones