BRIOCHE

NEGRO RÚSTICO

NEGRO 100% integralCAMPESINOESPELTA

SEMILLAS

DOBLE CHOCOLATE

COUNTRY WHITE

¡ HACER BUEN PAN EN CASA

NUNCA FUE TAN FÁCIL Y SANO !

The MaBAKER® full solution consists of: RESEARCH AND DEVELOPMENT AT THE SERVICE OF THE BEST EXPERIENCE.

THE BREAD MAKER MaBAKER®

THE ORGANIC ‘READY TO BAKE’ MIXES MaBAKER®

THE ORGANIC YEAST MaBAKER®

TECHNOLOGY FIRSTAUSTRIA® WITH M O R E T H A N 4 0 Y E A R S O F EXPERIENCE.

Powered by FIRSTAustria®.

SPECIFIC CYCLES (PROGRAMMES, TEMPERATURES, TIMINGS, POWER...)

MADE FROM ORGANIC GRAIN ENSURES THE OPTIMUM RISE PROVIDE UNIQUE AROMA & FLAVOR

NO EMULSIFIERS NOR PRESERVATIVES OR CHEMICAL ADDITIVES OF ANY KIND,

Only with the best yeast

SPECIFIC MIX RECIPES made in Germany ADAPTED TO THE SPANISH TASTE.

100% organic production

CAREFULLY DESIGNED AND ADJUSTED TO GUARANTEE THE RESULTS IN THE CYCLES OF OUR BREAD MAKER.

PARTNERSHIP AGREEMENTS

MARKET CONTEXT & KEY INSIGHTS

PREMIUM BREAD MOMENTUM. Growing premiumisation and bread culture. Diversification outbreak with bread of all kinds. Lifestyle bakeries growing in most urban trendy areas.

ORGANIC PRODUCTS GROWTH. Bio foods growing in value: + 19% en 2017, +24.5% en 2015 y +18.2% en 2014 .

DO IT YOURSELVE The increasingly widespread DIY movement ( Do It Yourselve ). Authentic but make it easy !

MEMORABLE EXPERIENCES Consumers searh “memorable experiences“, also in the daily things ( affordable everyday “treats”).

Democratize the consumption of healthy homemade bread, through an accessible, very simple and rewarding solution, within a framework of attitude lifestyle that makes the consumer live it as an experience and feel part of something more .

BUSINESS VISION & OPPORTUNITY

SCALABILITY

HOMES >= 2 MEMBERS

URBAN

UP TO DATE LIKE TO PROGRESS

HEALTHY LIVING

LIFESTYLE EXPERIENCE

BUSINESS VISION & OPPORTUNITY

SCALABILITY 12M35%havea

coffeecapsulemachines

4.2M12M35%havea

coffeecapsulemachines

4.2M

KG/AÑOPERCÁPITA

GASTOTOTAL€

DATOSMERCADOSECTORPANYBOLLERÍA2016

€/AÑOPERCÁPITA

EAEbusinessschoolenbaseadatosprocedentesdeeuromonitorinterna4onal

BreadconsumpFonpercapitainSpainissFllhalfofotherkeyEuropeanmarkets,sothereissFllhugeroomtogrow,bothinvolumeandvalue

..andthisisonlyinSpain(togiveasenseofgrowthpossibiliFes)

SCALABILITY

(Trafficandleadgenera4on)

RECRUITMENT&CONVERSION

(Increasingfrequencyofpurchase,averagebillingandpromp4ngprescrip4on)

ENGAGEMENT,RETENTION&ADVOCACY

MARKETING STRATEGY

▶  CRM •  LOYALTY PROGRAMME,

SEGEMENTED COMMUNICATION,

EDUTAINTMENT.

▶  COMMUNTY DINAMIZATION. •  Blog & Forum, Co-creation, advantages

A word of mouth strategy

▶  ONLINE : ⁃  PRESCRIPTION , MGM

⁃  SOCIAL NETWORKS,

⁃  AFFILIATION MKT.

▶  OFFLINE : ⁃  POS/ALLIANCES ( Coworking, wellness, nutrition,

schools, eco stores..)

⁃  MARKETS

⁃  DEMOS- open house sessions –

PROMOTIONALASSETS

crm – emailing - segmented consumer communication - building loyalty and engagement , prompting frequency of usage & consumption

offering promotions to prompt purchase and recruitment through member get member

WAYS OF CONSUMPTION Enjoy with…

Presentación de uso exclusivo por El Corte Inglés.

POP UP MARKETS – SAMPLING & AWARENESS. VINTAGE MARKETS, XMAS MARKETS, LIFESTYLE MARKETS, ORGANIC MARKETS

¿HOW? :

Ø Through experiential and sense appealing corners (the aroma

of freshly baked bread prevails, combined with the sampling of

freshly made bread), together with the visualization of the

whole process in real time, to prove simplicity.

Ø Betting on innovative solutions for the target consumer’s home.

Ø Together with a differentiated consumer sales proposal ( I.e. ad

hoc welcome pack at a special price ).

POP UP MARKETS – SAMPLING & AWARENESS.

ALLBOUND MARKETING - BLOG MABAKER TO IMPULSE ORGANIC TRAFFIC INTO THE WEBSITE BY GENERATING RELEVANT

CONTENT AND BUILDING SEO OFF PAGE

SOCIAL NETWORKS – INSTAGRAM TO BUILD AWARENESS AND ENGAGEMENT

MICROINFLUENCERS TO BUILD AWARENESS AND PRESCRIPTION

Juan Saavedra

enterprises – SAMPLING + DIRECT & INDIRECT SALES . MaBAKER as a way to promote employee engagement and healthy habits at the office Includes supply to the companies and special offers to employees who want to replicate the experience at home

Samples internal communication to employees MAKING BREAD AT THE OFFICE !!

enterprises – EMPLOYEE BENEFITS – special offers.

MODELO DE NEGOCIO

1ra compra Kit de bienvenida

BLOG & COMMUNITY

KITdeBienvenida125€

LAPANIFICADORAMaBAkER+6MEZCLAS+6LEVADURAS+1CAJAMADERARÚSTICA

0,57€/udLEVADURAS

SENECESITAUNAUNIDADPARACADAPAN

SE VENDE POR SEPARADO

MEZCLASdesde2,79€/ud

*Concadapaquetesehace1pandeunos800gyseman4ene4erno3-4días

TBDCOMPLEMENTOS Y ACCESORIOS

Compras recurrentes: MEZCLASYLEVADURAS*

MEDIACONSUMO52PANESAÑO=160€año

Compras puntuales: INGREDIENTESCOMPLEMENTARIOS

YACCESORIOS

Follow up GENERARHÁBITOEIMPULSARCONSUMO

www.mabaker.es

FINANCIAL PROJECTIONS

IVAnoincluido AÑO0Oct-Dic'18(1mesdeventa)

AÑO1(2019)

AÑO2(2020)

AÑO3(2021)

AÑO4(2022)

AÑO5(2023)

TOTALCLIENTES 42 497 2.500 5.000 10.000 16.000CONSUMOMEDIOxpersonaPANES/AÑO* 0 11 29 37 40 43*(esconsumoorgánico/noincluyemixesdelWelcomePack)

IngresosTotales 4.196€ 61.246€ 425.567€ 824.464€ 1.748.606€ 2.757.668€

CosteTotaldeventas(incluyendopromociones) 3.747€- 53.392€- 346.789€- 663.832€- 1.406.165€- 2.206.670€-

Beneficiobrutototal 449€ 7.854€ 78.777€ 160.633€ 342.441€ 550.999€%sobrefacturación 11% 13% 19% 19% 20% 20%

MARKETING 455€- 24.921€- 54.834€- 63.500€- 121.500€- 147.000€-

SALARIOSYGASTOSGENERALES 9.244€- 12.572€- 33.331€- 70.000€- 76.602€- 83.952€-

AMORTIZACIONES 2.803€- 2.803€- 2.803€- 2.803€- 2.803€-

EBITDA 9.249€- 32.442€- 12.191€- 24.330€ 141.536€ 317.244€%sobrefacturación 3% 8% 12%

EQUIPO

CO-FOUNDERCEO

CO-FOUNDERSALES

CO-FOUNDERADVISOR

CO-FOUNDERADVISOR

100%OPERATIVE 100%OPERATIVE

WHAT MAKES THIS BUSINESS DIFFERENT

A truly innovative solution, right here, right now.

With huge scalability.

Under as subscription model = life time value.

We get inside every home to stay, where multiple possibilities of cross selling happen.

TO INVEST ON :

Ø  Invest in marketing and keep the wheel running to speed up penetration up to 2.500 clients to achieve Critical Mass.

We got a winner product, a proven model and the wheel is already moving.

Now we need the fuel to grow.

INVESTMENT REQUIRED

180.000 € to get to 2.500 clients in Year 2

THANK YOU