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Isaac Bolea ndash isaacboleaSephorConsultinges

Presentacioacuten del Curso

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Presentaciones

Quien somos Por queacute

venimos al curso

Queacute esperamos del curso

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Bienvenidos

Isaac Bolea Mail isaacboleasephorconsultinges Twitter ibolea Blog httpisaacboleacom Sephor Consulting wwwsephorconsultinges Twitter SephorZaragoza

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Venta online

Presentacioacuten del curso

bull Temario

bull Como esta enfocado el curso

bull Ejercicios

bull Praacutecticas

bull Bibliografiacutea

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  1 Internet como canal de venta   - Las relaciones comerciales a traveacutes de Internet

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2B13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2C13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2A13

  - Utilidades de los sistemas online   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Navegadores13 Uso13 de13 los13 principales13 navegadores13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Correo13 electroacutenico13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Mensajeriacutea13 instantaacutenea13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Teletrabajo13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Listas13 de13 distribucioacuten13 y13 otras13 uClidades13 gesCoacuten13 de13 la13 relacioacuten13 con13 el13 cliente13   online13

  - Modelos de comercio a traveacutes de Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Ventajas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipos13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Eficiencia13 y13 eficacia13

  - Servidores online   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Servidores13 gratuitos13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Coste13 y13 rentabilidad13 de13 la13 comercializacioacuten13 online13

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  2 Disentildeo comercial de paacuteginas web   - El internauta como cliente potencial y real

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Perfil13 del13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Comportamiento13 del13 cliente13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 MarkeCng13 viral13 aplicaciones13 y13 buenas13 conductas13

  - Criterios comerciales en el disentildeo comercial de paacuteginas web   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13

  - Tiendas virtuales   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13

  - Medios de pago en Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13

  - Conflictos y reclamaciones de clientes   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13

  - Aplicaciones a nivel usuario para el disentildeo de paacuteginas

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Como esta dividido el curso

  Conceptos clave   ldquoExigenciasrdquo del e-Commerce   El e-Commerce entre empresas   Estrategia online   Proyecto web   Seguridad en el e-Commerce   Los medios de pago   El transporte almacenaje logiacutestica   Marketing online   Nuevos modelos de e-Commerce   Plataformas de e-Commerce   PrestaShop como plataforma de e-Commerce

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Necesidadeshellip

  Alguacuten conocimiento en navegacioacuten de Internet   Tener una cuenta de e-mail (gMail preferiblemente)   Tener una cuenta de DropBox   Conocimiento miacutenimos de Excel

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Comunicacioacuten y documentacioacuten

  En clase ndash Preguntando lo que no entendaacuteis   Por e-mail isaacboleasephorconsultinges   Facebook grupo cerrado del curso

wwwsephorconsultinges

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Presentaciones

Quien somos Por queacute

venimos al curso

Queacute esperamos del curso

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Bienvenidos

Isaac Bolea Mail isaacboleasephorconsultinges Twitter ibolea Blog httpisaacboleacom Sephor Consulting wwwsephorconsultinges Twitter SephorZaragoza

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Venta online

Presentacioacuten del curso

bull Temario

bull Como esta enfocado el curso

bull Ejercicios

bull Praacutecticas

bull Bibliografiacutea

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  1 Internet como canal de venta   - Las relaciones comerciales a traveacutes de Internet

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2B13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2C13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2A13

  - Utilidades de los sistemas online   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Navegadores13 Uso13 de13 los13 principales13 navegadores13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Correo13 electroacutenico13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Mensajeriacutea13 instantaacutenea13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Teletrabajo13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Listas13 de13 distribucioacuten13 y13 otras13 uClidades13 gesCoacuten13 de13 la13 relacioacuten13 con13 el13 cliente13   online13

  - Modelos de comercio a traveacutes de Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Ventajas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipos13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Eficiencia13 y13 eficacia13

  - Servidores online   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Servidores13 gratuitos13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Coste13 y13 rentabilidad13 de13 la13 comercializacioacuten13 online13

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  2 Disentildeo comercial de paacuteginas web   - El internauta como cliente potencial y real

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Perfil13 del13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Comportamiento13 del13 cliente13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 MarkeCng13 viral13 aplicaciones13 y13 buenas13 conductas13

  - Criterios comerciales en el disentildeo comercial de paacuteginas web   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13

  - Tiendas virtuales   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13

  - Medios de pago en Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13

  - Conflictos y reclamaciones de clientes   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13

  - Aplicaciones a nivel usuario para el disentildeo de paacuteginas

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Como esta dividido el curso

  Conceptos clave   ldquoExigenciasrdquo del e-Commerce   El e-Commerce entre empresas   Estrategia online   Proyecto web   Seguridad en el e-Commerce   Los medios de pago   El transporte almacenaje logiacutestica   Marketing online   Nuevos modelos de e-Commerce   Plataformas de e-Commerce   PrestaShop como plataforma de e-Commerce

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Necesidadeshellip

  Alguacuten conocimiento en navegacioacuten de Internet   Tener una cuenta de e-mail (gMail preferiblemente)   Tener una cuenta de DropBox   Conocimiento miacutenimos de Excel

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Comunicacioacuten y documentacioacuten

  En clase ndash Preguntando lo que no entendaacuteis   Por e-mail isaacboleasephorconsultinges   Facebook grupo cerrado del curso

wwwsephorconsultinges

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Bienvenidos

Isaac Bolea Mail isaacboleasephorconsultinges Twitter ibolea Blog httpisaacboleacom Sephor Consulting wwwsephorconsultinges Twitter SephorZaragoza

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Venta online

Presentacioacuten del curso

bull Temario

bull Como esta enfocado el curso

bull Ejercicios

bull Praacutecticas

bull Bibliografiacutea

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  1 Internet como canal de venta   - Las relaciones comerciales a traveacutes de Internet

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2B13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2C13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2A13

  - Utilidades de los sistemas online   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Navegadores13 Uso13 de13 los13 principales13 navegadores13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Correo13 electroacutenico13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Mensajeriacutea13 instantaacutenea13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Teletrabajo13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Listas13 de13 distribucioacuten13 y13 otras13 uClidades13 gesCoacuten13 de13 la13 relacioacuten13 con13 el13 cliente13   online13

  - Modelos de comercio a traveacutes de Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Ventajas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipos13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Eficiencia13 y13 eficacia13

  - Servidores online   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Servidores13 gratuitos13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Coste13 y13 rentabilidad13 de13 la13 comercializacioacuten13 online13

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  2 Disentildeo comercial de paacuteginas web   - El internauta como cliente potencial y real

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Perfil13 del13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Comportamiento13 del13 cliente13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 MarkeCng13 viral13 aplicaciones13 y13 buenas13 conductas13

  - Criterios comerciales en el disentildeo comercial de paacuteginas web   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13

  - Tiendas virtuales   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13

  - Medios de pago en Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13

  - Conflictos y reclamaciones de clientes   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13

  - Aplicaciones a nivel usuario para el disentildeo de paacuteginas

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Como esta dividido el curso

  Conceptos clave   ldquoExigenciasrdquo del e-Commerce   El e-Commerce entre empresas   Estrategia online   Proyecto web   Seguridad en el e-Commerce   Los medios de pago   El transporte almacenaje logiacutestica   Marketing online   Nuevos modelos de e-Commerce   Plataformas de e-Commerce   PrestaShop como plataforma de e-Commerce

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Necesidadeshellip

  Alguacuten conocimiento en navegacioacuten de Internet   Tener una cuenta de e-mail (gMail preferiblemente)   Tener una cuenta de DropBox   Conocimiento miacutenimos de Excel

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Comunicacioacuten y documentacioacuten

  En clase ndash Preguntando lo que no entendaacuteis   Por e-mail isaacboleasephorconsultinges   Facebook grupo cerrado del curso

wwwsephorconsultinges

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Venta online

Presentacioacuten del curso

bull Temario

bull Como esta enfocado el curso

bull Ejercicios

bull Praacutecticas

bull Bibliografiacutea

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  1 Internet como canal de venta   - Las relaciones comerciales a traveacutes de Internet

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2B13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2C13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2A13

  - Utilidades de los sistemas online   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Navegadores13 Uso13 de13 los13 principales13 navegadores13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Correo13 electroacutenico13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Mensajeriacutea13 instantaacutenea13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Teletrabajo13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Listas13 de13 distribucioacuten13 y13 otras13 uClidades13 gesCoacuten13 de13 la13 relacioacuten13 con13 el13 cliente13   online13

  - Modelos de comercio a traveacutes de Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Ventajas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipos13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Eficiencia13 y13 eficacia13

  - Servidores online   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Servidores13 gratuitos13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Coste13 y13 rentabilidad13 de13 la13 comercializacioacuten13 online13

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  2 Disentildeo comercial de paacuteginas web   - El internauta como cliente potencial y real

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Perfil13 del13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Comportamiento13 del13 cliente13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 MarkeCng13 viral13 aplicaciones13 y13 buenas13 conductas13

  - Criterios comerciales en el disentildeo comercial de paacuteginas web   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13

  - Tiendas virtuales   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13

  - Medios de pago en Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13

  - Conflictos y reclamaciones de clientes   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13

  - Aplicaciones a nivel usuario para el disentildeo de paacuteginas

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Como esta dividido el curso

  Conceptos clave   ldquoExigenciasrdquo del e-Commerce   El e-Commerce entre empresas   Estrategia online   Proyecto web   Seguridad en el e-Commerce   Los medios de pago   El transporte almacenaje logiacutestica   Marketing online   Nuevos modelos de e-Commerce   Plataformas de e-Commerce   PrestaShop como plataforma de e-Commerce

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Necesidadeshellip

  Alguacuten conocimiento en navegacioacuten de Internet   Tener una cuenta de e-mail (gMail preferiblemente)   Tener una cuenta de DropBox   Conocimiento miacutenimos de Excel

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Comunicacioacuten y documentacioacuten

  En clase ndash Preguntando lo que no entendaacuteis   Por e-mail isaacboleasephorconsultinges   Facebook grupo cerrado del curso

wwwsephorconsultinges

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  1 Internet como canal de venta   - Las relaciones comerciales a traveacutes de Internet

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2B13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2C13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 B2A13

  - Utilidades de los sistemas online   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Navegadores13 Uso13 de13 los13 principales13 navegadores13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Correo13 electroacutenico13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Mensajeriacutea13 instantaacutenea13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Teletrabajo13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Listas13 de13 distribucioacuten13 y13 otras13 uClidades13 gesCoacuten13 de13 la13 relacioacuten13 con13 el13 cliente13   online13

  - Modelos de comercio a traveacutes de Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Ventajas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipos13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Eficiencia13 y13 eficacia13

  - Servidores online   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Servidores13 gratuitos13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Coste13 y13 rentabilidad13 de13 la13 comercializacioacuten13 online13

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  2 Disentildeo comercial de paacuteginas web   - El internauta como cliente potencial y real

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Perfil13 del13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Comportamiento13 del13 cliente13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 MarkeCng13 viral13 aplicaciones13 y13 buenas13 conductas13

  - Criterios comerciales en el disentildeo comercial de paacuteginas web   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13

  - Tiendas virtuales   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13

  - Medios de pago en Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13

  - Conflictos y reclamaciones de clientes   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13

  - Aplicaciones a nivel usuario para el disentildeo de paacuteginas

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Como esta dividido el curso

  Conceptos clave   ldquoExigenciasrdquo del e-Commerce   El e-Commerce entre empresas   Estrategia online   Proyecto web   Seguridad en el e-Commerce   Los medios de pago   El transporte almacenaje logiacutestica   Marketing online   Nuevos modelos de e-Commerce   Plataformas de e-Commerce   PrestaShop como plataforma de e-Commerce

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Necesidadeshellip

  Alguacuten conocimiento en navegacioacuten de Internet   Tener una cuenta de e-mail (gMail preferiblemente)   Tener una cuenta de DropBox   Conocimiento miacutenimos de Excel

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Comunicacioacuten y documentacioacuten

  En clase ndash Preguntando lo que no entendaacuteis   Por e-mail isaacboleasephorconsultinges   Facebook grupo cerrado del curso

wwwsephorconsultinges

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Temario

  2 Disentildeo comercial de paacuteginas web   - El internauta como cliente potencial y real

  1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Perfil13 del13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Comportamiento13 del13 cliente13 internauta13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 MarkeCng13 viral13 aplicaciones13 y13 buenas13 conductas13

  - Criterios comerciales en el disentildeo comercial de paacuteginas web   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13

  - Tiendas virtuales   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13

  - Medios de pago en Internet   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13

  - Conflictos y reclamaciones de clientes   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13   1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13

  - Aplicaciones a nivel usuario para el disentildeo de paacuteginas

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Como esta dividido el curso

  Conceptos clave   ldquoExigenciasrdquo del e-Commerce   El e-Commerce entre empresas   Estrategia online   Proyecto web   Seguridad en el e-Commerce   Los medios de pago   El transporte almacenaje logiacutestica   Marketing online   Nuevos modelos de e-Commerce   Plataformas de e-Commerce   PrestaShop como plataforma de e-Commerce

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Necesidadeshellip

  Alguacuten conocimiento en navegacioacuten de Internet   Tener una cuenta de e-mail (gMail preferiblemente)   Tener una cuenta de DropBox   Conocimiento miacutenimos de Excel

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Comunicacioacuten y documentacioacuten

  En clase ndash Preguntando lo que no entendaacuteis   Por e-mail isaacboleasephorconsultinges   Facebook grupo cerrado del curso

wwwsephorconsultinges

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Como esta dividido el curso

  Conceptos clave   ldquoExigenciasrdquo del e-Commerce   El e-Commerce entre empresas   Estrategia online   Proyecto web   Seguridad en el e-Commerce   Los medios de pago   El transporte almacenaje logiacutestica   Marketing online   Nuevos modelos de e-Commerce   Plataformas de e-Commerce   PrestaShop como plataforma de e-Commerce

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Necesidadeshellip

  Alguacuten conocimiento en navegacioacuten de Internet   Tener una cuenta de e-mail (gMail preferiblemente)   Tener una cuenta de DropBox   Conocimiento miacutenimos de Excel

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Comunicacioacuten y documentacioacuten

  En clase ndash Preguntando lo que no entendaacuteis   Por e-mail isaacboleasephorconsultinges   Facebook grupo cerrado del curso

wwwsephorconsultinges

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Necesidadeshellip

  Alguacuten conocimiento en navegacioacuten de Internet   Tener una cuenta de e-mail (gMail preferiblemente)   Tener una cuenta de DropBox   Conocimiento miacutenimos de Excel

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Comunicacioacuten y documentacioacuten

  En clase ndash Preguntando lo que no entendaacuteis   Por e-mail isaacboleasephorconsultinges   Facebook grupo cerrado del curso

wwwsephorconsultinges

Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes

Comunicacioacuten y documentacioacuten

  En clase ndash Preguntando lo que no entendaacuteis   Por e-mail isaacboleasephorconsultinges   Facebook grupo cerrado del curso

wwwsephorconsultinges