1 Vigil - Capability Presentation

VIGIL

Capability Presentation

Competitor & Market Profiling©©Vigil

VIGIL

About Your VIGIL

Competitor & Market Profiling© Vigil

2

About US VIGIL

VIGIL is an expert in competitor & market profiling

Our mission• To assist clients

better understand their competitors and their markets.

Our headquarters• VIGIL headquarters are located in Chicago, Illinois.

Our services: Our values• Confidentiality• Integrity• Excellence• Expertise

1.2.3.4.

Competitor ProfilingMarket ProfilingCI AuditCI seminar


3

Meet the Principal Consultant VIGIL

“Hands-on” competitive intelligence expertise combinedwith a cross-industry experience, internationally• Olivier Youmsi is a seasoned competitive intelligence (CI) professional with solid

experience in Africa, Europe, and USA

• Worked for a number of CI and market research firms including: HutchinsonIndustries, Proactive Worldwide, and Datamonitor

• Immersed in understanding global markets and competition in a variety of industries.

Automotive Consumer Energy Financial services Healthcare Retail Technology

• MBA in Competitive Intelligence from the Higher School of Management, ESMA,Paris/France


4

VIGIL

Core Research & Analytical CapabilitiesWhat we do

…


5

Core Research & Analytical Capabilities – What we do... 6VIGIL

Cost-effective solutions to help you better understandyour competition and markets

Competitor ProfilingUnderstand competitors, competitive environment and dynamics

Market ProfilingAnalyse / spot new market opportunities / understand market forces and potential

Competitive Intelligence AuditCreate and refine your competitive intelligence program to monitor your competitors and markets

Competitive Intelligence SeminarUnderstand the intelligence cycle and turn information into actionableintelligence


6

Core Research & Analytical Capabilities – What we do... VIGIL

1. Competitor profiling – refine and reinvigorate yourpositioning, marketing communications and product development...

• SWOT analysis:–––

Identify competitors and their market strength and weaknessSort trends from fads - pick the winnersCapture emerging and evolving opportunities and threats

• 360 competitor monitoring:– In-depth review of: pricing, products, communication, sales force, suppliers,

competitive advantages, financials, manufacturing plants etc.)

• Dynamic head-to-head rivalry: Plan and refine your competitive responses– The competitors’ drivers: how do your goals compare to your competitors’ goals? Where

will emphasis be placed in the future? Where will emphasis be placed in the future?The competitors’ actions: how are they currently competing? What is the competitors doing? What can the competitors do? What will your competitors do in the future?The competitors’ assumptions about the industry and themselves...The competitor’s capabilities: how do your capabilities compare to our competitors?

–

––


7


2. Market profiling – capitalize on market trends andopportunities...• Market dynamics: evaluate marketplace risks and understand market

structures– Structure and simplify the complexity of environments and stakeholders.

– Define the current and future potential of your markets

– Assess and anticipate changes in industry structure

– Uncover the forces that would harm profitability

– Assess and anticipate changes in industry structure

– Strengthen current market position through better strategic/tactical decisionsand develop more successful market entry strategies


8


3. CI audit– create or refine your program to monitor yourcompetitors and markets...

• “Intelligence process” gap analysis:– Provide a "second and objective opinion" and identify areas for improvement of

your intelligence processCertify that you have accurate intelligence about your competitive environment and use that intelligence in their decision-makingExamine of your Competitive Intelligence practice to determine whether or not your intelligence activities and related results comply with expectationsIdentify best practice from other companies / Spot great innovation and use it

–

–

–

• Competitive Intelligence Program Implementation:– Creation of blueprints and flowcharts of your tailor-made Competitive

Intelligence ProgramDefinition of the Key Intelligence TopicsIdentification of information sourcesAllocation of Competitive Intelligence resourcesReview of Competitive Intelligence tools and techniquesTraining of the Competitive Intelligence staffReview of Best practices

––––––


9


3. CI audit– create or improve your program to monitor yourcompetitors and markets...• Our audit process

• Understand current / future intelligence objectives and needs of the key decision makers• Identify current / future key intelligence topics and questions1

• Assess current competitive intelligence capabilities (information collection strategy and process, secondary and primary sources, analysis capabilities, deliverables, dissemination, performance indicators, budget)• Identifying best practices from other companies

2

• Identify current capabilities gaps vs. current and future intelligence needs• Draft the development plan and the Competitive Intelligence Program3

• Report to key decision makers and users• Review and acceptance4

• Implement the Competitive Intelligence Program5


10


4. CI seminar– understand competitiveyour information into intelligence

intelligence and turn

• VIGIL offers tailor-made seminars on many features of Competitive Intelligence.

• Some examples of subjects are outlined below:

– Introduction to the intelligence cyclePrimary and secondary research toolsElicitation techniquesAnalytical toolsCompetitive intelligence skillsCompetitive intelligence deliverablesTrade show intelligence Competitive Intelligence function Competitive Intelligence ROIWar-gaming exercises

–

––––

––––

Most seminars last one day depending on your needs...


11

VIGIL

Core Research & Analytical CapabilitiesHow we provide value

…


12

Core Research & Analytical Capabilities – How we provide value... VIGIL

A purposeful surveillance impacting your Bottom line

Identification of Key

Intelligence Topics

Results (save time and money) New data to be collected

Secondary& Primaryresearch

YOU

Your competitors & markets

Strategy Decisions Actions

Analysis & Synthesis of information VIGIL

Production of

deliverables


13


Identification of Key Intelligence Topics

• Examples of KITs can include:

– Assessment of potential joint-venture partners

– Study of e-business activity

– Analysis of the market entry options available to a company entering a new category or market

– Study of R&D activities and drug pipelines in one or several disease areas

– Strategic analysis of a keycompetitor– In-depth profiles on major

competitors– Discovery of launch plans for new

product line– Ongoing monitoring of Internet competitors

– Market analysis looking at all UK competitors in a commercial insurance sector

– Benchmarking analysis comparingclient and competitor products

– Ongoing monitoring of pricing strategy

– Audit of the existing competitive intelligence process


14


Secondary Research: the starting point for any researchwe undertake• This process helps to verify existing assumptions as well as provides the starting

point for information on latest trends and movements in the market in order to feed into our analysis and forecasts.

• Some of the major sources consulted include:

– Local trade press– Brokers reports

– Online trade portal sites– Trade associations publications

– Specialist information providers –e.g.. Factiva– Company Financials

– Feeds from PR – Government and NationalStatistical sites

– Industry surveys– National newspapers


15


Primary Research: conducting interviews is fundamentalto obtain accurate and actionable intelligence

• All research is strictly confidential and as an independent analyst we are ableto obtain very high levels of insight from our interviews that can not be found on the Internet or via printed media.

• All contacts are screened against strict criteria to ensure they are qualified to answerquestions about the competitor or market in question. All contacts must have a wealth of experience and depth of understanding business issues past and present.

• Our researchers conduct in-depth face-to-face or telephone interviews with:

–––––

Government agenciesInvestor relations departmentsKey opinion leadersSuppliersKey stakeholders

–––––

Industry executivesTrade associations Distributors CustomersMarket analysts


16


Analysis – We triangulate and consolidate all findings toproduce our final deliverables

• All sources are cross-compared,checked and verified.Outliers are tested , benchmarkedremoved from new research inputsWhere there are data conflicts, additional interviews/research are

• Analytical tools we use include:––––––––––––

Value chain analysisRatio analysis Cost analysis Trend analysisPorter’s five forces PEST analysis SWOT analysis4 corner analysisWargaming/scenario planningBCG matrix4 Ps/positioning analysisCompetitive behavior analysis

• and

•

conducted if necessaryquality

to ensure data


17

VIGIL

Why Us?


18

Why US? VIGIL


19

VIGIL

Get in touch…

Olivier Youmsi

US Headquarters00 1 908 662 6459

EUROPE00 33 (0) 6 10 69 13 98

AFRICA00 237 6 93 32 12 32

[email protected]

Website: www.vigil.oneCompetitor & Market Profiling

© Vigil20

1 Vigil - Capability Presentation

Documents

Transcript of 1 Vigil - Capability Presentation