20 JOBS OF THE FUTURE

@sparksandhoney

“60% of the best jobs in the next ten years haven’t been invented yet.”-Thomas Frey

In the past, careers were stable, linear and singular. People chose one path and pursued it over the course of their lives from college to retirement.

In our modern age of technology driven exponential change - this model no longer

works.

Careers are now complex, fragmented, specialized, collaborative and ever evolving. More often than not, our work life will be made up of a portfolio of micro-careers.

The following slides will show you a snapshot of 20 careers that will likely come of age in the next 10 years. Some of these jobs exist now, but will come into greater demand soon. Others do not

exist yet, but through our daily scanning of future fringe signals we see strong potential in their

emergence.

Productivity Counselors: With the emphasis on productivity and “making a difference,” coupled with new tracking technologies, people will need help refining their lives to improve their productivity, combining ergonomics, wellness, time management and career counseling.

Personal Digital Curator: A specialist that recommends and maintains your unique suite of apps, hardware, software and information sources for your evolving personality and career.

Microbial Balancer: A trained balancer that assesses the composition and microbial makeup of an environment or individual and provides recommendations for balancing ecosystems for enhanced health.

Corporate Disorganizer: An expert that shuffles hierarchies in companies to create start-up culture or organized chaos.

Curiosity Tutor: A personal advisor in flaneuring; an advisor that not only provides inspiration and content to spark curiosity, but one that teaches the art of discovery.

Alternative Currency Speculator: As Bitcoin and other virtual currencies are gaining traction with people who distrust Fiat currency; this is creating an opportunity for alternative currency arbitrage and investment opportunities. 

Urban Shepherd: A combination of resilient micro-farmer and guide to the nature-filled side of the city. These plant care specialists focus on small-scale gardens and plots that exist in unusual urban areas.

Printing Handyman: A neighborhood materials and 3D printing specialist, akin to the “do it all” local repair man of the past who comes to you to fulfill your micro-manufacturing needs.

Digital Death Manager: A specialist that creates, manages or eliminates content to craft ones online presences posthumously.

Personal Life Log Archivist: In the age of the completely archived life, there will be a need for AI experts to organize, catalog and make sense of the volumes personal content and to identify potential uses for one's life log.

Digital Detox Therapist: A counselor who specializes in separating technology stressed individuals from their devices, creating unique analog immersion zones.

Crowdfunding Specialist: A expert on sites like Kickstarter and Indigogo who understands how to promote and attain funds for a project through crowd funding.

Cultural Skill Sherpa: Like a financial advisor, this “pivot professional” helps clients develop and acquire the skills to prepare for positions that are one of a kind, emergent or newly relevant.

Quantified Self Personal Trainer: A health trainer who not only recommends and curates diets, but also analyzes personal and fitness routine data to create optimum personal life choices.

Vicarious Videographer: Like a Task Rabbit for experiences, the VV captures unique experiences (via life logging devices Google Glass/GoPro) for consumption by armchair explorers.

Hackschooling Counselor: This counselor encourages students to hack the real world and experiment with life rather than only pursuing traditional educational paths.

Privacy Consultant: This consultant reveals vulnerabilities in an individualʼs personal, physical, and online security points.

Skype Staging: Hired career advisors that prepare and help an individual work through remote interviews or video conferencing, including etiquette, appearance and conversational skills.

Meme Agent: Similar to a celebrity or talent agent, a Meme Agent represents and maximizes the value of the personality or intellectual property used in a meme.

Drone Driver: Expanding outside of the military, as demand for commercial and private drone use increases, experienced drone drivers (especially those with urban experience) will be sought after.

“This Omnicom-backed "newsroom"-oriented agency starts each morning with a cultural briefing for clients such as Hyatt, Jarden and Life is Good, for whom it developed six "culture-to-commerce" T-shirts. In 2013 it grew from two to 17 clients and quadrupled its staff to 20.”

SPARKS & HONEY NAMED AS 1 OF 10 TOP AGENCIES TO WATCH IN 2014 BY ADAGE

1 Sa

Space in the Air

2 St

Shock & Transgress

3 Pl

Play

4 Mm

Memory Management

5 Ab

Absurdism

6 En

Enchanted

7 Rc

Refreshed Classics

8 Cx

Codex

9 Sm

Snack Media

10 Ax

Armchair Explorer

11 Nh

New New Hollywood

12 Bi

Binge

13 Rt

Radical Transparency

14 Ob

Open Brand

15 Pr

Premiumization

16 Le

Life as Entertainment

7 Cc

Convergence Culture

1 Uf

Unfat Generation

2 Nm

New Masculinity

3 Pw

Power Woman

4 Tg

Third Genger

5 Rr

Redefined Retirement

6 Hy

Hyper Culture

8 Ss

Second Skin

9 Si

Singletons

10 Mf

Modern Family

11 Sq

Squealing

12 Ex

Exponentials

13 Ft

Flattening

1 Rt

Real Thing

1 Dd

Data Divinity

2 Sc

Screen Culture

2 H

Hack Design

3 Gc

Geek Chic

4 Te

Ephemeral

5 Ki

Kidult

6 Sm

Small-scaling

Sm 7 Sp

Slow Perception

8 Ti

Tangible Intangible

15 Dc

Decay

9 De

De/re-materialization

D 10 Fh

First Hand Look

11 Ra

Raw

12 Lm

Living Matter

13 Wt

Warm Technology

14 Gl

Glitch

22 72

1972

16 Ne

Neo-psychedelic

17 Na

Nano World

18 Ma

Mashup

19 Hd

Hand Drawn

20 Ie

Immersive 360°

21 Fl

Flat Design

1 Ic

Icognito

2 In

Inwards

3 Ru

Rurban

3 Ru 4 Us

Made in the USA

5 Ec

Ecoboostering

6 On

Oneness

7 Lw

Living Without

Rs

Restoration

8 9 Ss

Startup Society

10 Mi

Moral Imperative

11 Rb

Rise of the Believer

R 12 Ll

Life Logic

13 Cq

Crowd IQ

14

Provenance

15 Se

Sharing Economy

16 St

Strangify

17 Io

Insumer/Outsumer

13 Mg

Mood Geisting

14 Fq

Focus Quotient

3 Sh

Super Human

4 Qs

Quantified Self

5 Sn

Sensor Network

6 Qe

Quantified Everywhere

7 Fl

Frictionless Life

8 Mg

Mind Gaming

9 Sf

Social Flares

10 We

Wearables

11 Mi

Micro Manufacturing

12 Cs

Cyborg Singularity

S&H CORE OFFERINGS

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INNOVATIONCULTURAL INTELLIGENCE CONTENT & AMPLIFICATION

• Macro Trend Identification & Quantification

• Projecting Segments into the Future (Consumers of the Future)

• Product, Service & Packaging Development

• Business Model Design & Reimagination

• Business Context Analysis

• Futurism

• Whitespace Identification

• Brand/Partner & Acquisition Recommendations

• Social & Cultural Listening

• Competitive Intelligence & War Gaming

• Segment Analysis & Tracking

• Topic Deep Dives

• Event Tracking

• Issue Monitoring

• Real-time Burst identification

• Channel Analysis

• Content & Influencer Strategy

• Editorial & Cultural Calendars

• Pre-Planned (70/30) Content Production - Online and Off Line

• Real-time Content Production

• Real-Time Commerce

• Social Media Content (short and long form) - posts, tweets, vines, videos, blog, etc.

• Community Management

• Influencer Outreach

• Channel Optimization & Fan Base Development

• Analytics & Measurement

• Real-Time Media Amplification

CULTURAL STRATEGY

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