`2013 Listing Presentation Land Scape
Transcript of `2013 Listing Presentation Land Scape
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Marketing Market Info PricingYour Home
Chosing an Agent
MiscPreparingYour Home
FAQ
Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
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Marketing Market Info PricingYour Home
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
2 Sign Listing Agreement 3 Place The Signin Yard! 4 I Instantly Start Marketing yourHome1 Market Research
5Schedule OpenHouse6Receive
Showings7I follow up with Clients and
Realtors on Showings receivedand gain feedback
8Review feedback withyou and see how its
going!
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
9 Receive Offers 10 Counteroffer ifneeded!11 Contract
Accepted!!12 Receive Earnest Money
13Inspection!! & Appraisal14ChooseClosing
Company!15 Assemble
Paper Work!16The Closing !!!
In house title option!
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Marketing Market Info PricingYour Home
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
REALTOR.com
Facts That Matter Visitors on REALTOR.com
stay longer than on othercomparable sites. They takeanother look at a propertyand really comb throughthe details
Visitors on REALTOR.com also come back moreoften than on any othercomparable site
Where more home buyers and sellers view more listings than anywhere else.That means your home has more chances to be seen and ultimately purchased.
Most Viewed
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Marketing Market Info PricingYour Home
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
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Marketing Market Info PricingYour Home
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
Realtor.com is theindustrys most engagingreal estate search site.*
More Minutes
More Visits
More Pages Viewed
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
More buyers = better chance offinding one that is willing to meetyour terms, price and desiredclosing date
90 %
Home Buyers And Sellers
90% of home buyers and
sellers use the internet tosearch for their home 1
Reach the widest audienceof potential buyers
More buyers = better chance
of finding one that is willingto meet your terms, priceand desired closing date
Source: National Association of REALTORS , Profile of Home Buyers and Sellers, 2012
Importance of internet home search
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
How will I showcase yourhome to the most buyers?
I will help your homerise to the top of the search,above other homes, byadding more photos.
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
Screen shots represent site as of publication date. Site subject to
How will I showcase yourhome to the most buyers?
I place my cell phonenumber at multiple points toincrease buyer callsfor your property.
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
Realtor.com trackingreport shows how manybuyers are looking at yourhome.
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
Brokerage
Websites
National Portals
Realtor.com Search Engines
SocialMedia
With KWLS I will get the lead and that is best for you since I will know themost about the property and be able to sell it better than anyone else!
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O1
Internet Real estateagent
Yard sign Open house Printnewspaper
advertisement
Home book ormagazine
Home builder Relocationcompany
Television Billboard
90% 88%
53%
45%
27%
18%17%
4% 4% 4%
88% 88%
55%
45%
30%
19%
16%
3% 5%
2012 2011
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
2002 : Internetsurpassed print ads
2004 : More buyers found their home oninternet than from signs
2009 : The internet is THREE TIMESas powerful as signs
HOW BUYERS FOUND THEIR HOMEHOW BUYERS FOUND THEIR HOME
Source: National Association of REALTORS , Profile of Home Buyers and Sellers, 2011
90 % 2 1 2 3 2 4 2 5 2 6 2 7 2 8 2 9 2 1 2 11 2 12
Internet 42%
Print Ads 1%
Signs 10%
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
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Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)
Source: National Association of REALTORS , Profile of Home Buyers and Sellers, 2012
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
MLS Real estate agentwebsite
REALTOR.com Real estatecompany website
Other website withreal estate listings
For-sale-by-ownerwebsite
Newspaperwebsite
Real estatemagazine website
Social networking Video hostingwebsites
54%
51% 47%
39%27%
13%
6%4%
1% 1%
We have invested extra money in allthe top websites used for home
searches to make sure you havemaximum exposure of your listing to
buyers
ML
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RE
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om
Ag
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sit
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si
te
Ot
h
er
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
79%
83%
82%
85%
84%
85%
84%
85%
88%
87%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011
13% 14% 14% 13% 12% 12% 13% 11% 9% 10%7%3% 3% 2% 3% 2% 2% 3% 3% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Sold home using an agent FSBO Other Sold to home Buyer
O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O12012
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Marketing Market Info PricingYour Home
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O1
Sold home using an agent Directly from builder orbuilders agentDirectly from theprevious owner
67%
75% 77% 77% 77% 79%81%
77%
83%
89%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011
15% 14% 12% 12% 13% 12% 10% 8% 6% 7%15%
9% 9% 9% 9% 7% 6% 5% 5% 4%
2012
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Marketing Market Info PricingYour Home
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
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Nobody Moves the Market Like Keller | Williams
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(In Millions)
Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.
O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O1
89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.4
7.1
4.64.3 4.3
4.7
2012
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, whichis approximately 18% above where we are today.
O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O1
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
5.9%2.9%
5.5%2.7% 3.4% 4.0% 3.1%
4.8% 5.2% 5.4% 3.8% 4.3%6.3% 7.0% 7.5%
8.3%12.2%
1.3%
(1.8%)
(9.8%)(12.5%)
0.6%
(2.7%)
6.3%
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Marketing Market Info PricingYour Home
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
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Marketing Market Info PricingYour Home
Chosing an Agent
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
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Marketing Market Info PricingYour Home
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
Properly priced , you will have the possibility ofmany more buyers competing for your property.
Asking Price Comparedto Market Value
Percentage of Potential Buyerswho will look for Property
Market Value
+10%
+15%
-15%
-10%
60%
30%
10%
90%
75%
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Marketing Market Info PricingYour Home
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
`
A c
t i v
i t y
1 2 3 4 5 6 7
1 Timing is extremely important in the real estate market!
3 It has the greatest opportunity to sell when it is new on the market!
2 A property attracts the most activity from the real estate community and potential buyers when it is first listed
Weeks
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
Pricing it Right off the bat would increaseyour result of selling it at or above market
value vs. selling it below Market Valueafter you lose the new listing traffic new
listing appeal!!
If you want to be competitive. The buying market has a short attention span. Pricing your home right the first time is key. Proper pricing attracts buyers. An overpriced house will not sell. We want to generate offers before the market moves on to newerlistings.
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Marketing Market Info PricingYour Home
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
O';3#5P @"B'("A ,44'#7"B'( ': +!,-./+O1
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
Agent Productivity
KW: 17.8%
NAR: 9.2%
INCREASE IN UNITS CLOSED U.S. | END OF YEAR 2012
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
20%
15%
10%
5%0%
Our agents businesses are growing
kw: +17.8%
Industry: 9.2%
PRODUCTIVITY PER AGENT (Increase in Avg. Volume Closed) | END OFYEAR 2012
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
F. A. Q.
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.
What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimatelythe decision is up to you. I will offer my professional opinion on how the market willvalue your home.
Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easy
tips and quick fixes to maximize your home's appeal.
What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire closing process and ensure everything
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
Receiving OffersPresentation of OffersWhen an offer is generated on your home, you can expect the following from us:1. Present the offer to you personally.2. Have the cooperating agent share the buyers qualifications.3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and whatthey are asking for.
4. Discuss all offers with you in private, after listening to the other agents input.We will give you as much information as possible regarding:
1. Current market and finance activity.2. Other sales to date.3. Competition.4. Agent comments.
Negotiating the SaleWhen purchase contracts are negotiated, you will be kept informed every step of the way.Other items to expect during the selling process:
1. Establish and explain guidelines prior to presentation.2. Present all offers to youas quickly as possible.3. Review the contract with you.4. Keep you up to date on current market activity, which may affect the strength of the offer.5. Ensure that all parties in all transactions are treated fairly and with honest consideration.6. Make certain that there is compliance with disclosure laws and ordinances.
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Nobody Moves the Market Like Keller | Williams
MANUEL FASCE PHONE #561-251-8281 l
The Process
ALL HANDS ON DECK Rising to the Top in Todays Market!