Ad tunes presentation

AdTunesMobile Advertisement using Ring back Tunes

8/19/2016 Created by Olufemi Adetiwa

Introduction

That’s the average time for a radio

advertisement spot.

It is also the average time a subscriber waits

before a phone call is picked. Listening

attentively.

Currently, it is being used to play music as

entertainment for callers.

10 - 15 secs

Adtunes wants to utilize this idle period of high

subscriber attentiveness to serve advertisement.


Adtunes?

Incentive Based:

In advertisement, the medium gets paid. Therefore

AdTunes subscribers gets incentives whenever an ad

is served to their callers

Incentives Include: Free credits, Data, SMS, or Discount

on Purchases.

Mobile Advertising by RBT:

Adtunes is a revolutionizing mobile

advertising platform that lets brands utilize a

subscribers wait period during incoming calls

as an advertisement medium.


I Love to Travel


Benefit

Subscriber

Advertisers

Free airtime and Data

for being an ad medium

Save money on Mobile

expenses

Both ads and favorite

music played to Callers

Non intrusive ads

without any additional

data usage or

downloads

Targeted Segmentation1-on-1 Engagement with

AudienceCost saving Ad Media

Measurable Ad Media Performance based

PricingDetailed Reporting and

Tracking


Business Model

**Incentive = % of Cost Per Listen (CPL) X Frequency

AdTunes

Business Pay

Adtunes campaign

Budget

Adtunes Pays

subscribers incentive for

being an Ad Medium

Budget = No of Listeners X Cost per Listen (CPL)


Market Opportunity

N150BAdvertising Investment in Nigeria

N18. BRadio

Advertising

Budget

Total Calls/Day

580Mn4 Avg Calls Received / day


Market Opportunity

N150B

N18B

N7.2B

Total Subscribers

146 Mn64 Mn 21.4

Mn

Overall Target Segment

84 Mn ad Impression Daily

21.4 Mn Primary Targeted Subscriber

N7.2Bn of Radio Advertising Budget Yearly

Youths

Social

Urban

Mostly Students

N5.0 Bn Projected Revenue Yearly

Yearly Ad Investment

Radio Ad Budget

Adtunes Target

3.365

0.794 0.645 0.7670.393 0.361 0.355 0.348

0.5530.328

0

0.5

1

1.5

2

2.5

3

3.5

4


Subscribers Experience

No DownloadSMS Opt-in Advertisement

User friendly subscription

via SMS.

Does not Require download of

any application.

Internet or Data service not

Required

Caller receives non-intrusive

audio advertisement while

call is connecting.

Incentive

Caller receives non-intrusive

audio advertisement while

call is connecting.

**Charge for Opt in = N50. Gives Subscribers access to Favorite Music as RBT, Periodic Ad Play, and Rewards for adverts**8/19/2016 Created by Olufemi Adetiwa

Brands Experience

Intelligent ProfilingCreate Campaign Assign Budget

Intuitive and User-

friendly web interface to

create campaigns

Ability to intelligently filter

target audience, ad delivery,

call-to-action, and specify

performance metrics

Brand specify budgets

with a view of how

budget will be spent.

Option for online

payment and bank

deposit.

Upload Audio

Ability to upload all ad

media all in one location

Track Campaign

Real –time monitoring of

campaign performance

and report tracking.


Intelligent Profiling / Delivery

Demographic

• Sex

• Age

• Location

Campaign Delivery

• Ads Play Time

• Frequency of Play

• Set Variable Ads Play

Time

Performance

• Minimum play time

• Frequency / Listen

• Total Number of

Listener

Call To Action

• Send Follow Up SMS

• Send Follow up

Email

• Open Website

• Open App

• Create a Tweet8/19/2016 Created by Olufemi Adetiwa

Pricing Models

Advertisers pays an amount for each time an ad is played to an

inbound caller. Threshold before charge can be set.

Cost Per Listen (CPL)

Advertiser pays an amount for each time subscriber interacts with an

ad through call to actions

Cost Per Action (CPA)

Advertisers pay an amount for each subscriber on Adtunes..

Subscription Pricing

Network PricingSubscriber pay based on selection and targeting of ads. Criteria for

determining price include and not limited to total size of target

audience, demand, time when ads are played, etc.

Hybrid PricingHybrid model combines any of the two models for pricing

1

3

5

2

4


Budget and Calculations

Budget = No of Listeners X Cost per Listen (CPL)

**Incentive = %0.4 of Cost Per Listen (CPL)

** Subscribers only get incentive based on the performance metrics set by Campaign owner.** CPL = N2.00 assumed8/19/2016 Created by Olufemi Adetiwa

Go-to-Marketing Strategy

Organic GrowthGrowth by Adoption

Partner with Existing RBT Service Provider

Adopt existing Subscriber Base

Extend Service to Include Adtunes Shuffle

ads

Inform existing subscribers on additional

services

Subscribers accept new service by SMS

approval.

Hybrid

Starts as a fresh new service

Start a campaign to acquire subscribers

Subscribers opt in by SMS

• Combination of Adoption and Organic

growth.


Growth Strategy

Product Development Marketing and Sales

Develop a user friendly self

service portal for creating

campaign

Manage Platform to optimize

performance

Customer Service

Digital and Social media

Marketing Strategies to reach

Subscribers

Direct Marketing to Businesses

and Ad agencies

Dedicated customer support

for businesses.

Continuous engagement on

campaign optimization


Telco Integration

1. API to RBT Platform

2. Real-Time CDR Logs

3. Access to Subscriber Intelligence

4. Gateway to Billing and CRM Platform

5. Real-time DTMF (for Call to Action)

6. Hosting and Server Information


Quality Assurance

Ad CopyDuration Frequency

Ability to intelligently filter target

audience, ad delivery, call-to-action, and

specify performance metrics

Can Include Shuffle, Clip Rotation,

Capping with Caller ID, Story line

Campaign.

Adtunes will support Shuffle and

Capping for start..


Team Required

Development

1. Product Manager

2. Backend Developer

3. Frontend / UX Designer

4. Quality Assurance

5. Revenue & Fraud Management

Sales & Marketing

1. Account Manager

2. Content Manager

3. Creatives

4. Customer Care


Prototype DemoQuestion and Answer


Ad tunes presentation

Technology

Transcript of Ad tunes presentation