Alan Herrick Opening Presentation at SapientNitro iEX 2011
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Transcript of Alan Herrick Opening Presentation at SapientNitro iEX 2011
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8/3/2019 Alan Herrick Opening Presentation at SapientNitro iEX 2011
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 1
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 2
1. CONVERGENCE
2. BRAND AND BRAND DELIVERY
3. COLLABORATION
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 3
The Old World
BRICK &
MORTAR
TRADITIONAL
MARKETING
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 4
The Dawn
eCOMMERCEBRICK &
MORTAR
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 5
DIGITAL
MARKETING
Beginnings of Convergence
eCOMMERCEBRICK &
MORTAR
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 6
DIGITALMARKETING
Massively Connected
eCOMMERCEBRICK &
MORTAR
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The convergence of communications and commerce
Always connected, always on Mobile device proliferation with
consumers and bandwidth expansion have broken down barriers
around how, when and where we act, interact and transact
Organizational designs not well equipped to handle connected,
always on consumer
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 9
3 Questions
What is the role of digital in my strategy?
What is the future of television in a fully digital world?
How do I organize to create compelling experiences and drive sales?
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 10
SALES SERVICES
IT
COMMUNICATIONS
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 11
Creating and Satisfying Demandin the same Environment: Tesco
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 12
Creating and Satisfying Demandin the same Environment: Unilever Share Happy
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 13
Creating and Satisfying Demandin the same Environment: Ladbrokes
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 14
The convergence of Communications and Commerce is creating
opportunities to create differentiated experiences that deliver on
brand values
The idea of Brand and Brand Delivery - the ability to execute a highly
connected experience relies on your ability to align a state of the artIT capability Organizational structures will take time to evolve, success is dependent
on cross-functional collaboration
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COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL 15
For all videos of presentations, keynotes and panel discussions please visit SapientNitros youtube channel:http://www.youtube.com/user/SapientNitro
Thank you.