#1 HEALTH INFORMATION WEBSITE IN INDONESIA

(SEPTEMBER 2016)

ABOUT US

• Created in 2014, Alodokter.com is the #1 online health platform in Indonesia with more than 10 million unique visitors per month.

• We are committed to provide high quality and medically accurate information to the general public. Our aim is to help all patients around Indonesia to take more informed decisions for their health and their family health.

• All the content published in Alodokter is based on scientific research and edited by carefully selected Indonesian doctors. We also provide “ask a doctor” feature where patient can ask a question and be answered by one of our doctors within 24 hours.

• Our medical team of more than 100 doctors ensure the quality of all the content published in our website.

Disease and drugs databaseComplete, accurate and easy-to-understand information about all diseases and drugs.

Family and well-being lifestyle guideLifestyle articles about health, well-being and family

Ask a doctor Feature giving users the ability to ask question to our doctors and be answered within 24 hours

CONTENT

WEBSITE TRAFFIC

January February March April May June July August8,000,000

9,000,000

10,000,000

11,000,000

12,000,000

13,000,000

14,000,000

15,000,000

16,000,000 15,613,623 Total Visits

January February March April May June July August5,000,000

7,000,000

9,000,000

11,000,000 9,580,718

Unique Visitors

January February March April May June July August12,000,00016,000,00020,000,00024,000,00028,000,000

25,113,

460

Page Views

Maret

April

May

June

July

August

64%

64%

64%

64%

66%

67%

27%

28%

28%

28%

25%

23%

9%

8%

8%

8%

9%

10%

Web Traffic Sources

Google / Organic Direct traffic Others

Maret

April

May

June

July

August

80%

80%

81%

82%

83%

82%

15%

15%

14%

14%

13%

15%

5%

5%

4%

4%

4%

4%

Browsing Devices

Mobile traffic Desktop Tablet

AUDIENCE PROFILE

Male (34,17%)

Female (65,83%)

43%

41%

9%6%1% 18-24 Years Old

25-34 Years Old

35-44 Years Old

45-64 Years Old

65+ Years Old

AUDIENCE COVERAGE

DKI Jakarta & Greater 38.97%

East Java 17.25%Special Region of Yogyakarta 5.54%

North Sumatra 4.65%West Java 4.16%

East Kalimantan 2.02%South Sulawesi 1.99%

Others 25.41%

WEBSITE VIEW

37%

26%

25%

7%5%

Most Visited Pages

Article Page

Community Page

Disease Page

Other

Drug Page

42.8%

57.2%Type of Visitor

New VisitorReturning Visitor

POPULARITY

Rank #40 #1 Most Visited Medical Website In Indonesia > 90.000Application Downloads On Google Playstore Since March 2016

3.333Followers

4,5 RatingIn Google Playstore

259.453Likes

116.197 Web Subscribers

Website Overview

300x600 (Desktop)

 300x250 (Mobile)

HOME PAGE

600x250 (Desktop) 300x125 (Mobile)

Premium Fixed

Banner

300x600 (Desktop)

 300x250 (Mobile)

SPONSORED ARTICLE

300x600 (Desktop)

 300x250 (Mobile)

CATEGORY PAGE BANNER

“Ask the Doctor”Sponsored Banner With Specific Topic

300x600 (Desktop)

 300x250 (Mobile)

Mobile App Overview

ALODOKTER MOBILE APP

More Than

1.500 Questions Per Day

More Than 1.000.000

Screen Views Per

Month

QUESTIONS RECEIVED

March April May June July August0

10,000

20,000

30,000

40,000

1,234 3,949 4,726

10,388

16,649

38,000

Discover a wide range of tips and accurate health

information

Chat directlywith our doctors

Chat for free with

our doctors

Our doctors are ready

to answer your questions

wherever you are

Readinteresting

articlesfor your health

See the profiles of our licensed

doctors

Get complete information on

various types of drugs

Get complete information on

various types of diseases

BANNER IN ALL SCREENS SPONSORED ARTICLE

320x50

300x100

USER DATA (LEADS)

Customized Questionnaire

From Step1 To 4

APP VIDEO ADS

In every chat

Note: This is only an example.

Not the final

design.

STUDY CASE #1

STUDY CASE #2

Tanya Alodokter.com (Ask the doctor) session was conducted every Thursdays (4-5 pm) on Nexcare Facebook page. Promotion was held from Monday to Thursday (before the session was airing).FB followers asked questions and the doctors answered during the session.

*examples of questions via fb comments and “live chat video”

*Q&A examples

PARTNER HOSPITALS

RSPON (NATIONAL BRAIN CENTRE HOSPITAL)

Description: National Brain Centre Hospital was built by the Indonesian Government to serve as a model for future Neurology hospitals. This was a 6 months long campaign to promote its medical facilities.Campaign Type: • Sponsored disease pages on

meningitis and brain cancer;• Banners across Alodokter

website.Duration: 18 Apr 2016 – 17 Oct 2016

Results for 5 Months (18 Apr – 17 Sep):

252,048 Page Views

564,338 Banner Impressions 1,984 Banner Clicks 0.35% Click-through Rate

6m 32s Average Reading Time

RAMSAY HEALTHCARE INDONESIA

Description: Ramsay Healthcare Indonesia has 3 hospitals: RS Premier Jatinegara, RS Premier Bintaro and RS Premier Surabaya. This was a 6 months long campaign to promote their orthopaedic centre located in Bintaro.Campaign Type: • Sponsored disease page about

backache;• Banners across Alodokter

website.Duration: 26 Nov 2015 – 26 May 2016

Overall Results:

80,474 Page Views

459,662 Banner Impressions 1,443 Banner Clicks 0.31% Click-through Rate

8m 10s Average Reading Time

OTHER HOSPITALS/CLINICS

Description: Euroskinlab is a beauty clinic focusing on skin aesthetics using modern technology. Campaign Type : Placement in Healthy Living category Duration: 3 months

Overall Results47,583 Banner Impressions138 Banner Clicks0.29% Click-through Rate

Description: Omni Hospitals is a 3 hospitals group. Their campaign promotes a minimally invasive heart surgery.Campaign Type : Sponsored disease page on heart attack.Duration: 6 months

Overall Results69,860 Page Views488,983 Banner Impressions0.31% Click-through Rate

Description: Setia Mitra Hospital’s campaign promoted their heart surgery facilities.Campaign Type: Fixed 100,000 impressions across Alodokter website.Duration: 2 weeks

Overall Result100,000 Banner Impressions139 Banner Clicks0.14% Click-through Rate

Partner Brands

Partner Brands

Claudia Munteanu+66 0830412850claudia@alodokter.com

+62 21 526 0755 Gedung Rifa, 3rd floor Jl. Prof. Dr. Satrio, Kav 6 – 7 Jakarta Selatan, 12940