Análisis de las decisiones estratégicas y táctico operativas en Starbucks

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    EGIXCPG@ @H PX\AYMO Q EADGD^GY

    J\G@O HD EADGD^GY Q IODPGLACA@G@

    GDCAYAY @H CGY @HIAYAODHY HYP\GPJAIGY Q PIPAIOOVH\GPAUGY HD YPG\LXIKY

    Prglgno Ead `h Jrg`o prhshdtg`o por Dgriaso Mgigs Mgrtdhz, sahd`o hc tutorGdtodao \uz Namdhz `hc masmo.

    U. L. `hc Putor> Gcumdo>

    @. Gdtodao \uz Namdhz @. Dgriaso Mgigs Mgrtdhz

    Yhvaccg. Nudao `h

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    J\G@O HD EADGD^GY Q IODPGLACA@G@

    EGIXCPG@ @H PX\AYMO Q EADGD^GY

    P\GLGNO EAD @H J\G@O

    IX\YO GIG@MAIO [

    @\. @. GDPODAO \X^ NAMDH^

    @HVG\PGMHDPO>

    Hiodomg Eadgdiahrg y @arhiiad `h Ophrgiaodhs\HG @H IODOIAMAHDPO>

    Orjgdazgiad h Hmprhsgs

    \HYXMHD>

    Bh hstu`ag`o hd hsth trglgno cgs `hiasaodhs titaio ophrgtavgs `h Ytgrluiks gsiomo ud gdcasas `h cg `arhiiad `h ophrgiaodhs hd cgs `astadtgs rhgs `h cghmprhsg rhehra`o tgdto gc lahd iomo gc shrvaiao oerhia`o gc iodsuma`or.

    Iomahdzo iod udg nustaeaigiad h adtro`uiiad `hc porquh cg hchiiad `h hsth thmg y

    `h hstg hmprhsg. Vosthraormhdth pgrg podhr gc chitor hd satugiad solrh hc mlato ycos orjhdhs `h cg hmprhsg bgjo udg lrhvh adtro`uiiad `hc adaiao y hvocuiad `hYtgrluiks g co cgrjo `h cos gos.

    Hd cos sajuahdths igptucos yg hdtro hd hc gdcasas `h cg hmprhsg> hmpahzo hc `ashoy gd`g`urg hstrgtjaig g trgvs `h `headar cg masad, vasad y hstrgthjag `h cgiompgg g`hms `h ud gdcasas @GEO quh dos phrmath phrialar hc eod`o yiugca`g`hs `h cg iompgg. Vrosajo iod cgs `hiasaodhs rhcgiaodg`gs iod hc `asho yproihso hd Ytgrluiks, hd `od`h dos ihdtrgmos hd cg addovgiad y cgdzgmahdto `hduhvos lahdhs. Gs iomo hd cg mhnorg y `hsgrrocco `h shrvaiaos quh rhpgrtamos hdhc pgquhth `h shrvaiaos.

    Ms tgr`h glor`o thmgs amportgdtsamos pgrg cgs hmprhsgs g `g `h boy iomo sod

    cg mhnorg iodtadug hd cg igca`g` `h sus lahdhs y pro`uitos iomo hd hc iodtroc quhsh rhgcazg y vhraeaigiad `h quh sh iumpchd cos hstd`grhs `h igca`g`.

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    Jrg`o hd Eadgdzgs y Iodtglaca`g`/Purasmo

    Egiuctg` `h Purasmo y Eadgdzgs Xdavhrsa`g` `h Yhvaccg

    -

    @arhiiad `h ophrgiaodhs; @hiasaodhs hstrgtjaigs; \hspodsglaca`g` soiagc; @asho`hc sulsasthmg `h ophrgiaodhs; Igca`g`.

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    PEJ-EAIO.Gdcasas h cgs hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -A-

    D@AIH

    7. IGVPXCO. Nustaeaigiad h adtro`uiiad `hc trglgno.7.7. GVG\PG@O. Cg amportgdiag `h cg @arhiiad `h Ophrgiaodhs hd Ytgrluiks.

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -9-

    IGVPXCO 7NXYPAEAIGIAD H ADP\O@XIIAD @HC P\GLGNO

    Yh bg hchja`o cg hmprhsg Ytgrluiks pgrg cg rhgcazgiad `h hsth proyhito ead `h jrg`oporquh hs ud igso `h xato hmprhsgragc `h iuyo gdcasas hsphrgmos gprhd`hr cgslgshs `h `aibo xato, gs iomo sus poctaigs `h gitugiad hd hc mlato `h cg `arhiiad`h ophrgiaodhs (@.O.).

    Iomo bhmos thda`o oigsad `h gprhd`hr hd hc trgdsiurso `h duhstro Jrg`o hdEadgdzgs y Iodtglaca`g`, cg @arhiiad `h Ophrgiaodhs iodstatuyh hc iodnudto `h cgsgitava`g`hs quh irhgd vgcor hd eormg `h lahdhs y shrvaiaos, g`madastrgd`o cosproihsos `h trgdseormgiad `h adputs hd outputs (\uz Namdhz. G,

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    Mgigs Mgrtdhz, Dgriaso

    -0-

    5. Glgrig ud gmpcao hsphitro `h gitava`g`hs y gehitgd tgdto g cgs `hiasaodhs mstrgsihd`hdtgchs iomo g cgs `hc `g g `g.

    Phdahd`o hd iuhdtg cgs iod`aiaodhs `hc hdtordo y cg satugiad `h pgrta`g, lsaigspgrg hc hstglchiamahdto `h cg Hstrgthjag Iorporgtavg, cg hmprhsg `hlhr hstglchihr g`d`h quahrh cchjgr, pgrg co quh proih`hr gc `hsgrrocco `h olnhtavos y `hsgeosiorporgtavos g iorto y cgrjo pcgzo> rhdtglaca`g`, vhdtgs, pro`uitos, irhiamahdto, hti.

    Ytgrluiks iodsa`hrg `hsgeos prhshdths y euturos iomo (Mgrk Yibuctz, B. Hdeoquh jcolgc, pro`uiiad g `astgdiag.Hmpcho `hc Nusto g Pahmpo.Yoiaos hd cg ig`hdg `h sumadastro.\pa`o `hsgrrocco `h pro`uitos, gcagdzgs y `asho `h iocglorgiad.Vhrsodgcazgiad hd mgsg.Hmpchg`os iod gutora`g` `hchjg`g y pothdiagiad `h hquapos.\hsphto por hc mh`aogmlahdth.\hspodsglaca`g` soiagc iorporgtavg.

    Vor ctamo, gg`argmos udg iuhstad iomo cg ms trgsihd`hdth y `h cg iugcmuibos gutorhs iatgd iomo hc propsato ctamo `h cg hstrgthjag hmprhsgragc> `arajar cgshdhrjgs, igpgia`g`hs y rhiursos `h cg orjgdazgiad g cg iodstruiiad `h udg vhdtgngiomphtatavg sosthdalch gdth sus iomphta`orhs (Bgyhs, \.B.711

    7. Cg amportgdiag irhiahdth `hc shitor shrvaiaos hd cgs hiodomgs `h cos pgshs`hsgrroccg`os hd jhdhrgc y Hspgg hd pgrtaiucgr. Hs hxthdsgmhdth iodoia`o quh hcshitor shrvaiaos o thriagrao hs hd cg gitugca`g` hc `h mgyor rhchvgdiag y irhiamahdto hdhc jrupo `h pgshs ad`ustragcazg`os, sahd`o hc quh ms hmpcho bg jhdhrg`o hd cgsctamgs ig`gs.

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -8-

    adicuso g dhjgr su hxasthdiag `hdtro `h hsth mo`hco `h hmprhsgs.

    Iodeormh g co gdthraor, somos `h cg opadad quh gc ajugc quh cg @.O. bg mgrig`o udgdths y ud `hspus hd egitorhs iomo cg pro`uitava`g` y iomphtatava`g` hd cgshmprhsgs eglrachs, `hc masmo mo`o iod`aiaodgr hd cgs `h shrvaiaos, thdahd`o hdiuhdtg cgs `aehrhdiags quh oigsaodgrgd hd cg jhstad y hd hc Yulsasthmg `h

    Ophrgiaodhs, gcjudgs sajdaeaigtavgs, hd rhcgiad g cgs hmprhsgs eglrachs (\uz yIbvhz, dg`g hs tgd amportgdth iomo hc sglor `hc ige.Ytgrluiks sahmprh iomprg ige grlajo `h cg mhnor igca`g` hd hc mud`o y co tuhstgiod hc sglor igrgithrstaio pgrg ig`g vgrah`g`. Yh iodshrvg hd locsgs hmpgig`gsgc vgio pgrg iodshrvgr su erhsiurg y sglor, sh muhch bgstg hc davhc prhiaso`hphd`ahd`o `h imo vg g shr shrva`o. Yh ma`h cg igdta`g` `h gjug y ige `hgiuhr`o g cos hstd`grhs hstglchia`os. Hd ig`g tahd`g sh tahdh ud sasthmghsphiagc `h eactrgiad `hc gjug.

    Hxphrahdiag `hc icahdth> cos hmpchg`os o pgrtdhrs trgdsmathd g ig`g icahdth suiodoiamahdto y pgsad por hc ige. Ig`g duhvo hmpchg`o tomg iursos `hiodoiamahdto `hc ige, tostg`o `hc ige y shrvaiao gc icahdth iod hc propsato `h

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    Mgigs Mgrtdhz, Dgriaso

    -5-

    eomhdtgr hc `acojo iod cos icahdths. Vgrg mhnorgr cg rhcgiad iod cos icahdths,Ytgrluiks rhgcazg iuhstaodgraos `h sgtasegiiad hd hc shrvaiao.

    Cg pahzg ihdtrgc `h cg hstrgthjag `h Ytgrluiks hs cg igca`g` `h cg euhrzg `h trglgno,yg quh gehitg `arhitgmhdth g cg igca`g` `h cos pro`uitos y gc shrvaiao quh cos icahdthsrhialhd. Vor hsth motavo sh tahdh quh iodtrgtgr phrsodgc iod ud gcto shdta`o `hiompromaso bgiag cg hmprhsg, iod bglaca`g`hs pgrg `hspus `grch cg calhrtg` `h

    bgihr su trglgno rhiomphdsd`ocos `h `aehrhdths eormgs. Mh`agdth cg addovgiad `hto`gs cgs rhgs `hc dhjoiao, Ytgrluiks iodtadg phrehiiaodgd`o cg hxphrahdiagYtgrluiks pgrg bgihr quh ig`g icahdth cg vavg sahmprh quh giu`g g coshstglchiamahdtos hd iugcquahr pgrth `hc mud`o (@gz Gctgmargdo, @.; Cgrg \o`rjuhz,D.

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -:-

    IGVPXCO G cg azquahr`g hc hsigpgrgth `h cg pramhrg igehthrg Ytgrluiks, ulaig`ghd gc gdtajuo mhrig`o `h Yhgttch. G cg `hrhibg cg gitugc sh`h ihdtrgc `h cg iompgg,satug`g hd Yhgttch. Euhdth> Hcglorgiad propag g pgrtar `h cg pjadg whl `h Ytgrluiks.

    Hd 7127, Bowgr` Yibuctz (prhsa`hdth gitugc y iodshnhro `hchjg`o `h Ytgrluiks) hdtrpor pramhrg vhz hd udg tahd`g Ytgrluiks. @hs`h quh tom su pramhrg tgzg `hYumgtrg, sh sadta gtrg`o por Ytgrluiks> ud go `hspus sh adiorpor g cg hmprhsg.

    Hd 712< Ytgrluiks iodtglg iod 28 hmpchg`os iugd`o Bowgr` Yibuctz, gitugc`uho `h cg hmprhsg, cchj pgrg `arajar cgs ophrgiaodhs `h mgrkhtadj y vhdtg gc pormhdor `h cg hmprhsg. @hla`o g quh cos hmpchg`os do hstglgd co sueaiahdth motavg`osda iompromhta`os iod cg hmprhsg, Yibuctz trglgn iod hccos pgrg quh euhrgd gmajglchs

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    Mgigs Mgrtdhz, Dgriaso

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    iod cos icahdths y sh motavgrd pgrg trgdsmatar g cos icahdths chgctg`. G`hms, phdsquh cos icahdths `hlgd sglhr to`o solrh hc ige, por hso `hsgrrocc mgthragchsamprhsos quh iodthdgd to`g cg adeormgiad `hc ige quh vhd`gd. Vor otro cg`o, pgrg`gr g iodoihr cg mgrig, Bowgr` sumadastrglg ige g gcjudos rhstgurgdths y lgrhscoigchs.

    Xd go ms tgr`h, hd 7129, Bowgr` vagn g Atgcag y quh` amprhsaodg`o por cg

    gmpcatu` h amportgdiag `hc ige hd cg iucturg dgiaodgc, g`hms `h, por hc gmlahdth `hcgs igehthrgs atgcagdgs. Hc ige y hc ige hxprs do soco hrgd lhla`gs iodsuma`gs hdto`gs pgrths, sado quh sth iodsumo hrg udg hxphrahdiag adtrdshigmhdth soiagc; udcujgr `od`h cg jhdth sh rhudg y sh rhcgiaodglg.

    Puvo cg vasad `h cchvgr cg trg`aiad `h cg igehthrg atgcagdg g cos Hstg`os Xda`os. Xdcujgr `od`h iodvhrsgr y shdtarsh pgrth `h cg iomuda`g`. Xd thrihr cujgr, hdtrh hctrglgno y hc bojgr.

    Bowgr` phriala quh Ytgrluiks thdg udg oportuda`g` `h dhjoiao, cg iugc iodsastghd irhgr ud hspgiao pgrg quh cg jhdth tomgrg ige hd otro cujgr quh do euhrg su igsg.Hs por hcco quh Ytgrluiks do sco `hlg vhd`hr ige hd jrgdo sado quh `hlg adtro`uiarige prhpgrg`o. Nhrry y Jor`od sh mostrgrod rhtaihdths g cg a`hg `h vhd`hr ige

    prhpgrg`o, yg quh Ytgrluiks sahmprh bglg sa`o ud madorastg `h ige hd jrgdo, y cospropahtgraos thdgd poio adthrs hd hxpgd`arsh hd lhla`gs `h ige.

    Hd Glrac `h 7120, trgs udg cgrjg ibgrcg iod cos `uhos, cg hmprhsg glra udg daigigehthrg hd hc ihdtro `h Yhgttch, quh tuvo xato. Hc pramhr coigc `ashg`o pgrg shrvartgdto lhla`gs iomo ige hd jrgdo. @hs`h hsh momhdto, Ytgrluiks hdtr g otro tapo `hdhjoiao. Hc `g `h cg gphrturg hdtrgrod gproxamg`gmhdth 066 phrsodgs. G cos `osmhshs `h glrar, cg tahd`g shrvg g 266 icahdths por `g. Nhrry dudig hstuvo `h giuhr`ohd quh Ytgrluiks sh iodvartahrg hd rhstgurgdth, yg quh shdtg quh `h hsg mgdhrg cgjhdth do alg g `aserutgr `h cg igca`g` `hc ige.

    @hia`a`o g phrshjuar su suho, Yibuctz glgd`od Ytgrluiks `urgdth ud tahmpopgrg podhr hd mgribg sus propags igehthrgs AC Jaordgch. Uocva g Atgcag pgrg hstu`agr

    cos lgrhs y jrglgr sus bgccgzjos hd v`ho.Iugd`o rhjrhs, sh puso hd iodtgito iod ms `h udo hd Yhgttch y otro hd Ugdiouvhr.

    Hd mgrzo `h 712: Nhrry y Jor`od `hia`ahrod vhd`hr Ytgrluiks, (adicuyhd`o susshas tahd`gs), hc domlrh y cg pcgdtg tostg`org, porquh yg do hstglgd adthrhsg`os hd hcdhjoiao `hc ige y sh `ahrod iuhdtg quh do lgstglg iod vhd`hr ige hd jrgdo. Bowgr`Yibuctz iompr Ytgrluiks g sus gdtajuos nhehs por 9,2 maccodhs `h `cgrhshmpchgd`o cos adjrhsos `h su dhjoiao y hc `adhro rhuda`o por cos advhrsorhs. Igmlasu domlrh g Ytgrluiks Iorporgtaod, puhs eusaod g Ac Jaordgch iod Ytgrluiks.

    Iodtrgt g jhrhdths hxphramhdtg`os hd hmprhsgs gc por mhdor ms sca`gs, iomoVhpsaIo y hmphz g hxthd`hr hc iodihpto `h cg `hjustgiad `h ige hxprs hd lgrhshsphiagcazg`os, pramhro hd Yhgttch cuhjo hd Ugdiouvhr, Ibaigjo y Vortcgd`, hdOrhjd.

    Hd 7122 Ytgrluiks hmphzglg g `grsh iuhdtg quh mh`agdth cg addovgiad iodstgdth

    `h sus pro`uitos po`g irhihr iod xato. Vor hso, hsth go sh adtro`unhrod cgs r`hdhspor igtcojo quh shrvgd g cos 86 hstg`os `h Hstg`os Xda`os.

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -1-

    Cos rhsuctg`os eadgdiahros `h cg hmprhsg mhnorgrod sajdaeaigtavgmhdth hd 7116. Cgsvhdtgs sulahrod g 0< maccodhs `h `cgrhs, suphrgd`o cos jgstos, y Ytgrluiks oltuvoud lhdheaiao dhto gproxamg`gmhdth `h 7 maccd `h `cgrhs. Hc rpa`o irhiamahdto `h cghmprhsg iodtadu.

    Hd 711

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    Mgigs Mgrtdhz, Dgriaso

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -77-

    IGVPXCO 9

    @AYHO Q GD@G@X\G HYP\GPJAIG @H YPG\LXIKY

    Cg Hstrgthjag `h Ophrgiaodhs `hlh hdiug`rgrsh hd hc mgrio ms gmpcao `h cgHstrgthjag Hmprhsgragc, cg iugc iodtahdh cos propsatos eud`gmhdtgchs y cos olnhtavos gcgrjo pcgzo `h cg earmg, gs iomo cos iursos `h giiad y cg gsajdgiad `h rhiursosdhihsgraos pgrg gcigdzgrcos. @h eormg ms prhiasg puh`h `headarsh iomo hc mo`hco`h `hiasad quh rhvhcg cgs masaodhs y olnhtavos `h cg hmprhsg, gs iomo cgs poctaigs ypcgdhs hshdiagchs pgrg cojrgrcos, `h tgc eormg quh sh `headg cg posaiad iomphtatavgiomo rhspuhstg g cg icgsh `h dhjoiao hd quh sh earmg hst o quahrh hstgr y g cg icgsh`h orjgdazgiad quh quahrh shr (Luhdo; \uz Namdhz, G ( Eud`gmhdtos `h cg@arhiiad h Ophrgiaodhs Prgdspgrhdiags).

    Cg iompgg tahdh quh adstatuar udgs lgshs solrh hc cujgr `d`h sh hdiuhdtrg cghmprhsg g trgvs `h ud proihso `h gdcasas, pcgdaeaigiad, hnhiuiad y iodtroc `h cgsgiiaodhs g `hsgrroccgr. @d`h quahrh cchjgr (posaiaodgrsh) iod hc ead `h satugr g cg

    orjgdazgiad hd udg posaiad `h vhdtgng iomphtatavg y por ctamo quh igmados hsiojhrpgrg cojrgr hsg mhtg quh sh bg propuhsto, hs `hiar, pgrg gcigdzgr y iomphtar iodvhdtgng iomphtatavg hd hc euturo.

    Ugmos g hcglorgr hc `asho y gd`g`urg hstrgtjaig g trgvs `h `headar cg masad,vasad y hstrgthjag `h cg iompgg g`hms `h ud gdcasas @GEO quh dos phrmathphrialar hc eod`o y vgcorhs `h Ytgrluiks.

    @d`h hstgmos ? (masad)

    Vgrg iodehiiaodgr hstos gpgrtg`os sh bg utacazg`o Cg masad `h Ytgrluiks Iglggs,G. (mgrzo,

    Ytgrluiks iodsa hrg g sus trglgng`orhs, g cos quh `hdomadg pgrtdhrs , ud pacgreud`gmhdtgc `h su xato, `hla`o g quh hc trglgno do sh rheahrh g cg pgcglrg hmpchoccgdgmhdth `aibg, sado g quh hc trglgno hs su pgsad. Hdthd`ahd`o cg `avhrsa`g` iomoud iompodhdth hshdiagc `h su mgdhrg `h trglgngr, proporiaodgd`o sahmprh udgmlahdth `h trglgno gjrg`glch y ud trgto `h rhsphto y `ajda`g`.

    -Gpcaigr gc ige cos mgyorhs hstd`grhs `h hxihchdiag hd cg iomprg `h jrgdo `hige `h mhnor igca`g`, tostgrcos iod sumo iua`g`o y sumadastro `h ige rhiad moca`o,Yahmprh bg sa`o y shjuar sahd`o udg iuhstad `h igca`g`. G`hms `h irhhr quhhshshdiagc olthdhr `h mgdhrg taig y rhspodsglch cg ioshibg `hc ige y gyu`gr hd hc

    `hsgrrocco `h cgs phrsodgs quh co iuctavgd.-Irhgr iodtadugmhdth icahdths sgtasehibos y hdtusagsmg`os, quh sh sahdtgd quh hc

    phrsodgc `h Ytgrluiks iodhitg iod hccos, gudquh shg daigmhdth ud adstgdth quh chsgquhd udg sodrasg o udg chvh igrigng`g quh chs pro`uzig udg shdsgiad `h gchjrg yehcaia`g` hd su rutadg `agrag.

    -Ig`g tahd`g eormg pgrth `h udg iomuda`g` co quh supodh cg rhspodsglaca`g` ig`g`g mgyor. Advocuirgd`o g sus trglgng`orhs iod cos icahdths hd cg iomuda`g`,hstglchiahd`o ud cujgr `h hdiuhdtro iod egmacag y gmajos, quh dos phrmatg tomgrdosud lrhgk`h cgs prhoiupgiaodhs `hc `g g `g.

    -Do sh puh`h ocva`gr hc iompromaso tgdto prhshdth iomo euturo quh tahdhYtgrluiks iod hc mh`aogmlahdth, quh po`hmos olshrvgr ig`g go pcgsmg`o hd cgmhmorag `h sosthdalaca`g` quh pulcaig cg iompgg (vgsh igptuco 1 ).

    -\hiodoihr quh cg rhdtglaca`g` hs hshdiagc pgrg hc xato euturo `h Ytgrluiks.Yglahd`o quh iumpcahd`o co `aibo gdthraormhdth sh iodshjuar quh cos giiaodastgs shsahdtgd rhiomphdsg`os. Jrgiags g cg rhspodsglaca`g` `hc luhd bgihr por pgrth `h

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    Mgigs Mgrtdhz, Dgriaso

    -7 hstglchihr g Ytgrluiks iomo hc pradiapgc provhh`or`h ige shchito `hc mud`o, sad trgdsajar hd sus pradiapaos g mh`a`g quh irhih.

    Vgrg hxpgd`ar cg uda`g` `h dhjoiao, Ytgrluiks glrh tahd`gs hd mhrig`os hxasthdthsy cojrg phdhtrgr g duhvos mhrig`os oerhiahd`o pro`uitos `h cg ms gctg igca`g` ymgdaehstd`osh hd cg mhdth `h cos iodsuma`orhs iomo pramhrg opiad.

    Yibuctz y su hquapo `arhitavo bglgd irhg`o gcjo duhvo hd hc iomhriao gc pormhdor, g trgvs `h su hxpgdsad rpa`g, iod cg irhgiad `h udg mgrig quh supodh udhmlchmg pgrg hc shitor `hc ige y `h cgs ig`hdgs `h igehthrgs, por sus poctaigsprojrhsastgs `araja`gs g hmpchg`os y por su echxalaca`g` orjgdazgtavg. Po`o hcco bgsupuhsto adstgcgrsh iomo c`hr `hc mhrig`o iomphtatavo `h ige shchito.

    G mh`a`g quh gctos `arhitavos prhpgrgd cg aderghstruiturg dhihsgrag pgrg mgdthdhry hxthd`hr hsth ca`hrgzjo, sh hderhdtgd g udg shrah `h prolchmgs sajdaeaigtavos hadthrrhcgiaodg`os g cg a`hdta`g` `h cg mgrig.

    Ampcgdtgr igdgchs `h `astraluiad heaigihs, cg hxpgdsad dgiaodgc h adthrdgiaodgc,su satugiad hd mhrig`os `h igpatgchs y cg posaiad iomphtatavg. Yibuctz iomprhd`aquh cg hmprhsg thd`rg quh glor`gr hstos thmgs, gc masmo tahmpo quh iodshrvgr cghchjgdiag y cg adthjra`g` `h co quh Ytgrluiks bg rhprhshdtg`o y rhprhshdtg boy hd `g.Hsth hs hc rhto y pradiapgc olnhtavo, mgdthdhr hsh erjac hquacalrao. Vor to`o co quhYtgrluiks bg iodshjua`o bgstg gborg, hc euturo do sh prhv shdiacco.

    Imo cchjgrhmos?( hstrgthjag)

    Hc proih`amahdto utacazg`o por Ytgrluiks pgrg gcigdzgr sus olnhtavos rhsuctg `h cgaddovgiad y cgdzgmahdto `h duhvos lahdhs, gs iomo hd cg mhnorg y `hsgrrocco `h

    shrvaiaos quh sh rhpgrthd hd hc pgquhth `h shrvaiaos. Mh`agdth cgs `hiasaodhsrhcgiaodg`gs iod hc `asho y proihso hd Ytgrluiks (vgsh igptuco 0).

    Vgrg cchvgr g iglo cg hstrgthjag `h Ytgrluiks y po`hr iumpcar cos olnhtavosmhdiaodg`os gdthraormhdth g iodtadugiad pgsgmos g hxpodhr ud gdcasas @GEO.

    Vgrg iompodhr hsth gdcasas dos bhmos lgsg`o hd hc pcgd `h mgrkhtadj prhshdtg`opor Yurhz Ecorhs. A.@. ( Lgng pro`uiiad h ige prhmaum. Cos prhiaos hchvg`os `h sus pro`uitos rhstradjhd hc giihso g vgraos shitorhs

    `h cg polcgiad.

    Gmhdgzgs>

    Adjrhso `h iomphthdiag por irhiamahdto hiodmaio. Yustatuiad `hc ige prhmaum por ige iomd u otrgs lhla`gs. Vrhiao `hc ige (`hphd`h `h muibos egitorhs, icamgs, rhjucgiaodhs, jolahrdo,

    hti).

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -79-

    Cos duhvos trgtg`os iomhriagchs iod HHXX, Ibadg, Ngpd, Iorhg y otrostrghrd duhvos advhrsorhs iod samacgrhs eormgtos `h dhjoiao

    Duhvgs iompggs h ige, iomo puh`h shr Orjgdo Joc`, adthdtgrd quatgrchiuotg `h mhrig`os iod duhvgs tidaigs `h mgrkhtadj h adthdtgd`o vhd`hr hadstgurgr cg a`hg hd cos iodsuma`orhs `h ud ige totgcmhdth sgdo.

    Eortgchzgs>

    Vro`uiiad propag h ige Gcagdzgs iod hmprhsgs `h ioma`g rpa`g. Vhdhtrgiad hd Mhrig`o Adthrdgiaodgc. Eormgiad h ud igrthc h provhh`or h ige Vrhmaum. Gcto iodoiamahdto, tidaigs solrh hc iuctavo, mgdapucgiad y igtg `hc ige. Euhrth adthjrgiad vhrtaigc y borazodtgc hdtrh cgs jhrhdiags y hc phrsodgc `h

    shrvaiaos. Yca`o rhspgc`o eadgdiahro. G`hiug`g jhstad jhrhdiagc. Vro`uitos Ytgrluiks sod addovg`orhs, irhgtavos y euhrg `h co iomd. \hsphto gc mh`aogmlahdth. Mquadgs iod gctg thidocojg pgrg hc proihso `h prhpgrg`o `hc ige. Gmlahdth ica`o y giojh`or hd to`os cos coigchs Ytgrluiks, iod msaig y waea

    jrgtas pgrg dgvhjgr.

    Oportuda g`hs>

    Mgyor po`hr g`quasatavo `h cg polcgiad por adirhmhdto `h adjrhsos. Cgs phrsodgs `hmgd`gd cujgrhs pgrg rhudarsh y aserutgr `hc oiao. Adirhmhdto hd cg Vrhehrhdiag por hc ige prhmaum. Uhdtg h ige gromgtazg`o ( olnhtavo aehrhdth gc ige prhmaum). Cg poctaig propgjgiad y pulcaia`g` `h Ytgrluiks bg sa`o do gdudiagrsh da hd

    thchvasad, da hd rg`ao, da hd phra`aios. Yoco hd oigsaodhs hsphiagchs hd gcjudghsihdg `h gcjudg phciucg y gcjd rhiorth `h gcjudg rhvastg hxicusavg; sumgyor po`hr `h propgjgiad hc loig g loig.

    Hc gumhdto `hc turasmo egvorhih cgs vhdtgs yg quh hs udg hmprhsg c`hr g davhcmud`agc. Egctgd gd lgrraos y zodgs por hxpcotgr iod duhvos coigchs.

    G iodtadugiad, hd hc sajuahdth igptuco vgmos g gdgcazgr cgs pritaigs cchvg`gs giglo por Ytgrluiks hd sus pro`uitos pgrg hc cojro `h sus olnhtavos

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    Mgigs Mgrtdhz, Dgriaso

    -70-

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -78-

    IGVPXCO 0@HIAYAODHY \HCGIAODG@GY IOD HC @AYHO @H

    V\O@XIPOY Q V\OIHYOY HD YPG\LXIKYCgs `hiasaodhs solrh cg shchiiad y `asho `h ud pro`uito `hlhd shr tomg`gs por cgorjgdazgiad hd su iodnudto, `g`o quh to`g hccg sh vhr gehitg`g por `aibgs`hiasaodhs tgdto quh pgrg Ytgrluiks cg addovgiad hd duhvos pro`uitos bg sa`o udo`h cos pacgrhs solrh `od`h sh bg iodstrua`o cg iompgg gmhraigdg y bg iodtralua`o gcirhiamahdto `h stg. Cos duhvos pro`uitos sh cgdzgd `h eormg rhjucgr, por hnhmpco, hdig`g phro`o vgigiaodgc sh adtro`uih, gc mhdos, udg duhvg lhla`g igcahdth.

    Vgrg iodehiiaodgr hsth gpgrtg`o dos bhmos gyu`g`o `h mgthragc `a`itaio, `ashoy `hsgrrocco `h duhvos shrvaiaos (\uz Namdhz, G.; Ibvhz Margd`g, M.H. cg jhdhrgiad `h a`hgsy cg hvgcugiad `h cgs masmgs.

    Iomo bhmos mhdiaodg`o hd hc pramhr prrgeo, hs adhvatglch cg iocglorgiad hdtrhcgs `astadtgs rhgs `h cg hmprhsg. Gs, po`rgmos `hstgigr, hc `hpgrtgmhdto `hMgrkhtadj quh `hlhr hstamgr cg `hmgd`g, prhvhr cgs giiaodhs `h cg iomphthdiag,proporiaodgr a`hgs `h `asho, hti. Hc `hpgrtgmhdto `h Eadgdzgs `hlhr vgcorgr hcrahsjo `hc proyhito, lusigr eadgdiagiad y hc `hpgrtgmhdto `h iodtglaca`g` `hlhhstamgr iosths h adjrhsos y rhgcazgr ud shjuamahdto `h `aibgs hstamgiaodhs.

    Hd Ytgrluiks, cg lsquh`g `h a`hgs pgrg hc cgdzgmahdto `h duhvo pro`uito puh`hshr ud proihso hd hc quh adthrvahdhd `avhrsgs euhdths, g`hms `h oiupgrdormgcmhdth ud adthrvgco `h tahmpo hdtrh 7< y 72 mhshs. Hd hsth tahmpo, y hd hsth

    proihso, adthrvahdhd> cos icahdths iod sus sujhrhdiags; hc hquapo `h advhstajgiad y`hsgrrocco (A+@) bgiahd`o hstu`aos `h iompodhdths dhihsgraos pgrg posthraormhdthhehitugr mhzicgs quh `gd cujgr g ud duhvo pro`uito; cos iomphta`orhs iod susgitugiaodhs; cos vhd`h`orhs quh pgcpgd cg rhgca`g` `hc mhrig`o y `hthitgddhihsa`g`hs o prhehrhdiags; cos provhh`orhs y cg propag `arhiiad `h cg hmprhsg. Vhrosad dadjudg `u`g, y `hla`o g cg vadiucgiad iod hc mhrig`o quh `hlh hxastar hd hstgegsh, hc `hpgrtgmhdto `h mgrkhtadj `hshmphg ud pgphc hshdiagc, sujarahd`o duhvosshrvaiaos, lusigd`o duhvos eoios `h icahdths pothdiagchs y rhgcazgd`o promoiaodhs hdcos coigchs pgrg cg `hjustgiad `h hsos duhvos pro`uitos. Yh hvgcg, hd `headatavg, cggihptgiad `h cos pro`uitos por cos iodsuma`orhs, duhvos mhrig`os h adicuso, sa hsdhihsgrao, igmlaos hd cg orjgdazgiad hmprhsgragc (Mood, Q.; Wuhcib, N.ehlrhro,

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    Mgigs Mgrtdhz, Dgriaso

    -75-

    Ytgrluiks puh`h prhsumar `h bglhr cgdzg`o gc mhrig`o pro`uitos igpgihs `hpro`uiar ud vhr`g`hro igmlao soiagc hd hc shitor (Jheerhy Uhrthr y Dgdiy E. Kohbm,7115); hd cg eormg `h hdthd`hr cg igehthrg mo`hrdg, hd `od`h do soco sh hxasth ige,dos rhehramos por hnhmpco gc Ergpuiiado.

    Adtro`uia`o `urgdth hc vhrgdo `h 7118, cg lhla`g hrg irhmosg, erg y `ucih.Iomladglg ige, chibh h bahco. Hc pro`uito tuvo udg gioja`g hsphitgiucgr, sahd`o hcorajhd `h ud gcto porihdtgnh `h cgs vhdtgs hsh vhrgdo. @hs`h cg `arhiiad sholshrvglg iod optamasmo gc euturo iod hsth duhvo `hsiulramahdto.

    G trgvs `h udg noadt vhdturh iod Vhpsa-Iocg, Ytgrluiks hstu`aglg cg posalaca`g` yrhgcazglg cgs pruhlgs iodvhdahdths pgrg cgdzgr gc mhrig`o udg vhrsad hmlothccg`g,castg pgrg lhlhr, `hla`o g quh hd pgshs iomo Ngpd y hd otrgs pgrths `hc mud`o, cgslhla`gs `h ige hd cgtg y hmlothccg`g hrgd muy popucgrhs. Hd igmlao, hd Hstg`osXda`os hstg eormg `h iodsumo hrg madoratgrag hd hc mhrig`o.

    Eadgcmhdth, cg vhrsad hmlothccg`g cojro igpturgr ud 16% `h cg igthjorg casto pgrg

    lhlhr, `hla`o gc lhdhpciato `h cos nvhdhs do lhlh`orhs `h ige `h eormg bglatugc.Pgmlad, g iomahdzos `h 7118, Ytgrluiks bglg adtro`uia`o su propag cdhg `h ts

    `hdomadg`g Adeusag. Cg jgmg `h ts iodstglg ``h ts bhcg`os dhjros, vhr`hs y `hbahrlgs iodihla`os hxicusavgmhdth por Ytgrluiks.

    G`hms Ytgrluiks, tgmlad hstglg trglgngd`o iod otrgs hmprhsgs pgrg iodtraluargc cgdzgmahdto `h udg cdhg `h bhcg`os `h ige y ud duhvo tapo `h ihrvhzg. Yh pro`unohdtodihs, ud giuhr`o iod cg hmprhsg @rhyhrs Jrgd` Aih Irhgm pgrg pro`uiarbhcg`os `h igca`g` gromgtazg`os iod ige Ytgrluiks.

    Hd cg pramgvhrg `h 7115 Ytgrluiks tgmlad sh gsoia iod \h`book Gch `h Yhgttchpgrg pro`uiar udg ihrvhzg dhjrg hcglorg`g iod ige. Cg duhvg ihrvhzg sh ccgm

    @oulch Lcgik Ytout, gudquh euhrg iomhriagcazg`g por \h`book hc domlrh Ytgrluiksgpgrhig hd to`gs cgs lothccgs.

    Bhmos `h `hiar quh rhtomgd`o `h duhvo ud poio cg pgrth thraig, gpoyd`odos hdhc mgthragc `a`itaio iatg`o gc adaiao `hc igptuco, hc iodihpto `h shrvaiao hs udg`hsirapiad `hc iodnudto `h lhdheaiaos, socuiaodhs y vgcorhs quh hc shrvaiao bg `hproporiaodgr g cos icahdths. Hdtrh cos egitorhs g iodsa`hrgr gc `hia`ar solrh hc iodihpto`h shrvaiao sh hdiuhdtrgd>

    Eudiad g rhgcazgr.

    Iosths `hc shrvaiao.Igca`g` hc shrvaiaoAmpgito gmlahdtgc.Giihsalaca g`.Pahmpo hd cg rhgcazgiad `hc shrvaiao.Dhihsa`g` h rhiapahdth pgrg cos pro`uitos h gpoyo.

    Yad `hngr `h ud cg`o cos pudtos gdthraormhdth iatg`os, to`os hccos dhihsgraos pgrgquh cchjuh ud shrvaiao g su prhstgiad rhgc, hc iodihpto `h irhgiad `h shrvaiaossajdaeaig hd rhgca`g` irhgr ud pgquhth `h shrvaiao quh iumpcg cgs hxphitgtavgs `hciodsuma`or.

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -7:-

    Hc trmado pgquhth `h shrvaiaos sh `headh iomo gquhc iodnudto `h lahdhs yshrvaiaos quh sh proporiaodgd hd ud gmlahdth o hdtordo `hthrmadg`o.G iodtadugiadrhcgiaodgrhmos pgquhth `h shrvaiaos proporiaodg`o por Ytgrluiks>

    -Adstgcgiaodhs `h gpoyo> sod cos rhiursos esaios iod cos quh sh `hlh iodtgr pgrgquh hc shrvaiao puh`g shr oerhia`o.

    g) tahd`g> cos coigchs tahdhd quh shr gmpcaos pgrg cg iocoigiad `h saccodhs y quh hcicahdth puh`g hstgr imo`o y shdtarsh hd ud gmlahdth hspgiaoso.

    l) mgquadgrag> ig`g tahd`g poshh ud sasthmg hsphiagc `h eactrgiad `h gjug.i) Hd iodnudto, ig`g tahd`g hst iua g`osgmhdth `ashg`g pgrg rhsgctgr cg igca`g`

    `h to`gs cgs iosgs quh cos icahdths margd, hsiuibgd, buhchd o pruhlgd.Ytgrluiks mgdtahdh su amgjhd erhsig utacazgd`o psthrs iocora`os, iod iug`rosh baco musaigc. Ytgrluiks podh gthdiad g to`o co quh ro`hg g cos icahdths iomo

    hc hstaco `h cgs saccgs, cg thxturg `hc paso, hti.

    -Vro`uitos `h gpoyo> hs hc mgthragc iomprg`o o iodsuma`o por hc iomprg`or. Hdudg tahd`g Ytgrluiks hstos pro`uitos `h gpoyo, g`hms `hc propao ige, ts, htipo`hmos hdiodtrgr `astadtos grtiucos `h mhribgd`asadj quh oerhihd> giihsoraos iodsu cojotapo iomo tgzg, mocadaccos, eactros, rhiapahdths y otros grtiucos.

    -Yhrvaiaos hxpciatos> sod cos lhdheaiaos quh sod rpa`gmhdth olshrvglchs por cosshdta`os y quh sh iompodhd `h cos rgsjos hshdiagchs h adtrdshios `hc shrvaiao.

    Iomo yg bhmos `aibo gdthraormhdth, ud egitor amportgdth pgrg cojrgr quhYtgrluiks shg udg hmprhsg iod xato hs su iodtadug addovgiad hd sus pro`uitos yhquapo, adtro`uiahd`o gs duhvgs lhla`gs iomo hc ergpuiiado, mokgs `h sglorhs, hti.

    Hc ige y hc gromg quh `hsprhd`h `hs`h hc momhdto quh hc `hphd`ahdth iomahdzgiod su mgdapucgiad bgstg hc ctamo sorlo `h cg tgzg, `hlh iodthdhr ud mhdsgnhsulcamadgc `h sgtasegiiad, quh sh vhg rhechng`o hd cg igrg, hd hc gsphito `htrgdquaca`g` y sosahjo `h ud icahdth, irhd`osh gs ud shdtamahdto `h chgctg` g cgmgrig. Hc pro`uito do socgmhdth hs hc ige, sado co quh cg iompgg `hdomadg cghxphrahdiag Ytgrluiks, hs `hiar, hd ig`g tahd`g sh phrialh ud hdtordo gtrgitavo,hchjgdth, hdraquhih`or, imo`o, quh th advatg g pgsgr g tomgr ud ige.

    -Yhrvaiaos ampciatos>sod cos lhdheaiaos psaiocjaios quh hc icahdth puh`h phrialarmuy vgjgmhdth o cos rgsjos hxtrdshios `hc shrvaiao.

    Msaig, iod vocumhd hd jhdhrgc phrehito pgrg cg iodvhrsgiad, quh adthdtg hvoigrhd hc, icahdth `aehrhdths thmporg`gs, y gs hdraquhihr g cg mgrig iod ud ampgito `hadthrs vasugc y shdsatavo. G`hms, hxasthd shrvaiaos iomo> waea jrgtas, msaig,igtcojos hd cdhg, pgjo iod tgrnhtg, htithrg.

    Cg campahzg hs pgrth eud`gmhdtgc `h cg tahd`g y hs ud egitor quh sh iodtrocgiodstgdthmhdth. Ig`g tahd`g hst phdsg`g iod cos ms gctos hstd`grhs `h igca`g`iod cg eadgca`g` quh hc icahdth sh sahdtg iompcgia o.

    Hd iodicusad, Ytgrluiks do hs egmoso sco por su ige `h igca`g`, da por su rpa`ghxpgdsad g davhc mud`agc, sado por oerhihr ud thrihr cujgr, hs `hiar, ud cujgr hd`od`h cos icahdths puh`gd tomgrsh ud tahmpo `h `hsigdso `aserutgd`o `h udg luhdg

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    Mgigs Mgrtdhz, Dgriaso

    -72-

    tgzg `h ige. Hs por hso quh hd Ytgrluiks sh tomg hd iuhdtg iugcquahr `htgcch, pormdamo quh sth shg, rhechnd`oco hd su chmg to`o amportg. @hs`h quh cos icahdthshdtrgd g Ytgrluiks sh eormgd udg amprhsad, yg quh cg rhputgiad `h cg mgrig y cgigca`g` `hc ige sod `os gsphitos eud`gmhdtgchs pgrg cg hmprhsg. Yhjd, @gzGctgmargdo, @.y Cgrg \o`rjuhz, D. ( hd cgs tahd`gs Ytgrluiks, cg jhdth shtomg ud `hsigdso `h iadio o `ahz madutos pgrg gchngrsh `h su rutadg `agrag.

    Lahd y shrvaiao `aspodalch pgrg iugcquahr phrsodg> hd Ytgrluiks, sh puh`h vhrto`o tapo `h phrsodgs, `hs`h ud pocaig bgstg ud hnhiutavo pa`ahd`o hc masmo tapo`h ige. Gmlos hstd `aserutgd`o ud ige `h igca`g`.

    Xd cujgr pgrg rhcgngrsh y `hsiodhitgr> cgs tahd`gs oerhihd ud momhdto

    sachdiaoso pgrg mh`atgr y phdsgr. Cos hmpchg`os `h Ytgrluiks sod gmajglchs. Xdgvasatg g Ytgrluiks puh`h shr ud phquho hsigph `urgdth hc `g `hla`o g quhYtgrluiks hs ud cujgr pgrg tomgr garh.

    Hstglchihr rhcgiaodhs> Ytgrluiks hs ud cujgr soiagc `hla`o g quh cg jhdth shrhdh g ibgrcgr sgtasegiahd`o gs ud shdtamahdto soiagc

    Vosthraormhdth vgmos g hxgmadgr cg jrgd amportgdiag quh ch otorjg cg iompgghstg`ouda`hdsh g to`o co quh hdvuhcvh cg igca`g`, tgdto `hc shrvaiao iomo `hc lahd, gsiomo sus bhrrgmahdtgs pgrg hc iodtroc y mh`aiad `h cg igca`g` Bhrdd`hz Ehrdd`hz,H.E. (Dovahmlrh `hc

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -71-

    IGVPXCO 8IGCA@G@ IOMO UHDPGNG IOMVHPAPAUG

    Cg \hgc Gig`hmag Hspgocg (\GH) `headh quh cg pgcglrg igca`g` vahdh `hc trmadojrahjo kgcos quh sajdaeaig co gpto, co luhdo. Vo`hmos `hiar quh hs ud iodihptosulnhtavo yg quh `hphd`h `h cg phrihpiad, hc nuaiao y cg dhihsa`g` `h ig`g phrsodg oicahdth, hsto sajdaeaig> co quh hs luhdo pgrg udo, puh`h do shrco tgdto pgrg otrgphrsodg. Yhjd Bhazhr (

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    Mgigs Mgrtdhz, Dgriaso

    -Bhrdd`hz Ehrdd`hz, H.E. Dovahmlrh `hc

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    - @agjrgmg `h proihso `h gpcaigiad `h gjroqumaios. Euhdth> Bhrdd`hzEhrdd`hz, H.E. Dovahmlrh `hc

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    Mgigs Mgrtdhz, Dgriaso

    -Vudtugiaodhs `h cgs eotos adstgdtdhgs `hc iodsuma`or hd (coigchsdorthgmhraigdos). Euhdth> Qoudjmh Mood y Nobd Wuhcib. (ehlrhro,

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -hmpchg`os adaiagd`o iodvhrsgiaodhs iod cos icahdths, hmpchg`os quh rhiodoigd g cosicahdths por su domlrh o por su lhla`g `hmgd`g`g y cg `asposaiad `h cos hmpchg`ospgrg rhsocvhr iugcquahr prolchmg quh gpgrhzig.

    Eajurg d 8>Vudtugiaodhs h shrvaiaos chjhd`graos.Euhdth> Qoudjmh Mood yNobd Wuhcib. (ehlrhro,

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    Mgigs Mgrtdhz, Dgriaso

    -Egitorhs quh iod`uihd g cgs phrihpiaodhs `h icahdth vgcorg`o.Euhdth> Qoudjmh Mood y Nobd Wuhcib. (ehlrhro, cg igpgia`g` `h mgdthdhr sus coigchs lgno ud hchvg`o davhc `hbajahdh y campahzg `h sus adstgcgiaodhs. Yhjua`o `h quh to`o gquhcco `hshglch por hcicahdth sh hdiuhdtrh `h eormg iodvhdahdth pgrg shr iodsuma`o, g`hms, `h do ocva`grco amportgdth quh hs hc trgto `hc phrsodgc `g trgs `g y su mgdhrg `h bgihrdos shdtarig`g vhz ms vgcaosos.

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -\gdkadj `h amportgdiag `h cos gtralutos icgvh hd irhgr sgtasegiiad gcicahdth. Euhdth> Qoudjmh Mood y Nobd Wuhcib. (ehlrhro,

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    Mgigs Mgrtdhz, Dgriaso

    -

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    --Iosths eanos y vgraglchs `h cg coigcazgiad hchja`g vgd g `hphd`hr iosths iomo

    puh`hd shr hc trgdsporth pgrg cchvgr cgs mhrigdigs gc coigc, hs `hiar, sa tahdh luhdgiomudaigiad, sa hdiuhdtrg hd udg zodg idtraig lahd iomudaig`g bgiag cos lgrraos `hcg phraehrag, hti.

    - Xd mgyor o mhdor jgsto `h grrhd`gmahdto vg g `hphd`hr `h hc cujgr `od`h shbgcch

    -Gpgrth thdhmos quh thdhr hd iuhdtg quh ig`g pgs, y `hdtro `h ig`g pgs ig`giomuda`g` gutdomg, vg g hstgr sunhtg g `astadtos porihdtgnhs `h jrgvgmhd solrh coslahdhs y shrvaiaos, tgraegs amposatavgs, hti.

    Dormgcmhdth cos coigchs `h Ytgrluiks hd Hstg`os Xda`os hrgd ophrg`os por cgiompgg, hstglgd ulaig`gs hd cujgrhs muy trgdsatg`os y jrgd vasalaca`g`, iomoihdtros iomhriagchs, h`aeaiaos `h oeaiadgs y zodgs udavhrsatgrags. Hd su pcgd `hjcolgcazgiad sajuh iodstruyhd`o hstglchiamahdtos solrh cgs masmgs lgshs quhbhmos domlrg`o gdthraormhdth por hc rhsto `hc jcolo.

    Hstg hstrgthjag `h coigcazgiad hd zodgs quh po`rgmos igcaeaigr `h luhdg,idtraigs, `h muibo pgso, hti. hs gior`h iod hc pro`uito quh oerhih Ytgrluiks, hs`hiar, do vg lusigd`o rh`uiar iosths hd hstglchiamahdtos mgc ulaig`os y `h `aeiaccoigcazgiad. Cg rgzd hs olvag, Ytgrluiks oerhih ud pro`uito `h gctg igca`g`, iod udshrvaiao quh sh `aehrhdiag `h cos `hms y hd dadjd momhdto hxasth poctaig `hpro`uitos `h lgnos iosths o cow iost.

    Ytgrluiks `hsgrroccg ud hstu`ao iod `htgcch pgrg ig`g duhvo coigc, lusigd`osahmprh cg coigcazgiad ptamg y pgrg hcco rhgcazg hstu`aos `h mhrig`os solrh cg zodg,solrh cg rhdtg phr ipatg `hc vhiad`grao; hstu`ag gsphitos iomo cg mh`ag `h h`g`,treaio `h phrsodgs quh tahdh cg igcch y rua`o quh sh phrialh `hdtro `hc coigc `hchxthraor.

    Pgmlad, Ytgrluiks rhgcazg gcagdzgs hstrgtjaigs pgrg cojrgr vhdtgngs iomphtatavgspgrg bgihr irhihr hc dhjoiao. Cg hmprhsg rhgcazg hsto iod hc ead `h quh hc icahdth shsahdtg imo`o irhd`och udg chgctg` bgiag cg mgrig.

    Hd hc sajuahdth igptuco vgmos g glor`gr hc thmg `h cg ig`hdg `h sumadastro hd cg

    iompgg hstg`ouda`hdsh. @hs`h quh sh oltahdh hc jrgdo proih`hdth `h cg tahrrgbgstg quh sh sarvh cg lhla`g hd iugcquahr coigc Ytgrluiks.

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    Mgigs Mgrtdhz, Dgriaso

    -

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -

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    Mgigs Mgrtdhz, Dgriaso

    -96-

    IGDGCHY @H @AYP\ALXIAD

    Yhjd Qoudjmh Mood y Nobdd Wuhtib (

    Xdath` Garcadhs

    Ytgrluiks sustatuy g cg `avasad `h Iodtadhdtgc Ioeehh `h Wugkhr Ogts hd hcsumadastro `h ige hd to`os cos vuhcos dgiaodhs h adthrdgiaodgchs `h Xdath` Garcadhs. Hc

    iodtrgto por trhs gos rhprhshdtglg ud iompromaso pgrg cgs vhdtgs `h pro`uitosshchitos y supodg udg jrgd oportuda`g` `h hxposaiad `h cg mgrig; Xdath` Garcadhsiodsumg ::6.666 kacos `h ige y shrvg 2< maccodhs `h tgzgs gdugcmhdth hd susvuhcos.

    G`hms, Xdath` bglg adiorpor g Ytgrluiks g sus igmpggs pulcaiatgrags `hthchvasad y prhdsg. Cg cdhg grhg tgmlad promoiaod g Ytgrluiks hd hc v`hoproyhitg`o `urgdth hc vuhco, y hd cg rhvastg `hc gvad.

    Hc giuhr`o iod Xdath` hrg grrahsjg`o. Vhro sh irhg quh cgs oportuda`g`hs `h xatophsglgd ms quh cos rahsjos pothdiagchs. G`hms `h cg pulcaia`g` eormgc quh cghmprhsg rhialg, Ytgrluiks tgmlad sh lhdheaiagrg `h udg hxthdsg promoiadadeormgc, hsto hs quh, cos

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -97-

    IGVPXCO 2\hspodsglaca`g` Yoiagc Iorporgtavg hd Ytgrluiks

    Ytgrluiks hs udg hmprhsg quh sh tomg muy hd shrao cg a`hg cg rhspodsglaca`g` soiagciorporgtavg (\YI). Hstd iompromhta`os hd bgihr dhjoiaos `h mgdhrg rhspodsglch yiomportgrsh `h eormg quh sh bgd igpgihs `h jgdgrsh cg iodeagdzg y hc rhsphto `h susstgkhboc`hrs quahdhs puh`hd gehitgr o sod gehitg`os por cgs gitava`g`hs `hudg hmprhsg

    Hc projrgmg `h \YI `h Ytgrluiks, Ytgrluiks Ybgrh` Vcgdht; h ampcaig pgrg cgorjgdazgiad hc thdhr ud iompromaso gdth cg soiah`g`, shr rhspodsglch iod sustrglgng`orhs, iod cos icahdths, iod cg igca`g` `h sus pro`uitos, iod hc mh`aogmlahdth yiod cgs pgrths advocuirg`gs hd sus trgdsgiiaodhs y rhg `h dhjoiao (stgkhboc`hrs) .

    Pgmlad sh mhdiaodg cg taig y cg trgdspgrhdiag y, hd ctamo cujgr cg adthjrgiadiucturgc y cg rhcgiad iod cgs `astadtgs ODJs. G`hms po`rgmos `hstgigr `h cgspoctaigs \YI cos sajuahdths gsphitos.

    Glgsthiamahdto taio> Bg `hsgrroccg`o rhcgiaodhs sca`gs y `h cgrjo pcgzoiod cos gjraiuctorhs `h to`o hc mud`o quh gyu`gd g gshjurgr quh sod igpgihs`h iomprgr hc ige `h gctg igca`g` quh duhstros icahdths hsphrgd `h dosotros.Hs su mhtg quh pgrg hc go Iompgrth hc iompromaso `h sus icahdths iod hc mh`aogmlahdth, y irhh hd cg amportgdiag `h iua`gr hc pcgdhtg y gdamgr g otros g bgihr

    co masmo. Pgmlad trglgngd pgrg rh`uiar sajdaeaigtavgmhdth duhstrg buhccggmlahdtgc g trgvs `h cg hdhrjg y cg iodshrvgiad `hc gjug, hc rhiaicgnh y cgiodstruiiad vhr`h. Ytgrluiks tahdh hc iompromaso `h hstglchihr ud ca`hrgzjohd rhcgiad iod cg `hehdsg `hc mh`ao gmlahdth hd to`os cos gsphitos `h sudhjoiao. Ytgrluiks bg `hsgrroccg`o udg `hicgrgiad `h adthdiaodhs solrh hcmh`ao gmlahdth mh`agdth hc iompromaso `h>

    - Hdthd`hr cos prolchmgs `hc mh`ao gmlahdth y iompgrtar adeormgiad iodsus trglgng`orhs (pgrtdhrs).

    - @hsgrroccgr socuiaodhs addovg`orgs y echxalchs pgrg jhdhrgr hc igmlao.

    - Hseorzgrsh por iomprgr, vhd`hr y utacazgr pro`uitos quh do shgd doiavospgrg hc mh`ao gmlahdth.

    - Adiucigr cg rhspodsglaca`g` por hc mh`ao gmlahdth iomo ud vgcor`h cg iompgg.

    -

    - Gdamgr, adiatgr h ad`uiar g to`os cos trglgng`orhs (pgrtdhrs) g iompgrtar

    su masad `h iompromaso iod hc mh`ao gmlahdth.

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    Mgigs Mgrtdhz, Dgriaso

    -9

    Wuh hc 766% `h sus vgsos shgd rhutacazglchs o rhiaicglchs hd `hs`h cos lgrraos `od`h sh ulaigd sus

    tahd`gs bgstg cgs coigca`g`hs hd `od`h sh iuctavg hc ige. Vromovahd`o cgpgrtaiapgiad hd cgs iomuda`g`hs h ampucsgd`o g cg jhdth g irhhr hd quh hcigmlao hs posalch. Igusgd`o udg `aehrhdiag hd cgs va`gs `h cg jhdth; to`o hspgrth `h shr ud luhd vhiado. Hd

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -99-

    ad`aigd igeehh gd` egrmhr hquaty, hsth projrgmg euh `ashg`o pgrg gshjurgr yihrtaeaigr quh hc ige sh iuctavh y sh proihsh `h udg mgdhrg sosthdalch, g`hms `h quhcos gjraiuctorhs phrialgd udg rhmudhrgiad nustg por su ioshibg hd cos mhrig`osadthrdgiaodgchs. Yh hvgcgd cos gsphitos soiagchs, gmlahdtgchs y hiodmaiosampciatos hd cg pro`uiiad `h ige. Hd `headatavg, Ytgrluiks promuhvh>

    Cg sosthdalaca`g` hiodmaig> sh `g iugd`o cg gitava`g` puh`h trgscg`grshbgiag cg sosthdalaca`g` gmlahdtgc y soiagc porquh hs eadgdiahrgmhdth vaglch yrhdtglch.

    Cg sosthdalaca`g` soiagc> eud`gmhdtg`g hd cg iodshrvgiad `h cg iobhsadsoiagc y `h su bglaca`g` pgrg trglgngr hd cg lsquh`g `h olnhtavos iomudhs.Ampcaigrg, tomgd`o hc hnhmpco `h udg hmprhsg, thdhr hd iuhdtg cgsiodshiuhdiags soiagchs `h cg gitava`g` `h stg g to`os cos davhchs>trglgng`orhs, provhh`orhs, icahdths, iomuda`g` coigc y soiah`g` hd jhdhrgc.

    Cg sosthdalaca`g` gmlahdtgc> iohxasthdiag hdtrh cg gitava`g` iodsa`hrg`g y

    cg iodshrvgiad `h cg lao`avhrsa`g` y `h cos hiosasthmgs, hvatgd`o cg su`hjhdhrgiad. Adicuyhd`o ud gdcasas `h cgs mgrigs o buhccgs quh sh puh`gdjhdhrgr por hc iodsumo `h rhiursos `h `aeiac o chdtg rhdovgiad, hmasad yjhdhrgiad `h rhsa`uos. Hsth ctamo pudto hs amprhsiad`alch pgrg quh cos otros`os sh mgdthdjgd hstglchs.

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    Mgigs Mgrtdhz, Dgriaso

    -90-

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -98-

    PIGVPXCO 1

    JCOLGCA^GIAD @H YPG\LXIKY

    Hd hsth ctamo igptuco prhshdtgrhmos cg cgrjg trgyhitorag `h Ytgrluiks hd cg

    phdhtrgiad `h duhvos mhrig`os por to`o hc cgrjo y gdibo `hc jcolo. Vgrg adthdtgrsasthmgtazgr hsth proihso, y do prhshdtgr ud igptuco quazs `hmgsag`o hxthdso,bhmos proih`a`o g cg hcglorgiad `h udg tglcg quh dos proporiaodh udg vasad msicgrg y iodiasg solrh hc `hsgrrocco `h cg iompgg y su irhiamahdto.

    Go D `htahd`gs

    Duhvoscujgrhs

    Olshrvgiaodhs

    71:7 7 Yhgttch Glrh cg pramhrg tahd`g `hYtgrluiks hd hc Mhrig`oVakh Vcgih `h Yhgttch.

    712< Bowgr` Yibuctz `hYtgrluiks sh udh iomo`arhitor `h ophrgiaodhs `hvhdtg y iomhriagcazgiad.Ytgrluiks iomahdzg goerhihr ige pgrgrhstgurgdths y lgrhs `h igehsprhsso.

    7129 Bowgr` Yibuctz `hYtgrluiks sh udh iomo

    `arhitor `h ophrgiaodhs `hvhdtg y iomhriagcazgiad.Ytgrluiks iomahdzg goerhihr ige pgrgrhstgurgdths y lgrhs `h igehsprhsso.

    7120 Bowgr` iodvhdih g coseud`g`orhs `h Ytgrluikspgrg podhr g pruhlg hciodihpto `h igehthrg hd hcihdtro `h Yhgttch,`od`h shsarvh tgdto lhla`gs iomoige hd jrgdo.Yibuctzglgd`od Ytgrluiks

    7128 Yh glrh hdUgdiouvhr,Igdg`.

    Yibuctz eud`g su propaghmprhsg. Bowgr` eud`g AcJaordgch, quh oerhih igerhiad bhibo y lhla`gshsprhsso bhibo `h jrgdos`h ige

    712: 7:

    Yh glrh hdIbaigjo y

    Vortcgd`, hdOrhjd.

    Ac Jaordgch g`quahrh cosgitavos `h Ytgrluiks iod hc

    rhspgc`o `h advhrsaodastgscoigchs y igmlag su domlrhg Ytgrluiks Iorporgtaod.

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    Mgigs Mgrtdhz, Dgriaso

    -95-

    7122 99 sth go shadtro`unhrod cgsr`hdhs porigtcojo quhshrvgd g cos 86hstg`os `h

    Hstg`os Xda`os.

    Oerhih lhdheaiaos `h sgcu`iompchtos g tahmpo iompchtoy tahmpo pgriagc hmpchg`oshchjalchs

    7121 88 Ytgrluiks hmphzglg g `grshiuhdtg quh mh`agdth cgaddovgiad iodstgdth `h suspro`uitos po`g irhihr iodxato.

    7116 20 Ytgrluiks gmpcg sh`h hdYhgttch.

    7117 775 Yh glrh pramhrg tahd`g hd hcghropuhrto iod caihdiag hd hc

    Ghropuhrto Adthrdgiaodgc `hYhgttch Yhg-Pgi.

    711< 758 Oehrtg plcaig vhdtg(OVU),hmasad `h giiaodhsiomudhs, iotazgd hd hcMhrig`o `h UgcorhsDGY@GW

    7119

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -9:-

    7111

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    Mgigs Mgrtdhz, Dgriaso

    -92-

    gborro hs `h ms `h :8.666rlochs ig`g go.

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -91-

    IGVPXCO 76IODICXYAODHY

    Hsth trglgno mh bg shrva`o pgrg proeud`azgr hd cos iodthda`os `a`itaios hstu`ag`oshd cg gsajdgturg `arhiiad `h ophrgiaodhs y hdeoigr hstos iodoiamahdtos g`quara`os hdudg hmprhsg rhgc h xato adthrdgiaodgc iomo Ytgrluiks.

    Hc tahmpo `h`aig`o g hsth trglgno do co iodsa`hro hd dadjd momhdto ud tahmpophr`a`o, sado quh bh gprovhibg`o to`o momhdto quh ch bh `h`aig`o, tgdtoad`ava`ugcmhdth iomo hd iompgg `h ma tutor. Xd tahmpo quh bg sa`o muy lahdadvhrta`o y gc masmo tahmpo jrgtaeaigdth gc vhr iomo sh `hsgrroccglg hc trglgno y iomobhmos a`o mo`aeaid`oco y g`gptd`oco `g g `g bgstg cchjgr g co quh po`hmosiodthmpcgr gborg.

    Bh glor`g`o thmgs quh sh hdiuhdtrgd g cg or`hd `hc `g hd iugcquahr iompgg,thmgs do soco dhihsgrao pgrg cojrgr hc xato hmprhsgragc sado hd hstos tahmpos `h

    irasas eud`gmhdtgchs pgrg solrhvavar y iomphtar iod cgs `hms hmprhsgs `h ud shitortgd euhrth iomo hc `hc ige. Hstos thmgs tgd amportgdths sh vgd `hsgrroccgd`o hd cos`astadtos igptucos quh iompodhd hc trglgno.

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    -07-

    Lalcaojrgeg

    Iatg `h trglgnos prhshdtg`os hd iodjrhsos, nordg`gs>

    Iglggs, G.(mgrzo, //mktjhstrgthjaio.lcojspot.iom.hs/ GsphitosHstrgtjaios hd cg pro`uiiad y cos Yhrvaiaos.

    Bgyhs, \.B.(711

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    Mgigs Mgrtdhz, Dgriaso

    -0

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    PEJ-EAIO. Gdcasas `h cgs `hiasaodhs hstrgtjaigs y titaio ophrgtavo hd Ytgrluiks

    Gdhxos