ANALISIS Y DESARROLLO DEL CASO 13.5 (UNA EMPRESA CON PIES DE BARRO).doc

7/21/2019 ANALISIS Y DESARROLLO DEL CASO 13.5 (UNA EMPRESA CON PIES DE BARRO).doc

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Ao de la Promocin de la Industria Responsable y del Compromiso

Climtico

INFORME N001-2014- FFCCEE- ESCUELA DE ADMINISTRACIN

Seor: DR. Jess Merino e!"s#$e%

&ro'. De !( (si)n(*$r( Dire++i,n e E/res(s II

Asunto: An"!isis Des(rro!!o e! +(so 1. 3UNA EM&RESA CON &IES

DE ARRO5

Referencias: S!(6$s e !( (si)n(*$r(

_______________________________________________________________

Es )r(*o iri)ire ( $s*e /(r( in'or(r!e !o si)$ien*e7

I! Introduccin:

S(6ieno #$e en*ro e !os o68e*i9os )ener(!es ( (*ener en e! s!(6$s e !(

(si)n(*$r( e Dire++i,n e E/res(s II se en+$en*r( e! (n"!isis es(rro!!o e

+(sos: /or !o +$(! en es*( o/or*$ni( se ;( esi)n(o e! !i6ro 3&r(+*i+(s e


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Se 9enA'e+*((s

Se 9en ('e+*(os

Los 9e+inos e !(!o+(!i(

Se 9e ('e+*(o

@( ;(n es(/(re+io2 es/e+ies e

"r6o!es: ;(n $er*o2 *i/os e (9es

E! rio C;iri9e!E! (+iien*o

/(!eon*o!,)i+o eORCE

II! Anlisis y desarrollo del caso "#$ %&A '(PR'SA C)& PI'S *' +ARR)

3LA ALFAUARA5

&ROLEMAS AMIENTALES

R$io /ro+een*e e!(s ins*(!(+iones

E(n(+iones)(seos(s

Derr(e e !oo 6(rro 9er*ios sin e/$r(r

De'or(+i,n


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L( Aso+i(+i,n E+o!o)is*(3NATURALIA5

En !( +onse8er=( e! Meio

A6ien*e ( A!'(;$(r(

( *o(o +(r*(s en e! (s$n*o

( ini+i(o $n e?/eien*es(n+ion(or e insis*i, ( !(e/res( o/*(r oi'i+(+iones/(r( re$+ir !( +on*(in(+i,ne !(s ()$(s.

( ini+i(o $n e?/eien*es(n+ion(or e insis*i, ( !(e/res( o/*(r oi'i+(+iones/(r( re$+ir !( +on*(in(+i,ne !(s ()$(s.


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," Califi-ue los impactos ambientales ocasionados por la industria

se./n la capacidad de recuperacin del medio afectado

J$n+o B200

Irre+$/er(6!e7

L(s e(n(+iones )(seos(s e !( '(6ri+( en !( ( #$e ;(n ((o !(s$/er'i+ie (r6o!e( (r6$s*i9( *(6in ( ('e+*(o ( !( '!or( e i+;(!o+(!i(.

Re9ersi6!e7

L( +on*(in(+i,n sonor( ( #$e e! /ro+eso e !( /ro$++i,n ('e+*( ( !(!o+(!i( +on e! r$io.

Mi*i)(6!e

L( +on*(in(+i,n e! ( )$( !o #$e /ro9o+( #$e e! rio one /(s(n !osese+;os *,?i+os se +on*(inen ('e+*e ( !( /o6!(+i,n.

Re+$/er(6!e

E! (rr(s*re e !oo #$e ('e+*( (! (+iien*o /(!eon*o!,)i+o e or+e/ro$+ieno $n re!!eno seien*(rio e s$s e/resiones /ro9o+(no

9(rios /ro6!e(s !os in9es*i)(ores.

F$)(%

L( +on*(in(+i,n e! sis*e( )eoor'o!,)i+o +(!+"reo *=/i+o e es*(ssierr(s e )r(n 9(!or n(*$r(!is*i+o.

,, Analice la situacin de conflicti0idad y propon.a alternati0as de

solucin 12u3 opina de la amena4a de los propietarios5

J$n+o B200. Se o+(sion(n +on'!i+*os !(6or(!es so+i(!es e6io ( #$e e!+ierre e A!'(;$r( /ro$+ir" e! +ierre e /$es*os e *r(6(8o: +on'!i+*o so+i(!(6ien*(! e6io ( !( e?*in+i,n e (!)$n(s es/e+ies e !( '($n( e !( re)i,n.

So!$+iones7

In9er*ir en (#$in(ri( (n*i r$ios(. Me8or( en s$s /ro+esos e /ro$++i,n e !os +er"i+os: 9irios:

!(ri!!os.

In9er*ir en (#$in(ri( e/$r(or(s. In9er*ir en /(nes (+s*i+os.


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O/ini,n7

En es*e +(so !os /ro/ie*(rios es*"n ('e+*(no no*(6!een*e ( !( /o6!(+i,n( #$e es*" /er8$i+(no !( s(!$ e !(s /erson(s 9e+in(s (s= iso no !es/eri*e *r(6(8(r e s$ (+iien*o.

,# 12u3 costes de carcter medioambiental tendr -ue asumir la

empresa cermica5

J$n+o B200. Los +os*es re!(+ion(os +on e! eio (6ien*e en !os #$e !(e/res( /$ee in+$rrir /$een ser7

En +(so e6io ( !( +on*(in(+i,n e! ()$( (rr(s*re e !oo se ;(e?/$es*o ( !( e/res( ( +os*os in*ernos +oo e n(*$r(!e%( !e)(! eres/ons(6i!i( /or e! /or+en*(8e e ineni%(+i,n #$e !( e/res(e6e /()(r.O*ro +os*e ser=( en e! +(so #$e !( e/res( /$sier( !( /$es*( en (r+;(!(s oi'i+(+iones /(r( !( re$++i,n e !( +on*(in(+i,n e ()$( seri(n+os*os in*ernos e /re9en+i,n.O*ro +os*o ser=( en +(so e !( re$6i+(+i,n e !( e/res( /(r( !(re$++i,n e !os /ro6!e(s e! eio (6ien*e.O*ro +os*o /or !o #$e !( e/res( in+$rrir=( es !(s '$er*es e(n(s /or/(r*e e s$s +!ien*es ( #$e e6io ( s$ is+on'ori( ;(+i( !( (+*i*$e es*( ;( $n( re$++i,n e !os /eios.

O*ro +os*o ser=( !( re$++i,n e s$ e(n( e6io ( !( is+on'ori(e s$s +!ien*es.

,6 12u3 postura estrat3.ica 7a adoptado 8a Alfa7uara en materia

medioambiental5

Es/ino%( B201. L(s e/res(s /$een *o(r (+*i*$es es*r(*)i+(s $

is/(res +on res/e+*o ( s$ )es*i,n eio(6ien*(!. Es*o #$iere e+ir !o

si)$ien*e7


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Des/reo+$/(+i,n*o*(! e !os i/(+*ose+o!,)i+os #$e s$(+*i9i( /$ier(

o+(sion(r en s$en*orno.

To*(! +on+ien+i(+i,ne! eio (6ien*e.

J$n+o B200. L( e/res( 3ALFAUARA5: no se ;( /reo+$/(o e s$ i()en

e+o!o)i+(: /or ene no ;( (o/*(o nin)$n( /os*$r( es*r(*e)i+( en (*eri(eio(6ien*(!: ni /or (s e #$e !( Aso+i(+ion E+o!o)is*i+( !( ;(

en$n+i(o. Es*e e#$i/o e *r(6(8o ;( /!(n*e(o $n *res (!*ern(*i9(s #$e

ALFAUARA /$ee (o/*(r /(r( re$+ir !( +on*(in(+ion e! eio (6ien*e7

- R$ios /roe+en*es e!(s ins*(!(+iones.

- Des/eri+ios sin e/$r(r:

!oo 6(rro (rro8(os (!rio.

- 00 '(i!i(s sin in)resosBsi !( e/res( e+ie+$!in(r +on s$s(+*i9i(es.

- In9er*ir en /(ne!es(+s*i+os.

- In9er*ir en (#$in(ri(

e/$r(or(.

- Se)$ir *r(6(8(no /ero+on +ier*(s nor(s

,$ 1Cul ser9a el orden l.ico a se.uir en la toma de decisiones

estrat3.icas se./n los .rupos -ue conocemos para me;orar la

ima.en de la empresa5

J$n+o B200

Dese

(s*(

C(6io

De&os*$r(

C(6ioDe

&os*$r(


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In9es*i)(ores


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+onse+$en+i(s #$e )ener( !(+on*in$i( e !( /ro$++i,n.

/ro9eeores

O7 Me8ores re!(+iones /6!i+(s

O47 Conser9(+i,n e! eio(6ien*e

DEILIDADES AMENAHAS

D17 Si*$(+i,n 'in(n+ier( e A!'(;$(r(.

D27 Cos*os e!e9(os e! SI


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MONDRA

ANALISIS Y DESARROLLO DEL CASO 13.5 (UNA EMPRESA CON PIES DE BARRO).doc

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