Android Market
-
Upload
teo-romera -
Category
Technology
-
view
293 -
download
1
description
Transcript of Android Market
![Page 2: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/2.jpg)
![Page 3: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/3.jpg)
Qué es Android?
● Sistema operativo de Google para dispositivos móviles● Basado en Linux● Software libre (casi todo), Apache License, no copyleft● Permite enlazado desde código con otras licencias● Gran comunidad de desarrollo● Gran cuota de mercado● Gran crecimiento presente y previsto● Finales de 2007 a Gingerbread 2.3
![Page 4: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/4.jpg)
Crecimiento de Ventas
“is now the leading smartphone operating system in the U.S. in market share” – cNet News, Agosto 2010
![Page 5: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/5.jpg)
Cuota de Mercado
“Twenty-eight percent of smartphone owners have Apple iPhones, compared to 19 percent who have Android devices” – NielsenWire, Octubre 2010
![Page 6: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/6.jpg)
Predicciones en Cuota de Mercado
“Android to Become No. 2 Worldwide Mobile Operating System in 2010” – Gartner, Septiembre 2010
![Page 7: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/7.jpg)
Visionarios en 2006
Give The Geeks what they want firstYou'll get your cake soon enough. Here's the big picture:
● Make a great mobile phone running Open Source Software.● Give away your SDK. Target everyone who loves to tinker with electronics.● Help to buy a worldwide community of developers working together to write and port applications.● Guide them in creating Kick-ass looking and easy-to-use applications. (This is straightforward because our framework is so good).● Watch your application list grow by the day.● Now your mom and dad will have all the applications that they want, too. This is the part where you eat your cake.
![Page 8: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/8.jpg)
Visionarios en 2006
Give The Geeks what they want firstYou'll get your cake soon enough. Here's the big picture:
● Make a great mobile phone running Open Source Software.● Give away your SDK. Target everyone who loves to tinker with electronics.● Help to buy a worldwide community of developers working together to write and port applications.● Guide them in creating Kick-ass looking and easy-to-use applications. (This is straightforward because our framework is so good).● Watch your application list grow by the day.● Now your mom and dad will have all the applications that they want, too. This is the part where you eat your cake.
GOOGLE?
![Page 9: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/9.jpg)
Sean Moss Pultz
● CEO de la fracasada http://www.openmoko.org/
● Creador de uno de los primeros móviles con Linux
● Dijo también:
“For the first time, the mobile ecosystem will be as open as the PC, and mobile applications equally as diverse and more easily accessible. Ringtones are already a multi-billion dollar market. We think downloading mobile applications on an open platform will be even bigger”
Foto Aztlek en Flickr, http://www.flickr.com/photos/aztlek/
![Page 10: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/10.jpg)
Sean Moss Pultz
http://thewikireader.com/
● Actualizaciones trimestrales
● Simple, solo tres botones
● Pensado para niños y mayores
● Sin conectividad
● 12 meses de batería
● 99$
The Wikireader
![Page 11: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/11.jpg)
Cuánto dinero se ha perdido Pultz?
“The Apple App Store is worth $200M monthly, compared with $5M in the Android Market Place.” – GigaOM, Agosto 2009
“Apple hit 65,000 apps in July compared to 7,000 apps in the Android Market Place” – jTribe, Agosto 2009
![Page 12: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/12.jpg)
Volumen de Aplicaciones
![Page 13: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/13.jpg)
Cielo santo!! Eso es un dineral!!
Pues no...
“98.9% of all applications downloaded are free apps” – FADE, Marzo 2010
![Page 14: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/14.jpg)
Por qué?
● La experiencia de compra... recordáis el chiste del principio?
● Apple tiene un “ecosistema de venta” iTunes/iPod/iPod Touch y permite PayPal y tarjetas de prepago. Android solo Google CheckOut
● La cuota de mercado
● Hábitos de consumo, 50% de usuarios de iPhones compran, solo 19% de usuarios de Android
![Page 15: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/15.jpg)
Características del Android Market
● Acceso gratuito a las aplicaciones (unas de pago y otras gratis) ● Para subir apps necesitas tener cuenta de developer: 25$ (no es necesario pagar nunca nada más)● Cuando subis app, puedes elegir en que mercados sale tu app (mercados = paises)● Jamás google prohibe tu app, sólo si se demuestra que es maligna
● No se pueden subir otros markets● Problemas con el thetering
● Puedes votar, comentar apps. Muestra número de descargas, etc.● Puedes clasificarlas por categorias y la edad ideal a la que van destinadas● Los cobros y pagos se realizan con google checkout● Como el buscador del market no es nada bueno (increible!) se ha generado mucho negocio ya que hay muchas webs que recopilan las apps y las muestran en la web
– Roberto Calvo, GsyC/LibreSoft
![Page 16: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/16.jpg)
Mercados alternativos en la web
● Androlib, catalogo web no-oficial del Android Market● http://es.androlib.com/
● AndroidZoom, catalogo web no-oficial del Android Market● http://www.androidzoom.com/
● Bubiloop, buscador de aplicaciones incluyendo las del Android Market y las de fuera
● http://bubiloop.com/android ● Cyrket, catalogo web no-oficial del Android Market
● http://www.cyrket.com/m/android/
– Wikipedia
![Page 17: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/17.jpg)
Problemas del Android Market
1. They need to expand the number of countries that have access to paid apps (it doesn’t seem to be a big priority as they’re adding them at an extremely slow rate)
2. Developers need to be able to respond to user comments (perhaps through a proxy email to preserve the anonymity of the user)
3. Illegal apps need to go. They’re unfair competition for legitimate apps.
4. More payment options (subscriptions, in-app payments, etc).”
– Jon Lech Johansen, para TechCrunch Julio 2010
![Page 18: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/18.jpg)
Problemas del Android Market
Qué cambios introduciríais vosotros?
![Page 19: Android Market](https://reader034.fdocuments.es/reader034/viewer/2022051323/54bb77e54a7959c53b8b457f/html5/thumbnails/19.jpg)
Reciente Anuncio● Reducción de la ventana de devolución a 15 minutos● Nuevos filtros: Mature, teen, pre-teen, all.● Mejoras en gráficos promocionales● Más screenshots, a diferentes resoluciones(!)● Nuevos filtros relativos a resoluciones y hardware(!)● Nuevas categorías dinámicas● Nuevo tope de 25Mb a 50Mb para las apps
– ZDNet, Diciembre 2010