A BIRDS EYE VIEW ON BATA Presented by: Group 41. Kh. Nazimuz Shahadatur Rahman E0902008 2. Mokarram Hussain Khan E09020093. Md. Anwar Khurshid E09020114. Md. Morshedul Islam E09020155. Md. Shahidur Rahman E09020036. Md. Aminul Islam E09020077. Imran Momin E09020108. Raihan Kamal E0902048

IntroductionBata Shoes is a large, family owned Shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, and operates 4 business units worldwide It has a retail presence in over 50 countries and production facilities in 26 countries. In its history, the company has sold more than 14 billion pairs of shoes.

Background Of BATAThe company was founded in 1894 in Zln by Tom Baa. A large order from the army, military shoes and rising demand for them, during World War I started rapid growth and small manufacture turned into modern industrial concern.

The phrase "work collectively, live individually" is one of his sayings. Baa recognized the potential of large-scale production, and was often called the "Henry Ford of Eastern Europe".

He saw technology as a means of progress, and wanted to make the shoes as cheaply as possible so that the greatest number of people could access them.

Chronological Development Of Bata:A.Jan Antonn BaaUnder Jan Antonn Baa the company grew quickly, continued its expansion throughout Europe, North America, Asia, and North Africa. Zln accommodated the largest part of the company, with manufacturing and headquarters. Apart from shoes, Baa also diversified into other areas (tyres, toys, plastic fibers, etc.).

B. Thirties and forties Subsidiaries in several foreign countries (Brazil, Britain and Canada). Jan Baa expanded the Bohemian and Moravian part of the business, more than doubling its size to 38,000 employees, 2,200 shops, and 70 enterprises.

In Slovakia, he grew the business from 250 employees to 12,340 and 8 enterprises. Due to worldwide depression, Jan Baa expanded the company more than six fold its original size throughout Czechoslovakia and the world. C. Bata-villes

Company policy was to set up villages around the factories for the workers and to supply schools and welfare.

These villages include in the Netherlands,Slovakia, Czech Republic, Croatia, Yugoslavia, France, Canada, East, England, Pakistan and Batanagar, India. The British "Bata-ville" in East Tilbury inspired the documentary Bata-ville: We Are Not Afraid of the Future.

D. During World War II

After Germany occupied the rest of pre-war Czechoslovakia (15 March 1939) Jan Antonn Baa, tried to save as much as possible, submitting to the plans of Germany as well as supporting financially the Czechoslovak Government-in-Exile led by Edvard Bene.

The United Kingdom insisted on the huge bail because Mr. Baa was the owner of the largest industrial concern in occupied Czechoslovakia.

Jan Baa helped hundreds of Jewish families to escape from Czechoslovakia, sending them all over the world throughout the Baa organization and beyond the Nazis' reach.E. During Communist Czechoslovakia

In 1945 the company was nationalized. In spite of incredible odds and a political climate that had put the machinery in motion to nationalize all large businesses,

Jan Baa fought against the alleged 64 crimes of which the communists had accused him. And in fact, the jury found Jan A. Baa innocent of all 64 charges.

F. Bata International Centre 1965-2004

Anticipating the Second World war, Thomas J. Bata, together with over 100 families from Czechoslovakia, moved to Canada in 1939 to develop the Bata Shoe Company of Canada, including a shoe factory and engineering plant, Batawa, Ontario.

Thomas J. Bata successfully established and ran the new Canadian operations and during the war years he sought to maintain the necessary coordination with as many of the overseas Bata operations as was possible. During this period the Canadian engineering plant manufactured strategic components for the Allies war effort and Thomas J. Bata worked together with the Czechoslovak government.

Present Growth of BataAfter the global economic changes in 1990s the company closed a number of its manufacturing factories in developed countries. In developing countries it still has a large number of manufacturing units and still produces a significant number of shoes each year.

Bata Store Wenceslas Square in Prague, the Czech Republic 2005. The company is currently headquartered in Lausanne, Switzerland, with 4 business units:

Bata Europe, Lausanne Bata Emerging Markets, Singapore Bata Branded Business, Best, Netherlands Bata North America, Toronto

Changes in the world market and technological advancement have posed new challenges to expansion of Batas core business in saturated markets of Europe, USA & Japan.

Continued to focus on mass production through developing a competitive Supply Chain strategy of sourcing goods from the third world countries while the contemporary designs etc. sourced from Europe & Canada for their top end products.

Batas financial record indicates, market saturation and intense competition in advanced economies has squelched their growth trajectory. They have actively begun to pursue the economies of vastly populated countries such as China, India, and the former Soviet Union which presents a profusion of consumers and immense growth potential.Conclusion

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