Braaihacker Show Presentation
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Transcript of Braaihacker Show Presentation
![Page 1: Braaihacker Show Presentation](https://reader035.fdocuments.es/reader035/viewer/2022062412/58efe5a61a28abde118b465b/html5/thumbnails/1.jpg)
The
Value Proposition.
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History.• Started: Something fun (21 February 2014). • Started with the concept on Twitter. • Got a logo designed.• Quickly became influential and successful. • Measured by 10 followers a day, selling branded t-
shirts, having opinion count, covering events, building relationships with industry heavyweights. • Expanded brand to other platforms. • Use it to prove my social media theories. • Serves as a case study to my customers and
students.
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Stats (9 months). • 635 Twitter followers (following 6) & growing daily.• 499 Facebook fans. • 5062 Instagram followers. • 1 charity event.• 4 braai events with the National Braai Team. • First braai competition. • 1 pilot episode shot for the first season. • 3 Big braai brands reached out to work with us.• First video close to 1000 views (organically).• Nationwide footprint. • 120 avg impressions of a tweet.
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Influence of the brand.
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Influence of the brand.
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Influence of the brand.
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Influence of the brand.
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Engagement Rate on Products High.
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12.5% engagement rate.
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23% Engagement Rate.
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Influence of the Brand (7.4% er).
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Influence of the brand.
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22% engagement rate.
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Influence of the brand.
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Influence of the brand.
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Influence of the brand.
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Social Proof
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Calibre/level of content creation.
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Facebook audience.
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Twitter audience.
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Twitter Stats.
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Braai presence on Twitter.
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Youtube performance: First video.
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Marketing plan. • Youtube webshow (Co-sponsors/ Braaihacker show).• Professionally filmed and edited video. • Careful brand placements.• Strong, clear Call to Action. • Driving brand awareness. • Driving sales.• Feet into stores. • How will this be achieved?
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Show elements.• 5 seconds teazer.• Professionally edited/produced intro (constant).• Presentations of ingredients.• Making fire (stunts and product reviews)• Quickfire 5 interview with celeb/artist.• Braaing.
• Serving/plating. • Eating w/ guest.
• Craftbeer reveal.• Wine pairing.
• Weekly competition question• Call to action
• Credits/subscriber ask.
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Show elements.• Weekly competition question• Call to action• Credits/subscriber ask.
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Psychology behind elements.• Ads allow teazer to draw viewer into video. • The level of production aims to professionalism.• Ingredients allow for beautiful video footage. • Each episode focuses on a diff. fire method/product• The interviews designed to add magnetism.• Braaing allows for great video footage • Serving/plating allows for a great still and photos. • Eating with guest appeals to hospitality of show. • Craftbeer reveal – taste comparisons.• Wine pairing – allows to reach the sophisticated.
• Competition drives comments and shares.
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Psychology behind elements.• Competition drives comments and shares.• The business is done with the call to action.• Subscribers allow the platform to grow.
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Show planning.• 5 min per episode, max. • 12 episodes in first season. • 1 episode posted each week. • Call to action/offer only available for 7 days. • The #AskBraaihacker show to promote the season.• A big Weber as prize for end of season. • Comp entries by sharing/retweeting and
commenting.• ‘Behind the scenes’ footage to create hype.
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Success projections• Looking for 10k views per video.• With social media we will get lots of exposure. • Sales and brand awareness. • 10% growth on social media platforms per week. • Leveraging the platforms of our guests.
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Who has expressed interest as guests?• Braaiboy.• Barry Hilton• Boerbeque• BraaiVenote
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What are the costs involved?• Standalone episodes: R17,500 (Not preferred)• One season: R60,000/m for 3 months. • 2 co-sponsors: R30,000/m each for 3 months. • 3 co-sponsors: R25,000/m each for 3 months.
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Other projects.• Braai competitions.• Product reviews.• Classes and taste exhibits.• In store demos.
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Who am I looking to do business with?• Butcheries (Food Lovers Market, Hokaai etc.)• Braai hardware products/equipment (Weber).• Braai gadgets. • Spices (Ina Paarman, Spices for Africa).• Meat products (BRM, Escort etc).• VAT Registered companies.
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How can I be contacted?• Braaihacker.com• Twitter.• Facebook.• Youtube.
• Instagram.