BRIEF Y Funciones Ejecutivas

26
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

description

BRIEF

Transcript of BRIEF Y Funciones Ejecutivas

Page 1: BRIEF Y Funciones Ejecutivas

!"#$%&'(

!"#$%&'()*&'+,*&#-+!'.'+%)*#)+!'./0#.#(%)*&)+)

0)+#1)0")!&2(+(#"*'/$&!'023&!)+4#0

-"(!&'().&#(%'+#5#!"%&1'

)*+,-.,'/01*2'34.,5

!"#$"%&'(&)*+#","-./

!"#$%&'()*++$,%

!"# $%&'(&)*%# *(# (+'(# ',-.-/%# (+# 0&-# -*-1'-$)2&# *("#3-&0-"# *(#4)%5)-6# 7+80)'96

40:# :# ;(&<%,'9:# =>??@A6# ')'0"-*%# B!"#$%&' !()*+,-.' "*/,01' #0+(0/-.2' -3' $4(56/,+(

%605/,-0CD# E+F# 10(+6# ,(3)')3%+# -"# "($'%,# -# "-# G0(&'(# %,)5)&-"# 1-,-# "-# $"-,)G)$-$)2&# *(

$0-"80)(,# *0*-6# %# "-# -31")$-$)2&# *(# -"5H&# $%&'(&)*%# (+1($FG)$%D# !&# '%*%# $-+%6

-1%,'-3%+#$"-I(+#(&#'%,&%#-#(+'(#$0(+')%&-,)%6#80(#1(&+-3%+#80(#$%&',).0:(#*(#G%,3-

+)5&)G)$-')I-# -# "-# I-"%,-$)2&# &(0,%1+)$%"25)$-# )&G-&')"6# /0&'%# $%&# "-# )&G%,3-$)2&

1,%I(&)(&'(#*("#0+%#*(#"-+# '-,(-+#&(0,%1+)$%"25)$-+#$%310'(,)J-*-+#=1-,-# ,(I)+)2&6#I(,

KL")M6#NOOP6#NOOQ6#NOO@6#NO>OAD

R-#(+$-"-#*(# (+')3-$)2&#*("#$%31%,'-3)(&'%#*("# G0&$)%&-3)(&'%#(/($0')I%# =*("

)&5"L+# !()*+,-.' "*/,01' #0+(0/-.2' -3' $4(56/,+(' %605/,-0S# -.,(I)-*%# TU7!KA# (+# 0&

$0(+')%&-,)%# 1-,-# 1-*,(+# :# 1,%G(+%,(+# *(# &)V%+# (&# (*-*# (+$%"-,# 80(# 1(,3)'(# -# "%+

1,%G(+)%&-"(+#,(-")J-,#0&-#I-"%,-$)2&#*(#"%+#$%31%,'-3)(&'%+#*(#"-#G0&$)2&#(/($0')I-#(&

("#$%&'(M'%#G-3)")-,#:#(+$%"-,D#!+'W#*)+(V-*%#1-,-#1(,+%&-+#$%&#0&#,-&5%#*(#(*-*#*(#"%+

Q#-#"%+#>X#-V%+6#)&$"0:(&*%#*)G)$0"'-*(+#*(#-1,(&*)J-/(#:#',-+'%,&%+#*(#"-#-'(&$)2&6#*-V%

$(,(.,-"# 1%,# ',-03-')+3%6# (M1%+)$)2&# -"# 1"%3%6# ',-+'%,&%+# *("# *(+-,,%""%6# *(1,(+)2&# :

%',%+# ',-+'%,&%+# (I%"0')I%+6# &(0,%"25)$%+6# 1+)80)W',)$%+# :# *(,)I-*%+# *(# $%&*)$)%&(+

3L*)$-+D#R-+#G%,3-+#*(#1-*,(+#:#1,%G(+%,(+#*("#TU7!K#$%&')(&(&#X@#F'(3+#(&5"%.-*%+

Page 2: BRIEF Y Funciones Ejecutivas

!I-"0-$)2&#*(#"-#G0&$)2&#(/($0')I-Y#Z0(+')%&-,)%#TU7!K

[W5)&-#N

(&# X# (+$-"-+# $"F&)$-+# 80(# 3)*(&# *)G(,(&'(+# -+1($'%+# *("# G0&$)%&-3)(&'%# (/($0')I%Y

7&9).)$)2&6# Z-3.)%6# Z%&',%"# !3%$)%&-"6# 7&)$)-$)2&6# \(3%,)-# *(# ],-.-/%6

^,5-&)J-$)2&_["-&)G)$-$)2&6#^,5-&)J-$)2&# *(#\-'(,)-"(+# :#\%&)'%,)J-$)2&D#`%+# *(# "-+

(+$-"-+# =\(3%,)-#*(#],-.-/%#(# 7&9).)$)2&A6# +%&# $"F&)$-3(&'(#H')"(+#1-,-#*)G(,(&$)-,# ("

*)-5&2+')$%#*(# "%+# +0.')1%+# *("#],-+'%,&%# 1%,#`LG)$)'# *(#E'(&$)2&# $%&#a)1(,-$')I)*-*

=]`EaAD

!"#K0&$)%&-3)(&'%#!/($0')I%#=K!A#(+#0&#("(3(&'%#$,0$)-"# (&# "-#$%31,(&+)2&#:

(M1")$-$)2&# *(# "-+# ,("-$)%&(+# (&',(# 3(&'(b$(,(.,%b$%31%,'-3)(&'%6# (M)+')(&*%# 0&

-31")%#$%&+(&+%#(&',(#"%+#)&I(+')5-*%,(+#-"#+(V-"-,#80(#("#K!#(+'-,F-#)&I%"0$,-*%#'-&'%

(&#("#$%&',%"#*(#"-#$%5&)$)2&#$%3%#(&#"-#,(50"-$)2&#*(#"-#$%&*0$'-#:#*("#1(&+-3)(&'%#-

',-IL+# *(# *)G(,(&'(+# 1,%$(+%+# )&'(,$%&($'-*%+# =[9)"")1+6# >??cAD# d%# %.+'-&'(# -"50&%+

-0'%,(+#9-&#(31"(-*%#"-#(M1,(+)2&#e1-,-50-+#$%&$(1'0-"e#=^J%&%GG#:#f',-:(,6#>??cA#(&

$"-,-#-"0+)2&#-#"-#I-50(*-*#(#)&*(G)&)$)2&#*("#$%&$(1'%D

R-+# G0&$)%&(+# (/($0')I-+# +%&# %1(,-$)%&(+# 3(&'-"(+# 80(# (+'W&# $,F')$-3(&'(

)&I%"0$,-*-+#(&#"-#1,%1)-#-*-1'-$)2&#-#+)'0-$)%&(+#&0(I-+D#f%&6#(&#+F#3)+3-+6#1,%$(+%+

$%5&)')I%+#80(#%,80(+'-&#0#%,5-&)J-&# "-+# )*(-+6#3%I)3)(&'%+#%#-$$)%&(+# ,("-')I-3(&'(

+)31"(+# (&# $%31%,'-3)(&'%+# $%31"(/%+# :# *),)5)*%+# 9-$)-# 0&# G)&D# !+'-+# G0&$)%&(+# +%&

1,)3%,*)-"(+# (&# '%*%+# "%+# $%31%,'-3)(&'%+# &($(+-,)%+# 1-,-# 3-&'(&(,# "-# -0'%&%3F-

1(,+%&-"S# -+)3)+3%6# G0&*-3(&'-&# "-# 1(,+%&-")*-*# :# ("# 3-&'(&)3)(&'%# *("

$%31%,'-3)(&'%Y# "-# $%&$)(&$)-6# "-# (31-'F-# :# "-# +(&+).)")*-*# +%$)-"D# !&# +0# ,($)(&'(

*)$$)%&-,)%# +%.,(# &(0,%1+)$%"%5F-6# R%,)&5# =>???A# "-+# 9-# *(G)&)*%# $%3%# *76(88*9

5*:*5,;*;(9'5-10,/,+*9'76('9-0'0(5(9*.,*9':*.*'8*'5-09(565,<0';('60'5-=:-./*=,(0/-

*6/-;,.,1,;-'5-=:8(>-?'*9@'5-=-':*.*'8*'*;*:/*5,<0'*'+*.,-9'5*=A,-9'2';(=*0;*9';(8

*=A,(0/(# =R%,)&56# >???6# 1W5D# @gAD# !&# "-# 1+)$%"%5F-# $%5&)')I-6# ("# $%&$(1'%# *(# G0&$)2&

(/($0')I-# (+'W# (+',($9-3(&'(# ,("-$)%&-*%#$%&# "-#&%$)2&# *(# 0&-# $-1-$)*-*# ")3)'-*-# *("

Page 3: BRIEF Y Funciones Ejecutivas

h)$(&'(#KL")M#\-'(%

[W5)&-#P

+)+'(3-#*(#1,%$(+-3)(&'%#$(&',-"D#R-+#")+'-+#'F1)$-+#*(#"-+#G0&$)%&(+#(/($0')I-+#)&$"0:(&Y

$-3.)%# *(# -'(&$)2&6# 3-&'(&)3)(&'%# *(# "-# -'(&$)2&6# $%&',%"# *(# "-# )&'(,G(,(&$)-6

)&9).)$)2&6#)&'(5,-$)2&#(&#("#(+1-$)%#:#')(31%6#1"-&)G)$-$)2&#:#3(3%,)-#*(#',-.-/%D#i&-

)*(-#$(&',-"#(&#("# $%&$(1'%#*(# G0&$)2&#(/($0')I-#(+# "-# +("($$)2&#*(# "-+# -$$)%&(+# (&#0&

$%&'(M'%#(+1($FG)$%D

E# 3%*%# *(# $%&$"0+)2&6# 1%*(3%+# *($),# 80(# "-+# G0&$)%&(+# (/($0')I-+# 1%*,F-&

$%&+)*(,-,+(#$%3%#"%+#1,%$(+%+#3W+#)&'(,(+-&'(+#*(#"-#$%5&)$)2&#903-&-D#d%#%.+'-&'(6

-# 1(+-,# *(# 80(# (&# "-+# H"')3-+# *L$-*-+# +(# 9-# 5(&(,-*%# 0&# )&'(,L+# $,($)(&'(# (&# "-

)&I(+')5-$)2&#$)(&'FG)$-6#"-#G-"'-#*(#$"-,)*-*#3('%*%"25)$-#:#$%&$(1'0-"#9-&#9($9%#80(#+0

$%31,(&+)2&#:#*)I0"5-$)2&#+(-#$%31"(/-D

!"#$%&'()&*+#*,*'%-(./+

!"#$%&'()*'+#$+,+(&-)."#$#*'$&'$/+0+/-*/)*$1+$0/*(+#*#$2&+$#*'$/+#0*'#"34+#$1+

4"$ 5&6"7$ 1)/+(()8'$ 9$ :"'+,*$ 1+4$ 0+'#":)+'-*7$ 4"#$ +:*()*'+#$ 9$ 1+$ 4"#$ %&'()*'+#

(*:0*/-":+'-"4+#7$ 0"/-)(&4"/:+'-+$ 1&/"'-+$ 4"$ /+#*4&()8'$ "(-)."$ 1+$ 0/*34+:"#

'*.+1*#*#;$<4$(*'(+0-*$1+$%&'()*'":)+'-*$+,+(&-).*$(*'#-)-&9+$&'$0"/"5&"#$(*'(+0-&"4

2&+$ )'(4&9+$&'"$#+/)+$1+$%&'()*'+#$ )'-+//+4"()*'"1"#$/+#0*'#"34+#$1+4$(*:0*/-":)+'-*

0/*0*#)-).*7$1)/)5)1*$"$&'"$:+-"7$9$0"/"$4"$/+#*4&()8'$1+$0/*34+:"#;

=+4#>$ 9$ ?+'')'5-*'$ @ABCCD$ ("/"(-+/)E"/*'$ +4$ 1+#"//*44*$ -+:0/"'*$ 1+$ 4"#

%&'()*'+#$ +,+(&-)."#$ +'$ -F/:)'*#$ 1+$ !"#$ %#&'"'(#($ )#*#$ +#,-.,.*$ /,$ 01,2/,-1$ (.

.3-*#-.4'#3$(.$*.31"/0'5,$(.$)*1&".+#3$#)*1)'#(1$)#*#$."$"14*1$(.$/,#$+.-#$6/-/*#7!"#$

%&'($

Page 4: BRIEF Y Funciones Ejecutivas

)*+,-+./01!23!,+!4-1./01!353.-6/*+7!8-396/:1+;/:!<=>)?

@AB/1+!C

!"#$"%&'!"#$%&'(%')*!+#!,-$!#$%-,-$!%,.*'%-$!/!+#!0-,'+#1!+#!,-$!23&4-$!+#!(-+&#$!/!(&32#$3&#$!+#,!56789:

()*+,-%./+*0

123454 6"7,+0 6,-8+0-, 9123:;63;<(%91%54%3=(9>3!4

10?"$"0%?$.@A?"0

7*;'<'%')* => => ?3*@&3,! +#,! '4(A,$3B! C-&-&! +#! 23&4-! -+#%A-+-! #,! (&3('3

%34(3&@-4'#*@3! #*! #,! 434#*@3! -+#%A-+3:! "#@#*#&! 3

(-&-&! A*! %34(3&@-4'#*@3! #*! &#$(A#$@-! -! ,-! -*$'#+-+:

D-<','+-+! EA#! (#&4'@#! '*;'<'&! &#$(A#$@-$! -*@#! #[email protected],3$

'&&#,#0-*@#$:! C-&-&! A*-! &#$(A#$@-! /! +#43&-&,-! #*! #,

@'#4(3:! 7*@#&&A(%')*! +#! A*-! &#$(A#$@-! EA#! F#*#&-,4#*@#

;-!$'+3!-A@34-@'1-+-:

?-4<'3 G => ?-4<'-&!,'<&#4#*@#!+#!A*-!$'@A-%')*H!-%@'0'+-+!3!-$(#%@3

+#!A*!(&3<,#4-!-!3@&3!#*! 2A*%')*!+#! ,-$!+#4-*+-$!+#! ,-

$'@A-%')*B! @&-*$'%')*B! 2,#I'<','+-+! #*! ,-! &#$3,A%')*! +#

(&3<,#4-$:! C-&-! %3*$#FA'&! ,-! 4#@-! $#! +#<#! #,-<3&-&! /

(3*#&! #*! 4-&%;-! A*! (,-*! 3&F-*'1-+3! /! $#%A#*%'-,:

7*@#&&A(%')*! +#! A*-! @-&#-! '&&#,#0-*@#! /! ,-! $A<$'FA'#*@#

'*%3&(3&-%')*! -%@'0-! -! ,-! &#-,'1-%')*! +#! A*-! @-&#-

&#,#0-*@#:!6#$'$@#*%'-!-!,-!+'$@&-%%')*:

?3*@&3,!843%'3*-, => J K3+A,-&!,-$!&#$(A#$@-$!#43%'3*-,#$!+#!23&4-!-+#%A-+-:

7*'%'-& G L ?34#*1-&! A*-! @-&#-! 3! -%@'0'+-+B! '*+#(#*+#*%'-! (-&-

F#*#&-&!'+#-$:

K#43&'-!+#!M&-<-N3 => => K-*@#*#&!,-!'*23&4-%')*!#*!,-!4#*@#!%3*!#,!(&3()$'@3!+#

%34(,#@-&! A*-! @-&#-B! (#&4-*#%#&! %3*! A*-! -%@'0'+-+:

D-<','+-+! (-&-! 4-*@#*#&! /! 4-*'(A,-&! ,-! '*23&4-%')*! -

%3&@3!(,-13:!(&3%#$3$!EA#!#4(,#-!#,! $'$@#4-!+#!4#43&'-

(-&-!-%%#+#&H!3&F-*'1-&!/!4-*'(A,-&!,3$!&#%A#&+3$:

C,-*'2'%-%')*OP&F-*'1-%')* =Q => R*@'%'(-&! $A%#$3$! 2A@A&3$B! 2'N-&! 4#@-$B! +#$-&&3,,-&! -

@'#4(3! ,3$! (-$3$! -(&3('-+3$! (-&-! &#-,'1-&! A*-! @-&#-! 3

-%%')*! (-&-,#,-B! &#-,'1-&! @-&#-$! +#! 23&4-! $'$@#4S@'%-B

%34(&#*+#&! /! %34A*'%-&! ,-$! '+#-$! (&'*%'(-,#$! 3! ,3$

%3*%#(@3$! %,-0#:! R+-(@-%')*! -! $'@A-%'3*#$! *30#+3$-$:

%-(-%'+-+! (-&-! %3*%#(@A-,'1-&! #,! %-4<'3H! &#$(3*+#&

3<N#@'0-4#*@#H! &#%3*3%#&H! F#*#&-&! /! $#,#%%'3*-&

-,@#&*-@'0-$!-(&3('-+-$B!#4(,#-&!,-!&#@&3-,'4#*@-%')*!(-&-

43+'2'%-&!,-$!#$@&-@#F'-$!EA#!*3!;-*!$'+3!#I'@3$-$:

P&F-*'1-%')*!+#!K-@#&'-,#$ T L K-*@#*#&! A*! #$(-%'3! +#! @&-<-N3H! S&#-$! /! 4-@#&'-,#$! +#

23&4-!3&+#*-+-:

K3*'@3&'1-%')* G => 6#0'$-&!#,!@&-<-N3B!#0-,A-&!,-!#N#%A%')*!+A&-*@#!3!A*-!0#1

2'*-,'1-+-! ,-! @-&#-H! (-&-! -$#FA&-&$#! #,! ,3F&3! +#,! 3<N#@'03B

%3*@&3,-&! #,! #2#%@3! +#,! (&3('3! %34(3&@-4'#*@3! $3<&#! ,3$

+#4S$:!UA(#&0'$')*!*#%#$-&'-!(-&-! ,-!#N#%A%')*!-+#%A-+-

/!#2'%-1!+#!,3$!(&3%#+'4'#*@3$!#*!%A&$3:!"-&$#!%A#*@-!+#

,-$! (3$'<,#$! +#$0'-%'3*#$! +#! $A! %3*+A%@-! $3<&#! ,-! 4#@-

+#$#-+-:

B"$A7+C%10?"$"07*%3*$'$@#*%'- => =L V-,3&-&!,-$!&#$(A#$@-$!'*%3;#&#*@#$!+#,!#0-,A-+3&!-!.@#4$

EA#!4'+#*!,3$!4'$43$!-$(#%@3$:

W#F-@'0'+-+ J J V-,3&-&! ,-$! &#$(A#$@-$! +#,! #0-,A-+3&! -! ,3$! .@#4$! +#! A*-

23&4-!'*A$A-,4#*@#!*#F-@'0-:

Page 5: BRIEF Y Funciones Ejecutivas

V'%#*@#!9X,'I!K-@#3

CSF'*-!Y

8,! @&-<-N3! /-! %,S$'%3! +#! U@A$$! /! 5#*$3*! Z=JGT[! +#$%&'<#! A*! %3*NA*@3! +#

%-(-%'+-+#$!(-&-! ,-! &#$3,A%')*! '*@#*%'3*-,!+#!(&3<,#4-$!EA#! '*%,A/#*! ,-! -*@'%'(-%')*H

$#,#%%')*!+#!4#@-$H!(,-*'2'%-%')*H!43*'@3&'1-%')*!/!A@','1-%')*!+#!,-!&#@&3-,'4#*@-%')*:

UA!43+#,3!;'#&S@'%3! -&&3N-! ,A1! $3<&#! -$(#%@3$! '4(3&@-*@#$! +#! ,-$! 2A*%'3*#$! #N#%A@'0-$

&#,-%'3*-*+3!,3$!*'0#,#$!4S$!-,@3$!+#!,-!%3F*'%')*\!-*@'%'(-%')*H!NA'%'3H!-A@3]%3*%'#*%'-

/! @34-! +#! +#%'$'3*#$:! UA! 43+#,3! ! +'$@'*FA#! ^#N#%A@'03_! 3! +'&#%@'03! 3! 2A*%'3*#$! +#,

%3*@&3,! %3F*'@'03! +#! A*-$! 2A*%'3*#$! %3F*'@'0-$! 4S$! ^<S$'%-$_! Z#:F:H! %-(-%'+-+#$! +#

,#*FA-N#H!0'$3]#$(-%'-,#$!3!+#!4#43&'-[:

`3$! $A<+34'*'3$! #$(#%.2'%3$! EA#! %3*$@'@A/#*! #$@#! %3*NA*@3! +#! 2A*%'3*#$! +#

+'&#%%')*!3!+#! &#FA,-%')*H! '*%,A/#*! ,-! ;-<','+-+! (-&-! '*'%'-&! %34(3&@-4'#*@3$H! '*;'<'&

-%%'3*#$! 3! #[email protected],3$H! $#,#%%'3*-&! ,-$! @-&#-$! &#,#0-*@#$H! (,-*'2'%-&! /! 3&F-*'1-&H

2,#I'<','+-+!/!%-4<'3!+#!#$@&-@#F'-$!#*!,-!&#$3,A%')*!+#!(&3<,#4-$H!/!43*'@3&'1-%')*!/

#0-,A-%')*!+#,!%34(3&@-4'#*@3:!`-!%-(-%'+-+!+#!4#43&'-!+#!@&-<-N3H!-!@&-0X$!+#!,-!%A-,

,-! '*23&4-%')*! #$! -%@'0-4#*@#! $3$@#*'+-! ^3*! ,'*#_! #*! #,! (&3%#$3! +#! &#$3,A%')*! +#

(&3<,#4-$H! $#! +#$%&'<#! @-4<'X*! %343! A*! -$(#%@3! %,-0#! +#,! 2A*%'3*-4'#*@3! #N#%A@'03

ZC#**'*F@3*H!5#**#@@3H!K%R,##&!/!63<#&@$H!=JJT[:!C3&!a,@'43H!,-$!2A*%'3*#$!#N#%A@'0-$

*3! $3*! #I%,A$'0-$! +#,! %3*@&3,! %3F*'@'03B! ,-! &#FA,-%')*! +#,! %3*@&3,! +#! &#$(A#$@-

#43%'3*-,!/!+#,!%A&$3!+#,!%34(3&@-4'#*@3! @-4<'X*!$#!#*%3*@&-&.-*!<-N3!#,!43+#,3!+#

,-$!2A*%'3*#$!#N#%A@'0-$:

D'%E4212%31:1E:4512%91%542%F>(3;=(12%1G13>!;B42

8,! %A&$3! +#! +#$-&&3,,3! +#! ,-$! 2A*%'3*#$! #N#%A@'0-$! #$! (-&-,#,3! -,! (&3,3*F-+3

+#$-&&3,,3! *#A&3,)F'%3H! (-&@'%A,-&4#*@#! #*! ,3! %3*%#&*'#*@#! -! ,-$! &#F'3*#$! (&#2&3*@-,#$

+#,!%#&#<&3:!b*!(A*@3!+#!0'$@-!%34a*!&#$(#%@3!-!,-!3&F-*'1-%')*!*#A&3-*-@)4'%-!+#!,-$

Page 6: BRIEF Y Funciones Ejecutivas

80-,A-%')*!+#!,-!2A*%')*!#N#%A@'0-\!?A#$@'3*-&'3!56789

CSF'*-!T

2A*%'3*#$!#N#%A@'0-$!#$!EA#!X$@-$!-(-&#%#*!+#!23&4-!a*'%-!#*!,-!&#F')*!(&#2&3*@-,:!8$@3

$A(3*#!A*-!$'4(,'2'%-%')*!+#!,-!%34(,#N-!3&F-*'1-%')*!%#&#<&-,:!RA*EA#!#,!+-c3!#*!,3$

,)<A,3$! 2&3*@-,#$! (A#+#! &#$A,@-&! #*! A*-! +'$2A*%')*! $'F*'2'%-@'0-! +#! 0-&'3$! +34'*'3$

#N#%A@'03$!ZR*+#&$3*H!=JJGB!R$-&*3dH!U-@1H!`'F;@H!`#d'$!/!W#A4-**H!=JJ=B!8$,'*F#&!/

e&-@@-*H! =JJ=B!9,#@%;#&H!8d'*F]?3<<$H!K'*#&H!`#0'*! /!8'$#*<#&FH! =JJ>[H! *3! $'F*'2'%-

EA#! #$@-$! 2A*%'3*#$! &#$'+-*! $'4(,#4#*@#! #*! ,3$! ,)<A,3$! 2&3*@-,#$:! 6#$A,@-! (3&! @-*@3

2A*+-4#*@-,! A*! #I@#*$3! %3*3%'4'#*@3! +#! ,-! &#F')*! 2&3*@-,! (-&-! %A-,EA'#&! +'$%A$')*

$3<&#!,-$!2A*%'3*#$!#N#%A@'0-$:!`-!#$#*%'-!*#A&3-*-@)4'%-!+#!,3$!,)<A,3$!2&3*@-,#$!#$!$A

+#*$-!%3*#%@'0'+-+!%3*!3@&-$!&#F'3*#$!%3&@'%-,#$!/!$A<%3&@'%-,#$!+#,!%#&#<&3:!8,!$'$@#4-

(&#2&3*@-,! #$@S! -,@-! /! &#%.(&3%-4#*@#! '*@#&%3*#%@-+3! -! @&-0X$! +#! %3*#I'3*#$

+'+'&#%%'3*-,#$!%3*!#,!$'$@#4-!Z43@'0-%'3*-,[!,.4<'%3H!#,!$'$@#4-!+#!-%@'0-%')*!&#@'%A,-&

Z-&3A$-,[H!,-!%3&@#1-!+#!-$3%'-%')*!(3$@#&'3&!Z(&3%#$3$!(#&%#(@'03$O%3F*'@'03$!/!<-$#!+#

%3*3%'4'#*@3[H!/! ,-$!&#F'3*#$!43@3&-$!Z-%%')*[!+#! ,3$! ,)<A,3$! 2&3*@-,#$! Z#:F:H! f3;*$3*H

63$03,+! /! K'$;g'*H! =JTGB! C3&&'*3! /! e3,+4-*]6-g'%H! =JGQ[:! "'%;-! (3$'%')*

*#A&3-*-@)4'%-! %#*@&-,! #$! ,-! <-$#! +#,! %3*@&3,! &#FA,-@3&'3! EA#! #,! $'$@#4-! +#,! ,)<A,3

2&3*@-,!#N#&%#!$3<&#!,3$!$'$@#4-$!%3&@'%-,#$!/!$A<%3&@'%-,#$!Zh#,$;!/!C#**'*F@3*H!=JGG[:

`3$! ,)<A,3$! 2&3*@-,#$! $3*! A*-! #$@&A%@A&-! -4(,'-! /! ;#@#&3FX*#-H! A<'%-+-! #*! ,-

(-&@#!-*@#&'3&:!P%A(-&.-!%3*%&#@-4#*@#!A*! @#&%'3!+#! ,-!%3&@#1-! %#&#<&-,:!U#! #*%A#*@&-*

-4(,'-4#*@#! %3*#%@-+3$! %3*! %-$'! @3+-$! ,-$! #$@&A%@A&-$! +#,! U'$@#4-! W#&0'3$3! ?#*@&-,

ZUW?[!#!'*@#&-%@a-*!%3*!,-$!A*'+-+#$!2A*%'3*-,#$!(&'4-&'-$!/!$#%A*+-&'-$!+#,!%#&#<&3H

%3*!,3!%A-,!$#!%3*$@'@A/#*!%343!,-!A*'+-+!&#$(3*$-<,#!+#!,-!(&3F&-4-%')*H!&#FA,-%')*!/

0#&'2'%-%')*!+#,!%34(3&@-4'#*@3:!?343!%3*$#%A#*%'-H!'*2,A/#*!+#!23&4-!+'&#%@-!#*!,3$

(-@&3*#$!+#!%34(3&@-4'#*@3!+#!,-$!+#4S$!&#F'3*#$!%#&#<&-,#$!ZU@A$$H!=JJQ[:

RA*EA#!#$@-!&#F')*!$#!#*%A#*@&-!+'0'+'+-!#*!%'*%3!&#F'3*#$!+'2#&#*@#$!Z':#:H!S&#-

43@3&-! (&'4-&'-H! %3&@#1-! (&#43@3&-H! 3(#&%A,A4! 2&3*@-,H! %3&@#1-! (&#2&3*@-,! /! 13*-

Page 7: BRIEF Y Funciones Ejecutivas

V'%#*@#!9X,'I!K-@#3

CSF'*-!L

(-&-3,2-@3&'-!3!$A<%-,,3$-[H!,-!%3&@#1-!(&#2&3*@-,!Z?C9[!#$!EA'1S!,-!13*-!+'2#&#*%'-,4#*@#

4S$!+#$-&&3,,-+-!#*!,3$!;A4-*3$:!"#!#$@-!4-*#&-H!,-$!3<$#&0-%'3*#$!+#!'*0#$@'F-+3&#$

%343! 9A$@#&! Z=JJL[! ;-*! (#&4'@'+3! +#43$@&-&! EA#! #$@-! &#F')*! %#&#<&-,! &#%'<#

(&3/#%%'3*#$!+#,!*a%,#3!+3&$34#+'-,!+#,!@S,-43H!+#,!*a%,#3!0#*@&-,!-*@#&'3&H!#,!(A,0'*-&

4#+'-,! /! #,! %34(,#N3! *A%,#-&! $A(&-F#*'%A,-+3],'4'@-*@#:! W3! 3<$@-*@#H! %-&#%#! +#

%3*#I'3*#$! #$(#%'-,#$! %3*! ,-$! S&#-$!43@3&-$! /! $#*$3&'-,#$! (&'4-&'-$! /! @-4(3%3! #*0.-

(&3/#%%'3*#$! -! ,-! 4X+A,-! #$('*-,:! 9A*+-4#*@S*+3$#! #*! #$@-$! -(&#%'-%'3*#$H! -A@3&#$

%343!W-A@-!Z=JLQH!%'@-+3!#*!C-$$,#&H!7$--%!/!D/*+H!=JGY[!$AF'&'#&3*!EA#!,-!#I'$@#*%'-

+#!,-!'*@&'*%-+-!/!-<A*+-*@#!&#+!+#!%3*#I'3*#$!+#!,-!?C9!#&-!A*!2-%@3&!EA#!+'2'%A,@-<-!,-

-@&'<A%')*! +#! %34(3&@-4'#*@3$! #$(#%.2'%3$! /! %,-&-4#*@#! ,3%-,'1-<,#$! #*! ,-$! +'2#&#*@#$

S&#-$!EA#!%34(&#*+.-*!,3$!,)<A,3$!2&3*@-,#$!Zb&'<#H!Q>>i[:

8,! %3*%#(@3! +#! !"!#$%&! "#$%&'(! )*$+$! *$%&#',$-.*./%! '(! '()*'+0! #1*$%$*1

12,(3*.&'+1%&1! 1! .%*$#,$#'! ('-! .%&1#*$%12.$%1-! 41! ('! #15./%! "#$%&'(! *$%! ('-! #15.$%1-

*$#&.*'(1-! 6! -78*$#&.*'(1-! 41(! *1#18#$9! :-3! ,71-;! *7'(<7.1#! 41-$#41%! $,- .*&'/*"$0

.+%1+,$,#$! 41! ('! #14! 41(! -.-&1+'! "#$%&'(;! ,7141! #1-7(&'#! 1%! 7%'! 4.-"7%*./%! 1=1*7&.>'

)?1-7('+;! @AB@09! C'-! *$%4.*.$%1-! <71! ,#$,$#*.$%'%! +'6$#! >7(%1#'8.(.4'4! '! ('

4.-"7%*./%!41! ($-! -.-&1+'-! "#$%&'(1-! .%*(761%D! &#'-&$#%$-!<71!'"1*&'%!'! ('! *$%1*&.>.4'4

41(!*1#18#$!*$+$!('!.##'4.'*./%!*#'%1'(!$!1(!41-'##$(($!41!('!-7-&'%*.'!8('%*'!)E#$7F1#-;

G.**'#4.;! H$,('*I! 6! "14.$;! @ABJ0;! 1%>1%1%'+.1%&$! ,$#! ,($+$! '"1*&'%4$! ('

-.%',&$5K%1-.-! )L$(4-&1.%;! @AAM0;! &#'7+'! 4.#1*&$! '! ('-! ! #15.$%1-! ,#1"#$%&'(1-! 1%! 1(

&#'7+'&.-+$! *#N%1$O1%*1"N(.*$! )P(1&*Q1#! 1&! '(9;! @AAR0;! 4.-"7%*./%! 41! ($-

%17#$&#'%-+.-$#1-! *$+$! ('! 4$,'+.%'! 1%! 1(! S#'-&$#%$! 41! ('! S$7#1&&1! 6! 1%! 1(! ST:U

)G$51%1--;! V'>$#-! 6! H(.-I';! @AAMW! X.%51#! 6! Y'(I7,;! @AA@0;! &#'-&$#%$-! <71! .+,(.*'%

'-,1*&$-!41(!*/#&12!,$-&1#.$#;!*$+$!('-!4.".*7(&'41-!41!',#1%4.Z'=1;!6! &#'-&$#%$-!41! ($-

+1*'%.-+$-! 41! '#$7-'(! *$+$! ($-! >.-&$-! 1%! 1(! 4'[$! *1#18#'(! 6! 41,#1-./%! -1>1#'9! H$#

Page 8: BRIEF Y Funciones Ejecutivas

\>'(7'*./%!41!('!"7%*./%!1=1*7&.>'D!]71-&.$%'#.$!EG^\P

HN5.%'!B

&'%&$;! ('! 4.-"7%*./%! 1=1*7&.>'! ,7141! 1+1#51#! 41! 7%! 4'[$! 1%! ('-! #15.$%1-! ,#1"#$%&'(1-

,#.+'#.'-;! '-3! *$+$! 41! 7%! 4'[$! 1%! ('! .%&1#*$%12./%! 41! ('-! N#1'-! ,$-&1#.$#1-! $

-78*$#&.*'(1-9

\%! *$%-$%'%*.'! *$%! ($! ,('%&1'4$! ,$#! X&7--! )@AAM0;! SQ'&*Q1#! )@AA@;! ,9! J@_0

#'&.".*'!('!+1&N"$#'!*(N-.*'!,'#'!>.-7'(.Z'#!1(!,',1(!41!&'(1-!*$%12.$%1-;!6'!<71!*$%-.41#'

<71!`($-!(/87($-!"#$%&'(1-!-1!*$%-&.&761%!*$+$!1(!*$%47*&$#!41!7%'!-.%"$%3'a!4$%41!('-

41+N-!#15.$%1-!41! ('!*$#&1Z'!#1,#1-1%&'%!'! ('-!4."1#1%&1-!-1**.$%1-!+7-.*'(1-a9!T1-41

1-&'! ,1#-,1*&.>';! `1(! 1-&'8(1*.+.1%&$! -1*71%*.'(! 41! *$%12.$%1-! 1%&#1! ($-! (/87($-

"#$%&'(1-!6!('-!41+N-!#15.$%1-!41!('!*$#&1Z'!&.1%1!(75'#!'!&#'>K-!41!('-!4."1#1%&1-!14'41-;

Q'-&'! ($5#'#! 7%'! '5#7,'*./%! $#<71-&'(! *$+,(1&'! 1%! ('! 14'4! '47(&'a9! \-! 41*.#;! 1-&1

,#$*1-$!$*7##1!41!"$#+'!=1#N#<7.*';!4.%N+.*';!*$%&.%b'!'!&#'>K-!41!('!+'47#'*./%!"3-.*'

*1#18#'(! 6! 1-&'8(1*1! 7%'! *$##1('*./%! *$%! ($-! ,#$*1-$-! ,-.*$(/5.*$-;! 41! +'%1#'! <71

-7,$%1!('!12.-&1%*.'!41!7%'!#1('*./%!4.#1*&'!1%&#1!('!'%'&$+3'!6!1(!"7%*.$%'+.1%&$9

!"#$%&'()*+#*,(-.'/,(+

!"#$%&'%"()"*+",-().-")/-.*&'/-0".$1"#%',)%$1")&$#$1"()"'+/)1&'2$3'4+"%)/).$%-+

5*)" ,')+&%$1" $*&-%)1" 3-,-" 6*%'$" 789:;<" 3%)=$+" 5*)" .-1" .4>*.-1" ?%-+&$.)1" 14.-

),#)@$>$+"1*"()1$%%-..-")+&%)".-1"A"B":"$C-10"-&%-1"3-,-"D-.()+"789E8<"$1*,=$+"5*)

)1&)"()1$%%-..-"1)" '+'3'$>$" )+" .$"$(-.)13)+3'$" B"3-+&'+*$>$"F$1&$"3$1'" .-1"GA"$C-1H"I'+

),>$%2-0")/'()+3'$1",J1"%)3')+&)1"F$+"1)C$.$(-"5*)")+"3-,#$%$3'4+"3-+"-&%$1"%)2'-+)1

3)%)>%$.)10" .$" 1'+$#&-2K+)1'1" )+" .-1" .4>*.-1" ?%-+&$.)1" +-" 1'2*)" *+" 3*%1-" ,J1" .)+&-H

L+3.*1-0"$*&-%)1"3-,-"M).1F"B"N)++'+2&-+"789EE<"F$+"1*2)%'(-"5*)".-1">)>K1")OF'>)+

3-,#-%&$,')+&-1"5*)")/'()+&),)+&)")1&J+",)('$(-1"#-%".-1".4>*.-1"?%-+&$.)1"B"5*)"1)

,$+'?')1&$+",*3F-"$+&)1"()".-"5*)"&%$('3'-+$.,)+&)"1)"#)+1$>$H"P)",$+)%$"5*)"(*%$+&)

Page 9: BRIEF Y Funciones Ejecutivas

Q'3)+&)"RK.'O"S$&)-

NJ2'+$"9

)1&)"#)%'-(-0")1&$1" )1&%*3&*%$1" 1)")+3*)+&%$+")+"*+")1&$(-"()" 3$,>'-" B" 3%)3',')+&-" B0

#-%"&$+&-0"1*",$(*%$3'4+"+)*%-$+$&4,'3$"#*)()"1)%"/'1&$"3-,-"*+"#%-3)1-"()"()1$%%-..-

#%-.-+2$(-H

T+"%$12-"U+'3-"()".$1"?*+3'-+)1")V)3*&'/$1")1"1*"#%-.-+2$(-"3*%1-"()"()1$%%-..-

7)H2H0" 6)/'+" )&" $.H0" 8998W"N$11.)%0" L11$3" B"XB+(0" 89EYW"M).1F" B" N)++'+2&-+0" 89EE<" )+

3-,#$%$3'4+"3-+"-&%$1"?*+3'-+)1"3-2+'&'/$10"#$%$.).-"$."#$&%4+"()"+)*%-()1$%%-..-"()".$1

%)2'-+)1" #%)?%-+&$.)1" ()." 3)%)>%-H" Z." ()1$%%-..-" ()." 3-+&%-." $&)+3'-+$.0" %)1-.*3'4+

'+&)+3'-+$."-%')+&$($"F$3'$"*+"#%->.),$"?*&*%-0"B"$*&-%%)2*.$3'4+"()".$",-&'/$3'4+"B"().

3-,#-%&$,')+&-0"#*)()+"/)%1)"34,-"1)"'+'3'$+")+".$"'+?$+3'$0"3-+&'+*$+(-")+".-1"$C-1

#%)[)13-.$%)1" B" )13-.$%)1" 7M).1F" B" N)++'+2&-+0" 89EE<H" Z." ()1$%%-..-" ()" .$1" 3-+(*3&$1

('%'2'($1"$"->V)&'/-1")+".$"%)1-.*3'4+"()"#%->.),$1"F$"1'(-"(),-1&%$(-")+".-1"'+?$+&)1

()" 8G",)1)1" ()" )($(0" *&'.'@$+(-" )." #$%$('2,$" ()" .$" #)%,$+)+3'$" B" %)3*#)%$3'4+" ().

->V)&-" 7P'$,-+(" B" D-.(,$+[\$]'30" 89E9<H" 6-1" +'C-1" ()" 8E" ,)1)1" ()" )($(" )OF'>)+

F$>'.'($()1" ()" $*&-3-+&%-." )1#)3=?'3$1" #$%$",$+&)+)%" *+$" $33'4+" '+&)+3'-+$." )" '+F'>'%

3-,#-%&$,')+&-1" '+3-,#$&'>.)1" 3-+" )." .-2%-" ()." ->V)&'/-" 7Q$*2F+0" ^-##" B" ^%$]-_0

89EA<H" N-%" .-" &$+&-0" .-1" '+3'#')+&)1" 3-,#-%&$,')+&-1" '+&)+3'-+$.)1" $*&-%%)2*.$&-%'-1

)1&J+" #%)1)+&)1" )+" .-1" '+?$+&)1" B" +'C-1" 3-+" )." #%-#41'&-" ()" %)1-./)%" #%->.),$1H" I'+

),>$%2-0")."$*&-[3-+&%-.")V)3*&'/-"$")1&$1")($()1")1"/$%'$>.)0"?%J2'."B"()#)+(')+&)"()".-1

)1&=,*.-1")O&)%+-1"()".$"1'&*$3'4+W".$")1&$>'.'($("1)"/)"'+3%),)+&$($")+&%)".-1"8E"B".-1

;`" ,)1)1" ()" )($(H" 6-1" )1&*('-1" )/-.*&'/-1" (*%$+&)" .$" $(-.)13)+3'$" (),*)1&%$+" *+$

%).$3'4+[&'),#-" )+" )." ()1$%%-..-" ()" .-1" (-,'+'-1" )1#)3=?'3-1" ()." ?*+3'-+$,')+&-

)V)3*&'/-0" '+3.*B)+(-" )." 3-+&%-." '+F'>'&-%'-" 7N$11.)%" )&" $.H0" 89EY<0" ?.)O'>'.'($(" )+" .$

%)1-.*3'4+"()"#%->.),$1"7aF).*+)"B"b$)%0"89EcW"6)/'+")&"$.H0"8998W"M).1F0"N)++'+2&-+

B"D%-11')%0"8998<"B"#.$+'?'3$3'4+"7^.$F%"B"\->'+1-+0"89E8W"6)/'+")&"$.H0"8998W"M).1F")&

$.H0"8998<H"a-,-")1")."3$1-"()",*3F$1"()".$1"(',)+1'-+)1"()."()1$%%-..-"#1'3-.42'3-"B

Page 10: BRIEF Y Funciones Ejecutivas

Z/$.*$3'4+"()".$"?*+3'4+")V)3*&'/$d"a*)1&'-+$%'-"b\LZR

NJ2'+$"8`

+)*%-#1'3-.42'3-0")."1*%2',')+&-"()"".$1"?*+3'-+)1"()"3-+&%-.")V)3*&'/-"/$%=$"$".-".$%2-

()".-1"'+('/'(*-1H

6$1" ?*+3'-+)1" )V)3*&'/$1"()" $*&-3-+3')+3'$" B"()" 3-+&%-." )/-.*3'-+$+" ()" ?-%,$

#$%$.).$"3-+")."J%)$"()"3-+&)+'(-1"()"(-,'+'-")1#)3=?'3-"-"J%)$1" ?*+3'-+$.)1"()13%'&$1

#-%" I&*11" B" b)+&-+" 789Ec<H" N-%" )V),#.-0" $." '2*$." 5*)" 1)" ()1$%%-..$+" .$1" F$>'.'($()1

>J1'3$1"()",),-%'$"7)H2H0"1#$+"()",),-%'$"'+,)('$&$0"()3-('?'3$3'4+"-"%)3*#)%$3'4+<0

.$"e,)&$,),-%'$f"7#-%")V),#.-0")."3-+-3',')+&-"1->%)"34,-"*1$%"B"3-+&%-.$%"()"?-%,$

)1&%$&K2'3$" )1&$1" 3$#$3'($()1" ()" ,),-%'$" #$%$" &$%)$1" #$%&'3*.$%)1" -" 1'&*$3'-+)1

3-+3%)&$1<" 1)" ()1$%%-..$%=$" $." ,'1,-" &'),#-" 7b%-_+0" 89:Y<H" T+$" 3-+1)3*)+3'$

',#-%&$+&)" $" 3-+1'()%$%" )1" 5*)" 1'" .$" 3$#$3'($(" >J1'3$" +-" )1&J" ()1$%%-..$($0" ).

3-+-3',')+&-",)&$3-2+'&'/-"B".$"F$>'.'($("()"3-+&%-."7#-%")V),#.-".$"?*+3'4+")V)3*&'/$<

&$,#-3-"1)"()1$%%-..$%=$" &-&$.,)+&)H"Z1&)"$1#)3&-")1&J"('%)3&$,)+&)" %).$3'-+$(-"3-+").

'+&)%K1"()".$",)&$3-2+'3'4+")+".$1"('?'3*.&$()1"()"$#%)+('@$V)"7N%)11.)B"B"6)/'+0"89E:W

I')2)."B"\B$+0"89E9W"I_$+1-+0"a-3F%$+"B"Z_)%10"899`W"M-+20"8998<"B")."()1$%%-..-"()

)1&%$&)2'$1"()"$*&-3-+&%-."()+&%-"()."3-+&)O&-"()"#%-3)1-1")1#)3=?'3-1"7)H2H0"&%$1&-%+-"()

.$" .)3&*%$0" #%-3)1-1" ()" )13%'&*%$<H" 6$" )/$.*$3'4+" )" '+&)%/)+3'4+" )+" .$1" ('?'3*.&$()1" ()

$#%)+('@$V)"()>)0"#-%"&$+&-0"'+3.*'%")."3-+&%-."()")1&%$&)2'$1"7)H2H0"%)3-+-3',')+&-"()".$

1'&*$3'4+" e#%->.),J&'3$f" 3%=&'3$0" #.$+'?'3$3'4+" B" )/$.*$3'4+" ()." *1-" ()" )1&%$&)2'$1" ()

$#%)+('@$V)"#%',$%'$1<0" V*+&-"3-+")." &%$1&-%+-"()"#%-3)1$,')+&-"()"(-,'+'-")1#)3=?'3-

7)H2H0"()3-('?'3$3'4+"()"#$.$>%$10")O&%$33'4+"()"1'2+'?'3$(-1"()".$1"?%$1)1<H

0"#*,%-.%&/12#&-32/&%

X'1&4%'3$,)+&)0" .$" )/$.*$3'4+" 3.=+'3$" ()" .$1" ?*+3'-+)1" )V)3*&'/$1" 1)" F$" '(-

,-('?'3$+(-0" ($($" 1*" +$&*%$.)@$" ('+J,'3$" 7P)+3].$0" 899A<H" 6$" )/$.*$3'4+" ,)('$+&)

Page 11: BRIEF Y Funciones Ejecutivas

Q'3)+&)"RK.'O"S$&)-

NJ2'+$"88

&$%)$1"()"#$#)." B" .J#'@" ()" .$" ?.*'()@" -" ()" .$" %)1-.*3'4+" ()" #%->.),$1" -%')+&$($" $" *+$

,)&$"%)1*.&$",J1"3-,#.)V$"5*)".$"/$.-%$3'4+"()"?*+3'-+)1"-"(-,'+'-1")1#)3=?'3-1"&$.)1

3-,-" )." .)+2*$V)0" .$1" F$>'.'($()1" ,-&%'3)10" /'1-)1#$3'$.)10" /'1*$.)1" B" +-" /)%>$.)1H

!(),J10" .$" )/$.*$3'4+" &%$('3'-+$." +-" -?%)3)" (),$1'$($1" 1'&*$3'-+)1" )+" .$1" 5*)" 1)

#%-(*@3$"*+$"$.&$"(),$+($"()" ?*+3'-+$,')+&-" )V)3*&'/-0" %)(*3')+(-" .$"#-1'>'.'($("()

->1)%/$%" )1&)" ',#-%&$+&)" (-,'+'-" 7b)%+1&)'+" B" M$>)%0" 899`<H" N)+1$,-1" 5*)" .-1

3-+&)O&-1" 3-&'('$+-1" 3-,-" .$" 3$1$" B" .$" )13*).$0" .*2$%)1" )1)+3'$.)1" #$%$" ->1)%/$%" .$1

?*+3'-+)1" )V)3*&'/$1H" N$(%)1" B" #%-?)1-%)1" #-1))+" $,#.'$" '+?-%,$3'4+" 1->%)" ).

3-,#-%&$,')+&-" ()." +'C-0" ('%)3&$,)+&)" %).)/$+&)1" #$%$" 3-,#%)+()%" )." 1*

?*+3'-+$,')+&-" )V)3*&'/-H"ZO'1&)" *+$" .$%2$" &%$('3'4+" )+" *&'.'@$%" )13$.$1" ()" )1&',$3'4+

()." 3-,#-%&$,')+&-" #$%$" )/$.*$%" 3-+1&%*3&-1" " #1'3-.42'3-1" B" +)*%-#1'3-.42'3-1

7!3F)+>$3F0"8998$W"a-++)%10"89E9W"\)B+-.(1"B"^$,#F$*10"899G<H"Z."*1-"()")13$.$1"()

)1&',$3'4+"3-,#-%&$,)+&$.0"3*,#.',)+&$($1"#-%"#$(%)1"B"#%-?)1-%)10")1"*+",K&-(-"U&'.

B" ?'$>.)"#$%$")/$.*$%"(-,'+'-1"('?)%)+&)1"3-,-")." ?*+3'-+$,')+&-"1-3'$.0" ),-3'-+$."B

3-,#-%&$,)+&$.H"!(),J10".-1"'+/)+&$%'-1"3*,#.',)+&$(-1"#-%".-1"#$(%)1"1-+"*&'.'@$(-1

?%)3*)+&),)+&)" )+" .$" )/$.*$3'4+" ()." 3-,#-%&$,')+&-" $($#&$&'/-" 7)H2H0" !"#$%$& '(

)*+,*-.$+/(0.*& 1'$,.$./2*& '(& 3/0(%$0'!" #$%&&'()" *%++%" ," -.//0122.)" 34567" ," 81+

819%&&'++'"81" +%"$1&9':%+.8%8" ;402(0.$-/*&'(&5(-"*0$%/'$'&,$-$&6/7*"!"<%/0%&)" 345=7>

<'9" .:?192.@%8'&19" $.1:9%:" 1:" +%" :1/19.8%8" 81" .:/+A.&" 19/%+%9" 81" 192.B%/.C:" 81+

/'B$'&2%B.1:2'"1D1/A2.?'"81"+'9":.E'9>"F:"9.921B%"81"192.B%/.C:"81+"/'B$'&2%B.1:2'

?G+.8'","H.%I+1"$A181"91&"J2.+"2%:2'"/'B'"A:".:92&AB1:2'"%8DA:2'"1:"+%"1?%+A%/.C:"/+K:./%

/'B'"$%&%"+'9"$&'I+1B%9"1:"1+"2&%2%B.1:2'"81"+%9"HA:/.':19"1D1/A2.?%9>

<%"19/%+%"*LMNO"2.1:1"?%+.81P","H.%I.+.8%8""1:"+%"192.B%/.C:"81+"/'B$'&2%B.1:2'

1D1/A2.?'"QA1"%7"$A181"++1@%&"%"91&"A:%"$%&21".:21@&%+"81"+%"?%+'&%/.C:"/+K:./%","19/'+%&

Page 12: BRIEF Y Funciones Ejecutivas

N?%+A%/.C:"81"+%"HA:/.C:"1D1/A2.?%R"-A192.':%&.'"*LMNO

SG@.:%"3=

81":.E'9","%8'+19/1:219","I7"QA1"%,A81"1:"1+" 2&%2%B.1:2'","$+%:.H./%/.C:"18A/%2.?%"81

+'9":.E'9"/':"2&%92'&:'9"1:"+%"HA:/.C:"1D1/A2.?%>

!"#$%&'('%#&()*+&'%

!"#$ %#&"'"#$ &'()*&"#$+%'$,-./0$1*+%)2$ "$ 34"56#$ +%$ 7&87$ +71*)*7#$ +*#3*)37#2$ %'

94"+7$+%$:47;'%1"#$<=%$:4%#%)3"$%'$)*>7$#7;4%$+*?%4%)3%#$&71:743"1*%)37#$4%'"&*7)"+7#

&7)$ %'$ ?=)&*7)"1*%)37$ %@%&=3*57A$ !7#$ #*9=*%)3%#$ ":"43"+7#$ +%#&4*;%)$ %'$ &7)3%)*+7$ %

*)3%4:4%3"&*B)$ +%$ +*&8"#$ %#&"'"#$ &'()*&"#A$ CD%4$ E";'"$ F$ :"4"$ +%#&4*:&*B)$ ;4%5%$ +%$ '7#

*)+*&"+74%#$+%$'"#$%#&"'"#GA

!"#$%$&$'"(

!"#$%&"'"#($# )*+),)&)-*#$."'/"#$'#!"#$%"&' (#)(*($"%("' !"#$%&'&(")#*% )+%,+-.)./+/

"+$+% .0,.-.$*% $&1.12.$%#%0#%+324+$% +02&%40% .("4)1#5%6% )+%3+"+3./+/%/&%"+$+$%+% 2.&("#%&)

"$#".#% 3#("#$2+(.&02#7% 8&% 2$+2+% /&% 40+% 9403.:0% 3#0#3./+% /&% )+% $&;4)+3.:0% /&)

3#("#$2+(.&02#%/&13$.2+%"#$%<+$=)&6%!>??@5%6%(43,#1%#2$#1%3#(#%40%9+32#$%.0/.1342.-)&

&0% &)% ABCD*% 14-2."#% "$&/#(.0+02&(&02&% ,."&$+32.E#F.("4)1.E#*% 2+)% 6% 3#(#% +"+$&3&

/&13$.2#% &0% )+% GH% &/.3.:0% $&E.1+/+% /&)% B8I% !B8IFJKFAL*% C(&$.3+0% M163,.+2$.3

C11#3.+2.#0*% >??G57% % <+$=)&6% !>??N*% >??O5*% <4$;&11% !>??O5% 6% M&00.0;2#0% !>??O5% ,+0

+$;4(&02+/#% P4&% )+1% /&9.3.&02&1% &0% )+% .0,.-.3.:0% &12Q0% (Q1% ;&0&$+).R+/+1% 6% 1#0

14-6+3&02&1%+%)+%/.19403.:0%&'&342.E+7%%S#1%0.T#1%P4&%"+/&3&0%40%2$+4(+2.1(#%3&$&-$+)

(4&12$+0% ;&0&$+)(&02&% 40% 3#("#$2+(.&02#% /&1.0,.-./#% #% .("4)1.E#7% M+/$&1% 6

"$#9&1#$&1% (4&12$+0% +% (&04/#% "$&#34"+3.:0% "#$% )+% 9+)2+% /&% 1&;4$./+/% "&$1#0+)

#-1&$E+/+% &0% )#1% 0.T#1% P4&% 0#% .0,.-&0% 14% .("4)1.E./+/7% A+)&1% 0.T#1% "4&/&0%(#12$+$

&)&E+/#1% 0.E&)&1% /&% +32.E./+/% 9U1.3+*% $&1"4&12+1% .0+"$#".+/+1% ,+3.+% 141% ,#(:)#;#1*

Page 13: BRIEF Y Funciones Ejecutivas

K.3&02&%VW).X%I+2&#

MQ;.0+%>Y

2&0/&03.+%+%.02&$$4(".$%6%+%(#12$+$%3#("#$2+(.&02#1%/.1$4"2.E#1*%6%40%9+))#%;&0&$+)%/&

Z(.$+$% +02&1% /&% /+$% &)% 1+2#[7% S#1% &E+)4+/#$&1% #-1&$E+0% 1.(.)+$&1% /.9.34)2+/&1*% P4&

$&14)2+0%"+$2.34)+$(&02&%&E./&02&1%&0%)+1%2+$&+1%P4&%$&P4.&$&0%40+%$&1"4&12+%/&(#$+/+7

S#1% U2&(1% /&)% <LJ\V% $&)+2.E#1% +% )+% .0,.-.3.:0*% ,+$U+0% $&9&$&03.+% +]% ZS+0R+% 3#1+1[% 6

ZC32#1%1+)E+'&1%#%94&$+%/&%3#02$#)[7

S+% &13+)+%/&% .0,.-.3.:0% 2+(-.W0%"4&/&% $&14)2+$%(46%^2.)% 3#(#%40% .0/.3+/#$%/&

ABCD*% 14-2."#% 3#(-.0+/#% !ABCDF_57% B+/+% )+% $&)+3.:0% &02$&% &)% 3#012$432#

0&4$#"1.3#):;.3#%/&%.0,.-.3.:0%6%)#1%3#("#$2+(.&02#1%P4&%3+$+32&$.R+0%&)%ABCDF_*%%&1

$+R#0+-)&%&1"&$+$%P4&%)+%&13+)+%/&%.0,.-.3.:0%/&)%<LJ\V%1&+%1&01.-)&%+%(43,#1%/&% )#1

3#("#$2+(.&02#1%/.+$.#1%P4&%"#/$U+0%14;&$.$%40%/.+;0:12.3#%/&%ABCDF_7

!"#$%&

!"#$%&"'"#($#&")*+,#$-"'."#'"#&"/"&+("(#($#!"#$%"&'!"#"$%"&'("#$)('#*&*+,*$-*

.+"$/(,."%(0+1$"%,(2(-"-$3$!#3')*&"$"$3,#"1$ *+$ 4.+%(0+$-*$ )"/$-*&"+-"/$-*)$ "&'(*+,*5

63/$"/!*%,3/$%)"2*/$-*)$%"&'(3$(+%).7*+$)"$%"!"%(-"-$-*$8"%*#$,#"+/(%(3+*/1$4)*9('()(-"-

*+$ )"$ #*/3).%(0+$ -*$ !#3')*&"/1$ %"&'(3$ *+$ )"$ ",*+%(0+1$ 7$ %"&'(3$ !"#"$ 43%")(:"#$ -*$ .+

,0!(%3$"$3,#3$3$%"&'(3$*+$)"$"%,(,.-5

;+"$-(4(%.),"-$&*-("$*+$*/,"$4.+%(0+$*<*%.,(2"1$%3&!#3&*,*#="$)"$*4(%(*+%("$*+$)"

#*/3).%(0+$ -*$ !#3')*&"/1$ &(*+,#"/$ >.*$ .+"$ -(4(%.),"-$ /*2*#"$ /*$ #*4)*<"#="$ *+

%3&!3#,"&(*+,3/$!*#/*2*#",(23/5$63/$!"-#*/$-*/%#('*+$ %3+$ 4#*%.*+%("$ "$ )3/$+(?3/$ %3+

-(4(%.),"-$-*$ %"&'(3$ %3&3$ #=@(-3/$ *$ (+4)*9(')*/5$A")*/$+(?3/$ #*>.(*#*+$ %3+$ 4#*%.*+%("

#.,(+"/$ %3+/(/,*+,*/5$ B+$ ")@.+3/$ %"/3/1$ /3+$ -*/%#(,3/$ %3&3$ (+%"!"%*/$ !"#"$ &"+,*+*#

%(*#,3/$ ,*&"/$ -*$ (+,*#C/$ 3$ (+%"!"%*/$ -*$&32*#/*$&D/$ "))D$ -*$ .+"$ -*%*!%(0+$ 3$ -*$ .+"

+*%*/(-"-$ (+/",(/4*%8"5$ $ ;+$ %"&'(3$ *+$ )"$ #.,(+"$ +3#&")$ !.*-*$ !#323%"#$ !#*@.+,"/

#*!*,(,(2"/$ /3'#*$ )3$ >.*$ 2"$ "$ !"/"#1$ 3$ %.D+-3$ 23)2*#D$ "$ 3%.##(#$ .+"$ /(,."%(0+$ >.*

Page 14: BRIEF Y Funciones Ejecutivas

B2")."%(0+$-*$)"$4.+%(0+$*<*%.,(2"E$F.*/,(3+"#(3$GHIBJ

KD@(+"$LM

*/!*#"'"$!*#3$>.*$/*$8"$"!)":"-35$63/$*2")."-3#*/$%)=+(%3/$!.*-*+$3'/*#2"#$"./*+%("$-*

4)*9('()(-"-$3$-*$%#*",(2(-"-$*+$)"$#*/3).%(0+$-*$!#3')*&"/1$%3&3$.+"$,*+-*+%("$-*)$+(?3

"$ #*(+,*+,"#$ )"$ &(/&"$ /3).%(0+$ *##0+*"$ -*$ 43#&"$ #*!*,(,(2"1$ !*/*$ "$ >.*$ )"

#*,#3")(&*+,"%(0+$!#3!3#%(3+"-"$/*"$+*@",(2"$#*/!*%,3$"$)"$(+*4(%"%("$-*$)"$&(/&"5$63/

=,*&/$ -*)$ GHIBJ$ #*)"%(3+"-3/$ %3+$ *)$ %"&'(3$ (+%).7*+E$ NO%,P"$ %3+$ &")*/,"#$ !3#$ .+

%"&'(3$ *+$ )3/$ !)"+*/Q$ 7$ N!(*+/"$ -*&"/("-3$ /3'#*$ *)$ &(/&3$ ,0!(%3$ 3$ (-*"Q5$ 6"/

-(4(%.),"-*/$*+$*)$%"&'(3$7$ )"$/./%*!,('()(-"-$"$ )"$!*#/*2*#"%(0+$ $ /3+$-*/%#(,"/$ *+$.+"

@#"+$ 2"#(*-"-$ -*$ %"/3/$ %)=+(%3/1$ (+%).7*+-3$-"?3$ %*#*'#")$ 7$ ,#"/,3#+3/$ -*)$ -*/"##3))35

63/$ %#(,*#(3/$ -("@+0/,(%3/$ -*)$ RSTUIV$ !"#"$ *)$ ,#"/,3#+3$ @*+*#")(:"-3$ -*)$ -*/"##3))3

(+%).7*+$*/,"$-(4(%.),"-$%3&3$!3%"$%"!"%(-"-$!"#"$*)$%"&'(35

!"#$%"&'()"*+"#,&

!"#$%&"'"#($#&)*+,)'#$-)&.)*"'#($%&,./$#'"%#-"*.0$%+"&.)*$%#$1$&2+.3"%#,$'"+.3"%

"'# !"#$%$"& '#"($"%)*& !" #$%&'%" &%" (%)%(*+%+" +#&" ,*-." )%/%" 0.+1&%/" &%2" /#2)1#23%2

#0.(*.,%&#24" 5%" &%6*&*+%+" #0.(*.,%&" ." #&" +#2(.,3/.&" #0.(*.,%&" 2.," 0%,*7#23%(*.,#2

#8)&9(*3%2"+#"1,").6/#"0%,#:."+#&"(.,3/.&"#0.(*.,%&4"5.2",*-.2"(.,"+*7*(1&3%+#2"#,"#23#

+.0*,*."01#23/%,"/#%((*.,#2"#0.(*.,%&#2"+#2)/.)./(*.,%+%2"%"21(#2.2"%)%/#,3#0#,3#

&#$#24";%+/#2<")/.7#2./#2"!"#$%&1%+./#2"+#"#23.2",*-.2")1#+#,".62#/$%/"=1#"&&./%,"."/9#,

+#" 7./0%" >*23?/*(%" (.0." /#2)1#23%" %" 1,%" )#=1#-%" )/.$.(%(*@,<" ." 1," ,*-." =1#" 3*#,#

/%6*#3%2" 3#0)#/%0#,3%&#2" (.," 1,%" 7/#(1#,(*%" ." *,3#,2*+%+" ,." #8)&*(%6&#" )./" &%" #+%+4

A&B1,.2" 93#02" +#&" CDEFG" /#&%(*.,%+.2" (.," #&" (.,3/.&" #0.(*.,%&" 2#/9%,H" IJ%06*.2

7/#(1#,3#2"+#">10./K"!"IL*#,#"#8)&.2*.,#2"."#23%&&*+.2"+#"*/%K4

!"#$#%&

Page 15: BRIEF Y Funciones Ejecutivas

!"#$%&$'()*"+',-&$.

/01"%-'23

4-'$5#-*-'6$'7%"#"-8'#.%&"$%$'9&$:5'8$*-#".%-6.5'#.%'$*'!"#$%&'"(!"#$%&#'&("&#)

&*'+,+!&!-#&./#*)0)#+%!"1"%!"%*+&#&#2&#3)(&#!"#4"%"(&(#+!"&.-#(".1$".'&.#)#".'(&'"4+&.#!"

(".)2$*+5%# !"# 1()62"0&.7# 8&.# !+9+*$2'&!".# 1&(&# +%+*+&(# %)# +012+*&%# %"*".&(+&0"%'"# "2

+%*$012+0+"%')# )# !".+%'"(:.# ".1"*/9+*)# 1)(# $%&# '&("&7# 8).# %+;).# *)%# 1()62"0&.# "%# 2&

+%+*+&*+5%# <$+"("%# ("&2+=&(# 2&.# '&("&.-# 1"()# 2".# *$".'&# *)0"%=&(7# 8).# 1&!(".# ("1)('&%

3&6+'$&20"%'"# <$"# 2).# %+;).# '+"%"%# !+9+*$2'&!".# 1&(&# "01"=&(# &# 3&*"(# 2).# !"6"(".

".*)2&(".-#>$%')#*)%#$%&#4(&%#%"*".+!&!#!"#&,+.).#)#.$4"("%*+&.#1&(&#*)0"%=&(#$%&#'&("&

)# &*'+,+!&!7# ?%# "2# *)%'"@')# !"# 2&# ",&2$&*+5%# 1.+*)254+*&-# 2&.# !+9+*$2'&!".# !"# +%+*+&(

&1&("*"%#9("*$"%'"0"%'"#&.)*+&!&.#&#!+9+*$2'&!".#"%#2&.# '&("&.#!"#92$"%*+&#!"#1&2&6(&.-

&./# *)0)# 2&# %"*".+!&!# !"# 1+.'&.# &!+*+)%&2".# !"2# "@&0+%&!)(# *)%# 2&# 9+%&2+!&!# !"

*)0"%=&(# 2&.# '&("&.# "%# 4"%"(&27# 8&# +%+*+&*+5%# ."# &.)*+&# !"# 9)(0&# .+4%+9+*&'+,&# &# $%

1()62"0&# !"# 2).# +%!+,+!$).# *)%# !&;)# 9()%'&2# .","()-# A# "%# %+;).# <$"# 3&%# ("*+6+!)

'(&'&0+"%')#!"#(&!+&*+5%#*(&%"&2#1&(&#"2#*B%*"(7#8).#/'"0.#!"2#CDE?F#("2&*+)%&!).#*)%

2&# +%+*+&*+5%# +%*2$A"%G# HI+"%'"# "@*".+,&0"%'"# .)6("# 2&.# '&("&.# ".*)2&(".J-# HK)

*)0+"%=&# 2&.# *).&.# 1)(# ./# 0+.0)J-# A# H?.# %"*".&(+)# !"*+(2"# <$"# "01+"*"# 2&.# '&("&.

+%*2$.)#*$&%!)#<$+"("#3&*"(2&.J7#?.#%"*".&(+)#!".*&('&(#+%+*+&20"%'"#$%#*)01)('&0+"%')

)1).+*+)%+.'&#*)0)#9&*')(#1(+0&(+)#*$&%!)#*)%.+!"(&0).#$%#'(&.')(%)#"%#2&# +%+*+&*+5%7

8).#%+;).#*)%#)'().#'+1).#!"#!+.9$%*+5%#">"*$'+,&#1$"!"%#"@1"(+0"%'&(#1()62"0&.#"%#2&

+%+*+&*+5%# *)0)# $%&# *)%."*$"%*+&# ."*$%!&(+&7# L)(# ">"012)-# 2).# %+;).# <$"# .)%# 0$A

!".)(4&%+=&!).# 1$"!"%# ."%'+(."# &6($0&!).# *)%# "@*".+,&.# !"0&%!&.# )# '&("&.M

*)%."*$"%'"0"%'"-#1$"!"%#'"%"(#!+9+*$2'&!".#1&(&#+%+*+&(#2&.#'&("&.7

!"#$%&'()"(*%'+',$

!"#$ %&'(#$ )'$ '#&*$ '#+*,*$(-)'.$ ,*$ +*/*+-)*)$ /*0*$(*.&'.'0$ -.1"0(*+-2.$ '.$ ,*

('.&'$+".$',$/0"/2#-&"$)'$+"(/,'&*0$3.*$&*0'*4$!*$!"!#$%&'("')$&*&+#'!"#!"!$%&'(#)'*'

Page 16: BRIEF Y Funciones Ejecutivas

+,'(-'%&.$#/!#('#0-$%&.$#!1!%-2&,'3#4-!"2&5$'*&5#678+9

:;<&$'#=>

((!,'*# '# %'?5# '%2&,&/'/!"# /!# ,'*&5"# )'"5"@# %;(%-(5# A!$2'(# 5# "!<-&*# &$"2*-%%&5$!"

%5A)(!1'"B#:'/*!"#C#)*50!"5*!"#/!"%*&?!$#'#(5"#$&D5"#%5$#)5%'#A!A5*&'#/!#2*'?'15#%5A5

"&#2-,&!"!$#/&0&%-(2'/!"#)'*'#*!%5*/'*#%5"'"#E)5*#!1!A)(5@#*!%5*/'*#$FA!*5"#/!#2!(G05$5

5#/&*!%%&5$!"H@# &$%(-"5# /-*'$2!# -$5"# )5%5"# "!<-$/5"@# )!*/&!$/5# /!# ,&"2'# (5# I-!# !"2;$

J'%&!$/5#A&!$2*'"#2*'?'1'$@#-#5(,&/'$/5#(5#I-!#"!#"-)5$!#I-!#/!?!$#/!,5(,!*#/!")-G"

/!#J'%!*#-$#*!%'/5B#K!"/!#!(#)-$25#/!#,&"2'#/!#('#!,'(-'%&.$#%(L$&%'@#"!#)-!/!#5?"!*,'*

I-!#!(#$&D5#!"#&$%')'M#/!#*!%5*/'*#('"#$5*A'"#/!#-$'#2'*!'#!")!%L0&%'@#&$%(-"5#'-$I-!#!(

$&D5#!"2G#*!'(&M'$/5#('#2'*!'#!$#!"!#A5A!$25@#!$"'C'#('#&$05*A'%&.$#/!#05*A'#*!)!2&2&,'@

)&!*/!#('#)&"2'#/!#I-!#('"#*!")-!"2'"#I-!#J'#/'/5#!$#-$'#2'*!'#/!#*!")-!"2'"#AF(2&)(!"@#C

2&!$!#)*5?(!A'"#%5$#('"#2'*!'"#A!$2'(!"#A'$&)-('2&,'"#E!1!A)(5@#*!)!2&*#/L<&25"#/!#05*A'

&$,!*"'H# 5# "5(,!$2'*# /!# 05*A'# 5*'(# )*5?(!A'"# '*&2AG2&%5"# "&$# )5/!*# !"%*&?&*# ('"

*!")-!"2'"B# N5"# 0'((5"# !$# ('# A!A5*&'# /!# 2*'?'15# )-!/!$# 5?"!*,'*"!# !$# -$'# !$5*A!

,'*&!/'/# /!# A-!"2*'"# %(L$&%'"# %5$# /G0&%&2"# !$# ('"# 0-$%&5$!"# !1!%-2&,'"@# C# "!# J'$

)5"2-('/5# %5A5# -$# %5A)5$!$2!# &$/&")!$"'?(!# !$# ('# ,'(5*'%&.$# /!# ('# /&"0-$%&.$

!1!%-2&,'#E:!$$&$<25$@#=OOPHB#N5"#L2!A"#/!(#678+9#I-!#J'%!$#*!0!*!$%&'#'#('#A!A5*&'

/!# 2*'?'15# &$%(-C!$3# QR&!$!# )*5?(!A'"# '(# *!%5*/'*# %5"'"@# &$%(-"5# /-*'$2!# -$5"# )5%5"

A&$-25"SB

:'*'(!('# '# ('#A!A5*&'# /!# 2*'?'15# !"2;# ('# %')'%&/'/# )'*'#A'$2!$!*# ('# '2!$%&.$B

N5"# )'/*!"# /!# (5"# $&D5"# %5$# /&0&%-(2'/!"# !$# !"2!# /5A&$&5# *!)5*2'$# I-!# (5"# $&D5"# $5

)-!/!$#Q'/J!*&*"!S#'#-$'#'%2&,&/'/#/-*'$2!#-$#)!*&5/5#/!#2&!A)5#')*5)&'/5#'#"-#!/'/@#C

0*!%-!$2!A!$2!# %'A?&'$# /!# '%2&,&/'/# 5# 0'(('$# '(# %5A)(!2'*# ('"# 2'*!'"B# T-$I-!# ('

A!A5*&'#/!# 2*'?'15#C# ('#%')'%&/'/#/!#A'$2!$!*# ('#'2!$%&.$#J'$#"&/5#%5$%!)2-'(&M'/'"

%5A5#%')'%&/'/!"#/&0!*!$2!"@# (5"# %5A)5*2'A&!$25"#5?"!*,'?(!"#/!# !"25"#/5"#/5A&$&5"

"5$#/&0L%&(!"#/!#/&"2&$<-&*B#T"L#)-!"@#!(#678+9#&$%(-C!#-$'#F$&%'#!"%'('#)'*'#!"25"#/5"

'")!%25"B

Page 17: BRIEF Y Funciones Ejecutivas

U&%!$2!#9G(&V#W'2!5

:;<&$'#=P

K'/'# ('# *!('%&.$# !$2*!# ('# A!A5*&'# /!# 2*'?'15# %5A5# 0-$%&.$# !1!%-2&,'# C# (5"

%*&2!*&5"#/&'<$."2&%5"#)'*'#!(#RKTX@#"-?2&)5#&$'2!$25#ERKTXY8H# ('#!"%'('#/!#A!A5*&'

/!# 2*'?'15# /!(# 678+9# )-!/!# "!*# A-C# F2&(# )''*'# !,'(-'*# ('# )*!"!$%&'# 5# '-"!$%&'# /!

RKTXY8B

!"#$%&'$(&)%*+*,-$%&.&($(&)%

!"# $%&"'"# ($# !"#$%&'$(&)%*+,$%&-&($(&)%. !"#$% &'% (')'("#'#% #$&% *"+,% )'-'

.$/0",*'-%&'/%#$!'*#'/%#$%1*'%0'-$'%'(01'&%,%2101-'3%4&%(,!),*$*0$%#$%+,$%&-&($(&)%.#$

$/0'%$/('&'%$/05%-$&'(",*'#,%(,*%&'%(')'("#'#%)'-'%'*0"(")'-%/1($/,/%2101-,/6%$/0'7&$($-

!$0'/%8%),*$-%$*%!'-(9'%&'/%!$#"#'/%'#$(1'#'/%'%0"$!),%)'-'%&&$:'-%'%('7,%1*'%0'-$'%,

'(0":"#'#3%;'%)&'*"2"('("<*%"!)&"('-='%"!'."*'-%,%),*$-%$*%!'-(9'%1*'%!$0'%,%1*%2"*6%8

$/0'7&$($-%#$%2,-!'%$/0-'0>."('%$&%!>0,#,%,%&,/%)'/,/%!5/%$2"('($/%)'-'%'&('*?'-%#"(9,

,7@$0":,3% A,*% 2-$(1$*("'% /$% -$B1"$-$% &'% /$(1$*("'("<*% ,% $*('#$*'!"$*0,% #$% )'/,/3

C'#-$/%8%)-,2$/,-$/%#$/(-"7$*%&'%)&'*"2"('("<*%(,!,%&'%(')'("#'#%B1$%0"$*$%1*%*"+,%)'-'

(,!$*?'-% 1*% 0-'7'@,% $*% $&%!,!$*0,% '#$(1'#,% ,% &'% (')'("#'#% )'-'% ,70$*$-% #$% 2,-!'

'*0"(")'#'% &'/% 9$--'!"$*0'/% *$($/'-"'/% )'-'% &&$:'-% '% ('7,% 1*% )-,8$(0,3% ;,/% (&=*"(,/

)1$#$*% ,7/$-:'-% &'% )&'*"2"('("<*% (1'*#,% /$% &$% #'% '&% *"+,% 1*% )-,7&$!'% B1$% -$B1"$-$

!D&0")&$/%)'/,/%)'-'%/1%-$/,&1("<*%E),-%$@$!)&,6%$*/'!7&'-%1*%)1??&$6%,%(,!)&$0'-%1*

&'7$-"*0,F3% ;,/% =0$!/% #$&% GHI4J% B1$% !5/% /$% -$&'(",*'*% (,*% &'% )&'*"2"('("<*% 9'($*

-$2$-$*("'% 'K% LM1$/0-'%#"2"(1&0'#$/%)'-'%),*$-% $*%!'-(9'% &'/% '((",*$/%*$($/'-"'/%)'-'

'&('*?'-% 1*'% !$0'% E'9,--'-% #"*$-,% )'-'% '&.,% $/)$("'&6% $/01#"'-% )'-'% ,70$*$-% 1*% 71$*

-$/1&0'#,FN3

4&%(,!),*$*0$%,-.'*"?'0":,%#$%$/0'% $/('&'%$/0'-='% -$&'(",*'#,%(,*% &'%9'7"&"#'#

)'-'%),*$-%$*%,-#$*%&'% "*2,-!'("<*%8%)'-'%(')0'-% &'/% "#$'/%)-"*(")'&$/%,%&,/%(,*($)0,/

(&':$% $*% $&% ')-$*#"?'@$% ,% (,!1*"('("<*% #$% &'% "*2,-!'("<*3% I!)&"('-='% ".1'&!$*0$% &'

Page 18: BRIEF Y Funciones Ejecutivas

4:'&1'("<*%#$%&'%21*("<*%$@$(10":'K%A1$/0",*'-",%GHI4J

C5."*'%OP

(')'("#'#% )'-'% ,-.'*"?'-% &'% $Q)-$/"<*% ,-'&% 8% $/(-"0'6% '/=% (,!,% ')-$9$*#$-% &,/% )1*0,/

)-"*(")'&$/%$*%1*'%)-$/$*0'("<*%,%$*%!'0$-"'&$/%$/(-"0,/3%;'%,-.'*"?'("<*%0'!7">*%0"$*$

1*%(,!),*$*0$%'#!"*"/0-'0":,%B1$%/$%$Q)-$/'6%),-%$@$!)&,6%$*%&'%(')'("#'#%#$%$Q)&,-'-

#$%!'*$-'%$2"("$*0$%1*'%0'-$'%:"/1'&%,%'&%-$'&"?'-%1*%/$.1"!"$*0,%#$%1*%0-'7'@,%(,*(-$0,3

;,/%)'#-$/%#$/(-"7$*%&'/%#$2"("$*("'/%,-.'*"?'0":'/%#$%/1/%9"@,/%(,!,%B1$%/$%'($-('*%'

2,-!'% ('/1'&% '% &'% -$'&"?'("<*% #$% &'/% 0'-$'/6% B1$% L*,% :$*% $&% 7,/B1$% ),-% (1&)'% #$% &,/

5-7,&$/N6% B1$% 0"$*$*% $Q($&$*0$/% "#$'/% B1$% /,*% "*(')'($/% #$% $Q)-$/'-% $*% $Q5!$*$/% ,

0-'7'@,/% $/(-"0,/6% 8% B1$% /$% '7-1!'*% 25("&!$*0$% /"% 9'8% 1*% $Q($/,% #$% "*2,-!'("<*3% ;'

2,-!'% $*% (<!,% /$% ,-.'*"?'% &'% "*2,-!'("<*% #$% 2,-!'% $/0-'0>."('% -$/1&0'% (-1("'&% )'-'

')-$*#$-&'6% -$(,-#'-&'%8% -$(1)$-'-&'3%4/0$%'/)$(0,%)1$#$%,7/$-:'-/$% 2-$(1$*0$!$*0$%$*

$&% (,*0$Q0,% #$% $:'&1'("<*% #$% &'/% (')'("#'#$/% #$% ')-$*#"?'@$% 8% !$!,-"'3% R*'

,-.'*"?'("<*%#$2"("$*0$%#$&%*1$:,%!'0$-"'&%')-$*#"#,6%)1$#$% -$/1&0'-% $*%1*'%#"2"(1&0'#

$/)$(=2"('%)'-'%-$(1)$-'-&,%),/0$-",-!$*0$%$*%1*'%(,*#"("<*%#$% -$(1$-#,% &"7-$6%'1*B1$

!$@,-'% (1'*#,% $&% 2,-!'0,% $/% #$% -$(,*,("!"$*0,% E$&$(("<*% !D&0")&$F3% ;,/% =0$!/% #$&

GHI4J%-$&'(",*'#,/%(,*%&'%,-.'*"?'("<*%"*(&18$*K%LS7/$-:'%)$B1$+,/%#$0'&&$/6%)$-,%*,

'#:"$-0$%&'% "*2,-!'("<*%)-"*(")'&N%,%LT$%/"$*0$%'7-1!'#,%E,%#$/7,-#'#,F%(1'*#,%0"$*$

!1(9,%0-'7'@,%$/(,&'-%)$*#"$*0$N3

;'% $/('&'% #$% S-.'*"?'("<*UC&'*"2"('("<*% $/0'7'% "*"("'&!$*0$% #":"#"#'% $*% #,/

$/('&'/6%7'/5*#,/$%%/1%(,*($)01'&"?'("<*%$*%&'%&"0$-'01-'%("$*0=2"('%(,!,%#,/%%$*0"#'#$/

#"2$-$*0$/3% V,% ,7/0'*0$6% $&% '*5&"/"/% 2'(0,-"'&% #$% &'% $/0-1(01-'% =0$!W$/('&'% #$&% GHI4J6

"*#"(<%B1$%&'/%#,/%$/('&'/%),#='*%21/",*'-/$%$*%1*'3%;'%"*0$--$&'("<*%$*0-$%,-.'*"?'("<*

8% )&'*"2"('("<*% $/% $:"#$*0$X% ),-% 0'*0,6% &'% #$-":'("<*% $*% 1*'% D*"('% $/('&'% -$/1&0'

-'?,*'7&$3% ;'/% #"2"(1&0'#$/% $*% &'% ,-.'*"?'("<*% 8% )&'*"2"('("<*% -$/1&0'*% *1(&$'-$/% $*

!1(9,/%('/,/%#$%#"/21*("<*%$@$(10":'3

Page 19: BRIEF Y Funciones Ejecutivas

Y"($*0$%J>&"Q%M'0$,

C5."*'%OZ

!"#$%&'$(&)%*+,*-./*0$1,"&$-,/

!"#$%&"'"#($#!"#$%&'$(&)%*+,*-!.*/$0,"&$-,.*!"#$%$&%'(#$)%#$&% *(+,+-'.% -/$0'%1

$23+4"'2%#$%+&!+4$)+!"$)*'%53/3"*($2.%+(!+("'2.%!'46"&+2%1%6+,"*+4"')$278%9/):/$%&'2

$;+&/+#'($2% )'% *"$)$)% &+% '3'(*/)"#+#% #$% ',2$(;+(% $2*'2% +23$4*'2% #$% <'(!+% #"($4*+.

3+#($2% 1% 3('<$2'($2% 3/$#$)% 3('3'(4"')+(% +,/)#+)*$2% $-$!3&'2% +&% #$24(","(% &'2

4'!3'(*+!"$)*'2% #"2</)4"')+&$2% #$% &'2% )"='2% ($&+4"')+#'2% 4')% &+% '(0+)">+4"?).

,@2:/$#+% #$% ',-$*'2% '% &"!3"$>+% #$% 2/2% 3'2$2"')$28% A+% $24+&+% #$% '(0+)">+4"?)% #$% &'2

!+*$("+&$2% !"#$% &+% <'(!+% $)% :/$% &'2% )"='2% '(#$)% 1% '(0+)">+)% 2/% !/)#'% 1% 2/2

3'2$2"')$28% A'2% )"='2% 4')% #"<"4/&*+#$2% $)% $2*+% B($+% )'% 3/$#$)% </)4"')+(% #$% <'(!+

$<"4"$)*$%$)%4+2+%'%$)%&+%$24/$&+.%#$,"#'%+%:/$%)'%*"$)$)%#"23')",&$2%2/2%4'2+2%3+(+%2/

/2'8% C(+0!B*"4+!$)*$.% $)2$=+(% +% /)% )"='% +% '(#$)+(% 2/2% 3$(*$)$)4"+2% 3/$#$% 2$(% /)+

6$((+!"$)*+% @*"&% 3+(+% +&4+)>+(%!+1'(% $<"4"$)4"+% $)% $&% '(#$)% #$% *+($+2%!B2% 4'!3&$-+28

A'2% D*$!2% #$&% EFGHI% ($&+4"')+#'2% 4')% $2*+% </)4"?)% ")4&/1$)J% KL"$)$% &+% 6+,"*+4"?)

#$2'(#$)+#+M%1%KN$-+%/)%(+2*('%#$%',-$*'2%#')#$%:/"$(+%:/$%;+1+M8

!"#$%"&$'()$*#

!"#$%&"'"#($#!"#$%"&$'()$*#+!"#$%$&%'()"*+%#$%,+!-.+)/.%$&%*./)/0+%.$/&"1/#+%2$&

3"4+% $5/&6/% 78% -.+-"/% $0$,8,"93% #8./3*$% +% 087*+% #$7-8:7% #$% *$.!"3/.% 83/% */.$/;% -/./

/7$<8./.7$% #$% &/% ,+37$,8,"93% #$&% +)0$*"5+=>% ?7*/% $7,/&/% */!)":3% 5/&+./% &/% @83,"93% #$

78-$.5"7"93% -$.7+3/&% 2-+.% $0$!-&+;% 7"% $&% 3"4+% -"$.#$% #$% 5"7*/% $&% $@$,*+% A8$% 78

,+!-+.*/!"$3*+% -8$#$% *$3$.% 7+).$% &+7% #$!(7=>% B+7% -/#.$7% #$7,.")$3% @.$,8$3*$!$3*$

-.+)&$!/7% $3% &/% !+3"*+."1/,"93% #$% &+7% 3"4+7% A8$% -83*6/3% -+.% #$)/0+% $3% $7*/% $7,/&/

,+!+%A8$%,+..$3%/&%.$/&"1/.%787%*/.$/7;%,+!$*$3%$..+.$7%-+.%@/&*/%#$%,8"#/#+;%C%@/&&/3%/&

.$5"7/.% $&% *./)/0+% .$/&"1/#+>% B+7% ,&D3",+7% -8$#$3% +)7$.5/.% 83/% *"-+&+<D/% 7"!"&/.% #$

,+!-+.*/!"$3*+7% #8./3*$% $&% -.+,$7+% #$% $5/&8/,"93>% B/7% -.$<83*/7% #$&% EFG?H

Page 20: BRIEF Y Funciones Ejecutivas

?5/&8/,"93%#$%&/%@83,"93%$0$,8*"5/I%J8$7*"+3/."+%EFG?H

K(<"3/%LM

.$&/,"+3/#/7% ,+3% $7*$% ,+37*.8,*+% '/,$3% .$@$.$3,"/% /I% NO+% 7$% #/% ,8$3*/% #$% A8$% ,"$.*+7

,+!-+.*/!"$3*+7% !+&$7*/3% /% &+7% #$!(7P% C% NO+% ,+!-.8$)/% 7"% *"$3$% $..+.$7% $3% &+7

#$)$.$7%$7,+&/.$7P>

!"#$"%&'!"#$%&'(!)*)+,#'(!-)!#.(!)(/.#.(!-)#!012345

()*"$" (+,-.$/%01,-

2345#5*563 6 !"#$%&'(&)*+,%&'(-"*.#+*/%'%&(.&0+12*&3)4(-#%-&'(&"1,2/(%5*-6&+("+(*78

! 9.#(++1,2(&%&/*-&'(,:-8

! ;(&/(<%.#%&"1%.'*&.*&'(=(+>%&?%"(+/*8

!"#$%& ! !"# $"%&%'"# (# '&")"# *$(+,"-.%# ")# ./"*'.$# 0($-.%# .,'"$).'&1.%# ")# ,.

$"%(,2/&3)#4"#2)#*$(+,"-.#4"#'.$".%#"%/(,.$"%5#/()#.-&6(%5#"'/7

! !"#%&")'"#-.,#(#4&%62%'.4(#.)'"#%&'2./&()"%#)2"1.%7

! 8+%"$1.#*"92":(%#4"'.,,"%5##*"$(#)(#.41&"$'"#,.#&)0($-./&3)#*$&)/&*.,7

!"#$%"&

'(")*"#+&

! !"#$$%&'#()"(*&+,#("-$".%/#(#'0"(1"23"4&.(1+&56",#.7

! 8%"'"(".0#66%)&.(",&$%&'#6".(1&+(1"23"4&.(1+&56",#.7

! 93(".0#)&()"(:'%,&(".(*:$%6,"'0"(%'*63"'$%#56"(1&+(6#(.%03#$%;'7

!"#$#%& ! !"#$"%&'()*#+*,#$",*,#-".#,/#%&,%"0

! 1&'('#-."2+'%*,#-*.*#$"%'()*.#*#3*$'.#+",#4'2'.',#"#5*.'*,0

! 6'# 57%2*# -".# $7*+87&'.# ,&5&"# 4'# +*# $*,*# $"(# 9.'$7'($&*# :;5&.*4"# -".

$7*+87&'.#,&5&"<=0

!"#$%&'()"

*%'+',$

! !"#$%&' ()' *)' +,%)' -")' .#/#' 0' 1&(#(2' (3*&' 4)1")4%#' *#' +4,5)4#' &' *#

6*7,5#8

! 9,)$)'1&47&('+)4,&%&('%)'#7)$1,3$8

! 9,)$)'+4&:*)5#('+#4#'7)45,$#4'*#('7#4)#(';)(1&*#4)(<8

!"#$%&'$(&)%*+

,-$%&.&($(&)%

! !"#$%&'#&#(&)&#*")#+','%')#')("*&%')-#.&$'%/&*')#0*/,%")-#*/,%'$&)-#'$(12

! 3/'4'#,5'4&)#/+'&)-#6'%"#4"#("4)/75'#%'&*/8&%#"#9/4&*/8&%#*")#$%&,&:")1

! 3/'4'# 6%",*'.&)# 6&%&# **';&%# &# (&,"# *&)# &((/"4')# 4'(')/$&+&)# 6&%&

&*(&48&%# .'$&)# 0&<"%%&%# +/4'%"# 6&%&# (".6%&%# &*7"# ')6'(/&*# 6&%&# =*-

')$5+/&%#6&%&#&*(&48&%#54&#,5'4&#4"$&21

!"#$%&'$(&)%*+,

-$.,"&$/,0

! !"#$%&$%'$()*$+),-%'"+'$%.-%&/0%12"3042"-$2$56

! 70%"-+."-*4$%&$3%+03$3%"-%3.%'$()*$+),-%0%"-%"&%8.8)*4"%2"%&$%"3+."&$6

! 9)"-"%"&%$4:$4)0%2"3042"-$206

!"#$%"&$'()$*# ! !"#$"%&'()*+#,-#.-)/)#)''"'),#)/#0",#1)*)'),2

! 3"%).)#)''"'),#&"'#4+0.+#1)#$(-1+1"2

! !"#),#$"/,$-)/.)#1)#$5%"#,(#$"%&"'.+%-)/."#+4)$.+#+#0",#1)%6,2

Page 21: BRIEF Y Funciones Ejecutivas

"#$%&'%()*+#,(-.'%/

012#&.(34

!"#$%&$'()*%&+)

!"#$ %&'(%"#"#$ )*+,&#&#$ -#.)/0#.&1"#$ ,,-2)/"#$ )$ 1)3"$ 1"*$ -,$ 1(-#.&"*)%&"$456789

:)1-*$;(-$#-$<(-#.%-$1"<"$(*)$-#1),)$=&)3,-$>$1"*$(*)$2),&/-?$&*.-%*)$),.)@$7*$,)$<&#<)

,0*-)9$ ,)#$ =(*1&"*-#$ -A-1(.&2)#$ -2),()/)#$ 1"*$ -,$ 456789$ 1"%%-,)1&"*)%"*$ -*$ ,)$ ="%<)

-#B-%)/)$ 1"*$ ".%)#$ <-/&/)#$ /-$ =(*1&"*)<&-*."$ ).-*1&"*),$ "$ 1"<B"%.)<-*.),9

"3.-*&-*/"$B"1)$"$*(,)$%-,)1&C*$1"*$<-/&/)#$/-$=(*1&"*)<&-*."$-<"1&"*),@

7,$)*+,&#&#$=)1."%&),$%-),&?)/"9$1"*$,)#$="%<)#$/-$B)/%-#$>$B%"=-#"%-#9$/&"$1"<"

%-#(,.)/"$ /"#$ =)1."%-#$ /-$ ="%<)$ 1"*#&#.-*.-@$ 7*$ -,$ B%&<-%"$ /-$ -,,"#9$ #).(%)%"*$ ,)#

#&'(&-*.-#$ -#1),)#D$ 6*&1&)%9$ E-<"%&)$ /-$ F%)3)A"9$ G%')*&?)1&C*HI,)*&=&1)1&C*9

G%')*&?)1&C*$/-$E).-%&),-#$>$E"*&."%&?)1&C*@$I"%$".%)$B)%.-9$,)#$-#1),)#$/-$6*:&3&1&C*9

J)<3&"$ >$ J"*.%",$ 7<"1&"*),9$ #).(%)%"*$ -*$ -,$ #-'(*/"$ =)1."%9$ &/-*.&=&1)/"$ 1"<"

!"#$%&'()*+,"%+-./0.12&/("*2.!"#$%"&$%"'()*$+,%"-$%*+(+$."/.(")$++,0()12."-$&,+(&(

,.*+,"%34"1.&1)(.&$")1,+*("+,0()12.",.*+,"3"2&'.#*('()*"5"!"#$%&'()*+-./0.12&/"*2&%!

60"(.701%1%"&,"0(%"'$+-(%"&,"8(&+,%"5"8+$',%$+,%"&,0"9:;6<")$."/.("=(+1,&(&"&,

-/,%*+(%" )$." &1(>.2%*1)$" )03.1)$4" 10/%*+(" 0$%" &1%*1.*$%" 8,+'10,%" $?*,.1&$%" &," 0(" '/.)12.

,@,)/*1=(4" &(.&$" %$8$+*," (" 0(" )(8()1&(&" &,0" 9:;6<" 8(+(" &1%)+1-1.(+" ,.*+," &1%*1.*$%

>+/8$%" )03.1)$%!" A$+" B0*1-$4" 0(" =(01&,C" 8+,&1)*1=(" 5" /*101&(&" )03.1)(" &," 0(%" ,%)(0(%" &,

D,-$+1(" &," E+(?(@$" 5" &," ;.F1?1)12.4" -/,%*+(." /.(" (&,)/(&(" 8+,&1)*1?101&(&4

%,.%1?101&(&" 5" ,%8,)1'1)1&(&" 8(+(" 0(" &,*,))12." 5" &1(>.2%*1)$" &,0" EGHI4" %/?*18$

8+,&$-1.(.*,-,.*," ;.(*,.*$JG,%$+>(.1C(&$4" (%3" )$-$" 8(+(" ,0" EGHI" K$-?1.(&$4" $

8(+("&,%)(+*(+"/."&1(>.2%*1)$")03.1)$!

H%3" 8/,%4" ,0" 9:;6<" %," 8,+'10(" )$-$" /." )/,%*1$.(+1$" -/5" (&,)/(&$" ,." 0(

,=(0/()12." )03.1)(L.,/+$8%1)$02>1)(" &,0" '/.)1$.(-1,.*$" ,@,)/*1=$" ,." .1M$%" ,.*+," NLOP

(M$%!"#(" 1.'$+-()12." *+(.%1*/()1$.(0" Q)(%(J,%)/,0(R4" %/8$.,"/."-(5$+"(),+)(-1,.*$"(0

Page 22: BRIEF Y Funciones Ejecutivas

6=(0/()12."&,"0("'/.)12.",@,)/*1=(S"K/,%*1$.(+1$"9:;6<

A7>1.("TT

'/.)1$.(-1,.*$">,.,+(0"&,0".1M$",."%1*/()1$.,%"),+)(.(%"("%/",.*$+.$"=1*(04"%1,.&$"8/,%

/."1.%*+/-,.*$"-/5"(&,)/(&$"("0("F$+("&,"=(0$+(+",0"'/.)1$.(-1,.*$",@,)/*1=$"&,0".1M$

5"(&$0,%),.*,!

!"#$%&%$%'()*+

!"#$%&'"#() *+) ,-..-'/+)!"#$"%& '()& *+,& -+.%/& 0,+"1.()& -+,23%.4*& "#/& 5665& 7)('.%,8

!"#$%&'()&*+,&%-.#/%(0+)1+2.#3)&(4+5.67#(73.&(+)1+8/09:%7(#0;

<3.#%97&+8/09:%7(#%9+<//)9%7(%)&+=>??@A;+9.":#(4*.2&"#/&4*"*.4*.2"%&;"#$"%&('&;,#*"%/.4()/,)4+=@(:+BC;A;+D7/:%&'()&+5E*+<"(:)#;

<&C.#/)&4+ 2;+ =>??FA;+ <//.//%&'+ .G.9"(%-.+ 1"&9(%)&/+ %&+ 9:%$C#.&*+ !%)$)'%97$46/09:)$)'%97$+ 7&C+ C.-.$)63.&(7$+ 9)&/%C.#7(%)&/;+ <,$)(74=2+(%(:.2"%

>,+"?.%.*"*.(#@&A4+H>?IH@?;

</7#&)J4+K;L;4+M7(N4+8;4+O%':(4+K;4+O.J%/4+K;+0+P."37&&4+B;+=>??>A;+!.:7-%)#+6#)Q$.3/7&C+ 7C76(%-.+ 1"&9(%)&%&'+ %&+ 9:%$C#.&+J%(:+3%$C+ 7&C+ /.-.#.+ 9$)/.C+ :.7C+ %&R"#0;B($)#"%&('&C,/."*).2&C4=2+(%(:=@&5D4+S@HISSS;

!7#T$.04+K;<;+=>??UA;+E**,#*.(#&/,'.2.*&+=7,)"2*.1.*=&/.4()/,)F&E&+"#/?((3&'()&/.":#(4.4"#/&*),"*;,#*;+P.J+V)#T*+W"%$1)#C+8#.//;

!7#T$.04+ K;<;+ =>??XA;+ O%&T7'./+ Q.(J..&+ 7((.&(%)&+ 7&C+ .G.9"(%-.+ 1"&9(%)&/;+ B&+ W;K;O0)&+0+P;<;+Y#7/&.')#+ =BC/;A4+E**,#*.(#@&;,;()=&"#/&,G,2$*.1,& '$#2*.(#4+ =66;HUZIH[XA;+!7$(%3)#.*+87"$+\;+!#))T./;

!7#T$.04+K;<;+=>??ZA;+E9H9&"#/&*+,&#"*$),&('&4,%'I2(#*)(%;+P.J+V)#T*+W"%$1)#C+8#.//;

!.#&/(.%&4+ ];\;+ 0+D7Q.#4+5;8;+ =>??UA;+5.-.$)63.&(7$+ &."#)6/09:)$)'%97$+ 7//.//3.&(*^:.+ /0/(.3%9+ 766#)79:;+ B&+ <;<;+ !)"$()&4+ W;!;+ !7T.#+ 0+ _;+ \%/9)9T+ =BC/;A4<,$)(;,*+(/4F&J(%8&<,$)(74=2+(%(:=+=66;+H>>IHZ>A;+E$%1()&4+P]*+\"37&7;

!#)"J.#/4+8;4+K%997#C%4+K;4+8)6$79T4+5;+0+L.C%)4+8;+=>?F@A;+<((.&(%)&7$+C.1%9%(/+%&+$)&'I(.#3+ /"#-%-)#/+ )1+ 9:%$C:))C+ 79"(.+ $036:)Q$7/(%9+ $."T.3%7+ =<OOA;+ B($)#"%& ('-%.#.2"%&<,$)(74=2+(%(:=@&D4+H[SIHHX;

!#)J&4+<;O;+=>?ZSA;+^:.+C.-.$)63.&(+)1+3.3)#0*+Y&)J%&'4+T&)J%&'+7Q)"(+T&)J%&'47&C+ T&)J%&'+ :)J+ ()+ T&)J;+ B&+ \;D;+ K../.+ =BC;A4+ & E/1"#2,4& .#& 2+.%//,1,%(7;,#*&"#/&?,+"1.()+=2)$;+>U4+66;+>UHI>S[A;+P.J+V)#T*+<97C.3%9+8#.//;

!"#'".//4+ 8;+ =>??ZA;+ ^:.)#0+ 7&C+ 3.(:)C)$)'0+ %&+ .G.9"(%-.+ 1"&9(%)&+ #./.7#9:;+ B&+ 8;K7QQ%(+ =BC;A4+ !,*+(/(%(:=& ('& ')(#*"%& ,G,2$*.1,& '$#2*.(#8+ B7/(+ M"//.G4+ ,Y*8/09:)$)'0+8#.//;

Page 23: BRIEF Y Funciones Ejecutivas

2%9.&(.+L`$%G+_7(.)

8a'%&7+[H

E:.$"&.4+ W;];+ 0+ !7.#4+ K;O;+ =>?FXA;+ 5.-.$)63.&(7$+ &)#3/+ 1)#+ (:.+ D%/9)&/%&+ E7#CM)#(%&'+ ^./(;+ B($)#"%& ('& -%.#.2"%& "#/& KG7,).;,#*"%& <,$)(74=2+(%(:=@& A4+ [>UI[[F;

E)&&.#/4+E;Y;+=>?F?A;+!"#$"%&('&-(##,)L4&>"*.#:&M2"%,4;+P)#(:+^)J7&C74+PV*+_"$(%I\.7$(:+M0/(.3/;

5.&9T$74+ _;!;+ =>??@A;+ _.7/"#.3.&(+ )1+ .G.9"(%-.+ 1"&9(%)&;+ B&+ W;K;+ O0)&+ =BC;A4N)";,4&('& ),',),#2,& '()& *+,& "44,44;,#*& ('& %,")#.#:& /.4"?.%.*.,4F&<,O& 1.,O4& (#

;,"4$),;,#*&.44$,4+=66;+>>ZI>@[A;+!7$(%3)#.*+87"$+!#))T./;

B/$%&'.#4+8;];+0+W#7((7&4+O;+=>??>A;+8.#/6.9(%-./+)&+(:.+C.-.$)63.&(7$+9)&/.b".&9./+)1.7#$0+ 1#)&(7$+ $)Q.+ C737'.*+ c&(#)C"9(%)&;+ 9,1,%(7;,#*"%& <,$)(74=2+(%(:=@& P4[SZI[XU;

L`$%G4+2;+=[UUHA;+K1"%$"2.Q#&/,&%"&.;7$%4.1./"/&,#&,%&*)"4*()#(&7()&/R'.2.*&/,&"*,#2.Q#2(#& +.7,)"2*.1./"/& "& *)"1R4& /,& *"),"4& #,$)(74.2(%Q:.2"4;+ ^./%/+ C)9()#7$*,&%-.#/%(7(+C.+27$d&9%7;

L`$%G4+ 2;+ =[UUSA;+ 8.#/6.9(%-7/+ K.9%.&(./+ .&+ $7+ B-7$"79%e&+ P."#)6/%9)$e'%97+ 0E)36)#(73.&7$+ C.$+ ^#7/()#&)+ 6)#+5`1%9%(+ C.+<(.&9%e&+ 9)&f/%&+\%6.#79(%-%C7C;>,1.4*"&,%,2*)Q#.2"&/,&.#1,4*.:"2.Q#&C4.2(,/$2"*.1"@&STPU4+[>SI[H[;

L`$%G4+ 2;+ =[UUXA;+ K.9"#/)/+ 67#7+ .$+ 5%7'&e/(%9)+ 8/%9)6.C7'e'%9)+ C.$+ ^5<\+ 0+ /"/E)3)#Q%$%C7C./;+ K%,2*)(#.2& B($)#"%& ('& >,4,")2+& .#& K/$2"*.(#"%& C4=2+(%(:=4@=HA4+X[HIX@[;

L`$%G4+2;+ =[U>UA;+P."#)6/%9)$)'g7+ c&17&(%$*+ c&(.&()+C.+-7$%C9%e&+C.$+^#7%$I_7T%&'+^./(.&+6)Q$79%e&+./9)$7#+&)+67()$e'%97;+V$"/,)#4&9.:.*"%4@&DW8

L$.(9:.#4+ ];_;4+ BJ%&'IE)QQ/4+ O;4+ _%&.#4+ _;B;4+ O.-%&4+ \;M;+ 0+ B%/.&Q.#'4+ \;+ =>??UA;!.:7-%)#7$+9:7&'./+71(.#+9$)/.C+:.7C+ %&R"#0+ %&+9:%$C#.&;+B($)#"%&('&-(#4$%*.#:"#/&-%.#.2"%&C4=2+(%(:=@&WA4+?HI?F;

L"/(.#4+];_;+=>??ZA;+X+,&C),')(#*"%&-()*,G&E#"*(;=@&C+=4.(%(:=&"#/&<,$)(74=2+(%(:=('&*+,&N)(#*"%&Y(?,&=H#C+.C;A;+P.J+V)#T*+O%66%&9)((IK7-.&;

W%)'%74+W;<;4+c/b"%(:4+8;Y;4+W"04+M;E;+0+Y.&J)#(:04+O;+=>??XA;+0>ZKNF&0,+"1.()&>"*.#:Z#1,#*()=& ('& KG,2$*.1,& N$#2*.(#8& C)(',44.(#"%& !"#$"%;+ hC.//74+ L$)#%C7*8/09:)$)'%97$+<//.//3.&(+K./)"#9./;

W)$C.&4+E;];+=>?ZXA;+cC.&(%1%97(%)&+)1+Q#7%&+C%/)#C.#/+Q0+(:.+M(#))6+9)$)#+7&C+J)#C+(./(;B($)#"%&('&-%.#.2"%&C4=2+(%(:=@&S[@+XS@IXSF;

W)$C/(.%&4+ W;D;+ =>??[A;+ 5.-.$)63.&(7$+ &."#)Q%)$)'0+ )1+ $.7C+ ()G%9%(0;+ B&+ \;O;P..C$.37&+ =BC;A4+H$;"#& %,"/& ,G7(4$),+ =66;+ >[SI>HSA4+<&&+<#Q)#4+_c*+ EKE8#.//;

]):&/)&4+ ^;P;4+ K)/-)$C4+ \;B;+ 0+ _%/:T%&4+ _;+ =>?XFA;+ 8#)R.9(%)&/+ 1#)3+ Q.:7-%)#7$$0C.1%&.C+ /.9()#/+ )1+ (:.+ 6#.1#)&(7$+ 9)#(.G+ ()+ (:.+ Q7/7$+ '7&'$%74+ /.6("34+ 7&CC%.&9.6:7$)&+)1+(:.+3)&T.0;+KG7,).;,#*"%&<,$)(%(:=@&[54+[U;

Page 24: BRIEF Y Funciones Ejecutivas

B-7$"79%e&+C.+$7+1"&9%e&+.R.9"(%-7*+E"./(%)&7#%)+!KcBL

8a'%&7+[@

Y$7:#4+5;+0+K)Q%&/)&4+_;+=>?F>A;+L)#37$+7//.//3.&(+)1+6#)Q$.3+/)$-%&'+7&C+6$7&&%&'6#)9.//./+%&+6#./9:))$+9:%$C#.&;+-(:#.*.1,&C4=2+(%(:=@&5S4+>>HI>@F;

O79:7#4+ 5;+ =>?F[A;+C,)4(#"%.*=& Z#1,#*()=& '()& -+.%/),#& TCZ-U& ),1.4,/& '();"*+ =37&"7$/"66$.3.&(A;+O)/+i&'.$./*+D./(.#&+8/09:)$)'%97$+M.#-%9./;

O.-%&4+\;M;4+E"$:7&.4+Y;<;4+\7#(37&&4+];4+B-7&T)-%9:4+Y;4+_7((/)&4+<;];4+\7#J7#C4+\;4K%&':)$N4+W;4+BJ%&IE)QQ/4+O;+ 0+L$.(9:.#4+ ];_;+ =>??>A;+5.-.$)63.&(7$+ 9:7&'./%&+ 6.#1)#37&9.+ )&+ (./(/+ )1+ 6"#6)#(.C+ 1#)&(7$+ $)Q.+ 1"&9(%)&%&';+9,1,%(7;,#*"%<,$)(74=2+(%(:=@&P4+HZZIH?S;

O)#%&'4+ 5;D;+ =>???A;+ Z<M& /.2*.(#")=& ('& #,$)(74=2+(%(:=;+ P.J+ V)#T4+ PV*+ hG1)#C,&%-.#/%(0+8#.//;

O"#%74+<;K;+=>?ZHA;+X+,&\()3.#:&0)".#8&P.J+V)#T*+!7/%9+!))T/;

_./"$734+_;_;+=>?F>A;+<+9)#(%97$+&.(J)#T+1)#+C%#.9(.C+7((.&(%)&+7&C+"&%$7(.#7$+&.'$.9(;E##"%4&('&#,$)(%(:=@&5]4+HU?IH[S;

hN)&)114+ M;4+ M(#70.#4+ 5;O;4+ _9_7:)&4+ D;+ 0+ L%$$)"G4+ L;+ =>??@A;+ BG.9"(%-.+ 1"&9(%)&7Q%$%(%./+%&+7"(%/3+7&C+^)"#.((.+/0&C#)3.*+7&+%&1)#37(%)&+6#)9.//%&'+766#)79:;B($)#"%&('&-+.%/&C4=2+(%(:=&"#/&C4=2+."*)=@&SW4+>U>SI>UH[;

87//$.#4+ _;<;4+ c/7794+ D;+ 0+ \0&C4+ W;D;+ =>?FSA;+ P."#)6/09:)$)'%97$+ C.-.$)63.&(+ )1Q.:7-%)#+ 7((#%Q"(.C+ ()+ 1#)&(7$+ $)Q.+ 1"&9(%)&%&'+ %&+ 9:%$C#.&;+ 9,1,%(7;,#*"%<,$)(74=2+(%(:=@&54+H@?IHZU;

8.&&%&'()&4+ !;L;+ =>??ZA;+5%3.&/%)&/+ )1+ .G.9"(%-.+ 1"&9(%)&/+ %&+ &)#37$+ 7&C+ 7Q&)#37$C.-.$)63.&(;+ B&+ P;<;+ Y#7/'.&)#4+ W;K;+ O0)&+ 0+ 8;M;+ W)$C37&IK7T%9+ =BC/;A49,1,%(7;,#*& ('& *+,& 7),')(#*"%& 2()*,GF& K1(%$*.(#@& #,$)(?.(%(:=& "#/& ?,+"1.()

=66;+[XSI[F>A;+!7$(%3)#.*+87"$+\;+!#))T./;

8.&&%&'()&4+ !;L;4+ !.&&.(()4+ O;4+ _9<$..#4+ h;Y;+ 0+ K)Q.#(/4+ K;];+ =>??XA;+ BG.9"(%-.1"&9(%)&/+ 7&C+J)#T%&'+3.3)#0*+^:.)#.(%97$+ 7&C+3.7/"#.3.&(+ %//"./;+B&+W;K;O0)&+ 0+P;<;+Y#7/&.')#+ =BC/;A4+E**,#*.(#@&;,;()=& "#/& ,G,2$*.1,& '$#2*.(#+ =66;H[ZIH@FA;+!7$(%3)#.*+87"$+\;+!#))T./;

8:%$$%6/4+O;+\;+=>??ZA;+5)+1#)&(7$+(./(+3.7/"#.+.G.9"(%-.+1"&9(%)&j+c//"./+)1+7//.//3.&(7&C+.-%C.&9.+1#)3+1$".&90+(./(;+B&+8;+K7QQ%((+=BC;A4+!,*+(/(%(:=&('&')(#*"%&"#/,G,2$*.1,&N$#2*.(#;+\)-.;+8/09:)$)'0+8#.//;

8)##%&)4+ O;+ 0+ W)C37&IK7T%94+ 8;M;+ =>?F[A;+ !#7%&/(.3+ %&&.#-7(%)&+ )1+ 6#.1#)&(7$+ 7&C7&(.#%)#+9%&'"$7(.+9)#(.G+%&+(:.+#:./"/+3)&T.0+#.-.7$.C+Q0+#.(#)'#7C.+(#7&/6)#()1+\K8;+B($)#"%&('&-(;7")"*.1,&<,$)(%(:=@&[]W4+XHIZX;

8#.//$.04+ _;+ 0+ O.-%&4+ ];K;+ =>?FZA;+ B$7Q)#7(%-.+ $.7#&%&'+ /(#7(.'%./+ 1)#+ (:.+ %&.11%9%.&($.7#&.#;+ B&+ M;];+ E.9%+ =BC;A4+ H"#/?((3& ('& 2(:#.*.1,@& 4(2."%& "#/

Page 25: BRIEF Y Funciones Ejecutivas

2%9.&(.+L`$%G+_7(.)

8a'%&7+[S

#,$)(74=2+(%(:.2"%& "47,2*4& ('& %,")#.#:& /.4"?.%.*.,4+ =2)$;+ [4+ 66;+ >ZSI[>[A;\%$$/C7$.4+P]*+B#$Q7"3;

K.0&)$C/4+E;K;+0+Y736:7"/4+K;D;+=>??[A;+0,+"1.()&E44,44;,#*&M=4*,;& '()&-+.%/),#;E%#9$.+8%&./4+_P*+<3.#%97&+W"%C7&9.+M.#-%9.;

K)'.&.//4+ W;<;4+ ]7-)#/4+ _;<;+ 0+ 8$%/T74+ M;K;+ =>??[A;+ P."#)9:.3%/(#0+ 7&C+ 9:%$C+ 7&C7C)$./9.&(+ 6/09:%7(#0;+ B($)#"%& ('& *+,& E;,).2"#& E2"/,;=& ('& -+.%/& "#/E/(%,42,#*&C4=2+."*)=@&S54+ZXSIZF>;

M%.'.$4+ O;M;+ 0+ K07&4+ B;!;+ =>?F?A;+ ^:.+ C.-.$)63.&(+ )1+ J)#T%&'+3.3)#0+ %&+ &)#37$$079:%.-%&'+ 7&C+ /"Q(06./+ )1+ $.7#&%&'+ C%/7Q$.C+ 9:%$C#.&;+-+.%/& 9,1,%(7;,#*@& D]4?XHI?FU;

M%&'.#4+ \;M;+ 0+ D7$T"64+ ];^;+ =>??>A;+ ^)"#.((.+ M0&C#)3.+ 7&C+ )(:.#+ (%9+ C%/)#C.#/;!,/.2.#,@&P]&T5U4+>SIH[;

M67##)J4+M;4+!7$$74+5;+0+E%99:.((%4+5;+=>?F@A;+J.#,%"#/&E/"7*.1,&0,+"1.()&M2"%,4;+E%#9$.8%&./4+_P*+<3.#%97&+W"%C7&9.+M.#-%9.;

M("//4+5;^;+ =>??[A;+!%)$)'%97$+ 7&C+ 6:0/%)$)'%97$+ C.-.$)63.&(+ )1+ .G.9"(%-.+ 1"&9(%)&/;0)".#&"#/&-(:#.*.(#@&[]4+FI[H;

M("//4+5;^;+0+!.&/)&4+5;L;+=>?FXA;+X+,&')(#*"%&%(?,4;+P.J+V)#T*+K7-.&;

MJ7&/)&4+ \;O;4+ E)9:#7&4+ Y;L;+ 0+ BJ.#/4+ E;<;+ =>??UA;+ E7&+ $.7#&%&'+ C%/7Q%$%(%./+ Q.C.(.#3%&.C+ 1#)3+ J)#T%&'+ 3.3)#0+ 6.#1)#37&9.j+ B($)#"%& ('& Y,")#.#:9.4"?.%.*.,4@&[S4+S?IXZ;

^:7(9:.#4+K;D;+ =>??>A;+_7("#7(%)&+)1+ (:.+:"37&+ 1#)&(7$+ $)Q.*+ 8:0/%)$)'%97$+ .-%C.&9.1)#+/(7'%&';+9,1,%(7;,#*"%&<,$)(74=2+(%(:=@+P@+H?ZI@>?;

,#%Q.4+O;\;+ =[UU@A;+E)36.(.&9%7+/)9%7$+.&+&%k)/+9)&+^5<\;+2%/%)&./+C./C.+ $7+ (.)#g7C.+$7+3.&(.+0+.$+1"&9%)&73%.&()+.R.9"(%-);+^./%/+C)9()#7$;+27$.&9%7*+,&%-.#/%(7(C.+27$d&9%7;

27"':&4+!;B;4+Y)664+E;!;+0+Y#7T)J4+];!;+=>?F@A;+^:.+.3.#'.&9.+7&C+9)&/)$%C7(%)&+)1/.$1I9)&(#)$+ 1#)3+ .%':(..&+ ()+ (:%#(0+ 3)&(:/+ )1+ 7'.*+ P)#37(%-.+ (#.&C/+ 7&C%&C%-%C"7$+C%11.#.&9./;+-+.%/&9,1,%(7;,#*@&WW4+??UI>UU@;

D.$/:4+_;E;+0+8.&&%&'()&4+!;L;+=>?FFA;+<//.//%&'+1#)&(7$+$)Q.+1"&9(%)&%&'+%&+9:%$C#.&*2%.J/+ 1#)3+ C.-.$)63.&(7$+ 6/09:)$)'0;+ 9,1,%(7;,#*"%& <,$)(74=2+(%(:=@& ^4>??I[HU;

D.$/:4+_;E;4+ 8.&&%&'()&4+ !;L;+ 0+ W#)//%.#4+ 5;!;+ =>??>A;+ <+ &)#37(%-.IC.-.$)63.&(7$/("C0+ )1+ .G.9"(%-.+ 1"&9(%)&*+ <+ J%&C)J+ )&+ 6#.1#)&(7$+ 1"&9(%)&+ %&+ 9:%$C#.&;9,1,%(7;,#*"%&<,$)(74=2+(%(:=@&P4+>H>I>@?;

Page 26: BRIEF Y Funciones Ejecutivas

B-7$"79%e&+C.+$7+1"&9%e&+.R.9"(%-7*+E"./(%)&7#%)+!KcBL

8a'%&7+[X

D)&'4+ !;O;+ =>??>A;+ ^:.+ #.$.-7&9.+ )1+ 3.(79)'&%(%)&+ ()+ $.7#&%&'+ C%/7Q%$%(%./;+ B&+ !;D)&'+ =BC;A4+ Y,")#.#:& "?($*& %,")#.#:& /.4"?.%.*.,4+ =66;+ [H>I[SFA;+ P.J+ V)#T*<97C.3%9+8#.//;