Caffe capri presentation

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Transcript of Caffe capri presentation

Page 1: Caffe capri presentation
Page 2: Caffe capri presentation

As life in Italy began to stabilize after World War II, by the Bay of Naples, our family commenced to pour their hearts into what is very dear and  important to Italians: the Art of Coffee.

Throughout the years, and for more than three generations, we have shared our Love, Tradition and Passion for coffees in different ways and parts of the world.

Our culture and way of life revolves around coffee, and this is why we are very proud to share our experience with you.

Our Story

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Caffé Capri is a brand steeped in Italian tradition, with roots established over 25 years ago in the coffee roasting business. These three generations of experience are backed by our company’s passionate coffee professionals, supplying gourmet coffees while delivering unsurpassed service and support.

Caffé Capri remains one of the few roasters to still use traditional, time tested Italian techniques and methods for roasting our coffees.

Unforgettable taste is what makes our coffee so unique, and consistency is what makes our brand so desirable. We have maintained the same Master Roaster for over 22 years, so our coffees have the same passion today as they have since we first started.

Our traditional artisan recipes have been expertly refined and roasted to please any palate.

Our Story (continued)

Experience the Caffé Capri way at your local Supermarket, or at any of the fine Caffé Capri

espresso bars.

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Our CoffeeEach varietal of coffee that we utilize is roasted, then skillfully blended to bring out the unique flavor characteristics that are found in each distinct blend; a process known as “post-blending.” These varietals have their own specific properties based on the climatic conditions of the coffee growing region, so our roasters must use their understanding and appreciation of nature’s impact on our green beans in order to create our masterful blends.

With these fine green beans and our skilled roasters’ years of experience and knowledge, Caffé Capri is able to produce the perfect coffee every time.

We work directly with farmers and distributors around the world, building on years of strong relationships to ensure a high-quality, reliable, and consistent supply. By choosing to purchase green coffee from a multitude of farmers, we are able to source the best beans possible, and also help small family farmers maintain viable coffee-growing operations.

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Our BlendsThe art of post-blending requires a tremendous amount

of research, knowledge and experience; we have refined this skill to a science over the last 3 generations. This process ensures the highest level of consistency in our products, even as nature changes the basic composition of our green coffee beans.

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Our ExpertiseSimple ingredients are what you make of them. Caffé Capri uses the finest green beans to produce the highest quality coffees possible, implementing our core competencies of extensive roasting experience and repeatable production consistency.

For decades, we have supported hundreds of cafés, wholesale businesses, and individual customers all over the world. Our understanding of every aspect of the coffee business is what drives our success.

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Sergio is from Naples, Italy and has 22 years of experience mastering the truly artisan methods of roasting coffees using traditional Italian methods.

Sergio Barrella - Master Roaster

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Our TraditionWe utilize the human elements of passion and

feeling to create coffees that machines alone simply cannot. Each batch is post-blended to produce the perfect color, carmelization, and composition in our coffees.

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It takes the best blends…

We welcome you to experience our family and craftsmanship through the art of coffee, as can only

be delivered by Caffé Capri.

to make the best cup.

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BlendsMattino Breakfast Blend

Mild, Mellow, Delicate “A great coffee to start your

day”

Northwest House BlendSweet, Soft, Winey

“All the flavors of the Northwest”

Sorrento Blend Amalfi Roast

Italian Roast French Roast

Creamy, Fruity, Pungent “Velvety for your taste

buds”

Smooth, Balanced, Nutty “Enjoy the flavors of the Amalfi

Coast”

Rich, Caramelly, Bold

“Satisfies your palate”

Strong, Spicy, Full Body “Excellent for coffee

lovers”

Roast Degree: 40% Roast Degree: 50%

Roast Degree: 60% Roast Degree: 70%

Roast Degree: 80% Roast Degree: 90%

Top

Seller Top

Seller

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Single Serve Cups

Deep, Aromatic Blends with distinct flavor profiles, in a convenient Single Serve Cup. Finally, a premium single serve option made with the Finest Italian Coffee Blends.

“Caffé Capri has the Best-Tasting Single Serve Cup on the market.”

• We Roast and Blend our own coffees for our Single Serve Cups, so we maintain close control of the product.• We work closely with a trusted co-packer to ensure unsurpassed freshness and quality.

Here’s Why:

Compatible with Keurig® K-Cup® Brewing Systems

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West Coast - Key Operations

Distributor with Delivery Service, Sales Staff

Delivery Service, Sales Team, and Distributors

Roasting Plant, Delivery Service, Equipment Technicians, Licensed

Stores

Warehouse, Delivery Service and Sales Team

Distributor with Delivery Service, Sales Staff, Licensed Stores

Warehouse, Delivery Service, Sales Team

Distributor with Delivery Service, Sales Staff, Licensed Stores

Caffé Capri continues to expand throughout the West Coast, with focused, strategic distribution partnerships and operations.

Wenatchee

Images courtesy of Google Maps

* *

*

*

= Licensed Stores*

Anchorage, AK

Vancouver, BC

Seattle/Federal Way, WA

Wenatchee, WA

Spokane, WA

Portland, OR

Boise, ID

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Our New FacilityAfter 28 years in Seattle, we have moved our Roasting Plant

twenty minutes South to Federal Way, WA. Our new facility boasts 40,000 Square Feet of combined

production/warehouse and office space – over twice our old plant’s size. We are ready to handle our continued market

expansion with this great new space.

1949 Balestra Wood Roaster

On-Site Training Facility

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Grocery and Retail Presence

With a growing base of Licensed Retail Stores and expanding number of Grocery Stores carrying the Caffé Capri brand, we are poised for even better

market presence and recognition in the near future. This “Shipper”

contains 40 units,

consisting of 3 separate SKU’s. It

arrives pre-packed with

coffee for fast, easy display.

The header on top, and

elegant coffee bags inside, make for an attractive

piece of off-shelf

promotion.

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AwardsIn 1996, a competition in Seattle pitted Puget Sound's "micro roasters" against some of the nation’s top coffee roasters for a "blind tasting" at McCormick & Schmick’s Seafood Restaurant.

Participating roasters included: Austin Chase Coffee, Boyds Coffee, Caffé Appassionato, Lighthouse Roaster, Pegasus Coffee, Seattle's Best Coffee, Starbuck’s, Torrefazione Italia and Tully's Coffee.

Out of twelve awards, our coffees won five! We were asked not to compete again, but instead to judge in future tastings!

REVIEWS "A Perfect Cup" -John Hinterberger, Seattle Times "Best Espresso" -The Weekly Readers' Poll "Best Coffee To Contemplate The Meaning Of Life" -KIRO Radio and Travel Holiday Voting Survey "Wonderfully Rich And Deep" -Atlantic Monthly  

AWARDS Official awards won from the N.W. Coffee Tasting: "Best Overall Coffee Award" "Best Morning Coffee" "Best After Dinner Coffee" "Best Companion For Cognac" (twice)