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ERWIN PARENGKUANFOUNDER TALKINC

CITRA DIRI

KEHUMASAN

SayaMemilih

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3 kata kunci

CITRA DIRI

saya sebagai

HUMAS

KEMENDIKBUD

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Indonesia

Air

Dalam Kemasan

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Indonesia

Nyentrik

Penyanyi

Perempuan

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Melly Goeslaw

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Natural Buatan

7

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Natural Buatan

9

Indonesia

Elegan

Penyanyi

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?? 10

CITRA DIRI

NATURAL

KONSISTEN

JUJUR

SPONTAN

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CITRA DIRI

BUATAN

SIAPA anda dan ingin menjadi

HUMAS seperti apa

APA tujuannya

BAGAIMANA melakukannya

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Impresi yang mencerminkannilai, keterampilan, perilaku dan prestasi

yang tercipta secara sengaja ataupun tidaksengaja dengan tujuan mencitrakan diri

Erwin Parengkuan dan Becky Tumewu. 2014 Personal brandinc. Rahasia sukses bertahan di karir © Copyright, 2018

KEKUATAN TUJUAN

KomponenTambahan

KomponenUtama

KEBERHASILAN

NILAI

PERILAKU

KETERAMPILAN

PENAMPILAN

KEUNIKAN

OTENTIK

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JUJUR

DISIPLIN

RENDAH HATI

PERFEKSIONIS

RASIONAL

GAIRAH

SABAR

PENGARUH

KASIH SAYANG

KERJA KERAS

KEADILAN

KEBAIKAN

IDEALIS

TEGUH

ASERTIF

DERMAWAN

KESEMPURNAAN

KEPEMIMPINAN

PELAYANAN

MENGHARGAI

TERPERCAYA

SEIMBANG

KELUARGA

BELAJAR

KETEKUNAN

POSITIF

MENGHORMATI

Nilai

KEMENDIKBUD RI

Memiliki Integritas

Kreatif & Inovatif

Inisiatif

Pembelajar

Menjunjung Meritokrasi

Terlibat Aktif

Tanpa Pamrih

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Analisa MempertahankanImplementasi

3 Langkah

Pengembangan Citra

Diri

Apa yang ingin anda raih?© Copyright, 2018 18

Siapa anda?

Bagaimana anda ingin dinilai?

ANALISA

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Ciptakan

merk anda

IMPLEMENTASI

Ciptakanekosistem

anda

Ciptakanjaringan

anda

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Buat konten orisinil Dengarkan &

Perhatikan

Terlibat & Berbagi

MEMPERTAHANKAN

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CITRA DIRICITRA

INSTITUSI

KEMENDIKBUD

KEHUMASAN

7 AREA KEHUMASAN

Komunikasi Internal

Relasi Media

Perencanaan Kegiatan

Media Digital

Manajemen Reputasi

Relasi Komunitas

ManajemenKrisis

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DISKUSI KELOMPOK

Susunlah suatu program

menggunakan langkah kehumasan

& cara mengukur efektivitasnya

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4 Langkah Kehumasan

AnalisaSituasi

Perencanaan& Strategi

Komunikasi & Implementasi

Penilaian & Evaluasi

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Analisa Situasi:

Tajam

Spesifik

Kebutuhan

Perencanaan & Strategi:

Unik & Berbeda

Penanganan Media

Komunikasi & Implementasi:

Promosi

Konferensi Pers

Pelaksanaan Program

Penilaian & Evaluasi:

Survei

Tinjauan

Paska-program

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3 Cara Mengukur Efektivitas Kehumasan

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ANALISA

PUBLISITAS

SURVEI OPINI

PUBLIK

EVALUASI

MEDIA SOSIAL

Tujuan HUMAS adalah…

Publisitas

Pencitraan

Opini

Pengetahuan

Relasi© Copyright, 2018 28

Kode Etik HUMAS

Pasal 1

KOMITMEN PRIBADI

Pasal 2

PERILAKU TERHADAP KLIEN ATAU ATASAN

Pasal 3

PERILAKU TERHADAP MASYARAKAT & MEDIA MASSA

Pasal 4

PERILAKU TERHADAP SEJAWAT

Standar moral

Utamakan kepentingan Indonesia

Serasi & selaras

Jujur

Tidak mewakili 2 atau lebih pihakberbeda kepentingan

Menjaga kerahasiaan & kepercayaan

Menjaga martabat & reputasi

Tidak merendahkan pihak lain

Anti KKN

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Disadur dari Kode Etik Profesi Humas http://www.perhumas.or.id/?page_id=24

Belajar dari kesuksesan

MAGNUM

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➜ Media cetak: Harian atau mingguan?

➜ Siapa pemiliknya?

➜ Fokus dan cakupan berita?

➜ Pembacanya atau audiensnya?

➜ Adakah liputan khusus?

➜ Hubungan dengan perusahaan?

Berhadapan dengan Media

Tanya

kan

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Media Sosial DigitalisasiPendekatan

barukehumasan

Berlanjut di sesi berikutnya!

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OUR FACILITATORS

Facilitator’s Resume

Erwin Parengkuan

Erwin Parengkuan is a Managing Director and Facilitator of TALKINC as well as a certified Professional Coach with extensive experience in the field of communication for more than two decades. He started his career as Radio Presenter back in late 1989 and he was one of the creative team members of Prambors Radio in that period of year. His Career in Entertainment Industry has been going extraordinary well that leads to the opening of communication school together with his colleague Becky Tumewu in year 2004.

Erwin’s expertise in coaching and training has improved many of his apprentices in a variety of communication elements such as presentation skills, vocal controlling, boosting confident, how to dress-up and assess others’ character and personality (based on one of his books ‘Click!’ and Understand-inc People.

Erwin has now become the most reputable public speaker with his continuous success in delivering best advise as Personal Branding Specialist for CEO’s from different types of industry, company owners, politicians, government officials, and public figure.

His value in sharing the knowledge to everyone eventually encourages him to become a writer and 3 national best seller books have been produced which are Talkinc Points (2008), Smart Eating (2012), and Understand-inc People (2017). Moreover, he had won an International Award from Gourmand and World Cookbook 2014.

Finally, the father of 4 children who like to cook and gardening has a motto, ‘life is a self-actualization’.

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