Contrapublicidad
Transcript of Contrapublicidad
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El poder que ejerce la publicidad sobre nuestra sociedad ha hecho que surjan numerosas asociaciones que se dedican a elaborar lo que se
denomina contrapublicidad.
CONTRAPUBLICIDAD
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CONTRAPUBLICIDAD
• La contrapublicidad es una crítica de la publicidad realizada mediante la alteración de los contenidos de sus mensajes. En inglés se conoce con el nombre de subvertising, resultado de la fusión de las palabras subvert (subvertir) y advertising (publicidad). De este juego de palabras se entiende que la contrapublicidad consiste en subvertir, es decir, trastornar, revolver y destruir la publicidad. La contrapublicidad se apodera de las técnicas publicitarias para invertir los significados de los mensajes comerciales.
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Analiza críticamente los anuncios y trata de encontrar los puntos débiles sobre el producto o sobre la campaña. Te propongo las siguientes cuestiones para reflexionar acerca de ello:
_¿Qué dice el texto del anuncio?_¿A qué apunta la imagen del anuncio?_¿Qué finalidad busca el anuncio?_¿Qué quieres criticar del anuncio?_Piensa una imagen relacionada con lo que quieres criticar. _Busca un nuevo slogan que diga lo opuesto que el anuncio