Business Development Manager

IoT Country Lead

October 2017

Digitalização e Mobilidade

António Feijão

Healthcare Government Manufacturing Education Financial

Digitization Impacts All Sectors

1 Cisco Virtual Networking Index

Repercussions of the Digital Business

10X Growth in Mobile

Data Traffic

(2014 – 2019)1

Higher expectations for

peak network performance

Increased velocity for

business demands

Adapt quickly for

dynamic changes

MORE DEVICES,

MORE APPLICATIONS

What Is Driving Mobility?

IT Consumerization and Next-Gen Mobility Solutions

Source: Accenture

Enterprise Mobility Trends and Innovation

of respondents cite mobility

as one of their top five priorities 77% percent have a formal mobility

strategy at enterprise or unit level 87% of companies say that the CEO

is involved in mobility strategy 35% Source: Gartner

Priority of Mobile Solutions

B2E Mobile Apps

to Empower Mobile Workers 93%

B2C Mobile Apps

to Drive Customer Engagements 89%

B2B Mobile Apps

to Enable Partners and Suppliers 82%

Wi-Fi

as Utility

High Density

Wi-Fi

Big Data

and Analytics

Mobile Apps –

Cloud

Solid

Security

Customers Demand a Rich Mobile Experience

1 IDC Location Based Services: A Promising Customer-Centric Solution

Of lines of business say mobile

strategy is very or extremely

important to their objectives1 56% “Consumers are not only keeping

pace, they are in many cases

leading the disruption.”2

2 IDC, Chief Digital Officers: Bridging the Innovation Gap Between the

CIO and CMO

The Opportunity Is in Mobile

Shoppers want to look up online reviews and

compare prices while browsing

Hotel guests want free Wi-Fi and they want to

see available services and amenities

Travelers want to find departure gates quickly

and receive itinerary updates

Patients want location-enabled wayfinding apps

Students want to find their way around campus

and receive safety alerts

Drive Insights & Experiences with Wi-Fi

• Presence and location detection

• Visibility (Wi-Fi, BLE)

• Easy Wi-Fi login, custom or social

• Zone-based, custom

splash pages

• App-based mobile engagement

• Context-aware in-venue

experiences

DETECT CONNECT ENGAGE

Presence Location Social ANALYTICS

Number of people by venue and zones

Peak time in venue

New compared to repeat visitors

Common traffic patterns

Where people spend time

Understand How People Interact in the Location

DETECT

Gain Business Insights Through Analytics

Presence Analytics Heat Maps Correlation

Visitors vs. Passerbys

Repeat vs. New Visitors

Dwell Time

Busiest Hour, Day

Visitor Sentiment

Conversion Rate

Building/Floor

Where do visitors spend time? Which paths

did visitors take?

DETECT

Timeframe Parameters Heat Map

Enable Location-Specific Guest Access

Simplify access with user opt-in

Offer clear terms and conditions

Multiple access methods

Custom or social media

Customized access and promotion

Proximity-based landing pages

and video

Understand who is in your location

Enhanced analytics

CONNECT

Easy to Build Custom Portals

• Easy Templates

• Multiple Language Support

• Social Logins

• Easily Add Logo and Image

• Capture User Information

• Send Relevant Offers

CONNECT

Click on an element in

the preview to edit it

Work with ecosystem to align to

business needs

Fully customizable applications with

zone-based captive portals and

enhanced advertising

Location-aware app for

personalized experience

Integrate with business systems

Engage Consumers Using Location Services

ENGAGE

Connected Healthcare

Connected City

Connected Stadium

Connected Retail

Connected Education

Connected Service Provider

Native using APIs

• For organizations with in-house app and portal development resources

• Native to Connected Mobile Experiences

Flexibility in Creating a Mobile Experience

Ecosystem Partner

• Commercial app development

• Data source integration

Applications

ENGAGE

Development

Paths

Data

Sources

Wi-Fi Location

Beacons Collaboration Data

Configuration Policy Enterprise Systems

Network Data

Customer Data

Regulatory agencies around the

world are making more unlicensed

spectrum available

Users expect anytime anywhere

connectivity to data just like voice

Wi-Fi is increasingly built into smaller,

more mobile devices such as

smartphones and tablets

Higher mobility, availability of unlicensed spectrum and lower costs are driving re-emergence of City Wi-Fi

Providing ubiquitous connectivity and access to wide portfolio of city services

Smart+Connected City Wi-Fi

• Provides citizens with anytime, anywhere Wi-Fi experience and location based services

• Improves city planning process with network and people-flow analytics

• Adds impetus to local commerce by improving experience in retail and business districts

• Enables intelligent sensor-based IoT innovations in transportation, utilities, public safety, and environment

Enabling cities to

improve service

delivery, city planning,

and local commerce

Retail Scenario

Business Capabilities

• Digital transformation through

enhanced customer intelligence

and personalized on premises

promotions

• Enable location and dwell time

notifications & mobile point of sale

Success Measures

• Insights on customer behavior

• Increased revenues, margins

marketing ROI

• Higher customer satisfaction

• Increased shopper engagement

and Net Promoter Scores

Healthcare Scenario

Business Capabilities

• Clinician productivity at bedside

• Patient check-in and education

• Indoor navigations systems

• Automated staff notifications

Success Measures

• Higher staff productivity and more efficient care management

• Improved patient experience

• Reduced wait times with automated check ins

• Improved inventory management

• Increases productivity by helping ensure patients arrive on time for their appointments

Transportation Scenario

Business Capabilities

• Digital transformation with indoor

navigation systems

• Location based promotions

• Customer demographic and

behaviour insights

• Faster identification of bottlenecks

Success Measures

• Greater passenger satisfaction

• Improved passenger flow efficiency

• Increased revenues

• Reduced wait times and improved

traffic flow

Hospitality Scenario

Business Capabilities

• Enhanced customer intelligence

• Personalized on premises

promotions

• Location and dwell time

notifications

Success Measures

• Higher customer loyalty and

improved Net Promoter Scores

• Increased non-room revenues

• Insights into customer behaviour

• Increased time spent on property

• More secure wireless network

Education Scenario

Business Capabilities

• Digital classroom

• 1:1 Learning

• Higher student service utilization

Success Measures

• Better student outcomes (higher

engagement and satisfaction,

improved learning and test scores)

• Efficient access to student services

• Improved instructor productivity

with enhanced learning

• Personalized instruction based on

student needs