DISEÑO DEL PRODUCTO: BOLSO CONVERTIBLE D’PRIZE

7/24/2019 DISEO DEL PRODUCTO: BOLSO CONVERTIBLE DPRIZE

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2013-A

UNIVERSIDAD NACIONAL DESAN AGUSTIN DE AREQUIPA

ESCUELA PROFESIONAL DEINGENIERIA INDUSTRIAL

INGENIERIA DEL PRODUCTO


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Contenido1. DEFINICIN DE LA NECESIDAD..............................................................4

2. NECESIDADES OBJETIVAS Y SUBJETIVAS.............................................5

3. PERCEPCIN DE LA NECESIDAD...............................................................6

4. VALIDACIN DE LA NECESIDAD.............................................................8

5. EXPRESIN DE LA NECESIDAD..............................................................10

5.1. ANLISIS DE FUNCIONES..............................................................11

6. PLIEGO DE CONDICIONES DE MARETING............................................12

6.1 DEFINICIN DEL PRODUCTO.........................................................126.2 DESCRIPCIN DEL PRODUCTO........................................................12

6.3 ESTUDIO DEL SEGMENTO DEL MERCADO......................................17

6.3.1 ANLISIS DEL ENTORNO DEL MERCADO...................................17

6.3.2 DEFINICIN DEL SEGMENTO DEL MERCADO.............................20

6.3.3 JUSTIFICACIN..........................................................................21

6.4 DEFINICIONES DE DEMANDAS EN BASE A LA INFORMACIN


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PRESENTACION

E$ ) %"),8 )( &*90( '$:/'$%$ ,;'/(&( *


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A /%,/ ' '(% ,' '( -"' ,'/'*&( $"'(%/& !C*&8 '(%


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3. PERTENENCIA D'


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I+(/ ( +',+:') /&"%& %,'$' "$ */ :#,)*'$%' ,'$%,:,'/'( /#%,( -"' $& ,'/'$ %,'*&

'),,'$& /%'( M+: )&(


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9P+'+ =-5/ )-'8(< P/ )( *">'/'(. P/ *">'/'( &$ && %,'*& ? '( =5 +,*?+< S&


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4. VALIDACIN DE LANECESIDADS' /'), ) ;),,$ ' )( $''(,'( / &*/&


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D' '(%' *&& &*/&&// ) $''(, ? &*)'*'$%/). S' *,%' "$ ,'/%:)'+,


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A"%&//'),4,G$N ,$4)"?'4/'4,*,'$%&8 )&3// ') 2&%'$4,)

,$1,;,1")8 (%,(:44,G$ 2)'$ 4&$"$& *,(*&.

E(%,*N /'(2'%& "$& *,(*&8)"%&$&*08 ') )&3/&8 ') '(%%"(8 ')

/'4&$&4,*,'$%& ? ) %'$4,G$.

S&4,)N :'4%&8 2'/%'$'$4,8 )4'2%4,G$ ? ) *,(%1

S'3"/,11N ,$4)"?' ) ('3"/,11 1')19& :0(,4& ? '*&4,&$).

5. EXPRESIN DE LANECESIDADL( $''(,'( (&$ '(%&( ' "$ /,;,$ '+'/,*'$%8 '$%/' )(

$''(,'( *#( &$&,( %'$'*&( ) J'//-"0 ' N''(,'( ' M()&Q8)( ")'( ' ,;,'$ '$


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%,'*& -"' (' "'' %&*/ '$ *


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*%'/,)'( %')( ? '(&/,&( *"? ),;,$&( -"' '/*,%'$ (" %/$(&/%' (,$

$,$"$ ,:,")%8 ? ) ;' *"? /'(,(%'$%'(.

E(%'


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6.2.1.1 C+*('0+ (4 P',*

B-(/ ( ,+'+,-/ / U/-'(:

L&(


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-"' '(%*&( ('"/&( -"' $"'(%/& /&"%& %'$/# "$ )%

'%,$ '$ ') *'/&

6.2.1." C(*-'()

SUMAC STORE: TIENDA VIRTUAL

BOLSO CONVERTIBLE EN CARTERITA

DE ELLO ITTY


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MODA COREANA

LINDA MOCILA DE MUJER CAMEL CONVERTIBLE

C+'+,*('0)*-,+)


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FA!RICANTE VENDEDOR "MINORISTA# CONSUMIDOR

P/*7) 3( V(/*+

D' )( '$"'(%( @'@( ) &


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'(&/,&( -"' $''(,%/ $"'(%/& '( 4+ ',-/

M(/)+@(:E) *'$(>' -"' ,(%,$",/# $"'(%/ '*/'( ('/#

) ,:'/'$,,$ ? ) $&;' '$ )&(


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&/ )& %$%&8 )( >;'$'( ' '(%( "$,;'/(,'( '(%#$ '$ ) ,

' -",/,/ $"'(%/& /&"%&.

D' *$'/ $#)&8 /,( ) /',*,'$%& '&$*,& ' )&( =)%,*&(9&(8 ) &


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? '(//&))& %'$&),&. P&/ )& %$%& $"'(%/& /&?'%& (' % )

&$%'+%& %'$&),&.

D. E/*'/ -/)*-*,-/+4 H 40*-,

L '(%


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6.3.2 DEFINICIN DEL SEGMENTO DEL MERCADO

NOMBRE DEL SEGMENTO DEL

MERCADO KGRUPO OBJETIVO&

CRITERIOS APLICADOS PARA LA

SEGMENTACIN

S((/* 1: E4 '-/,-+4 (',+

>@(*-8 +'+ /()*' ',* () 4+)()*-+/*() ( 4+ E),(4+ P'()-/+4

( I/(/-('0+ I/)*'-+4 ( 4+

U/-8(')-+ N+,-/+4 ( S+/ A)*0/

+)0 , ( *'+) (),(4+) H

/-8(')-+().

D'


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T,'$'$ "(%&( ? /':'/'$,( '$ "$%& ),'(8

*%'/,)'(8 ,('9&(8 &)&/'( ? /',&(. S' /'&"$ $& (&)& &/ ) ), ? ,('9& ') /&"%&8 (,$&

%*


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I16+,*7:(' /'),&$ &$ ('%&( ' &*'/,),,$8 &/ )& -"' '(

,*&/%$%' ) /',$ ' '*/'(( '$ $"'(%/ /',$8 ) *,(* -"'%'$/# /'$%


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C&$ '))& (' '"' -"' ) '*$ &/ /%' ') =


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(":,,'$%'8 / /'),/ ,@ /&",$. P'/&8 @? -"' %'$'/ '$

"'$% -"' ) '*/'( '( '-"'9 '$ ("( ,$,,&( ? '$( ; &*'$/ &'/,&$'(. P&/ )& %$%&8 ) '*$ '


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0

5,000

10,000

15,000

20,000

25,000

30,000Cre$i%iento Pro&e$tado de a Po'a$i(n Uni.ersitaria de a UNSA

P!"#$%&'

L%'(#) *P!"#$%&'+

A,o

Est*diantes Uni.ersitarios

T+>4+ 6.".3 E(%,*,$ ' ) '*$ :"%"/ / )&(


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E)


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&*'/,)'( ' ) '*/'(. S,


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6.".2 DEFINICIN DEL PROBLEMA A ESTUDIAR

E$ ) %"), $&( '$&$%/*&( '$ "$ *'/& $& *&$&&),& )& ")

"( ) $''(, ' &$('",/ ,$:&/*,$ '/ ' )&( &*'%,&/'(8 ')

/& ' '%,$ ') $"';&


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1. D'(/,


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E) %*9& ' *"'(%/8 ('=$ ') *%&& "$%,%%,;&8 '(%# '%'/*,$&

' ) (,",'$%' ' ) :&/* -"' (' /'('$% '$ ') /&'(& '

'%'/*,$,$ ' *"'(%/.

E4(,,-/ (4 5* ( ()*'(

E) *"'(%/'& ),/(' / $"'(%/& (& ('/#

E4 ()*'( +4(+*'- )-4( ':

- T&( %,'$'$ ,") /&


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L"'& (' '4+,-/() -/-/-*+)&

D/( V)&/ ' '%'/*,$& $,;') '

&$:,$.

P/&&/,$ '(%,* ' +,%&(

:;&/

- P/&&/,$ '(%,* ' :/(&( '$

&$%/' A'%


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A-"0 (' ,$)"?'$

1 E) (,(%'* %") ' ,$:&/*,$ ' ) &*90.

2 L&( "$%& %&%) ' ) &


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- E/,()*+) ' I/*('/(*:E(%' %,& ' '$"'(% &$(,(%' '$ &)&/ "$

"'(%,&$/,& '$ "$ #,$ Q'< & /'/ "$ '$"'(% &$),$' ? '$;,/)

)&( &//'&( ')'%/$,&(.

L (')',&$ / '(//&))/ '$ $"'(%/& %/& '( ) '$"'(% &/

,$%'/$'% %/;( ') F'4( ,7/ +64-,+,-7/() (,+) ,7/1+*('-+4 '(,-,4+37 ? )' /''/0*&( *"@& (, ",'/ &)4) +'+ ,++ ,+)-/+'*-,4+'< M"? *&)'(%&(&


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". E/('( (/ '(/ ( -'*+/,-+ 4+) ,+'+,*('0)*-,+) =( >),+'0+ (/ /

>4) ,/8('*->4( ,/ +4-,+,-/() (,+) ( +*('-+4 '(,-,4+: S'/ '&$*,


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RG'+,-+) 67' ) 6+'*-,-6+,-/ R

6.". EVALUACIN DE RESULTADOSP/ ) '$"'(% (' %&* "$ *"'(%/ ' 12 '/(&$( ' ('+& :'*'$,$&

/%,/ ' )&( 15 9&( *#( .S' &


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PREGUNTA 2: !C&$(,'/ -"' '( "$ *&)'(%, *-+' ( >4) +'+ ,++ ,+)-/

+'*-,4+'nto es o %>7i%o )*e estar;a dis+*esto a +a?ar +or este +rod*$to4

20-30

31 40


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OPCION

E/ 4->'('0+) 1E/ 4+ *-(/+ ( 4+

()=-/+.

16

E/ / )('(',+. 35E/ *-(/+) ( ,+'*('+) 2O*'). 4

TOTAL 1

18

16

35

27

4

P@01En )*6 *?ar e ?*star;a en$ontrar e +rod*$to4

E' "%!)()%#

E' "# %('# ( "#(


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2327 +) 2

O*' 4

36

32

28

4

Edad

15-1819-22

23-27)

INTERPRETACIN: L ' ' )&( /%,,$%'( ' ) '$"'(% &(,)


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46

8

40

6

O$*+a$i(n

)(/'# 1(/%#)#!#=#(/%#

)#!#=#)


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S.3HHH

E$%/' S. 4 ?S.6

4

M( ' 6 2

16

48

30

4 2

Ni.e de In?resos

(' ( S>.1000

E')( S>. 1000 S>. 1999E')( S>. 2000 S>.3999

E')( S>. 4000 S>.6000

# ( 6000


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. INGENIER7A DEL PRODUCTO

7.1 GENERALIDADES.

L ,$'$,'/0 ') /&?'%& '$&*,$& %*


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8+'-(3+3 3( 3-)(L7) H ,747'()B ?*-4 6+'+ *73+ 7,+)-/ + / 6'(,-7

,1737.

7.2.2 L*-

- N"'(%/& )&&%,& '+/'( ' *$'/ (,*)' ? ,/'%8 ) ,' '

"$


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7. ASPECTOS T!NICOS DEL PRODUCTO

7..1.PROCESO

A$#),(,( ') /&'(&

A. C'+ H S(4(,,-/

L &$:',$ '


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D A$a'ado

S( $)#' )(/()?#' " =#"(, ( (#' " $%())(,"#?, !'(, !)$@(, ($. '#"('( ( )($)#' "@%" !)(#"%('( !)#'(.

E E%'osado

S( )(#"%?# !"# ( "%(%"(' $' "# $#)#$()%$# (")/$ / $%$%'( " !"$))('%('( ( )($%$"# #)# #)"( "# %)#'$%#)(($%# (" $'('% (" )/$.

F Eti)*etado

E" (%


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C)# S("($$%&'


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@85 DIAGRAMA DE FLUO DEL PROCESO

R($($%&' (#()%#"(

P#)'#=(,)#?#

$)( ( ("#

E'#!"(( #"# #)(


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Dia?ra%a de An>isis de Pro$eso

E%+resa: P>?ina: // Fe$a://B/5De+to o Se$$i(n: Prod*$$i(n M6todo de Tra'aHo:

Pro+*estoProd*$to: !oso Con.erti'e Ea'orado:Unidad de An>isis: N*nidades

A+ro'ado: In? L*is Gar$;a

T("# #()%#"(

R($($%'#) 1,1

T)#?#) $)#)2

3 C()

D#) #$#!#4


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7..". TECNOLOGIA DEL PRODUCTO

I'$%,:,,$ ' )%'/$%,;( %'$&),(.

S' @$ $),& )( %'$&)&0( -"' (' ,(&$'$ / ) /&",$' & $%'/,&/*'$%' ) $& ,(&$'/ ' %'$&)&0 ;$ / ')

/&'(& (' &%/ ) (')',$ ' '-",&( '+)"(,;*'$%' $''(/,&( &*&*&)'( ' ,:'/'$%' %*9&8 ? (' /'(,$,/# ' %'$&)&0 / )&(/&'(&( &$ )&( ")'( $& (' "'$%' &$ '))8 &%$& ' '(%' *&& )


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-('(/*()

*++)

M+=-/+ (,,('

1 M+=-/+-/)*'-+4

1

7..7. METODO RED

S,/;' / ) ')',$ ' )&( ,;'/(&( ,$(%/"*'$%&( ') $#),(,(

:"$,&$)8 ))*& RED '$ ') ('$%,& ' "$ /' ' '(0 /'/%,&( &$,'$, &/ ') %'//,%&/,& ' "$ 0( &$ ') :,$ ' '(&'/ ? %/(*,%,/%&( )( ,$:&/*,&$'( =%,)'( (" '(%& *?&/. M"? (,*,)/ )&$>"$%& ' *))( ' "$ /' '(%,$ %"// %&&( )&( ''( '"$


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E&),&

F)'+,@(*-8: B(/+ ()*5*-,+ A+'-(/,-+ ('/+ C4'() +'++>4() C4'() /(*') B(/+ ++'-(/,-+

O>@(*-8: V(')+*-4-+A 4 - *- -

O'%,;& S'"/, ') '-",&

F;,-4 ( 4+8+' R()-)*(/*( C-(''() )('


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D'' '$ ') ,(%/,


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:$%" ( () %')(#) #" ('")%R(%%) # "# ('%'( )#$$%'((%# (:'#) ( "# $#=#

E%'aaHe

A%a$6n tras a9a'ri$a$i(n & R(%%) #%"#%('

R(%%) # "# @/(#


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E) E$%&/$&

E$%&/$&

N"'(%/& /&"%& '( ' &*/,$8 ? -"' ') &$("*,&/ &*/ /',&8), ? %) ;' '(%,)& '$ ,:'/'$%'( %,'$(.

E) *


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C'-/1%3)(-

C"%('2(.#)$#

G/#:,4& 1' )&( ')'*'$%&( 1') '$%&/$& ,$%'/,&/

E$%&/$& E+%'/,&/

C&$("*,&/'(

C),'$%' L/&$'( S"(%,%"%&/,&( C&*'%'$, M/


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L0*,%'( ') E$%&/$&

M',$%' )&( )0*,%'( ') '$%&/$& (' ':,$' ') */& /&"%& '$ '(%",& '$"('$, ' '(%' )0*,%'8 ) %'$%,$ ' )


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P()'# D(" E')'C'/%)

T'$'$,( P&/ )( ),,&$'( ' *%'/,)'( /',)&( -"' "'$%$)&(


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S'/ *$'>


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FUNCIONES IDENTIFICADAS APLICANDO SAFE

T*9& '"& ' "'/& '(',:,,&$'( ' ,('9& F#,) ' ('/ ,$/'(/ ) '$;&)%&/,& S'/ ' '(& ),'/& V/,' ' ,('9&( A%


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S' /%'/, &/ %'$'/ "$ ( &/% / ))';/)& '$ ) *$& ? &%/ )/ / &)/') @&*


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E) &'%,;& /,*&/,) '( ) ), ' /&"%&8 ') ") (' '$%,'$'

&*& ) , ' "*),/ )( :"$,&$'( -"' ') ),'$%' '('.

A. IDENTIFICACIN DE LAS FUNCIONES

M5* E),+4+ ( E8+4+,-/

S' "%,),/# ) ),:,,$ &$ ) (,",'$%' '() /

&':,,'$%' ' ,*&/%$, ' ) :"$,$

ESCALA CALIFICACION1 *-42 N(,()+'-3 I'*+/*(4 MH -'*+/*(5 V-*+4


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/ (" %/()&.

N7'1+)

H

R(24+1(/*7) S'/ $& %&+,& 5 R'(%/,%,; M%'/,)

S'/ @,,$,& 5 R'(%/,%,; M%'/,)I$:&/*,$ '" 4 R'(%/,%,; R&%")&

E*++

F/,-/ P/('+,-/ C4+)--,+,-/ M(-

SAFE

T*9& '"& ' "'/& '(',:,,&$'( ' ,('9& 4 P/,$,) D,('9&

F#,) ' ('/ ,$/'(/ )'$;&)%&/,& 5 P/,$,) D,('9&

S'/ ' '(& ),'/& 4 C&*)'*'$%/, M%'/,)V/,' ' ,('9&( 2 C&*)'*'$%/, D,('9&


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H#") ( " $($%('(A1 1. %" A2 0. I()#%

2. N($(#)% 1. P$ '($%#!"(3. I*&/%$%' 2. N'&,


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CARACTERJSTICAS

NJ

Desi?na$i(n K Criterio Ni.eFe7i'iida

dF

FUNCIONES PRINCIPALES

1K)%'#) (/)%# # "#()%#"( # ""(#). 5 #()%#" 0

2S() ( ###"#!"( >#=/#!"(. 5

D%( 0

3D%'() ( /'##)%(# ( %( 5

D%( - - 0

FUNCIONES COMPLEMENTARIAS

4 S() "%() 5 P( 0

S() ()'&%$ C%

# 0

= S() :$%" ( /%"%?#) D%( 0

@

S() (#$%

5 D%( 0 S() )#')#!"( 5 P( 0


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E) ,/* FAST '( "$ %$, / $),/ ) '(%/"%"/ :"$,&$)

' "$ (,(%'* %$,&. P"'' ('/;,/ &*& "$ %#%, =%,) &$ ")-",'/

'(%/%', (,(%'*#%, ' ,('9&.

FAST (,$,:, T$, (,(%'*#%, ' $#),(,( :"$,&$)8 :"' &$'


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L /'"$% !COMO S' &$%'(% &/ *',& ' )( :"$,&$'( )

)& '/'@& ' ) :"$,$ /"'' ' ) :"$,$ '( ') )'$">' ')

&/$ ') /&


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-"'/,'$& @'/ ') '(%",& ' I$'$,'/0 ') V)&/ '$ "$ T))'/

' ,$'$,'/0 ') ;)&/.

? *"@( ,$%'//'%,&$'( ' FAST. L *?&/0 ') %,'*& )

%'$'$, @ (,& /'/ *


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T('()

S() (##

E%#) % %

P()%%) /("#?#%(

S())#')#!

U/#)%

S() (###($/#

D%'()(

#)%(#

S()()'&%$

S()

S() :$%" (

/%"%?#)

#()%#"

( !"

K)%'#))($$%&

' # "

#()%#"( #)#')

CONSTRUYENDO EL DIAGRAMA FAST


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M S'/ ('"/M S'/ ),;,$M S'/ '&$*,

T+>4+ 1.T4(

X

E)+,-)+ XS('+ XL-8-+/+ XE,/-,+ X

F"'$%' E)


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R(

)-)*(/*(

N

78(37)+

C7/8

('*->4(

E)6+,-7)+

S(2:'+

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F"'$%' E)


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Ta'a 5D *D("%(/( ( "# $#"%#+ #)# " !" $'()%!"(.

/('( E"#!)#$%&' )%#.


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L ),,$ ' '(% @'//*,'$% ,& &/,'$ "$ ('/,' ' /%'/0(%,( ' ,('9& -"' '


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/'")/ 28 *)& 1.

P'(,-) >+@) P/',& '$ ') *'/&. C&*// :/'$%' )&( /',&( '/&"%&( ' *,(*& /"


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7.7 DISE%O CONCEPTUAL:

S' /' "$ ,('9& &$'%") -"' "*)' &$ )( /%'/0(%,( '*$( &/ ') "("/,&. A'*#( (' /'/&$:"$,&$'( -"' $& :"'/&$ '('0:,*'$%' ')/( &/ ') ),'$%'8 '/& -"' 9,$&)( (' '('/ %'$'/ "$*?&/ ,*%& '$ '(%'8 (0 &*& %*&

I4)*'+,-/ 1.B&)(& C&$;'/%,


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S&:0 '( ') *&')& *)'%0$ F,"/ "(%',$ '$ *"(%


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DISEÑO DEL PRODUCTO: BOLSO CONVERTIBLE D’PRIZE

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