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Disney presentation
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Transcript of Disney presentation
Slide 1
Founded by brothers Walt and Roy Disney in 1923, Disney has always been synonymous with happiness, fun and entertainment.
So how does Disney create magical experiences ?
Kids all over the globe loved to watch the Disney cartoons right from the beginning.IDENTIFYING CONSUMER INTERESTS
MICKEY MOUSE soon took a huge portion of every childs heart.
Disney theme parks and resorts all over the world create memories that last a lifetime.UNDERSTANDING CUSTOMER PSYCHOLOGICAL PROCESSES
Disney has outlets across various countries where personalized products are offered to its customers.
Disneys BUSINESS SEGMENTS
EMPLOYEE TRAININGDisneys team is trained to be extremely friendly with its customers.
Cast..every little detail counts in customer experience..looking beyond the revenue9
KEEPING THE CUSTOMER MOTIVATED
A child gets a special pass for the next ride when he fails to match the height requirements for the current ride.
Height limit 11
FULFILLING UNIQUE NEEDS
Disneys show Hannah Montana created a buzz among all the children as the character was relatable to them.CUSTOMERS ARE ABLE TO IDENTIFY WITH CORE THE BRAND VALUES
FOCUS ON PROCESS13
BRANDS ACQUIRED
EXPANSION
Disneys real time video games with the characters help the customers to make their gaming experience better and more fun.RISKS ASSOCIATED WITH EXPANSION :
BRAND DILUTION
INCREASED COSTS FOR RESEARCH AND DEVELOPMENT
DISNEY VIDEO GAMES
USING DIGITAL TECHNOLOGY TO INTERACT WITH ITS CUSTOMERSUSING TECHNOLOGY TO KEEP CUSTOMERS UPDATED
MAKING IT PERSONALDisney features its guests and records their experiences, thus giving them wonderful memories to take home.
RECAP
DISCLAIMERCreated by Anusha Valecha, MIT Manipal, during a marketing internship, by Prof. Sameer Mathur, IIM Lucknow.