WELCOME

E-COMMERCE

PRESENTED BYMohammad Faheem Hasan 17-1-12-0011

TABLE OF CONTENTS1. Introduction.2. Objectives.3. Methodology.4. Topics Discussion.5. Findings.6. Recommendations.7. Summary.8. Conclusion.

INTRODUCTION – COMMERCE

Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer.

INTRODUCTION – E-COMMERCE

E-commerce (or Electronic Commerce) is the purchasing, selling & exchanging goods and services over computer network or internet through which transactions or terms of sale are performed electronically.

It is commonly known as electronic marketing.

It consists of buying and selling goods and services over an electronic system, such as the Internet.

OBJECTIVES High Reachability - The main objective and at the

same time need is traction on your web store. Ofcourse, if you are selling products online what you require are customers. If you are getting good reachability, then your business will definitely grow. Therefore, one of the objective is high reachability.

High Conversions - If people are coming on your web store and purchasing something then, it will calculate as conversions and from the number of people who are buying stuff from your web store we can calculate the conversion rate.

OBJECTIVES Customer Satisfaction - Customer is the main part

of any E-commerce business so its very important to make your customer happy and satisfied. By providing quality and desirable products, on time delivery, 24*7 customer support, and timely sale & best deal offers you can make your customer happy. It is one of the main objectives of E-commerce.

Social Popularity - Unless and until you are not famous and popular among people you cannot establish your brand. social presence with Omni Channel & Digital Marketing is essential for any E-commerce business.

METHODOLOGY – DIFFERENT TYPES OF E-COMMERCE Business-to-Business (B2B). Business-to-Consumer (B2C). Business-to-Employee (B2E). Consumer-to-Consumer (C2C).

BUSINESS-TO-BUSINESS (B2B) B2B stands for Business to Business. It consists of

largest form of E-Commerce. This model defines that buyer and seller are two different entities. It is similar to manufacturer, issuing goods to the retailer or wholesaler. 

Example : Dell deals computers and other associated accessories online, but it is does not make up all those products. So, in govern to deal those products, first step is to purchases them from unlike businesses i.e. the producers of those products.

BUSINESS-TO-CONSUMER (B2C): It is the model taking businesses

and consumers interaction. The basic concept of this model is to sell the product online to the consumers.

B2C is the direct trade between the company and consumers. It provides direct selling through online. For example: if you want to sell goods and services to customer so that anybody can purchase any products directly from supplier’s website.

BUSINESS-TO-EMPLOYEE (B2E) Business-to-employee (B2E) electronic commerce

uses an intrabusiness network which allows companies to provide products and/or services to their employees. Typically, companies use B2E networks to automate employee-related corporate processes.

CONSUMER-TO-CONSUMER (C2C) There are many sites offering

free classifieds, auctions, and forums where individuals can buy and sell thanks to online payment systems like PayPal where people can send and receive money online with ease. eBay's auction service is a great example of where person-to-person transactions take place everyday since 1995.

TOPICS DISCUSSION

ADVANTAGES OF E-COMMERCE Faster buying/selling procedure, as well as easy to

find products. Buying/selling 24/7. Easy to start and manage a business. Low operational costs and better quality of

services. Customers can easily select products from

different providers without moving around physically.

DISADVANTAGES OF E-COMMERCE Unable to examine products personally

Not everyone is connected to the Internet

There is the possibility of credit card number theft Mechanical failures can cause unpredictable effects

on the total processes.

CUSTOMER INTIMACY

Interactive marketing and personalization.

Customer Self Service.

FINDINGS There is no freedom to the dealers to operate an e-

commerce site because the law permits manufactures to limit the number of dealers authorized to sell their products in particular places.

Manufacturers don’t have freedom to operate an e-commerce site because of the manufacturer's individual agreements with one or more selected dealers as not to operate an e-commerce site.

Customers do not have whole information about operating an ecommerce site for e-buying procedure.

FINDINGS Most of the people are unsuccessful to use Net

banking and email account because either they are ignorant or even don’t remember their login ID and password.

Planners fail to give employees the whole picture and in such circumstances the training and setting up incentives for workers to embrace the strategy may assist.

In staffing, particularly in the sales department along with traditional salesman, the internet operating sales force is needed.

RECOMMENDATIONS The similar study can be undertaken in the other

companies or more companies.

The research can be done with a longer period.

Government should take initiatives to spread awareness about E-commerce in rural areas.

Specific strategies and programmes should be undertaken in order to create confidence in common people, so that they can freely make use of E-commerce.

SUMMARY The Internet has lead to the birth and evolution,

E-commerce. E-commerce has now become a key component of several organizations in the daily running of their business.

As the Internet and in turn, E-commerce has developed, and continues to evolve and grow, it is vital that any organization, in any particular industry, must base its strategic planning around such a rapidly growing medium.

CONCLUSION E-commerce has grown significantly during the past

12 years. E-commerce has not only change the way consumers view their purchasing power but also help skyrocketed the economy.

E-commerce is a helpful technology that gives the consumer access to business and companies all over the world.

Once consumers and businesses realize some of the dangers of e-commerce, there could less incidents of identity theft and credit card fraud.

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