EL USUARIO CREADOR...Radio 60-64 65 and older 19-20 21-24 25-29 30-34 35-39 40-44 45-49 50-54 Age...
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EL USUARIO = CREADOR
Transcript of EL USUARIO CREADOR...Radio 60-64 65 and older 19-20 21-24 25-29 30-34 35-39 40-44 45-49 50-54 Age...
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EL USUARIO = CREADOR
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29 millones usuarios internet
62.6% población
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165millones
550millones
8 millones
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EL USUARIO CONTROLA EL MENSAJE
Blog
Conversacion
Colaboracion
PodCast
Video
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MOLOLOGO
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DE LA GENTE CREE EN LAS RECOMENDACIONES DE OTROS CONSUMIDORES
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
Reason #2
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CONVERSACION/COLABORACION
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ESCUCHA = APRENDIZAJE = AVANCE
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TIEMPO
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Enrique BurgosDirector de Marketing Relacional
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