Emprendedores sociales, Master Economia Social, Iberoamericana, Mondragon, Mexico

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Dr. JM Luzarraga – Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011 Máster en gestión de Empresas de Economía Social – Universidad Iberoamericana – Puebla Julio 2011 Dr. Aitor Lizartza Martin y Dr. Jose Mari Luzarraga – Mondragon University [email protected] [email protected] SOCIAL ENTREPRENEURSHIP

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Transcript of Emprendedores sociales, Master Economia Social, Iberoamericana, Mondragon, Mexico

  • SOCIAL ENTREPRENEURSHIP Mster en gestin de Empresas de Economa Social Universidad Iberoamericana Puebla Julio 2011 Dr. Aitor Lizartza Martin y Dr. Jose Mari Luzarraga Mondragon University [email protected] [email protected] JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Objetivos de la sesinBasado en el libroThe power of unreasonable people(J Elkington & P. Hartigan Harvard Business Press 2008)Nuestros objetivos son: Presentar una nueva generacin de emprendedores sociales Entender sus modelos de negocio y estilos de liderazgo Identificar oportunidades de mercado Averiguar los recursos financieron obtenidos Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • THE POWER OF UNREASONABLE PEOPLEHow Social Entrepreneurs Create Markets that Change the World (Harvard Business Press 2008) - Understanding what is a Social Entrepreneur - Classifying types of Social Enterprises - Identifying SE market opportunities - Tapping SE financial resources Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Understanding what is a Social EntrepreneurThe reasonable man adapts himself t the worldThe unreasonable man persist in trying to adapt the world to himself.Therefore, all progress depends on the unreasonable man (George Bernard Swaw, 1903) Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Social entrepreneurs are Innovative, Resourceful, Practical and Opportunistic, as any other entrepreneurs But What motivates social entrepreneurs is not doing the DEAL but achieving the IDEAL So they have a long term commitment with their projects Most Social entrepreneurs stumble across the opportunity to SERVE OTHERS Common inspiration is: You have to be the change you want to see in the world (Gandhi) Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Why are they unreasonable? BecauseThey Want to Change the WorldThey are insanely ambitiousThey are propelled by emotionsThey think they know the futureThey seek profit in unprofitable pursuitsThey ignore the evidenceThey try to Measure the UnmeasurableThey refuse to be made into SuperheroesThey are, well, unreasonable Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Characteristics of Successful Social entrepreneurs Try to shrug off the constraints of ideology or discipline Identify & apply practical solutions to social problems, combining innovation, resourcefulness, and opportunity Innovate by finding a new product, a new service, or a new approach to a social problem Focus-first & foremost-on social value creation and, in that spirit, are willing to share their innovations & insights for other to replicate Jump in before ensuring they are fully resourced Have an unwavering belief in everyones innate capacity, often regardless of education, to contribute meaningfully to economic & social development Show a dogged determination that pushes them to take risks that others wouldnt dare Balance their passion for change with a zeal to measure and monitor their impact Have a great deal to teach change makers in other sectors Display a healthy impatience Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • How they look like Nicholas Negroponte (MIT-medialab) Entrepreneur behind the One laptop per child project VIDEO: http://tinyurl.com/qkavho Dr. Govindappa Aravind Eye Hospital The largest Eye care medical Dr. Mohammed Yumus centre in the world Grameen Bank Nobel Price 2006 VIDEO: http://tinyurl.com/qb37rm VIDEO: http://tinyurl.com/dmbz9f Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Classifying types of Social EnterprisesTraditional classification:Model 1: Leveraged Nonprofit venturesModel 2: Hybrid Nonprofit venturesModel 3: Social Business VenturesSocial Enterprise from a wider perspective Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 1: Leveraged Nonprofit ventures A public good is being delivered to the most economically vulnerable, who do not have access to, or are unable to afford, the service rendered Both the entrepreneur and the organization are change catalysts, with a central goal of enabling direct beneficiaries to assume ownership of the initiative Multiple external partners are actively involved in supporting the venture financially, politically, and in kind The founding entrepreneur morphs into a figurehead, in some cases for the wider movement, as others assume responsibilities and leadership Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classification Model 1: Leveraged Nonprofit ventures Bunker Roy Barefoot College http://tinyurl.com/ottmg8 N. Negroponte OLPC www.laptop.org http://tinyurl.com/5tfazuMother TeresaMissionaries of CharityVIDEO: http://tinyurl.com/d25chs Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 2: Hybrid Nonprofit ventures Goods or services are delivered to populations that have been excluded or underserved by mainstream markets, but the notion of making a profit is not totally out of the question Sooner or later the founding entrepreneur or his/her team, typically develops a marketing plan to ensure that the poor or otherwise disadvantaged can access the product or service being provided The enterprise is able to recover a portion of its costs through the sale of goods & services, in the process often identifying new markets To sustain activities & address the unmet needs of poor or otherwise marginalized clients, the entrepreneur mobilizes funds from public, private, and/or philanthropic organizations in the form of grants, loans As mainstream investors & business enter the picture, even when they are not seeking mainstream financial returns, they push to become model 3 Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classification Model 2: Hybrid Nonprofit ventures Rick Aubry Rubicon Programs VIDEO: http://tinyurl.com/o4dd82Dr. Govindappa Martin FisherAravind Eye Hospital KickStart: www.kickstart.orghttp://tinyurl.com/qb37rm VIDEO: http://tinyurl.com/p7mep3 Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 3: Social Business ventures The entrepreneur sets up the venture as a business with the specific mission to drive transformational social and/or environmental change Profits are generated, but the aim is not maximize financial returns for shareholders but instead to financially benefit low-income groups and to grow the social venture by reinvestment, enabling it to reach and serve more people The entrepreneur seeks out investors interested in combining financial and social returns The enterprises financing-and scaling- opportunities can be significantly greater because social business can more easily take on debt and equity Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Traditional classificationModel 3: Social Business venturesDr. Mohammed Yumus F. ArizmendiarrietaGrameen Bank Nobel Price 2006 MONDRAGON CooperativesVIDEO: http://tinyurl.com/qt65ux http://tinyurl.com/p75akt http://tinyurl.com/otm9ft Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Actividad reflexin/inspiracinElige un emprendedor social que conozcasIdentifica que caractersticas tieneIdentifica que tipo de empresa social utiliza Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Classifying Social enterprise from a wider perspective Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs1. Demographic opportunitiesFacts:- Human population toward 9 billion to10 billion people- Age distribution skewing: old vs. young boom nations- Worldwide migration: from rural to cities- One of the best ways of reining population growth is encouraging economic developmentExamples of successful Social Entrepreneurs- Jeroo Billimoria Child Helpline International - http://www.childhelplineinternational.org/- Martin Fisher Cooperative Home Care Associates (CHCA), the Paraprofessional Healtcare Institute (PHI) & Independence Care System (ICS) http://www.chcany.org/ Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs2. Financial opportunitiesFacts:- The notion that the haves will find ways to gain more and that the have-nots will lose more has been acknowledged since biblical times- Extreme financial inequality can sow the seeds of insurrections and social cataclysm- Tools & frameworks for economic justice are weak or nonexistentExamples of successful Social Entrepreneurs- Jeroo Billimoria Aflatoun - http://www.aflatoun.org/- Martin Fisher Kickstart - http://www.kickstart.org/ (0.6% GDP of Kenya GDP & 0.25% of Tanzania GDP)- Fazle Abed Bangladesh Rural Advancement Committee- http://www.brac.net/ Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs3. Nutritional opportunitiesFacts:- True famine, hunger, and poor nutrition have been constants through-out human history- 862 million people across the world are hungry, up from 852 million a year ago- Every day, almost 16,000 children die from hunger-related causes-- ONE CHILD EVERY FIVE SECONDS.Examples of successful Social Entrepreneurs- Takao Furuno The power of Duck - http://tinyurl.com/ojdwy7- Hector Gonzalez Cuadritos - http://www.cuadritos.com.mx/ (the largest self-sustaining food bank in Mexico, feeding 100.000 people a day) Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs4. Resource opportunitiesFacts:- A growing world population will not be a problem if the planets resources were limitless, but they are not- Demographic pressures are fistering awareness of the natural resource limits to economic growth- Example: the UN argues that the conflict in Darfur has been driven by competition for water as climate change bitesExamples of successful Social Entrepreneurs- Phil LaRocco E+Co - http://www.eandco.net/- Fabio Rosa Ideaas - http://www.ideaas.org.br/ & the widely replicated Palmares project http://www.ashoka.org/node/3291 Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs5. Environmental opportunitiesFacts:- Environmental issues are universal: there is not South-North differences- Nevertheless, poor populations everywhere in the world re forced to live in the worst circumstances- The dominant environmental concerns include the immediate of clean water & sanitation, the risks of local & indoor pollution , & vulnerability to natural hazards.- Other parts of the world: noise, traffic congestion, air & water pollution, long- term climate change,Examples of successful Social Entrepreneurs- Yan Arthus-Bertrand The Earth from the Air - http://www.wecommunic8.com/earthfromtheair/- Wangari Maathi Green Belt Movement - http://www.greenbeltmovement.org/ Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs6. Health opportunitiesFacts:- From HIV/AIDS, to malaria, to potential pandemics like SARS or Flu- A, the world problems can seen overwhelming- In 2006,11 million children 1/2 million women died in pregnancy, during labor, or after birthExamples of successful Social Entrepreneurs- Dr. Paul Farmer The Man who will cure the world - http://tinyurl.com/aovmpq- Dr. Devi Shetty Narayana Hrudayalaya - http://www.narayanahospitals.com/- Vera Cordeiro Resnacer - http://www.ashoka.org/node/3420 Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs7. Gender opportunitiesFacts:- There is always an inescapable gender component- In the 1995 Kobe earthquake, 1,5 times more women than men died- In the Asian tsunami, death rates for women were 3-4 times those for men- There are several factors: biological, cultural, economic, or access to health care, education & information technology.Examples of successful Social Entrepreneurs- Wu Qing Beijing Cultural Development Center for Rural Women - http://www.nongjianv.org/english/index.html Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs8. Educational opportunitiesFacts:- Few factors are as powerful as education in empowering humans- In a knowledge society access to educations becomes eevn more importantExamples of successful Social Entrepreneurs- Bunker Roy Barefoot College - http://www.barefootcollege.org/- Kyle Zimmer - Fist book - http://www.firstbook.org- Wendy Kopp Teach For America - http://www.teachforamerica.org/- Michael Brown & Alan Khazei City Year - http://www.cityyear.org- Javier Gonzalez abcdespanol - http://www.abcdespanol.com/es/- Liz Maw Netimpact - http://www.netimpact.org/ Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs9. Digital opportunitiesFacts:- Enthusiasts may talk of growing up digital, but the IT revolution has created its own divides- 80% of people in the world have never heard a dial tone, let alone surfed the Web- Kofi Annan: People lack many things: jobs, shelter, food, health care & drinkable water. Today, being cut off from basic telecommunications services is hardship almost as acute as these other deprivations, & may indeed reduce the chances of finding remedies to themExamples of successful Social Entrepreneurs- Rodrigo Baggio Committee for Democracy in IT - http://www.cdi.org.br/ Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • 10 market opportunities for social entrepreneurs10. Security opportunitiesFacts:- September 11th terrorism attack changed world security, however this might be an effect of deeper & previous security causes.- Instead of turning to companies like General Dynamics or Halliburton for security measures, governments should look to social entrepreneurs who recognize address the physical, psychological, social, economic, energy-related, water-related, or environmental security.- Rich western countries spend up of 25 times as much on defense as they do on overseas aid.Examples of successful Social Entrepreneurs- Pioneer Human Service - http://www.pioneerhumanservices.org/ Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • YOU HAVE TO BE THE CHANGE YOU WANT TO SEE IN THE WORLD GANDHIDr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Eskerrik askoMuchas graciasThank you Our strength does not lead to struggle but co-operation P. JM Arizmendiarrieta - 1956 Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011
  • Dr. JM Luzarraga Mondragon Unibertsitatea Master Emprendimiento Social Ibero - Julio 2011