Presentation 9970 MSF9970-L-DSM Speaker Presentation AU 2015
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Enggal Pamukti Enggal Pamukti
PROGRAM TITLE : Keluarga Gang Senggol
TYPE OF PROGRAM: COMEDY SITUATION
TARGET AUDIENCE: FAMILY
SUGGESTED TIME-SLOT: MONDAY-FRIDAY 6-7pm
Background In this century Many parents create
their own style in parenting their children. Parenting style is affected by both the parents' and children's
temperaments, and is largely based on the influence of one’s own
parents and culture
- To educate viewers - To entertain
- To make them laugh- To teach moral and family value`
- Giving positive outcome to all family member
Concept Five families live in narrow alley in the heart of Jakarta city with different background, profession and culture in raising their children, there are consist 5 ethnic groups such as Batak,Minang,sunda,Java,and Papua.
As a new producer in making a new TV program, I will face Time consuming problem in searching new actor and actress Before go through production line. firstly, i need to find the new talented kids actor and actress to play in my scene. It seems simple, but its not
In solving my problem, I'm going to use well known talent agency that meet my requirement to work together with me.
PROGRAM TITLE : Top Markotop Family
TYPE OF PROGRAM: Reality Show
TARGET AUDIENCE : Family
SUGGESTED TIME-SLOT : Saturday 6-7 pm weekly
Background
In order to introduce and develop Indonesia tourism, I create a TV program called Top markotop family, this program is be based on my personal experience in doing backpacking to some countries and some places in Indonesia with minimum budget, but this program will be different from my experience, it will be shown in unique ways.
Objective - To inform viewers that travelling is not
really expensive- To educate- To entertain- To give positive outcome after
watching
Concepta group of family is given minimum
budget to backpack within a week to some places in Indonesia, and they have to survive in any situations during backpacking time.
ProblemCost : it involves high cost during
realization of this program, such as : operational cost.
SolutionNeed to make cooperation with travel
agent to provide financial support, the benefit for them is free to advertise their travel agent in my program.
TV program analysis: comedy project
General analysis: comedy project
From my perspective, comedy project TV program is more like variety comedy quiz show, this is based on the scene itself that show interactive quiz in the middle segment.
Demographic analysis
Age: comedy project program is suitable for audience aged 15 to 45 years old
Gender: male and female audience
Target audience: in this part I can classify suitable audience for this program, the most suitable audience are : teenager (high school and university student),housewife, and husband
Recommendation
Comedy project TV program should increase their competency to show new ideas in each segment and also able to give differentiation with similar TV program to gain high rating.
TV program analysis: tahan tawa
General analysis
Tahan tawa is the TV program more like comedy reality show quiz and having significant similarity with concept Japanese TV show no laughing at school.
Demographic analysis
Age : tahan tawa program is suitable for audience aged 15 to 45 years old
Gender: male and female
Target audience: most suitable audience for tahan tawa are: teenager, housewife, and husband
Recommendation
target tawa should show normal face expression when pejuang tawa attempt to make them laugh.
SWOT analysis
Strength:-Actor/actress -Funny content -New concept
Weakness:-Strong competitor-Market position-Lack of new idea
Opportunity: -Market growth-Competitor weaknesses
Threat -Crowded marketplace-Changes in age-structure
GenderGender
Age range of respondent that watch both program Age range of respondent that watch both program between 22-30 and 31-40 years oldbetween 22-30 and 31-40 years old
Both programs is able to make people Both programs is able to make people laughlaugh
Comedy Project is the most watched TV Comedy Project is the most watched TV program chosen by respondent program chosen by respondent
13 respondents out of 15 stated that they like to watch comedy project
2 respondents out of 15 stated that they don’t like to watch tahan tawa
Question?
Everything you can imagine is real-Pablo Picasso-