Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta...

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Transcript of Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta...

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

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    ATTG 5245.5049

    2Tf}xfn`fp 0=5=

    #FGXFP]PATFAGHVTXPQneiezagf

    Fvpl}feg DlnnattalgFgxfp}patf egh Aghvtxpq

    Txpfgixbfgagi xbfFvpl}feg xlvpatn tfdxlpDpaxadek pey nexfpaekt

    E txpexfiq clp dkfeg sfbadkft

    Iexfyeq xl xbf ylpkh clp tnekk `vtagfttft

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    FGXFP]PATF # AGHVTXPQXbf Fgxfp}patf # Aghvtxpqneiezagf at }v`katbfh xbpff xanft e qfep+ ag Fgikatb+Cpfgdb egh Ifpneg+ dln}kfnfgxagi xbf lg.kagf neiezagf lc xbf Fvpl}fegDlnnattalgt Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq'

    Xbf neiezagf at cagegdfh vghfp xbf Dln}fxaxasfgftt egh AgglsexalgCpenfylpo ]plipennf ybadb eant xl fgdlvpeif xbf dln}fxaxasfgftt lcFvpl}feg fgxfp}patft'

    Attvf g 2 "0.0=5=!Xbf dlgxfgx lc xbat attvf yet cagekatfh ag Evivtx 0=5='

    ]v`katbfh `qDlnnvgadexalg egh Agclpnexalg VgaxHapfdxlpexf.Ifgfpek clp Fgxfp}patf egh AghvtxpqFvpl}feg [email protected]=81 @pvttfktfgxp.dlnnvgadexalg.agclpnexalgMfd'fvpl}e'fvyyy'fd'fvpl}e'fv,fgxfp}patf,f\a,aghfr\fg'bxn

    KFIEK GLXADFGfaxbfp xbf Fvpl}feg Dlnnattalg glp egq }fptlg edxagi lg axt fbekc neq fbfkh pft}lgta`kf clp xbf vtf xl ybadb agclpnexalg dlgxeagfh ag xbat }v`kadexalgneq f }vx+ glp clp egq fpplpt ybadb neq e}}fep hft}axf depfcvk }pf}epexalgegh dbfdoagi' Xbat }v`kadexalg hlft glx gfdfttepakq pfckfdx xbf safy lp xbf}ltaxalg lc xbf Fvpl}feg Dlnnattalg'

    Kvrfn`lvpi: ]v`kadexalgt Lccadf lc xbf Fvpl}feg Vgalg+ 0=5=

    ATTG 5245.5049

    Fvpl}feg Vgalg+ 0=5=

    Pf}plhvdxalg at evxblpatfh+ }plsahfh xbf tlvpdf at edoglykfhifh+ tesf ybfpflxbfpyatf txexfh'

    Clp vtf,pf}plhvdxalg lc xbaph.}epxq dl}qpaibx nexfpaek t}fdacafh et tvdb}fpnattalg nvtx f l`xeagfh cpln xbf dl}qpaibx blkhfp"t!'

    Cplgx dlsfp aneif: Hnaxpaq Tbaplgltls]pagxfh ag @fkiavn

    0 Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Dlgxfgxt

    E

    glxbfp tfdxlp lc dpaxadek an}lpxegdf

    at xbf evxlnlxasf aghvtxpq+ ybadb

    pf}pftfgxt Fvpl}ft kepiftx }pasexf

    agsftxlp ag pftfepdb egh hfsfkl}nfgx' Yfegekqtf xbf FVt Dkfeg Sfbadkft Txpexfiq

    ybadb yakk }esf xbf yeq xl xyl an}lpxegx

    ilekt: fgbegdagi xbf dln}fxaxasfgftt lc xbf

    evxl tfdxlp egh }plsahagi FV daxazfgt yaxb

    fgsaplgnfgxekkq cpafghkq nl`akaxq'

    Iasfg xbf iplyagi an}lpxegdf

    lc agxfpgexalgek nepofxt xl xbf

    dln}fxaxasfgftt lc dln}egaft+

    F#A neiezagf baibkaibxt xbf neag

    caghagit lc e pfdfgx pf}lpx lg xbf kfsfk lc

    agxfpgexalgekatexalg lc Fvpl}feg TNFt'

    Xbf txvhq ahfgxacaft xbf neag eppafpt egh

    ehsegxeift lc agxfpgexalgekatexalg egh

    aghadexft xbex }v`kad tv}}lpx nfdbegatnt

    deg }keq eg an}lpxegx plkf ag xbat hlneag'

    Xbf Fgxfp}patf Fvpl}f Gfxylpo ag

    Edxalg cfexvpf at ektl hfslxfh xl xbat xl}ad+

    tblyagi bly xbf gfxylpo }plsahft }pedxadek

    bfk} xl Fvpl}feg tnekk egh nfhavn.

    tazfh fgxfp}patft ag xbfap fghfeslvpt xl

    agxfpgexalgekatf+ fsfg `fqlgh xbf Vgalgt

    tagikf nepofx'

    Lxbfp epxadkft ag xbat attvf agsftxaiexf xbf

    Fvpl}feg Dlnnattalgt fcclpxt xl }plnlxf

    dlp}lpexf tldaek pft}lgta`akaxq ag haccfpfgx

    tfdxlpt egh enlgi tnekkfp fgxfp}patft+

    l}}lpxvgaxaft clp fdl.agglsexalg+ dpaxadek

    pey nexfpaekt+ et yfkk et gexalgek+ pfialgekegh kldek agaxaexasft ybadb bfk}fh xl vakh

    `vtagftt.cpafghkq fgsaplgnfgxt'

    Ac qlv kaof ybex qlv pfeh ag lvp neiezagf+

    ybq glx tv`tdpa`f< Ax dltxt qlv glxbagi

    tan}kq xvpg xl xbf edo dlsfp clp hfxeakt lc bly

    xl tv`tdpa`f' Egh satax lvp pfivkepkq v}hexfh

    lg.kagf neiezagf+ xll'

    "yyy'fd'fvpl}e'fv,fgxfp}patf,f\a!

    FHAXLPAEK

    Xbf Fvpl}feg xlvpatn tfdxlp eddlvgxt

    clp e`lvx 6& lc xbf Vgalgt IH]

    egh fn}klqnfgx+ }plsahagi jl`t

    clp eg ftxanexfh 50 xl 58 nakkalg

    Fvpl}fegt' Xbf clpfdetx clp xbf cvxvpf

    pfneagt tvggq+ `vx xbf aghvtxpq

    at ektl cedagi dfpxeag dbekkfgift'

    Ag xbat attvf+ F#A neiezagf fr}klpft

    xbf gfy txpexfiq xbex xbf Fvpl}feg

    Dlnnattalg bet pfdfgxkq }pl}ltfh

    xl fgtvpf xbex Fvpl}f pfneagt xbf

    ylpkht xl} xlvpatx hftxagexalg'

    DLGXFGXT

    Fhaxlpaek 0

    Txpfgixbfgagi xbf

    Fvpl}feg xlvpatn tfdxlp 4

    Sfbadkf clp tvtxeage`akaxq

    egh dln}fxaxasfgftt 2

    L}}lpxvgaxaft clp

    fdl.agglsexalg }pljfdxt 5=

    Lc nexfpaek an}lpxegdf 50

    Dpfexagi e yaggagi

    fgsaplgnfgx clp vtagftt 58

    Tnekk vtagfttft fgfstx

    cpln agxfpgexalgekatexalg 53

    Pft}lgta`kf aghvtxpq 52

    FGXFP]PATF FVPL]F

    GFXYLPO AG EDXALG 0=

    Gfyt ag `pafc

    # v}dlnagi fsfgxt 00

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    HnaxpaqTbaplgltls

    4Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=

    Tvnnfp at xbex xanf lc qfep ybfg nakkalgt lc

    Fvpl}fegt il lg blkaheq lp besf xpesfk lg xbfap

    naght' @vx xlvpatn at glx jvtx e`lvx pftx egh

    pfdpfexalg+ ax at ektl tfpalvt vtagftt egh at eg an}lpxegx

    tfdxlp lc xbf Fvpl}feg fdlglnq'

    Ag cedx+ xbf FV yaxb axt padb egh hasfptf batxlpq+

    dvkxvpf egh gexvpek `fevxq at xbf ylpkht clpfnltx

    xlvpatx hftxagexalg+ egh enlgitx xbf ylpkht xl} xfg

    hftxagexalgt epf tar FV Nfn`fp Txexft' Fedb qfep+

    gfepkq 8== nakkalg agxfpgexalgek eppasekt lp nlpf xbegxyl.cacxbt lc xbf ikl`ek caivpf xlvdb hlyg ag lgf lc xbf

    FVt 09 Nfn`fp Txexft' Ag ehhaxalg+ FV pftahfgxt neof

    gfepkq 5 akkalg blkaheq xpa}t eggvekkq+ yaxb xbpff.uvepxfpt

    lc xbftf xl e hftxagexalg yaxbag xbfap lyg dlvgxpq'

    Fvpl}f at xbf ylpkht xl} xlvpatx

    hftxagexalg' Ag lphfp xl neagxeag xbat kfeh

    enah dbegiagi ikl`ek dapdvntxegdft+

    xbf Fvpl}feg Dlnnattalg bet pfkfetfh

    e }lkadqtxpexfiqybadb taig}ltxt

    05 edxalgt lg xbf }exb xl e nlpf

    dln}fxaxasf egh tvtxeage`kf 05tx.dfgxvpq

    Fvpl}feg xlvpatn tfdxlp'

    TXPFGIXBFGAGIXBF FVPL]FEGXLVPATNTFDXLP

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    Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx8

    Ag fdlglnad xfpnt+ xbf xlvpatn tfdxlp at nehf v}

    lc tlnf 5'2 nakkalg dln}egaft+ negq lc xbfn TNFt+

    egh eddlvgxt clp e`lvx 6& lc xbf Vgalgt IH] eghfn}klqnfgx+ }plsahagi jl`t clp eg ftxanexfh 50 xl

    58 nakkalg Fvpl}fegt' Ag ehhaxalg+ iplyxb ag fn}klqnfgx

    ag xbf xlvpatn tfdxlp bet+ lsfp xbf }etx hfdehf+ lg

    esfpeif ffg ipfexfp xbeg ag xbf yahfp fdlglnq'

    Nlpflsfp+ xlvpatn deg ektl }keq e taigacadegx plkf ag

    `vakhagi }plt}fpaxq ag Fvpl}feg pfialgt' Agcpetxpvdxvpf

    dpfexfh clp xlvpatn deg tfpsf lxbfp }vp}ltft egh

    dlgxpa`vxf xl kldek hfsfkl}nfgx+ ybakf xlvpatn.

    pfkexfh fn}klqnfgx deg bfk} dlvgxfpedx aghvtxpaek lp

    pvpek hfdkagf'

    Eieagtx xbf edohpl} lc xbf cagegdaek egh fdlglnad

    dpatat ybadb eccfdxfh xlvpatn ikl`ekkq ag 0==2 egh 0==1+

    agxfpgexalgek fr}fpxt epf dlgcahfgx xbex xlvpatn yakk

    pfdlsfp tllg egh dlgxagvf axt }plnatagi hfsfkl}nfgx'

    Xbf clpfdetx clp xbf cvxvpf pfneagt tvggq: xbf tfdxlp

    at }pljfdxfh xl dlgxagvf axt v}yeph xpejfdxlpq clp qfept

    xl dlnf' Ag cedx+ q 0=0=+ xbf FV at tfx xl exxpedx nlpf

    xbeg 956 nakkalg sataxlpt+ eddlphagi xl xbf VGt Ylpkh

    Xlvpatn Lpiegatexalg'

    Dbekkfgift xl xedokf

    Hft}axf xbat }ltaxasf lvxkllo+ Fvpl}ft xlvpatn tfdxlp

    cedft dfpxeag fdlglnad+ tldaek egh fgsaplgnfgxek

    dbekkfgift' Xbftf agdkvhf agdpfetagi dln}fxaxalg

    cpln hftxagexalgt ag lxbfp }epxt lc xbf ylpkh? xbf

    fgsaplgnfgxek an}edx lc xlvpatn? xbf gffh xl tfazfgfy nepofx l}}lpxvgaxaft+ tvdb et exxpedxagi xlvpatxt

    cpln fnfpiagi nepofxt? hfsfkl}agi egh tbacxagi agxpe.

    Fvpl}feg xlvpatn xl ekxfpgexasf txakk vgoglyg+ `vx

    fnfpiagi hftxagexalgt lp lcc.tfetlg xpesfk? xbf an}edx

    Frdfkkfgdf ag FHFG

    Xbf FVt Fvpl}feg Hftxagexalgt lc Frdfkkfgdf "FHFG! eyeph tffot

    xl }vx Fvpl}ft fnfpiagi egh kftt.cpfuvfgxfh xlvpatx epfet ybadb

    }vptvf e tldaekkq+ dvkxvpekkq egh fgsaplgnfgxekkq tvtxeage `kfhfsfkl}nfgx }exb lg xbf xpesfk ne} lc Fvpl}feg daxazfgt'

    FHFG ektl eant xl `lltx eyepfgftt lc Fvpl}ft xlvpatxad hasfptaxq

    egh uvekaxq+ egh }plnlxf xlvpatn ag ekk FV dlvgxpaft egh pfialgt'

    Tl cep+ clvp fhaxalgt lc FHFG besf `ffg bfkh'

    Gexalgek dln}fxaxalgt xeof }kedf fsfpq qfep egh pftvkx ag xbf

    tfkfdxalg lc e xlvpatx hftxagexalg lc frdfkkfgdf clp fedb }epxada}exagi

    dlvgxpq' Ekk xbf tfkfdxfh hftxagexalgt besf lgf xbagi ag dlnnlg:

    xbfap dlnnaxnfgx xl tldaek+ dvkxvpek egh fgsaplgnfgxek tvtxeage`akaxq'

    Fedb qfep bet axt lyg xbfnf' Ag 0==9+ ax yet fnfpiagi pvpek

    hftxagexalgt lc frdfkkfgdf' Xbf clkklyagi qfep+ ax yet xlvpatn egh

    kldek agxegia`kf bfpaxeif' Ag 0==1+ xbf cldvt yet }vx lg xlvpatn egh

    }plxfdxfh epfet+ ybakf xbat qfept xbfnf at euvexad xlvpatn' Gfrx qfept

    cldvt yakk `f lg xlvpatn egh xbf pfifgfpexalg lc }bqtadek taxft'

    SatvekDlnnvgadexalgt

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    6Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=

    lg hfnegh lc xbf ipfqagi lc xbf Fvpl}feg }l}vkexalg?

    et yfkk et xfdbglkliadek dbegif'

    Xedokagi xbftf attvft yakk pfuvapf e dlbfpfgx }lkadq

    cpenfylpo+ glx jvtx ex xbf gexalgek kfsfk+ vx ektl ex

    xbf Fvpl}feg kfsfk+ iasfg

    xlvpatnt

    dpltt.`lphfp

    gexvpf' Xlyepht

    xbex fgh+ xbf

    FVt gfy Kat`lg

    Xpfexq bet

    dpfexfh+ clp xbf

    captx xanf ex xbf

    Fvpl}feg kfsfk+

    e kfiek etat fgxapfkq

    hfslxfh xl xlvpatn

    ybadb t}fdacaft xbex

    xbf Vgalg tbekk

    dln}kfnfgx xbf

    edxalg lc xbf Nfn`fp

    Txexft ag xbf xlvpatn

    tfdxlp+ ag }epxadvkep

    `q }plnlxagi xbf

    dln}fxaxasfgftt lc

    Vgalg vghfpxeoagit ag

    xbex tfdxlp'

    @vakhagi lg xbf clvghexalg }plsahfh q xbf Kat`lg

    Xpfexq+ xbf Fvpl}feg Dlnnattalg vgsfakfh egh

    }pl}ltfh e xlvpatn txpexfiq xl }esf xbf yeq xl ipfexfp

    dln}fxaxasfgftt egh tvtxeage`akaxq clp xbf tfdxlp ag

    xbf cvxvpf' Ax at lvp ean xl off} Fvpl}f xbf ylpkh)t xl}

    xlvpatx hftxagexalg+ teah Egxlgal Xejega+ Sadf.]pftahfgx

    lc xbf Fvpl}feg Dlnnattalg pft}lgta`kf clp

    Fgxpf}pfgfvptba} egh Aghvtxpq' _Xbat^

    Dlnnvgadexalg keqt hlyg 05 edxalgt

    xbex yakk xbpvtx Fvpl}ft xlvpatn

    aghvtxpq agxl xbf 05tx dfgxvpq'

    Fvpl}feg axagfpepq

    Xbf 05 edxalgt epf hasahfh agxl clvp neag

    epfet: an}plsagi xbf dln}fxaxasfgftt lc

    xbf Fvpl}feg xlvpatn tfdxlp? }plnlxagi

    tvtxeage`kf+ pft}lgta`kf egh uvekaxexasf

    xlvpatn? fgbegdagi Fvpl}f)t aneif et blnf

    xl tvtxeage`kf egh baib.uvekaxq hftxagexalgt?

    egh neranatagi xbf }lxfgxaek lc FV }lkadaft egh

    cagegdaek agtxpvnfgxt clp xbf hfsfkl}nfgx lcFvpl}feg xlvpatn'

    Enlgi xbf edxalgt }pl}ltfh clp fgbegdagi

    Fvpl}feg xlvpatnt dln}fxaxasfgftt epf edxasaxaft xl

    }plnlxf xbf hasfptacadexalg lc xbf xlvpatn l}xalgt lg

    lccfp+ tvdb et }eg.Fvpl}feg xbfnexad xlvpatn }plhvdxt'

    Ag ehhaxalg+ xfdbglkliq+ tvdb et xbf plkk.lvx lc xbf

    kexftx ADX xllkt+ egh xbf hfsfkl}nfgx lc toakkt xl nffx

    dbegiagi nepofx fr}fdxexalgt egh pfekaxaft+ caivpf baibkq

    bfpf+ et hl fcclpxt xl frxfgh xbf xlvpatn tfetlg+ tvdb et

    xbplvib }plnlxagi tldaek xlvpatn "tff `lr lg }eif 3!'

    Tvtxeage`akaxq at dkltfkq k agofh xl dln}fxaxasfgftt+

    `fdevtf xbf uvekaxq lc xlvpatx hftxagexalgt at txplgikq

    agckvfgdfh q xbfap gexvpek egh dvkxvpek fgsaplgnfgx

    egh xbfap agxfipexalg agxl e kldek dlnnvgaxq' Ag lphfp xl

    neof Fvpl}feg xlvpatn nlpf tvtxeage`kf+ xbf Fvpl}feg

    Dlnnattalg }pl}ltft e gvn`fp lc edxalgt+ agdkvhagixbf tvtxeage`kf vtf lc pftlvpdft+ tlvgh fgsaplgnfgxek

    negeifnfgx }pedxadft egh xbf }plnlxalg lc

    tvtxeage`kf hftxagexalgt+ tvdb et xbplvib xbf

    FHFG agaxaexasf "tff lr lg

    }eif 8!'

    kfh egh

    yeq xl ipfexfp

    f tfdxlp ag

    bf ylpkh)t xl}

    Sadf.]pftahfgx

    f clp

    g

    lnf

    algt?

    daft egh

    gx lc

    agi

    edxasaxaft xl

    x f tvtxe ge f vtf l pftlvpdft+ tlvg fgs plgnfgxe

    negeifnfgx }pedxadft egh xbf }plnlxalg lc

    tvtxeage`kf hftxagexalgt+ tvdb et xbplvib xbf

    FHFG agaxaexasf "tff `lr lg

    }eif 8!'

    Fvpl}feg Xlvpatn Heq

    Xbat qfep+ lg xbf lddetalg lc Ylpkh Xlvpatn Heq+ Fvpl}feg Xlvpatn Heq

    yakk xeof }kedf lg 09 T f}xfn`fp 0=5=+ hvpagi ybadb e dlgcfpfgdf yakk

    `f lpiegatfh ag @pvttfkt' Xbf fsfgx yakk neagkq cldvt lg xlvpatnt plkf

    ag }plnlxagi Fvpl}feg daxazfgtba}+ et yfkk et lvp dlgxagfgxt dvkxvpek

    egh batxlpadek bfpaxeif' ]epxadvkep exxfgxalg yakk `f }eah xl xbf xbfnf

    Fvpl}feg Dvkxvpek Plvxft+ ag kagf yaxb x bf gfy dlnnvgadexalg ybadb

    vghfpkagft xbf gffh xl }plnlxf dvkxvpek axagfpepaft'

    Ketx qfept fsfgx cldvtfh lg xbf plkf lc gfxylpoagi ag hfsfkl}agi

    tvtxeage`kf xlvpatn ag Fvpl}f'

    T b

    e p l g

    H e q

    Nepae]esklse

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    Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx3

    Lxbfp FV }lkadq epfet agdkvhagi fgsaplgnfgx+

    xpegt}lpx+ fn}klqnfgx+ dln}fxaxalg+ xbf tagikf nepofx

    egh dlgtvnfp }plxfdxalg besf eg an}edx lg xlvpatn'

    Xbf Dlnnattalgt txpexfiq txpasft xl fgtvpf xbex xlvpatn

    at `fxxfp agxfipexfh agxl xbftf }lkadaft+ et yfkk et agxl xbf

    pfkexfh FV cagegdaek agtxpvnfgxt "tvdb et xbf Fvpl}feg

    Txpvdxvpek Cvght egh sepalvt lxbfp nvkxa.eggvek cvghagi

    }plipennft!+ tl xbex xbfq deg cvkkq pfekatf xbfap }lxfgxaek

    clp xbf hfsfkl}nfgx lc xbat an}lpxegx tfdxlp'

    ]plnlxagi lcc.tfetlg xlvpatn

    Ekxblvib nakkalgt lc Fvpl}fegt il lg blkaheq fsfpq qfep+ xbfpf epf xbltf ybl degglx ecclph xl lp ybl epf lxbfpyatf frdkvhfh cpln xpesfkkagi clp

    kfatvpf lp kfepgagi }vp}ltft+ tvdb et dfpxeag tfinfgxt lc xbf fkhfpkq+ qlvxb egh }fl}kf yaxb hate`akaxaft'

    Xbf FV at ehhpfttagi xbat attvf xbplvib xbf }plnlxalg lc e dlgdf}x oglyg et tldaek xlvpatn+ ybadb at glx lgkq illh clp t}fdacad xepifx iplv}t vxdeg ektl bfk} }plnlxf lcc.tfetlg xpesfk egh hfsfkl} xbf xlvpatn tfd xlp ag Fvpl}ft pfialgt+ ft}fdaekkq xbltf xbex epf lcc xbf pfivkep xlvpatn ne}'

    Eg fren}kf lc edxasaxaf t ag xbat epfe at xbf FV.cvghfh Dekq}tl }pf}epexlpq edxalg ybadb xepifxt clvp neag iplv}t: vghfp}pasakfifh qlvgi ehvkxt

    eifh `fxyffg 52 egh 4=? cenakaft cedagi cagegdaek lp lxbfp }pfttvpft? }fl}kf yaxb hate`akaxaft? egh lsfp.36t egh }fgtalgfpt ybl degglx ecclph

    xpesfk lp epf hevgxfh `q xbf dbekkfgift lc lpiegatagi e jlvpgfq'

    Genfh ecxfp xbf Ipffo tfe gqn}b ybl clp tfsfg qfept }keqfh bltx xl xbex egdafgx xpesfkkfp egh ehsfgxvpfp Lhqttfvt,Vkqttft lg bfp atkegh+ xbf

    }pljfdx bet frenagfh xbf `ftx yeqt egh nfegt xl cedakaxexf xbf frdbegif lc ahfet egh illh }pedxadf lg bly xl }plnlxf xpegtgexalgek xlvpatn

    frdbegift ag e yeq xbex `fgfcaxt glx lgkq t}fdacad xepifx iplv}t+ `vx ektl xbf xlvpatn tfdxlp+ xbf yahfp fdlglnq egh tldafxq ex kepif' Tl cep+

    05 FV egh deghahexf dlvgxpaft besf }epxada}exfh ag xbf fratxagi agaxaexasft'

    Xekoagi xlvpatn

    Lpiegatfh ag dlkke`lpexalg yaxb xbf @fkiaeg }pftahfgdq lc

    xbf FV+ xbf Fvpl}feg Xlvpatn Clpvn 0=5= yakk xeof }kedf lg

    52 egh 51 Glsfn`fp 0=5=' Xbat qfept xbfnf yakk cldvt lg

    xbf an}kfnfgxexalg lc xbf edxalgt ahfgxacafh ag xbf Xlvpatn

    Dlnnvgadexalg ehl}xfh ag Jvgf 0=5=' Ax at fr}fdxfh xbex

    xbf `peghagi Fvpl}f xbfnf yakk cfexvpf uvaxf txplgikq

    hvpagi xbf fsfgx'

    DlgxedxXlvpatn Vgax

    Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq

    fgxp.xlvpatnMfd'fvpl}e'fv

    yyy'fd'fvpl}e'fv,fgxfp}patf,tfdxlpt,xlvpatn

    NakegNepolsad

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

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    9Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=

    PfqPljl

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

    8/24

    Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Aghvtxpaek }lkadq2

    SFBADKFCLP

    TVTXEAGE@AKAXQ EGHDLN]FXAXASFGFTT

    Blnf xl 56 dep.neofpt yaxb agxfpgexalgek

    }pftfgdf+ xbf Fvpl}feg evxlnlxasf tfdxlp

    fn}klqt nlpf xbeg 50 nakkalg Fvpl}fegt

    faxbfp hapfdxkq lp aghapfdxkq'

    Xbf evxlnlxasf tfdxlp dlgxpa`vxft eplvgh 58= `akkalg lc

    sekvf.ehhfh xl xbf FV fdlglnq egh at e nejlp Fvpl}feg

    fr}lpx fepgfp+ pftvkxagi ag gfepkq 9= `akkalg ag xpehf

    `ekegdf eggvekkq' Ag ehhaxalg+ ax pf}pftfgxt Fvpl}f)t kepiftx

    }pasexf agsftxlp ag pftfepdb egh hfsfkl}nfgx "P#H!'

    Ag 0==9+ xbf FV }plhvdfh eplvgh 0= nakkalg sfbadkft+

    pf}pftfgxagi gfepkq e uvepxfp lc ikl`ek lvx}vx+

    eddlphagi xl xbf Fvpl}feg Evxlnl`akf Negvcedxvpfpt

    Ettldaexalg "EDFE!'

    Blyfsfp+ xbf tfdxlp at dvppfgxkq ag dpatat' Ag 0==1+ xlxek

    sfbadkf }plhvdxalg ag Fvpl}f hfdpfetfh q 59'4&dln}epfh xl 0==2 egh `q 04& dln}epfh xl xbf }pf.

    dpatat kfsfk lc 0==9+ pfedbagi e xlxek lc 56'0 nakkalg'

    Enah xbat tlnfybex hatdlvpeiagi }adxvpf+ lgf tfinfgx

    lc xbf evxlnlxasf nepofx tblyfh bfekxbq iplyxb:

    kly.fnattalg sfbadkft' Hfnegh clp dept fnaxxagi kftt xbeg

    50=i lc DL0

    }fp oaklnfxpf pfdlphfh axt txplgiftx agdpfetf

    fsfp+ patagi `q 5'0 nakkalg xl pfedb 4'0 nakkalg vgaxt ag 0==1'

    Xbat tfinfgx gly blkht e nepofx tbepf lc 06&'

    Egh xbat at eg fgdlvpeiagi hfsfkl}nfgx iasfg xbex+

    xbf dlgsfgafgdf lc agdpfetfh nl`akaxq glxyaxbtxeghagi+

    xbf dept Fvpl}fegt hpasf ifgfpexf 50& lc xbf FVt

    lsfpekk dep`lg cllx}pagx'

    Hfcpeinfgxagi Fvpl}feg fcclpxt

    Fvpl}f txeght ex e dplttpleht: ax bet xbf l}}lpxvgaxq

    xl de}axekatf lg axt xfdbglkliadek ehsegxeif xl }ltaxalg

    axtfkc ex xbf bfeh lc iplyagi ikl`ek hfnegh clp dkfeg

    egh fgfpiq.fccadafgx sfbadkft+ vx cedft xbf dbekkfgif

    lc hfsfkl}agi e dlgtxegx txpfen lc gfy egh agglsexasf

    ipffg xfdbglkliaft'

    Negq lc xbf fdlglnad+ fgsaplgnfgxek egh xfdbglkliadek

    dbekkfgift egh l}}lpxvgaxaft cedagi Fvpl}f ag xbf

    dkfeg dep tfdxlp epf dlnnlg lgft+ egh bfgdf dekk clp

    e dllphagexfh FV pft}lgtf' Blyfsfp+ xbfpf epf dfpxeag

    epfet ybfpf fcclpxt epf txakk cpeinfgxfh+ tvdb et xbf

    gexalgek cldvt lc nvdb lc Fvpl}ft P#H egh xbf e`tfgdf

    lc dlnnlg Fvpl}feg txeghepht clp fkfdxpad sfbadkft'

    Ag ehhaxalg+ xbf Vgalgt tagikf nepofx at blnf xl eplvghbekc e akkalg dlgtvnfpt+ nakkalgt lc ybln epf sfpq

    fgsaplgnfgxekkq naghfh' Xbat nfegt Fvpl}feg aghvtxpq

    bet cfpxakf blnf iplvgh lg ybadb xl iply'

    Ag pfdfgx qfept+ xbf FV bet }vptvfh gvnfplvt agaxaexasft

    xl }plnlxf ipffg nlxlpagi' Tagdf 5116+ ax bet

    fgdlvpeifh evxl negvcedxvpfpt xl hfsfkl} nlpf cvfk.

    fccadafgx sfbadkft+ tvdb et bq`pah dept' Eglxbfp }lkadq

    }palpaxq bet ffg an}plsagi }v`kad xpegt}lpx et yfkk et

    }plnlxagi dqdkagi egh yekoagi ag lphfp xl fgdlvpeif

    daxazfgt xl kfesf xbfap dept ex blnf'

    Ag Nepdb 0==9+ FV kfehfpt taigfh v} xl xbf en`axalvt

    Fgfpiq clp e dbegiagi ylpkh }edoeif ybadb dlnnaxt

    Xbf FVt }pl}ltfh Dkfeg Sfbadkft Txpexfiq yakk bfk} fgbegdf xbf tvtxeage`akaxq egh

    ikl`ek dln}fxaxasfgftt lc xbf Fvpl}feg evxlnlxasf aghvtxpq+ ybakf agdpfetagi xbf

    gvn`fp lc tvtxeage`kf nl`akaxq l}xalgt clp Fvpl}feg daxazfgt egh nffxagi xbfap iplyagi

    hfnegh clp nlpf fgsaplgnfgxekkq cpafghkq dept'

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

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    1Aghvtxpaek }lkadq Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=

    Nfn`fp Txexft xl dvx xbfap ipffgblvtf iet fnattalgt

    `q 0=& `q 0=0=' Ax ektl tfxt e `aghagi lsfpekk ilek lc

    agdpfetagi xl 0=& xbf tbepf lc pfgfye`kft ag xbf FVt

    fgfpiq nar'

    E dkfeg txepx

    Ag e hpasf xl lltx `lxb xbf fgsaplgnfgxek }fpclpnegdf

    egh ikl`ek dln}fxaxasfgftt lc xbf Fvpl}feg evxlnlxasf

    tfdxlp ag xbftf haccadvkx xanft+ xbf Fvpl}feg Dlnnattalgbet pfkfetfh e }pl}ltfh Fvpl}feg txpexfiq clp dkfeg

    egh fgfpiq.fccadafgx sfbadkft+ ybadb hfekt yaxb ekk

    dexfilpaft lc sfbadkft+ cpln vtft egh klppaft xl dept+

    segt egh nlxlpdqdkft' Xbf txpexfiq glx lgkq }esft xbf

    yeq xl bfk}agi Fvpl}feg dep.neofpt frax xbf dvppfgx

    dpatat+ vx ax ektl caxt ag yaxb xbf FVt gfy Fvpl}f 0=0=

    txpexfiq ybadb tffot xl }plnlxf iplyxb xbex at tnepx+

    ipffg egh agdkvtasf'

    Ag 0=5=+ xbf evxlnlxasf aghvtxpq fgxfpt agxl e hfcagagi

    }betf clp axt cvxvpf tvddftt+ l`tfpsfh Dlnnattalg

    Sadf.]pftahfgx egh Aghvtxpq egh Fgxpf}pfgfvptba}

    Dlnnattalgfp Egxlgal Xejega' Xbf gfy Fvpl}feg

    txpexfiq yakk }plsahf e tv}}lpxasf cpenfylpo etfhlg e xyag.xpedo e}}pledb: an}plsagi xbf fccadafgdq lc

    dlgsfgxalgek fgiagft egh neoagi vkxpe.kly.dep`lg

    nl`akaxq e pfekaxq clp Fvpl}feg dlgtvnfpt'

    Xbf txpexfiq tffot+ enlgi lxbfp xbagit+ xl ehhpftt

    xbf FVt clttak cvfk hf}fghfgdq? xl eddfkfpexf xbf

    hfsfkl}nfgx lc dkfeg evxlnlxasf xfdbglkliaft yaxblvx

    dln}plnatagi lg tecfxq? egh xl }plnlxf xbf nett.

    nepofx v}xeof lc xbftf xfdbglkliaft'

    Ax yakk edbafsf xbat xbplvib xbf hfsfkl}nfgx lc e

    dln}pfbfgtasf pfivkexlpq cpenfylpo clp dkfeg egh

    nlpf fgfpiq.fccadafgx sfbadkft+ q tv}}lpxagi pftfepdb

    egh agglsexalg agxl ipffg xfdbglkliaft+ peatagi

    dlgtvnfp eyepfgftt egh }plnlxagi hfnegh+ egh

    xeoagi edxalg ex xbf ikl`ek kfsfk xl dpfexf nlpf l}fg

    ikl`ek evxlnlxasf nepofxt' Ax yakk ektl hfek yaxb xbf

    fn}klqnfgx dbekkfgift }ltfh `q pftxpvdxvpagi xbf evxl

    aghvtxpq egh pf.toakkagi axt ylpoclpdf'

    Xbf Dlnnvgadexalg at gly fghlptfh q e Fvpl}feg

    ]epkaenfgx Pftlkvxalg egh Dlvgdak Dlgdkvtalgt'

    Xbf captx edxalgt fgsatalgfh ag xbf txpexfiq tblvkhekpfehq `f kevgdbfh kexfp xbat qfep'

    Xbf ipffg pleh xl pfdlsfpq

    Et xbf Fvpl}feg dep aghvtxpq yet lgf lc xbf tfdxlpt bephftx bax

    `q xbf fdlglnad hlygxvpg+ xbf FV kevgdbfh xbf Fvpl}feg Ipffg

    Dept Agaxaexasf et lgf lc xbf xbpff }pasexf.}v`kad }epxgfptba}t ag axt

    Pfdlsfpq ]edoeif' Xbf agaxaexasf t}ffht v} xbf ekkldexalg lc eseake`kf

    FV cvght cpln sepalvt }plipennft xl tv}}lpx P#H agxl ipffg

    sfbadkft egh }pl}ltft hfnegh.tahf agdfgxasft ex xbf gexalgek kfsfk+

    tvdb et klyfp pfiatxpexalg xerft lp tdpe}}agi tdbfnft'

    Xbf gfy txpexfiq ckftbft lvx egh `vakht lg xbat agaxaexasf xl neof

    ax nlpf dln}pfbfgtasf egh klgi xfpn' Ag cedx+ ag E}pak+ xbf eh bld

    aghvtxpaek ehsatlpq iplv} ybadb yet tfx v} et }epx lc xbf agaxaexasf xl

    edx et e ba ib.kfsfk clpvn clp txpexfiad haeklivf `fxyffg xbf Fvpl}feg

    Dlnnattalg egh aghvtxpq }keqfpt pfdlnnfghfh xbex xbf FV tblvkh

    clpnvkexf eg FV txpexfiq clp dkfeg egh fgf piq.fccadafgx sfbadkft'

    DlgxedxEvxlnlxasf Aghvtxpq Vgax

    Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq

    fgxp.evxlnlxasf.aghvtxpqMfd'fvpl}e'fv

    DbpatEkdegxepe

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

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    Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Agglsexalg5=

    Fdl.agglsexalg at ekk e`lvx dpfexasf ahfet ybadb

    tbly xbex fgsaplgnfgxek }plxfdxalg egh

    dln}fxaxasf iplyxb deg il begh ag begh'

    Xbf FVt Dln}fxaxasfgftt egh Agglsexalg Cpenfylpo

    ]plipennf "DA]! }plsahft tv}}lpx clp fdl.agglsexalg+

    xbvt neoagi e taigacadegx dlgxpa`vxalg xl xbf

    Fgsaplgnfgxek Xfdbglkliaft Edxalg ]keg "FXE]!' Xbat

    qfept dekk yet kevgdbfh ex xbf DA] Fdl.Agglsexalg Agcl

    Heq ag E}pak 0=5= egh beh e hfehkagf lc 1 Tf}xfn`fp

    0=5=' Ax dlgdfpgfh nepofx pf}kadexalg }pljfdxt+ egh

    yet ehhpfttfh neagkq xl tnekk egh nfhavn.tazfh

    fgxfp}patft xbex beh hfsfkl}fh eg fgsaplgnfgxek

    }plhvdx+ tfpsadf+ negeifnfgx }pedxadf lp }pldftt ybadb

    beh e }plsfg xpedo pfdlph+ qfx at glx cvkkq nepofxfh hvf

    xl pftahvek patot'

    Xbplvib xbat kexftx dekk+ cvght yfpf nehf eseake`kf

    clp }pljfdxt ag xbf clkklyagi epfet: nexfpaekt pfdqdkagi+

    tvtxeage`kf vakhagi }plhvdxt+ xbf cllh egh hpago tfdxlp+

    ipffg vtagftt }pedxadft'

    Dlgdpfxf e}}kadexalgt lc }ketxad

    Xbf GVNAR }pljfdx eant xl pfdqdkf }ketxadt clp vtf ag xbf dlgtxpvdxalg

    aghvtxpq' Xl hl tl+ xbf }pljfdx at bepgfttagi agglsexasf aghvtxpaek

    }pldfttft xl xpfex tdpe} }plhvdfh xbplvib xbf tlpxagi lc pfdqdke`kf

    }ketxadt+ ybadb at xbfg xpegtclpnfh a gxl eiipfiexf clp kaibxfgfh

    dlgdpfxf egh nlpxep'

    Xbf GVNAR xfen at klloagi ex hfsfkl}agi xyl }plhvdxt fr}eghfh

    ipegvkft egh ckeoft' E }kegx clp }plhvdagi ckeoft at ekpfehq v} eg h

    pvggagi+ egh dlgdpfxf }plhvdfpt epf tblyagi e ipfex hfek lc agxfpftx

    ag xbf }plhvdx'

    Xbf }pljfdx xedokft xyl }pfttagi attvft ex xbf tenf xanf: ikl`ek

    hfnegh lc dlgdpfxf at txfehakq lg xbf agdpfetf+ tl e pfkae`kf egh nlpf

    fdl.cpafghkq ekxfpgexasf at sfpq e}}fekagi? }kvt GVNAR lccfpt e ipfex

    yeq xl vtf xbf kepif enlvgxt lc }ketxad yetxf }plhvdfh ag xbf FV

    fsfpq qfep'

    L]]LPXVGAXAFT CLP

    FDLAGGLSEXALG]PLJFDXT

    Ipffg xfdbglkliqegh fdl.agglsexasf tlkvxalgt epf saxek xl xbf FVt cvxvpf tvtxeage`akaxq

    egh dln}fxaxasfgftt' Ag 0=5=+ xbf Fvpl}feg Dlnnattalg kevgdbfh e 46.nakkalg

    dekk clp }pljfdx }pl}ltekt vghfp axt fdl.agglsexalg tdbfnf+ ybadb eant xl xpegtclpn

    fgsaplgnfgxek dbekkfgift agxl gfy`vtagftt l}}lpxvgaxaft'

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

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    55Agglsexalg Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=

    V} xl 6= }pljfdxt epf kaofkq xl `f tfkfdxfh clp cvghagi

    xbplvib xbat dekk+ dlsfpagi v} xl 6=& lc }pljfdx dltxt'

    ]pljfdxt xbex neof ax xbplvib xbf tfkfdxalg }pldftt nvtx

    tbly eg agglsexasf e}}pledb egh }plsahf eg fgh }plhvdx

    xbex bet xbf }lxfgxaek clp nepofx pf}kadexalg' Xbfq nvtx `f

    ag xvgf yaxb Fvpl}ft fgsaplgnfgxek }lkadaft+ ft}fdaekkq ag

    xfpnt lc xbf fccadafgx vtf lc pftlvpdft'

    Iplyagi tvddftt

    Xbf DA]t fdl.agglsexalg agaxaexasf pvgt cpln 0==2 xl

    0=54+ yaxb e xlxek vhifx lc e`lvx 0== nakkalg' ]pfsalvt

    dekkt besf }plsfg xl f bvifkq }l}vkep egh gfepkq 5==

    }pljfdxt epf ekpfehq v} egh pvggagi+ pfdfasagi e xlxek

    lc eplvgh 3= nakkalg cpln xbf Fvpl}feg Vgalg "tff

    `lrft clp fren}kft!' Ag ehhaxalg+ tfkfdxfh fgxpaft tblvkh

    nl`akatf e`lvx xbf tenf enlvgx ag cvghagi cpln xbf

    }pasexf egh }v`kad tfdxlp lhaft xbex epf agslksfh ag

    }pljfdx dlgtlpxae'

    Xbf }pfsalvt dekkt tvddffhfh ag exxpedxagi xbf

    neag xepifx iplv}+ TNFt+ ybadb tv`naxxfh 9=& lc

    e}}kadexalgt' Xbf nltx }l}vkep epfet clp tv`nattalg

    yfpf pfdqdkagi clkklyfh `q ipffg `vtagftt'

    Xbf 0==1 dekk tey e 6=& agdpfetf ag e}}kadexalgt

    dln}epfh xl xbf }pfsalvt qfep+ exxpedxagi tv`nattalgt

    cpln 358 lpiegatexalgt ag 40 dlvgxpaft' Xbf }pljfdxtcagekkq tfkfdxfh clp cvghagi cpln xbf 0==1 dekk pfsfek

    xbf pleh tdl}f lc FV tv}}lpx clp fdl.agglsexalg'

    Clp fren}kf+ lgf dlgtlpxavn yakk vtf xbfap cvghagi xl

    hfsfkl} e gfy xq}f lc nako `lxxkf nehf cpln e narxvpf

    lc pfdqdkfh }e}fp egh }ketxad+ ybakf eglxbfp }pljfdx

    eant xl vtf ketfp xfdbglkliq clp cpvax ke`fkkagi ybadb yakk

    pf}kedf dlgsfgxalgek }e}fp ke`fkt'

    Yahfp sekvf

    Et yfkk et `fagi xbf ipffg txpegh lc DA]+ fdl.agglsexalg

    yakk neof eg edxasf dlgxpa`vxalg xl xbf FVt gfy txpexfiq

    clp fdlglnad iplyxb' Fvpl}f 0=0= tfxt lvx xl `vakh

    eg fdlglnad cvxvpf etfh lg tnepx iplyxb ybadb

    at e`lvx gvpxvpagi oglykfhif egh agglsexalg ybakf

    txanvkexagi ipffg `vtagftt xl }plnlxf e dln}fxaxasf+

    kly.dep`lg fdlglnq xbex vtft pftlvpdft fccadafgxkq'

    Ekxblvib xbat qfept cvghagi plvgh yet hvf xl dkltf lg1 Tf}xfn`fp 0=5=+ xbfpf yakk f eglxbfp l}}lpxvgaxq

    ag t}pagi 0=55' Clp nlpf hfxeakt+ }kfetf tff:

    yyy'fd'fvpl}e'fv,fgsaplgnfgx,fdl.agglsexalg,

    e}}kadexalg\fg'bxn

    Cvghagi clp xbf fdl.agglsexalg tdbfnf at negeifh

    `q xbf Fvpl}feg Dlnnattalgt Frfdvxasf Eifgdq clp

    Dln}fxaxasfgftt egh Agglsexalg "FEDA!'

    Yexfp agxl yagf

    E`lvx casf kaxpft lc yexfp epf vtfh xl }plhvdf lgf kaxpf lc yagf'

    Sagfqepht ektl vtf dbfnadekt xl off} }ftxt egh cvgivt eyeq cpln xbf

    ipe}ft' Xbat }pljfdx eant xl xedokf `lxb xbftf attvft `q `pagiagi xyl

    fdl.agglsexasf xfdbglkliaft xl nepofx ag xbf clpn lc e gfy cakxpexalg

    tqtxfn egh e gfy }plhvdx pfdlsfpq tqtxfn'

    Xl dln}kfnfgx xbf xfdbgadek ylpo+ xbf dlgtlpxavn at ektl hfsfkl}agi

    eg agglsexasf nfxblhlkliq clp fgsaplgnfgxek egh uvekaxq

    negeifnfgx'

    ]pljfdx hfnlgtxpexalg xeoft }kedf ag casf yagf.}plhvdagi dlvgxpaft'

    Xbf ilek at xl pfhvdf xbf vtf lc }ftxadahft egh cvgiadahft `q 0=&

    egh dvx yexfp vteif `q 4=&' Ag ehhaxalg+ xbf }pljfdx eant xl

    pfdqdkf 5=& nlpf yetxf egh xl xpfex 5=& nlpf fcckvfgx'

    Xbf }pljfdxt pftlvpdf.tesagi xfdbgauvft besf xbf }lxfgxaek xl

    neof 63 === yagf }plhvdfpt nlpf dln}fxaxasf egh ipffgfp'

    bekkfp.

    Clxlkae'd

    ln

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

    12/24

    Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Aghvtxpaek }lkadq50

    LCNEXFPAEK

    AN]LPXEGDF

    Dpaxadek pey nexfpaekt clp xbf FV yet ypaxxfg

    `q eg eh bld ylpoagi iplv}+ dbeapfh `q

    xbf Fvpl}feg Dlnnattalg egh nehf v}

    lc fr}fpxt cpln gexalgek nagatxpaft+ iflkliadek tvpsfqt

    egh aghvtxpq' Xbf pf}lpx yet eg an}lpxegx txf} xlyepht

    edbafsagi xbf l`jfdxasf lc hfcagagi dpaxadek pey nexfpaekt+

    et lvxkagfh ag xbf FVt Pey Nexfpaekt Agaxaexasf "tff `lr!'

    Ecxfp egekqtagi 85 nagfpekt egh nfxekt+ xbf xfen

    }plhvdfh e katx lc 58 pey nexfpaekt ybadb xbfq hffnfh

    dpaxadek xl xbf FV: egxanlgq+ fpqkkavn+ dl`ekx+ ckvlpt}ep+

    iekkavn+ ifpnegavn+ ipe}baxf+ aghavn+ neigftavn+

    gal`avn+ }kexagvn iplv} nfxekt+ pepf fepxbt+ xegxekvn

    egh xvgitxfg' Clpfdetxt aghadexf xbex hfnegh clp tlnf

    lc xbftf dlvkh nlpf xbeg xpa}kf q 0=4=+ dln}epfh xl

    0==3 kfsfkt'

    Hfnegh at agdpfetagi clp nagfpekt egh baib.xfdb nfxekt

    hvf xl xbf fdlglnad iplyxb lc hfsfkl}agi dlvgxpaft'

    Xbf fnfpifgdf lc gfy xfdbglkliaft egh }plhvdxt

    ektl hpasft hfnegh' Clp fren}kf+ ckex.tdpffg XSt egh

    nl`akf }blgft gffh nfxekt+ tvdb et egxanlgq+ dl`ekx+

    kaxbavn+ xegxekvn egh xvgitxfg' Negq lc xbf gfy

    fgsaplgnfgxekkq cpafghkq }plhvdxt ektl gffh xbftf pey

    nexfpaekt' Fkfdxpad dept pfuvapf kaxbavn egh gflhqnavn?

    dep dexekqtxt degglx ylpo yaxblvx }kexagvn? egh tlkep

    }egfkt epf hfsfkl}fh vtagi iekkavn egh aghavn'

    Agdpfetagi hfneght lg tv}}kq

    Patot xl pfkae`kf tv}}kaft xl Fvpl}f dlnf cpln cetx.

    iplyagi fnfpiagi fdlglnaft+ ft}fdaekkq xbltf ybadb epf

    `kfttfh yaxb xbfap lyg hf}ltaxt lc nagfpekt egh nfxekt'

    Gly xbex e gvn`fp lc xbftf dlvgxpaft epf }vptvagi

    en`axalvt aghvtxpaek hfsfkl}nfgx txpexfiaft+ xbfq epf

    `fiaggagi xl pftfpsf nlpf egh nlpf lc xbftf pftlvpdft

    clp xbfap lyg vtf' Ilsfpgnfgx nfetvpft+ tvdb et fr}lpx

    xerft+ uvlxet egh tv`tahaft epf `fagi vtfh ag e yeq xbex

    hatxlpxt xbf xpehf ag pey nexfpaekt lg ylpkh nepofxt'

    E setx eppeq lc pey nexfpaekt+ agdkvhagi nagfpekt egh baib.xfdb nfxekt+ }keq e ofq

    plkf ag xbf hfsfkl}nfgx lc aghvtxpaek e}}kadexalgt egh ehsegdfh dlgtvnfp }plhvdxt'

    Eddlphagi xl e pfdfgx pf}lpx `q eg fr}fpx iplv} ag xbf cpenfylpo lc xbf FV Pey

    Nexfpaekt Agaxaexasf+ Fvpl}f at ag e svkgfpe`kf }ltaxalg ybfg ax dlnft xl tfdvpagi

    axt tv}}kq lc tlnf lc xbftf pey nexfpaekt: lvx lc 85 nagfpekt egh nfxekt egekqtfh+

    xbf fr}fpxt ke`fkkfh 58 et dpaxadek' Xbf pftvkxt lc xbf pf}lpx yakk `f vtfh ag xbf hpecxagi

    lc txpexfiaft xl fgtvpf eddftt xl pey nexfpaekt+ ybadb xbf Fvpl}feg Dlnnattalg yakk

    }pftfgx ag evxvng 0=5='

    Pftlvpdfcvk agaxaexasf

    Xbf Pey Nexfpaekt Agaxaexasf yet kevgdbfh `q xbf Fvpl}feg

    Dlnnattalg ag 0==2 xl fgtvpf xbex Fvpl}feg aghvtxpq bet ce ap eddftt

    xl xbf pey nexfpaekt ax gffht'

    Ax tffot xl fgtvpf xbex Fvpl}feg `vtagfttft egh aghvtxp q hl glx tvccfp

    e dln}fxaxasf hatehsegxeif yaxb pftlvpdf.padb dlvgxpaft' Xbf Agaxaexasf

    keqt hlyg nfetvpft ag xbpff epfet xl tfdvpf tvtxeage`kf tv}}kaft:

    Fgtvpagi ceap eddftt xl tv}}kaft cpln lvxtahf Fvpl}f

    An}plsagi dlghaxalgt clp nagagi yaxbag Fvpl}f

    Agdpfetagi xbf pfdqdkagi pexft lc xbftf an}lpxegx nexfpaekt

    Xbf Fvpl}feg Dlnnattalg at dvppfgxkq ag xbf }pldftt lc hpecxagi e

    txpexfiq xl tfdvpf eddftt xl pey nexfpaekt+ ybadb yakk `f }v`katbfh ag

    evxvng 0=5='

    OlgtxegxagAglzfnxtfs

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    13/24

    54Aghvtxpaek }lkadq Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=

    Tv}}kq pato attvft epf dln}lvghfh q xbf cedx xbex

    }plhvdxalg lc tlnf dpaxadek pey nexfpaekt at lcxfg

    dlgdfgxpexfh ag e cfy dlvgxpaft' Clp agtxegdf+ Dbage}plhvdft nlpf xbeg 1=& lc xbf ylpkht pepf fepxbt egh

    egxanlgq+ e`lvx 1=& lc gal`avn dlnft cpln @pezak+

    egh 99& lc }kexagvn dlnft cpln Tlvxb Ecpade'

    Xbf gexvpf lc nagagi clp xbftf pey nexfpaekt ektl bet

    xl `f xeofg agxl eddlvgx' Xbfq epf lcxfg }plhvdfh

    et q.}plhvdxt xbplvib xbf nagagi egh }pldfttagi

    lc nejlp nfxekt kaof dl}}fp egh zagd+ ybadb neagkq

    hpasf xbfap frxpedxalg' Xbat deg kfesf aghvtxpq cedagi e

    dpatat lc eseake`akaxq+ et be}}fgfh ag 0=== ybfg xbfpf

    yet e pvtb clp xegxekvn hvf xl xbf lln ag nl`akf}blgf }plhvdxalg'

    Xbf pf}lpx ektl glxfh xbex xbf FV bet axt lyg sekve`kf

    `vx vghfp.fr}klaxfh hf}ltaxt lc nagfpekt egh nfxekt'

    Yf gffh ceap }keq lg frxfpgek nepofxt+ e illh

    cpenfylpo xl cltxfp tvtxeage`kf pey nexfpaekt tv}}kq

    cpln FV tlvpdft et yfkk et an}plsfh pftlvpdf fccadafgdq

    egh nlpf vtf lc pfdqdkagi+ teah Fvpl}feg Dlnnattalg

    Sadf.]pftahfgx Egxlgal Xejega+ ag dbepif lc Aghvtxpq

    egh Fgxpf}pfgfvptba}'

    Ieviagi dpaxadekaxq

    Ybfg dlgtahfpagi ybfxbfp e pey nexfpaek at dpaxadek+

    xbf ylpoagi iplv} ettfttfh xyl xq}ft lc pato' Tv}}kq

    pato xllo eddlvgx lc xbf }lkaxadek egh fdlglnad

    txe`akaxq lc xbf }plhvdagi dlvgxpaft+ eklgi yaxb kfsfkt

    lc }plhvdxalg dlgdfgxpexalg+ ybfxbfp egq tv`txaxvxf

    nexfpaekt epf pfehakq eseake`kf+ egh pexft lc pfdqdkagi'

    Tanakepkq+ xbf fgsaplgnfgxek dlvgxpq pato xllo eddlvgx

    lc fgsaplgnfgxekkq pfkexfh patot'

    Xbf pf}lpx neoft e gvn`fp lc }lkadq pfdlnnfghexalgt

    xl bfk} an}plsf tv}}kq lc dpaxadek pey nexfpaekt egh tl

    naganatf xbf pato lc tblpxeift'

    Nlpf pey hexe

    Ag ehhaxalg xl v}hexagi xbf dpaxadek katx fsfpq casf qfept+

    xbf iplv} tviiftxt fcclpxt tblvkh `f nehf xl an}plsf

    xbf agclpnexalg xbex at eseake`kf lg pey nexfpaekt' Ax ektl

    yegxt xl tff nlpf pftfepdb agxl xbf kacf dqdkft lc pey

    nexfpaekt egh xbf }plhvdxt xbfq epf vtfh ag'

    Eddftt xl }panepq pftlvpdft yakk besf xl an}plsf xl

    fgtvpf tv}}kq' Ag xbf FV+ xbex yakk pfuvapf ceap xpfexnfgx

    lc nagagi egh frxpedxalg dln}epfh yaxb lxbfp clpnt

    lc kegh vtf' Egh nlpf gffht xl f hlgf xl }plnlxf

    tvtxeage`kf fr}klpexalg ag egh lvxtahf Fvpl}f'

    Xbf FV yakk besf xl neof tvpf xbex ax off}t e dkltf

    fqf lg xpehf egh agsftxnfgx edxasaxaft ybadb ben}fp

    xbf tnllxb cvgdxalgagi lc agxfpgexalgek nepofxt clp

    pey nexfpaekt'

    Nlpf nvtx f hlgf xl an}plsf xbf fccadafgdq lc

    pfdqdkagi lc pey nexfpaekt' Xbat nfegt eg fgh xl

    txldo}akagi ex blnf+ hvn}agi ag keghcakkt egh

    agdagfpexalg' ]plnlxagi nlpf pftfepdb agxl yeqt xl

    l}xanatf pfdqdkagi dlvkh bfk} pagi e`lvx }ltaxasfdbegif'

    Xbf iplv} ektl pfdlnnfght xbex fcclpxt tblvkh `f

    nehf xl cagh tv`txaxvxft clp tlnf lc xbftf dpaxadek nfxekt

    egh nagfpekt' Pftfepdb ag xbat epfe dlvkh f }plnlxfh

    vghfp FV Cpenfylpo ]plipennft'

    DlgxedxNfxekt+ Nagfpekt+ Pey Nexfpaekt Vgax

    Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq

    fgxp.nfxekt.nagfpekt.pey.nexfpaektMfd'fvpl}e'fv

    yyy'fd'fvpl}e'fv,fgxfp}patf,}lkadaft,pey.nexfpaekt,dpaxadek

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

    14/24

    Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= TNFt egh Fgxpf}pfgfvptba}58

    DPFEXAGI E YAGGAGIFGSAPLGNFGXCLP @VTAGFTT

    Nlpf xbeg 44= agaxaexasft egh }pljfdxt ag

    02 Fvpl}feg dlvgxpaft+ ybadb yfpf gepplyfh

    hlyg xl 64 tfkfdxfh fgxpaft+ dln}fxfh

    clp xbat qfept dlsfxfh Fvpl}feg Fgxfp}patf Eyepht

    "FFEt!' Tnekk vtagftt gffht xbf paibx tlak xl iply'

    Xbf Fvpl}feg Fgxfp}patf Eyepht yaggfpt epf e kasagi

    xftxanlgq lc bly xbf }v`kad tfdxlp deg bfk} }kegx xbf

    tffht clp `vtagftt dpfexalg egh iplyxb+ teah Fvpl}feg

    Dlnnattalgfp clp Aghvtxpq egh Fgxpf}pfgfvptba}+

    Dlnnattalg Sadf.]pftahfgx Egxlgal Xejega'

    Vgtvp}patagikq+ iasfg bly caghagi fccfdxasf frax

    txpexfiaft cpln xbf fdlglnad dpatat at fagi }palpaxatfh

    edpltt xbf FV+ xbf 0=5= FFEt cldvtfh lg }pljfdxt

    egh agaxaexasft xbex eah pfdlsfpq egh }esf xbf yeq

    xl tvtxeage`kf iplyxb' Et xbf haccadvkxaft lc xbf FV

    fdlglnq epf `fagi hatdvttfh ekk lsfp Fvpl}f xbftf

    Xbat qfept Fvpl}feg Fgxfp}patf Eyepht

    pfyephfh gexalgek+ pfialgek egh kldek

    agaxaexasft ybadb bfk}fh xl `vakh eg

    fgxpf}pfgfvpaek egh vtagftt.cpafghkq

    fgsaplgnfgx clp Fvpl}feg fgxfp}patft xl

    frax xbf dvppfgx dpatat egh dbepx e dlvptf xl

    tvtxeage`kf iplyxb'

    KatfIeigf

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

    15/24

    56TNFt egh Fgxpf}pfgfvptba} Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=

    heqt+ ax at saxek xl edoglykfhif xbex fgdlvpeiagi

    fgxpf}pfgfvptba} ex kldek egh pfialgek kfsfk at e ofq

    agipfhafgx clp xbf tvddftt lc egq }keg xl frax xbf dvppfgx

    haccadvkx fdlglnad taxvexalg+ glxfh Dlnnaxxff lc xbf

    Pfialgt Sadf.]pftahfgx Peng Kvat Sekdpdfk Tatl'

    Ex e t}fdaek eyeph dfpfnlgq ag Nehpah+ lg 45 Neq 0=5=+

    xbf jvpq eyephfh e ipegh }pazf+ et yfkk et eyepht ag casf

    dexfilpaft: }plnlxagi fgxpf}pfgfvptba}+ an}plsagi

    xbf vtagftt fgsaplgnfgx+ xbf agxfpgexalgekatexalg

    lc vtagftt+ agsftxnfgx ag toakkt+ egh pft}lgta`kf egh

    agdkvtasf fgxpf}pfgfvptba}'

    Fgxfp}patagi ahfet

    Captx eyephfh ag 0==3+ xbf FFEt pfdligatf egh pfyeph

    frdfkkfgdf enlgi }v`kad evxblpaxaft ag }plnlxagi

    fgxpf}pfgfvptba} egh tnekk `vtagftt ex gexalgek+

    pfialgek egh kldek kfsfk' Fsfpq qfep+ nlpf xbeg

    4== agaxaexasft ag fedb lc xbf 02 }epxada}exagi dlvgxpaft

    "xbf FV Nfn`fp Txexft egh Glpyeq! dln}fxf ag xbf

    gexalgek plvght lc xbf dln}fxaxalg' Fgxpaft epf jvhifh

    `q e baib.kfsfk Fvpl}feg jvpq'

    Ag 0=5=+ xbf jvpqt ipegh }pazf yfgx xl xbf Evsfpigf

    Pfialgek Hfsfkl}nfgx Eifgdqt Fgxpf}pfgfvpt ag

    pftahfgdf }pljfdx ybadb tlvibx xl exxpedx `vtagfttft xl

    agsftx egh kldexf ag xbat pfialg lc Cpegdf ybadb at lcxfg

    }fpdfasfh et pvpek egh pfnlxf' Xbf agaxaexasf lccfpfh}epxada}egxt aghasahvekatfh txepx.v} tv}}lpx egh cvghagi

    ybadb bet pftvkxfh ag xbf ftxe`katbnfgx lc nlpf xbeg

    0== vtagfttft+ fn}klqagi lsfp 3== }fl}kf'

    Xbf epx lc `vtagftt

    Xbf }plnlxagi fgxpf}pfgfvptba} }pazf yet ylg `q xbf

    Agtxaxvxf clp @vtagftt Dpfexalg egh Hfsfkl}nfgx ex xbf

    Jlbeggft Of}kfp Vgasfptaxq ag Kagz "EX! clp axt dlvptf lg

    tfkc.fn}klqnfgx ag xbf dpfexasf aghvtxpaft xepifxfh ex

    qlvgi epxt txvhfgxt' Ax bet bfk}fh qlvgi epxatxt xl hfsfkl}nlpf xbeg 8= `vtagftt ahfet lsfp xbf }etx casf qfept'

    Xbf Tyfhatb pfialg lc Bekkegh yekofh eyeq yaxb xbf

    agsftxnfgx ag toakkt eyeph clp axt txpexfiq xl agtxak

    fgxpf}pfgfvptba} enlgi tdbllkdbakhpfg' Xbat fepkq

    txepx at ekpfehq pfe}agi cpvax: ybfpfet ag 0==8+ lgkq 03&

    lc qlvgi }fl}kf ag xbf pfialg et}apfh xl `fdlnagi

    fgxpf}pfgfvpt+ xbat pltf xl 88& ag 0==2'

    Xbf yaggfp lc xbf an}plsagi xbf `vtagftt fgsaplgnfgx

    dexfilpq yet HEXE ]ltklsgf Tlpaxsf+ e }v`kad.}pasexf

    }epxgfptba} ag Tklsfgae ybadb }plsahft cpff tv}}lpx xl

    gfy fgxpf}pfgfvpt+ yaxb xbf hvek ean lc an}plsagi xbf

    fgxfp}patf fgsaplgnfgx egh pfhvdagi xbf pato lc `vtagftt

    ceakvpf' Xbf agaxaexasf bet bfk}fh xl hfdpfetf xbf gvn`fp

    lc dkltvpft lc qlvgi `vtagfttft cpln 69& xl 1&'

    Xbf agxfpgexalgekatexalg lc `vtagftt }pazf yfgx xl xbf

    Fvpfialgek Txepx.v} Agaxaexasf "FIA!+ e jlagx agaxaexasf

    lc xbf Gafhfppbfag Vgasfptaxq lc E}}kafh Tdafgdft ag

    Ifpnegq egh xbf Xfensfgkl dlgtlpxavn cpln xbf

    Gfxbfpkeght+ tfx v} ag 0==3 xl }plnlxf dpltt.`lphfp

    `vtagftt edxasaxaft ag xbf glpxbfpg Pbagf pfialg'

    Xl hexf+ ax bet pftvkxfh ag 38 gfy vtagfttft egh e

    gvn`fp lc agxfpftxagi dlkke`lpexalgt'

    @vakhagi tvddftt

    Xbf Hatxpadx Ke`lvp Lccadf lc Gqte egh xbf nvgada}ekaxqlc ]edzoy ag ]lkegh fepgfh xbfntfksft xbf

    pft}lgta`kf egh agdkvtasf fgxpf}pfgfvptba} eyeph clp

    eg agglsexasf }pljfdx ybadb tlvibx xl xedokf xbf hvek

    dbekkfgif lc vgfn}klqnfgx egh xbf blvtagi tblpxeif'

    Ag tl hlagi+ ax fge`kfh 593 vgfn}klqfh }fl}kf xl

    `fdlnf uvekacafh dlgtxpvdxalg ylpofpt lg e }pljfdx xl

    `vakh e `kldo lc 50 ckext'

    Ag lphfp xl fge`kf lxbfpt xl hpey kfttlgt cpln xbftf

    agt}apagi txlpaft+ ekk xbf fgxpaft tblpxkatxfh clp xbf

    Fvpl}feg Fgxfp}patf Eyepht yakk `f ehhfh xl xbf Tnekk@vtagftt Edx "T@E! hexe`etf lc illh }pedxadf ybadb

    dlgxeagt fren}kft lc agaxaexasft egh }pljfdxt xl an}plsf

    xbf vtagftt fgsaplgnfgx clp TNFt deppafh lvx q }v`kad

    evxblpaxaft cpln edpltt xbf FV'

    Edxagi lg }pagda}kft yaxb }pedxadek fccfdxt

    Xbf Fvpl}feg Fgxfp}patf Eyepht epf lgf lc xbf negq agaxaexasft xbf

    Fvpl}feg Dlnnattalg at deppqagi lvx vghfp xbf evt}adft lc xbf Tnekk

    @vtagftt Edx "T@E!+ e dln}pfbfgtasf }lkadq cpenfylpo ybadb bet

    tvddffhfh ag }vxxagi TNFt ex xbf bfepx lc Fvpl}feg }lkadq.neoagi'

    Xbf an}kfnfgxexalg lc xbf xfg ofq }pagda}kft egh xbf vghfp}aggagi

    kfiatkexasf egh }lkadq edxalgt lc xbf T@E besf dlgxpa`vxfh xl

    txpfgixbfgagi e `vtagftt.cpafghkq fgsaplgnfgx ag xbf FV' Eg TNF

    xftx at agdpfetagikq `fagi e}}kafh ybfg ettfttagi xbf an}ed x lc e

    kfiatkexasf agaxaexasf lg TNFt xl neof tvpf xbex ax hlft glx dpfexf

    hat}pl}lpxalgexf vphfgt lg tnekk dln}egaft'

    DlgxedxTNF ]lkadq Hfsfkl}nfgx Vgax

    Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq

    fgxp.fvpl}feg.fgxfp}patf.eyephtMfd'fvpl}e'fv

    yyy'fd'fvpl}e'fv,fgxfp}patf,}lkadaft,tnf,`ftx.}pedxadft

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

    16/24

    Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= TNFt egh Fgxpf}pfgfvptba}53

    TNEKK @VTAGFTTFT

    @FGFCAX CPLNAGXFPGEXALGEKATEXALG

    Xbf Fvpl}feg Dlnnattalg.cvghfh txvhq+

    Agxfpgexalgekatexalg lc Fvpl}feg TNFt+ yet

    deppafh lvx ag 0==1 egh egekqtft ekk nlhft

    lc agxfpgexalgekatexalg+ genfkq hapfdx fr}lpxt+ hapfdx

    an}lpxt+ clpfaig hapfdx agsftxnfgx+ tv`dlgxpedxagi egh

    agxfpgexalgek xfdbgadek dl.l}fpexalg'

    Xbf txvhq caght xbex xbfpf at e hapfdx kago fxyffg

    agxfpgexalgekatexalg egh agdpfetfh TNF }fpclpnegdf:

    agxfpgexalgek edxasaxaft pfagclpdf iplyxb+ fgbegdf

    dln}fxaxasfgftt egh tv}}lpx xbf klgi.xfpn

    tvtxeage`akaxq lc dln}egaft' Dlgtfuvfgxkq+ xyl

    neag }lagxt baibkaibxfh q xbf txvhq epf: xbfpf epf

    fdlglnad yfkcepf ieagt cpln agdpfetagi xbf gvn`fp

    lc agxfpgexalgekkq edxasf TNFt+ egh }v`kad tv}}lpx

    tblvkh }keq eg an}lpxegx plkf ag }plnlxagi ipfexfp

    agxfpgexalgekatexalg'

    Lgf an}lpxegx caghagi lc xbf txvhq at xbex e uvepxfp lc

    TNFt ag xbf FV fr}lpx lp besf fr}lpxfh ex tlnf }lagx

    hvpagi xbf ketx xbpff qfept' Blyfsfp+ agxfpgexalgek

    edxasaxaft epf nltxkq ifepfh xlyepht lxbfp dlvgxpaft

    agtahf xbf Vgalgt tagikf nepofx+ egh lgkq e`lvx

    54& lc FV TNFt epf edxasf ag nepofxt lvxtahf xbf FV'

    Glgfxbfkftt+ Fvpl}feg TNFt epf nlpf agxfpgexalgekkq

    edxasf xbeg xbfap VT egh Je}egftf dlvgxfp}epxt'

    Ax }eqt xl agxfpgexalgekatf

    Xbf txvhq clvgh e txplgi dlppfkexalg `fxyffg TNFt `fagi

    agxfpgexalgekkq edxasf egh besagi `fxxfp.xbeg.esfpeif

    `vtagftt }fpclpnegdf tdlpft'

    Ekxblvib }epx lc xbat neq f hvf xl tfkc.tfkfdxalg+ ag

    xbf tfgtf xbex TNFt edbafsagi `fxxfp }fpclpnegdf

    epf nlpf kaofkq xl `f edxasf agxfpgexalgekkq+ ax at ektl

    }pl`e`kf xbex xbfpf at e hapfdx+ }ltaxasf fccfdx lg xbf

    }fpclpnegdf lc fgxfp}patft xbex `fdlnf agxfpgexalgekkq

    edxasf' Aghffh+ xbf hfsfkl}nfgx lc pfsfgvf txpfent ag

    0==2 dln}epfh xl 0==9 tblyfh e }ltaxasf dlppfkexalg

    `fxyffg fagi agxfpgexalgekkq edxasf egh baibfp

    xvpglsfp iplyxb' Agxfpgexalgekkq edxasf TNFt ektl

    Agxfpgexalgekatexalg at saxek clp TNFt

    xl }plt}fp ag eg agdpfetagikq

    dln}fxaxasf ylpkh egh dlvkh

    dlgxpa`vxf xl tvtxeagagi

    fn}klqnfgx+ eddlphagi xl

    e pfdfgx txvhq' Xbf tvpsfq

    ne}t xbf kfsfk lc agxfpgexalgekatexalg

    lcFvpl}feg TNFt+ ahfgxacaft xbf

    neag `eppafpt egh ehsegxeift lc

    agxfpgexalgekatexalg egh }pl}ltft }lkadq

    pfdlnnfghexalgt'P

    adephl

    Agceg

    xfEks

    epfz

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    17/24

    59TNFt egh Fgxpf}pfgfvptba} Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=

    DlgxedxFgxpf}pfgfvptba} Vgax

    Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq

    fgxp.fgxpf}pfgfvptba}Mfd'fvpl}e'fv

    pf}lpxfh baibfp fn}klqnfgx iplyxb cpln 0==9 xl

    0==2 xbeg lxbfp TNFt+ egh agxfpgexalgek TNFt xfgh xl

    `f nlpf agglsexasf' Xbfpfclpf+ xbf agxfpgexalgekatexalg

    lc TNFt dlvkh }keq eg an}lpxegx plkf ag tvtxeagagi

    fn}klqnfgx et yfkk'

    Xbf tvpsfq ektl vghfpkagft xbex }v`kad tv}}lpx

    nfdbegatnt deg }keq e }aslxek plkf ag xbf }plnlxalg lc

    ipfexfp agxfpgexalgekatexalg egh bfk} ehhpftt }fpdfasfh

    `eppafpt xl agxfpgexalgekatexalg+

    tvdb et }plsahagi fxxfp

    eddftt xl agclpnexalg

    egh eddftt xl cagegdaek

    tv}}lpx' Hft}axf xbftf

    `fgfcaxt+ }v`kad tv}}lpx

    ilft kepifkq vgglxadfh:

    lgkq 53& lc TNFt

    epf eyepf lc }v`kad

    tv}}lpx }plipennft

    clp agxfpgexalgekatexalg

    egh lgkq e tnekk gvn`fp lc

    TNFt edxvekkq vxakatf ax'

    @ftx tv}}lpxagiplkf

    Xbf txvhq neoft

    e gvn`fp lc

    pfdlnnfghexalgt

    lg bly }v`kad tv}}lpx

    }plipennft deg `fxxfp

    eah TNFt' Captx egh clpfnltx+ xbfpf at e gffh xl agdpfetf

    eyepfgftt lc xbf fgfcaxt lc agxfpgexalgekatexalg enlgi

    TNFt egh }plsahf fetafp eddftt xl }v`kad tv}}lpx'

    Agclpnexalg egh dlvgtfkkagi den}eaigt eanfh ex TNFt

    xbex epf }lxfgxaekkq agxfpgexalgek xpehfpt tblvkh f

    txpfgixbfgfh+ egh xbf xq}f lc tv}}lpx lccfpfh gffht

    xl `f ehe}xfh eddlphagi xl xbf txeif lc xbf dln}egqtagxfpgexalgek hfsfkl}nfgx'

    Ilsfpgnfgxt ektl gffh xl an}plsf xbf eddftt lc

    nadpl egh tnekk TNFt xl fratxagi }v`kad cagegdaek

    tv}}lpx nfdbegatnt egh xl pfkfsegx agclpnexalg

    tlvpdft' Kedo lc de}axek caivpfh }plnagfgxkq ag xbf

    tvpsfq' Xbf txvhq clvgh xbex kepifp TNFt epf ifgfpekkq

    nlpf eyepf lc }v`kad tv}}lpx }plipennft+ egh xbex

    cagegdaek tv}}lpx at ifgfpekkq nlpf vtfh xbf kepifp

    xbf fgxfp}patf'

    ]v`kad lhaft tblvkh ektl dlgtahfp e vgacafh e}}pledb

    xl tv}}lpx nfetvpft eanfh ex txanvkexagi agglsexalg

    egh agxfpgexalgekatexalg et xbfpf at e txplgi kago

    `fxyffg lxb' Agxfpgexalgekkq edxasf capnt nlpf lcxfg

    agxplhvdf }plhvdx+ tfpsadf egh }pldftt agglsexalgt+

    egh 3=& lc agxfpgexalgekkq edxasf TNFt hfsfkl}fh xbftf

    gfy }plhvdxt lp tfpsadft `q xbfntfksft'

    E ylpkh lc agglsexalg

    Xbf tvpsfq pftvkxt dlgcapn xbex capnt tff agglsexalg

    `lxb et fagi gfdfttepq xl fgxfp clpfaig nepofxt egh

    et e dlgtfuvfgdf lc clpfaig nepofx edxasaxaft' Xbat at

    pfagclpdfh `q xbf cedx xbex dln}fxaxalg cpln clpfaig

    fgxfp}patft lg blnf nepofxt at e neag hpasfp clp

    agglsexalg'

    ]lkadq agtxpvnfgxt clp agxfpgexalgek vtagftt tblvkhglx lgkq f eanfh ex }lxfgxaek fr}lpxfpt vx ektl

    ex an}lpxfpt' Ybakf xbf cldvt lc }lkadq agtxpvnfgxt

    at ifgfpekkq lg fr}lpxt+ TNFt nltx lcxfg txepx xbfap

    agxfpgexalgekatexalg }pldftt yaxb an}lpxt egh kexfp

    il agxl fr}lpx nepofxt' Cvpxbfpnlpf+ }lkadaft tblvkh

    `f hfsfkl}fh xl tv}}lpx ipfexfp vtf lc xbf agxfpgfx

    `q TNFt egh ft}fdaekkq lc f.dlnnfpdf et xbat klyfpt

    `eppafpt xl agxfpgexalgekatexalg clp tnekkfp dln}egaft'

    Xbf baib dltx lc agxfpgexalgekatexalg at e nejlp eppafp

    xl TNFt+ tlnfxbagi xbex xbf pf}lpx eddf}xt at xltlnf frxfgx e cedx lc kacf' Lsfp xbf }etx cfy hfdehft+

    blyfsfp+ nejlp hfdpfetft ag tfsfpek epfet+ tvdb et dltxt

    lc dlnnvgadexalg egh xpegt}lpx+ besf lddvppfh' ]v`kad

    }lkadq tblvkh dlgxpa`vxf xl pfhvdagi tlnf lc xbf lxbfp

    dltx fkfnfgxt+ agdkvhagi xepacct egh uvlxet egh lxbfp

    `eppafpt xl xpehf'

    ]pedxadek tlkvxalgt clp TNFt

    Xbf Fgxfp}patf Fvpl}f Gfxylpo "tff }eif 0=! at e ofq eifgx ag

    cltxfpagi xbf kago `fxyffg agxfpgexalgekatexalg egh agglsexalg'

    Ax eant xl }plsahf fgxpf}pfgfvpt yaxb eddftt xl nepofx agclpnexalg+lsfpdlnf kfiek l`txedkft egh ahfgxacq }lxfgxaek `vtagftt }epxgfpt'

    Xbf gfxylpo+ ybadb dln}patft e`lvx 3== }epxgfpt ag 88 dlvgxpaft+

    ektl cldvtft lg agglsexalg tv}}lpx egh xpegtgexalgek xfdbglkliq

    xpegtcfp tfpsadft' Ax }plsahft e clpvn clp TNFt xl tbepf pftfepdb

    pftvkxt+ }epxada}exf ag pftfepdb }plipennft egh e}}kq clp cvghagi'

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    Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx52

    Aghvtxpq eccfdxt tldafxq egh xbf gexvpek fgsaplgnfgx'

    Ax hlft tl xbplvib tfsfpek dbeggfkt+ tvdb et `q

    dpfexagi jl`t+ }plhvdagi vtfcvk illht+ tv}}lpxagi

    dlnnvgaxq edxasaxaft+ bfk}agi tlksf tldafxek attvft+

    fgtvpagi xbf fgsaplgnfgxek tvtxeage`akaxq lc axt

    edxasaxaft+ fxd' Ag lphfp xl neof xbat an}edx et sapxvlvt

    et }ltta`kf+ negq dln}egaft besf ag }kedf e dlp}lpexf

    tldaek pft}lgta`akaxq "DTP! txpexfiq egh }plipennf'

    Xbf Fvpl}feg Dlnnattalg hfcagft DTP et: E dlgdf}x

    ybfpf`q dln}egaft agxfipexf tldaek egh fgsaplgnfgxek

    dlgdfpgt ag xbfap vtagftt l}fpexalgt egh ag xbfap

    agxfpedxalg yaxb xbfap txeofblkhfpt lg e slkvgxepq etat'

    ]plnlxagi DTP bet ffg e baib }lkadq }palpaxq clp xbf FV

    clp negq qfept+ et akkvtxpexfh q xbf 0==3 Dlnnattalg

    txpexfiq xl neof xbf Vgalg e }lkf lc frdfkkfgdf

    ag xbf cafkh' Ag ehhaxalg+ xbf Fvpl}feg Dlnnattalg

    bet tv}}lpxfh e gvn`fp lc vtagftt.kfh agaxaexasftxl }plnlxf DTP+ tvdb et xbf Fvpl}feg Ekkaegdf clp

    Dlp}lpexf Tldaek Pft}lgta`akaxq' Ax ektl cedakaxexft

    haeklivf xbplvib xbf Fvpl}feg Nvkxatxeofblkhfp

    Clpvn lg DTP'

    Ag lphfp xl fgtvpf e yahf v}xeof lc DTP+ xbf Fvpl}feg

    Dlnnattalg edot fcclpxt+ agdkvhagi e gvn`fp lc

    FV.cvghfh }pljfdxt+ xl }plnlxf ax ag aghasahvek

    aghvtxpaek tfdxlpt' Clp agtxegdf+ ]PATNF0 eant xl dpfexf

    e gfxylpoagi }plipennf hfhadexfh xl `vakhagi

    DTP de}edaxq enlgi TNFt ag xbf dbfnadek aghvtxpq'Xbat yet deppafh lvx ag xbf dlgxfrx lc Pft}lgta`kf

    Depf+ xbf dbfnadek aghvtxpqt ikl`ek slkvgxepq agaxaexasf

    xl an}plsf axt bfekxb+ tecfxq egh fgsaplgnfgxek

    }fpclpnegdf' Xbf Fvpl}feg Dbfnadek Aghvtxpq Dlvgdak

    "DFCAD! bet ektl dpfexfh e Pft}lgta`kf Depf xllk`lr clp

    TNFt+ dlsfpagi e yahf pegif lc xl}adt cpln lddv}exalgek

    bfekxb egh tecfxq xl fgfpiq fccadafgdq egh tv}}kq

    dbeag negeifnfgx'

    PFT]LGTA@KF

    AGHVTXPQ

    Dlp}lpexf tldaek pft}lgta`akaxq"DTP! at illh clp tldafxq+

    xbf fgsaplgnfgx egh `vtagftt' Xbex at ybq xbf Fvpl}feg

    Dlnnattalg at ylpoagi xl }plnlxf ax ag sepalvt aghvtxpaek tfdxlpt'

    Xbf yeq ebfeh

    Xbf Fvpl}feg Dlnnattalg bet nehf e dlnnaxnfgx xl pfgfy

    xbf FV txpexfiq xl }plnlxf dlp}lpexf tldaek pft}lgta`akaxq et

    }epx lc xbf Fvpl}f 0=0= txpexfiq clp tnepx+ tvtxeage`kf egh

    agdkvtasf iplyxb'

    T}feoagi ex xbf Vgaxfh Gexalgt ag Jvgf+ Aghvtxpq egh

    Fgxpf}pfgfvptba} Dlnnattalgfp Egxlgal Xejega teah: Dlp}lpexftldaek pft}lgta`akaxq at lgf lc xbf gfdfttepq sekvft vghfpkqagi xbf

    gfy fdlglnad egh tldaek tqtxfn xbex xlifxbfp yf nvtx `vakh+

    xeoagi eddlvgx lc xbf kfttlgt cpln xbf dpatat xbex yf cedf xlheq'

    Bf lvxkagfh e gvn`fp lc }palpaxq epfet+ tvdb et }kedagi ipfexfp

    fn}betat lg dln}egq xpegt}epfgdq lg fgsaplgnfgxek+ tldaek egh

    ilsfpgegdf attvft+ egh ehhpfttagi xbf uvftxalg lc `vtagftt egh

    bvneg paibxt' Bf ektl egglvgdfh xbf agxfgxalg xl kevgdb e }pldftt

    lg dlp}lpexf tldaek pft}lgta`akaxq ag xbf cafkh lc }bepnedfvxadekt+

    xlifxbfp yaxb Nfn`fp Txexft egh ofq Fvpl}feg txeofblkhfpt ag

    xbat hlneag+ tl et xl }plnlxf eddftt xl nfhadagf+ `lxb ag Fvpl}fegh ag hfsfkl}agi dlvgxpaft'

  • 8/2/2019 Enterprise & Industry magazine september 2010 (Eng) / Enpresa e Industria 2010 (Ing) / Enpresa eta Industriaren 2

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    51Dln}fxaxasfgftt+ Fgfpiq egh Fgsaplgnfgx Fgxfp}patf # Aghvtxpq{ Tf}xfn`fp 0=5=

    Tanakepkq+ xbf @PF }pljfdx eant xl cltxfp DTP ag xbf

    Fvpl}feg dlgtxpvdxalg tfdxlp `q `pagiagi xlifxbfp

    kepif capnt+ TNFt egh lxbfp pfkfsegx txeofblkhfpt xl

    hfsfkl} e tfx lc aghadexlpt ybadb dlppfkexf tvtxeage`akaxq

    egh dln}fxaxasfgftt nfetvpft+ et yfkk et xl agsftxaiexfxbf dlggfdxalg fxyffg tldaek egh fdlglnad sekvf'

    Xbf }pljfdx bet }plhvdfh ivahfkagft xl fgbegdf DTP:

    `q egekqtagi 88 ftx }pedxadft ag haccfpfgx epfet+ ax tblyt

    bly xbf ehl}xalg lc tldaekkq pft}lgta`kf fbesalvp

    deg fgbegdf xbf dln}fxaxasfgftt lc vtagftt ag xbf

    dlgtxpvdxalg tfdxlp egh xbf xfppaxlpq ax fklgit xl'

    Clp axt }epx+ xbf DLTNAD }pljfdx at ylpoagi xl egekqtf

    xbf pfkexalgtba} fxyffg DTP egh dln}fxaxasfgftt

    ekk eklgi xbf xfrxakf,dklxbagi tv}}kq dbeag+ agdkvhagi

    ahfgxacqagi xbf plkf }keqfh q hfnegh cedxlpt egh xbf

    neag slkvgxepq DTP agtxpvnfgxt'

    Pftxlpagi dlgcahfgdf

    Iasfg xbf ehhaxalgek dltxt agslksfh+ ax at xfn}xagi xl

    xbago lc DTP et tlnfxbagi lc eg l}xalgek kvrvpq ag

    haccadvkx fdlglnad xanft' Ag cedx+ DTP at nlpf an}lpxegx

    xbeg fsfp ag xbf dlgxfrx lc xbf ikl`ek cagegdaek egh

    fdlglnad dpatft'

    Xbat at }epxkq `fdevtf }v`kad dlgcahfgdf ag xbf tldaek

    egh fgsaplgnfgxek pft}lgta`akaxq lc vtagfttft bet`ffg tbeofg' Blyfsfp+ xbfpf epf taigt xbex dlgcahfgdf

    at pfdlsfpagi' Clp agtxegdf+ xbf 0=5= fhaxalg lc e xpvtx

    `eplnfxfp pfsfekt xbex xpvtx ag vtagftt bet patfg

    dlgtahfpe`kq+ neagkq hpasfg `q yftxfpg fdlglnaft'

    Lgf lc xbf pfetlgt exxpa`vxfh xl xbat an}plsfnfgx at

    xbf iplyagi xfghfgdq enlgi dlp}lpexalgt xl katxfg

    xl egh fgieif xbfap txeofblkhfpt+ egh xl }keq e plkf ag

    ehhpfttagi tldafxek dbekkfgift' Xbat dkfepkq tblyt xbf

    an}lpxegdf lc DTP'

    Illh clp xbf `lxxln kagf

    Et xbf e`lsf akkvtxpexft+ DTP at glx jvtx e`lvx }plxfdxagi

    xbf fgsaplgnfgx+ dlgtfpsagi gexvpek pftlvpdft egh

    ifxxagi fgxfp}patft xl bfk} ehhpftt egh pftlksf tldafxek

    attvft+ ax at ektl illh clp vtagftt' @q fgbegdagi }v`kad

    dlgcahfgdf ag e dln}egq+ ax deg `lltx dln}fxaxasfgftt'

    Xbf 0==2 Fvpl}feg Dln}fxaxasfgftt Pf}lpx clvgh

    xbex DTP deg besf e }ltaxasf an}edx lg tar haccfpfgx

    hfxfpnagegxt lc dln}fxaxasfgftt: dltx txpvdxvpf+ bvneg

    pftlvpdft+ dvtxlnfp }fpt}fdxasf+ agglsexalg de}edaxq+

    negeifnfgx lc pato egh pf}vxexalg+ egh cagegdaek

    }fpclpnegdf'

    DTP at eg fttfgxaek dln}lgfgx lc pato egh pf}vxexalg

    negeifnfgx clp negq dln}egaft+ egh `fdlnft

    agdpfetagikq an}lpxegx et fgxfp}patft epf fr}ltfh xl

    ipfexfp }v`kad tdpvxagq+ xbf pf}lpx dlgdkvhft' Dfpxeag

    et}fdxt lc DTP+ tvdb et xbf dpfexalg lc fn}klqff.

    cpafghkq ylpo.}kedft+ deg fgbegdf e capnt de}edaxq clp

    agglsexalg'

    Hft}axf axt genf+ xbf fgfcaxt lc DTP epf glx kanaxfh

    xl dlp}lpexalgt' Tnekk egh nfhavn.tazfh fgxfp}patft

    "TNFt! deg ektl pfe} xbf pfyepht lc DTP' Xbf Fvpl}feg

    Dlnnattalg bet }keqfh e }algffpagi plkf ag ehe}xagi

    xbf dlgdf}x egh xllkt lc DTP xl nffx xbf gffht lc TNFt'

    Xlyepht xbex fgh+ xbf Dlnnattalg bet dl.cagegdfh e

    gvn`fp lc }pljfdxt ag xbat cafkh egh bet ylpofh yaxb

    e iplv} lc Fvpl}feg fr}fpxt xl hpey kfttlgt lg bly

    `ftx xl tv}}lpx egh fgdlvpeif tnekkfp fgxfp}patft xl

    frfpdatf xbfap tldaek pft}lgta`akaxq'

    DlgxedxDTP Xfen

    Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq

    fgxp.dtpMfd'fvpl}e'fv

    CalgePl`fpxlg

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    20/24

    Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= TNFt egh Fgxpf}pfgfvptba}0=

    Epfdfgx txvhq "tff }eif 53! clvgh xbex xpehagi

    e`pleh at lc nejlp an}lpxegdf clp Fvpl}feg

    TNFt+ egh xbf Fvpl}feg fdlglnq+ iasfg xbex

    agxfpgexalgekkq edxasf TNFt pf}lpx fn}klqnfgx iplyxb

    lc 9& dln}epfh yaxb lgkq 4& clp dln}egaft xbex besf

    glx agxfpgexalgekatfh'

    Ag ehhaxalg xl bfk}agi Fvpl}feg dln}egaft xl neof

    xbf nltx lc xbfap l}}lpxvgaxaft ag xbf tagikf nepofx+

    xbf Fgxfp}patf Fvpl}f Gfxylpo l}fgt hllpt xl nepofxt

    `fqlgh FV `lphfpt'

    Yaxb pegdbft ag 51 dlvgxpaft lvxtahf xbf FV ag

    Fvpl}f+ xbf Nahhkf Fetx+ Etae egh xbf Enfpadet xbf

    Gfxylpo at yfkk.}kedfh xl bfk} Fvpl}feg fgxfp}patft

    ftxe`katb xbfntfksft ag clpfaig nepofxt+ teqt Jlegge

    Hpeof+ Hapfdxlp+ ]plnlxalg lc TNFt dln}fxaxasfgftt+Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh Aghvtxpq' Yf

    lccfp dln}egaft klloagi xl agxfpgexalgekatf e yblkf

    pegif lc tfpsadft+ cpln lvp vtagftt }epxgfptba}

    hexe`etf dlgxeagagi xblvteght lc }lxfgxaek

    }epxgfp dln}egaft xl nexdbneoagi fsfgxt egh

    dvtxlnatfh tv}}lpx'

    Ikl`ek pfedb+ kldek oglykfhif

    Xbf Gfxylpo at edxasf ag Adfkegh+ Glpyeq+ @ltgae+

    Epnfgae+ Dplexae+ xbf Clpnfp Qviltkes Pf}v`kad lcNedfhlgae+ Tfp`ae+ Nlgxfgfipl+ Pvttae+ Tyaxzfpkegh egh

    Xvpofq' Ag Etae+ xbfpf epf pegdbft ag Dbage egh Tlvxb

    Olpfe' Ag xbf Nahhkf Fetx+ xbf Gfxylpo bet e }pftfgdf ag

    Fiq}x+ Atpefk egh Tqpae'

    Ag Tqpae+ xbfpf epf xyl neag lccadft ag Ekf}}l egh

    Henetdvt+ ybadb yfpf l}fgfh ag Hfdfn`fp 0==2'Xbf Gfxylpot }pftfgdf ag Tqpae bfk}t Fvpl}feg egh

    Tqpaeg fgxfp}patft xl dlggfdx yaxb lgf eglxbfp egh hl

    `vtagftt+ fr}keagt Nvbeneh Tbe`epfo lc xbf Tqpaeg

    Fgxfp}patf egh @vtagftt Dfgxpf+ }epx lc xbf Gfxylpo'

    Ag xbf Enfpadet+ ag ehhaxalg xl xbf Vgaxfh Txexft egh

    xbf pfdfgxkq jlagfh Nfradl+ xbf Gfxylpo at edxasf ag

    Dbakf' Axt pegdb xbfpf at etfh ex xbf FvplDbakf @vtagftt

    Clvghexalg' Xbplviblvx axt 59.qfep batxlpq+ FvplDbakf

    bet }plsahfh xpvtxylpxbq egh uvekaxq agclpnexalg

    xl Dbakfeg egh Fvpl}feg dln}egaft+ fr}keagtFvplDbakft Negvfke Depvz' Ax bet `ffg cltxfpagi

    fdlglnad+ dlnnfpdaek egh xfdbglkliadek dl.l}fpexalg

    ag lxb pfialgt' Yf ektl lccfp lxbfp ehsegxeift+ tvdb

    et xbf t}lgtlpagi lc sataxt `q fr}fpxt xl xbf dlvgxpq

    egh xbf }ltta`akaxq lc }epxada}exagi ag agxfpgexalgek

    xpehf ceapt'

    FvplDbakft neag cldvtft epf lg xbf cllh egh xlvpatn

    tfdxlpt' Lsfp xbf qfept+ nlpf xbeg 50+=== Fvpl}feg

    dln}egaft egh gfepkq 51+=== Dbakfeg capnt besf

    `fgfcaxfh cpln axt tv}}lpx' Ax bet ektl lpiegatfh596 plofpeif fsfgxt+ bfk}agi gfepkq 4+=== TNFt'

    IEXFYEQ XLXBFYLPKHCLPTNEKK @VTAGFTTFT

    XBF FGXFP]PATF FVPL]F GFXYLPO AG EDXALG

    Edxasf ag 51 dlvgxpaft lvxtahf xbf FV+ xbf Fgxfp}patf Fvpl}f Gfxylpo deg bfk} Fvpl}feg

    tnekk egh nfhavn.tazfh fgxfp}patft xl agxfpgexalgekatf `fqlgh xbf tagikf nepofx+ yaxb

    ekk xbf `fgfcaxt xbex deg `pagi'

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    ]

    kt

    if.

    lkae'd

    05TNFt egh Fgxpf}pfgfvptba} Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=

    Nakftxlgf ag nep`kf xfdbglkliq

    Xbegot xl xbf Fgxfp}patf Fvpl}f Gfxylpo+ Ifpneg TNF Fgsa}keg at gly bfk}agi Fiq}xaeg nep`kf dln}egaft xvpg lvx `fxxfp.uvekaxq txlgf' Tlnf

    lc xbf ftx ahfet dlnf cpln tnekk dln}egaft+ teqt Nlbenfh Tenq+ e Gfxylpo fr}fpx cpln Fiq}xt Nagatxpq lc Xpehf egh Aghvtxpq' Xbat at lgf lc

    xbf txpfgixbt lc xbf Gfxylpo: tv}}lpxagi dln}egaft yaxb xfdbglkliadek agglsexalgt+ egh xbfg ifxxa gi xbltf agglsexalgt xl ybfpf xbfq epf gffhfh

    nltx'

    Fgsa}kegt ehsegdfh nadplcklxexalg xfdbglkliq ifgfpexft nadpltdl}ad `v``kft xbex patf xl xbf tvpcedf eg h edx et e neigfx clp }lkkvxegxt+ ybadb

    deg xbfg `f fetakq pfnlsfh' Ax pfdfgxkq agxplhvdfh axt `pfeoxbplvib xl Fiq}xaeg ilsfpgnfgx lccadaekt sataxagi xbf Gfxylpo `pegdb ex Zfgax In`B ag

    Ifpnegq' Hpeyagi lg fr}fpafgdf ag lxbfp tfdxlpt+ Fgsa}keg tblyfh bly nadplcklxexalg dlvkh tketb nep`kf }plhvdxalg dltxt+ pfhvdf }lkkvxalg egh

    `lltx xbf sekvf lc xbf c agatbfh }plhvdx `q neoagi xbf tvp cedf tnllxbfp'

    Clkklyagi Gfxylpo nfhaexalg+ pf}pftfgxexasft cpln xbf Fiq}xaeg ilsfpgnfgx.pvg Nep`kf egh Uveppaft Xfdbglkliq agsaxfh Fgsa}keg xl vakh e }aklx

    }kegx ag Deapl xl hfnlgtxpexf xl kldek capnt bly xbf xfdbglkliq ylpot ag }pedxadf' Fgsa}keg bet ekpfehq taigfh e xfdbglkliq.xpegtcfp eipffnfgx

    yaxb Ekfreghpae.`etfh nep`kf egh ipegaxf neofp Ekfr Xakft'

    Yf ylvkh gfsfp besf ffg e`kf xl dlgdkvhf xbftf hfekt yfpf ax glx clp xbf Fgxfp}patf Fvpl}f Gfxylpo+ teqt Plkegh Henegg+ Fgsa}kegt DFL'

    DlgxedxFgxfp}patf Fvpl}f Gfxylpo

    yyy'fgxfp}patf.fvpl}f.gfxylpo'fd'fvpl}e'fv

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    EGH XBF IPFFGNFHEK ILFT XL

    Xbf Fvpl}feg @vtagftt Eyepht clp

    xbf Fgsaplgnfgx pfdligatf Fvpl}feg

    `vtagfttft xbex neof e }epxadvkep

    dlgxpa`vxalg xl tvtxeage`kf hfsfkl}nfgx

    `q dln`agagi agglsexalg+ fdlglnad sae`akaxq+

    fgsaplgnfgxek dlgdfpg egh tldaek pft}lgta`akaxq'

    Xbat qfept eyepht yfpf iasfg ag clvp dexfilpaft

    egh yfpf ylg `q dln}egaft cpln @fkiavn

    "}plhvdx!+ Ifpnegq "}pldftt!+ T}eag "agxfpgexalgekdl.l}fpexalg! egh xbf VO "negeifnfgx!'

    bxx}:,,fvpl}e'fv,pe}ah,}pfttPfkfetftEdxalg'

    hlA],5=,338

    00 Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5= Gfyt ag pafc # v}dlnagi fsfgxt

    GFYT AG @PAFC

    XBF AN]LPXEGDF LC FHVDEXALGXbf plkf lc fhvdexalg ag cltxfpagi fgxpf}pfgfvpaek agxfpftx egh xekfgx at gly

    yahfkq pfdligatfh' E pfdfgx pf}lpx+ }plhvdfh `q e gvn`fp lc baib.kfsfk }egfkt+

    ettfttft bly fgxpf}pfgfvptba} fhvdexalg at hfkasfpfh edpltt Fvpl}f+ egh

    lvxkagft txpexfiaft xl an}plsf xbf yeq xbf tv`jfdx at xevibx' Pfdlnnfghexalgt

    agdkvhf xbf clpnvkexalg lc gexalgek }lkadq cpenfylpot+ `fxxfp xpeagagi clp

    xfedbfpt egh cvpxbfp agslksfnfgx lc kldek egh pfialgek txeofblkhfpt'

    bxx}:,,fd'fvpl}e'fv,fgxfp}patf,f\a,gfyt,epxadkf\5=058\fg'bxn

    GFY CPLGXAFPT AG T]EDFE]]KADEXALGT

    Xbf nepofx clp e}}kadexalgt vtagi Ikl`ek Gesaiexalg Texfkkaxf

    Tqtxfnt "IGTT! at ylpxb eg ftxanexfh 5== `akkalg' Xbf Fvpl}feg

    Dlnnattalg bet pfkfetfh eg edxalg }keg xbex eant xl }kedf

    Fvpl}feg aghvtxpq ex xbf clpfcplgx lc xbat nepofx+ ag }epxadvkep q

    vtagi axt lyg texfkkaxf gesaiexalg }plipennft+ Iekakfl egh xbf

    Fvpl}feg Ifltxexalgepq Gesaiexalg Lsfpkeq Tqtxfn "FIGLT!'

    Taigacadegx dlnnfpdaek egh pftfepdb l}}lpxvgaxaft kagofh xl

    xbat tl}batxadexfh xfdbglkliq epf eseake`kf xl txeofblkhfptag Fvpl}f'

    bxx}:,,fvpl}e'fv,pe}ah,}pfttPfkfetftEdxalg'hlA]

    ,5=,902#xq}f>BXNK

    E UVFTXALG LC EXXAXVHFTE pfdfgx Fvpl`eplnfxfp tvpsfq cldvtft lg Fvpl}feg exxaxvhft

    xl fgxpf}pfgfvptba} egh dln}epft xbftf yaxb lxbfp dlvgxpaft+

    tvdb et xbf Vgaxfh Txexft+ Dbage+ Je}eg egh Tlvxb Olpfe' Xbf

    ean lc xbf tvpsfq at xl ahfgxacq xbf pfetlgt ybadb fgdlvpeif}fl}kf xl `fdlnf fgxpf}pfgfvpt egh xl cagh lvx ybex l`txedkft

    fratx' Xbf pftvkxt deg bfk} FV }lkadq.neofpt xl hfsfkl} cvxvpf

    }lkadq pft}lgtft' Tlnf 86& lc FV daxazfgt ylvkh kaof xl `f

    tfkc.fn}klqfh' Blyfsfp+ xbfpf epf kepif haccfpfgdft `fxyffg

    Nfn`fp Txexft dlgdfpgagi xbf hftape`akaxq lc tfkc.fn}klqnfgx'

    bxx}:,,fvpl}e'fv,pe}ah,}pfttPfkfetftEdxalg'

    hlNFNL,5=,040

    AGSFGXASF NAGHT

    Tlnf lc xbf ylpkht nltx agsfgxasf naght yfpf pfyephfh clp

    xbfap ketxagi dlgxpa`vxalg xl xfdbgadek egh fdlglnad }plipftt

    ex xbf Fvpl}feg Agsfgxlpt lc xbf Qfep

    eyepht 0=5= ybadb yet bfkh lg xbf

    tahfkagft lc xbf Fvpl}feg ]exfgx

    Clpvn' ]pazft yfpf eyephfh ag clvp

    dexfilpaft: kacfxanf edbafsfnfgx+

    aghvtxpq+ TNFt,pftfepdb agtxaxvxft+

    egh glg.Fvpl}feg dlvgxpaft'

    bxx}:,,fd'fvpl}e'fv,fgxfp}patf,f\a,gfyt,

    epxadkf\5=52=\fg'bxn

    OpatxaegTfovkad

    Egetxetae]fkaob

    ekr}ag

    @epatTantfo

    Sekfpaf

    Klatf

    kfvr

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    04Gfyt ag pafc # v}dlnagi fsfgxt Fgxfp}patf # Aghvtxpq { Tf}xfn`fp 0=5=

    V]DLNAGI FSFGXT

    Dln}fxaxasfgftt lc xbf Fvpl}fegdbfnadekt aghvtxpq+

    9 Ldxl`fp 0=5=+ @pvttfkt

    Ketx qfep+ e Baib Kfsfk Iplv} clpnvkexfh e tfx lc }lkadq

    pfdlnnfghexalgt yaxb e safy xl fgbegdagi xbf dln}fxaxasfgftt lc

    xbf Fvpl}feg dbfnadekt aghvtxpq ag eddlphegdf yaxb xbf }pagda}kft

    lc tvtxeage`kf hfsfkl}nfgx' Xbat dlgcfpfgdf+ lpiegatfh `q xbf

    Fvpl}feg Dbfnadek Pfialgt Gfxylpo "FDPG! egh tv}}lpxfh `q

    xbf @fkiaeg }pftahfgdq lc xbf FV+ yakk hatdvtt xbf an}kfnfgxexalg

    lc xbftf pfdlnnfghexalgt ex pfialgek kfsfk'

    yyy'fdpg'gfx

    yyy'fd'fvpl}e'fv,fgxfp}patf,tfdxlpt,dbfnadekt,

    dln}fxaxasfgftt,baib.kfsfk.iplv}

    Fvpl}f AGGLSE dlgcfpfgdf 0=5=+

    09.01 Ldxl`fp 0=5=+ Kaif

    Dl.lpiegatfh `q xbf @fkiaeg }pftahfgdq lc xbf FV egh xbf

    Fvpl}feg Dlnnattalg+ xbat xbaph Fvpl}f AGGLSE dlgcfpfgdf

    yakk cldvt lg }lkadq }palpaxaft clp tnepx+ tvtxeage`kf egh agdkvtasf

    iplyxb+ `q egekqtagi bly agglsexalg deg tv}}lpx xbf xpegtaxalg

    xlyepht e pftlvpdf.fccadafgx egh dln}fxaxasf fdlglnq'

    yyy'fvpl}f.agglse'fv,yf ,ivftx,kafif.0=5=

    Fvpl}feg TNF tvnnax+52 Glsfn`fp 0=5=+ @pvttfkt

    Bfkh vghfp xbf evt}adft lc xbf @fkiaeg }pftahfgdq+ xbat dlgcfpfgdf

    yakk }pftfgx xbf pfsafy lc xbf Tnekk @vtagftt Edx+ yaxb e }epxadvkep

    cldvt lg bly TNFt vtf ipffg xfdbglkliq egh ipffg }plhvdxt xl

    iply egh agxfpgexalgekatf' Ax yakk `pagi xlifxbfp 6== ipffg TNF

    en`ettehlpt xl fr}keag xbfap edbafsfnfgxt'

    yyy'fvxpal'`f,fvpl}feg.tnf.tvnnax

    yyy'fd'fvpl}e'fv,tnekk.`vtagftt,aghfr\fg'bxn

    Bepnlgatexalg lc agclpnexalg

    clp }latlg dfgxpft+

    08 Glsfn`fp 0=5=+ @pvttfkt

    Xbf FV Pfivkexalg lg xbf dkettacadexalg+ ke`fkkagi egh }edoeiagi lc

    tv`txegdft egh narxvpft "DK]! pfuvapft xbf Fvpl}feg Dlnnattalg

    xl deppq lvx e pfsafy+ `q Jegvepq 0=50+ xl ettftt xbf }ltta`akaxq lc

    bepnlgatagi xbf agclpnexalg }plsahfh xl }latlg dfgxpft' T}fdacad

    }pl}ltekt besf `ffg hfsfkl}fh `q eg fr}fpx iplv} ybadb yakk `f

    }pftfgxfh egh hatdvttfh ex xbat ylpotbl}'

    yyy'fd'fvpl}e'fv,fgxfp}patf,tfdxlpt,dbfnadekt,dkettacadexalg,

    dk}\ylpotbl}\fg'bxn

    TXPEXFIAD AGSFTXNFGXTAg Jvgf+ xbf Fvpl}feg Dlnnattalg kevgdbfh gfilxaexalgt yaxb nlpf xbeg 5== dlgtlpxae xl tfek

    408 nakkalg ylpxb lc pftfepdb dlgxpedxt ag xbf t}edf egh tfdvpaxq tfdxlp' Xbf tfkfdxfh }pljfdxt yakk

    bfk} Fvpl}f xl nffx e gvn`fp lc dbekkfgift' Ag e xanf lc dpatat+ txpexfiad agsftxnfgxt epf fttfgxaek clp

    tvtxeage`kf cvxvpf iplyxb' Tfdvpaxq at e }pfpfuvataxf clp vtagftt+ egh t}edf at cvkk lc fghkftt }ltta`akaxaft'

    Xbat xq}f lc pftfepdb at ex xbf bfepx lc xbf aghvtxpaek pfgfyek xbex Fvpl}f gffht' Ax hfnlgtxpexft xbf

    ehhfh sekvf lc Fvpl}feg agsftxnfgxt ag baib.fgh xfdbglkliq clp agglsexalg+ teah Egxlgal Xejega+

    Fvpl}feg Dlnnattalg Sadf.]pftahfgx ag dbepif lc Fgxpf}pfgfvptba} egh Aghvtxpq'

    bxx}:,,fvpl}e'fv,pe}ah,}pfttPfkfetftEdxalg'hlA],5=,953#clpnex>BXNK

    Cagh lvx nlpfClp agclpnexalg lg cvpxbfp pfdfgx edxasaxaft egh }lkadqhfsfkl}nfgxt pfkexfh xl Fgxfp}patf egh Aghvtxpq+

    satax lvp yf`taxf:

    yyy'fd'fvpl}e'fv,fgxfp}patfKff]fxxfx

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    FGXFP]PATF # AGHVTXPQneiezagf

    Xbf Fgxfp}patf # Aghvtxpqlg.kagf neiezagf }plsahft pfivkep v}hexft lg }lkadq hfsfkl}nfgx+

    lg kfiatkexasf }pl}ltekt egh xbfap }etteif xl ehl}xalg+ egh lg xbf an}kfnfgxexalg egh

    pfsafy lc pfivkexalg eccfdxagi fgxfp}patft' Epxadkft dlsfp attvft pfkexfh xl TNFt+ agglsexalg+

    fgxpf}pfgfvptba}+ xbf Tagikf Nepofx clp illht+ dln}fxaxasfgftt egh fgsaplgnfgxek }plxfdxalg+

    aghvtxpaek }lkadaft edpltt e yahf pegif lc tfdxlpt+ egh nlpf' Ag tblpx+ ax ehhpfttft ekk FV }lkadaft

    vghfp xbf pft}lgta`akaxq lc xbf Fvpl}feg Dlnnattalgt Hapfdxlpexf.Ifgfpek clp Fgxfp}patf egh

    Aghvtxpq'

    Xbpff xanft e qfep+ xbf `ftx lc xbf lg.kagf epxadkft+ xlifxbfp yaxb e cfexvpf epxadkf+ epf

    }pftfgxfh ag xbf }pagxfh fhaxalg lc xbf neiezagf' Qlv deg tv`tdpa`f xl pfdfasf xbf neiezagf ag Fgikatb+ Cpfgdb lp Ifpneg cpff lc dbepif q }ltx' Satax xbf yf`taxf egh tv`tdpa`f lg.kagf'

    Satax xbf neiezagf yf`taxf xl cagh lvx nlpf:yyy'fd'fvpl}e'fv,fgxfp}patf,f\a

    Lg xbf taxf+ qlv deg taig v} xl pfdfasf glxacadexalg lc ekk gfy epxadkft xbplvib xbf PTT cffh'

    G@[email protected]=.==2.FG.D