Erbario Toscano | Company Profile

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Transcript of Erbario Toscano | Company Profile

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MADE IN ITALY

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Egisto Bertozzi Art Director

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“CREATING PERFUMES FOR ME IS LIKE GOING ON A JOURNEY, A JOURNEY FULL OF MEMORIES TO SHARE AND EMOTIONS TO EVOKE.”

Egist o Bert ozzi

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A family tradition

A STORY OF PASSION AND CREATIVITY, REDISCOVERING DEEP-ROOTED VALUES FROM THE PAST

Egisto has not yet turned eighteen when he lands in New York, holding a suitca-se full of dreams. His father, Guido, has recently opened a showroom on Fifth Avenue, where his products are seducing the Americans. An artist and horse lover, Guido has a dream: to take overseas the taste for the Italian lifestyle. For Egisto it is an opportunity that is not to be missed, a dream that comes true.Once in the Big Apple, Egisto absorbs new ideas, discovers different cultures, gains experience and learns the secrets of the trade.His father’s death, only a year after the tragic September 11, forces him to return to Italy. Egisto suddenly has to take over the reins of the family business and has to deal with the worldwide economic crisis. Via the training of the senses, heighte-ned by a unique scenery, he discovers the power of perfumes, their allusions. Egi-sto creates his first body care line inspired by the olive tree, the symbol of Tuscany, which is to this day the leading line. Being a traveller, or as a Tuscan would say, a globetrotter, Egisto sets out in search of new sensations to be echoed in a fragran-ce that embodies the union between his

homeland and the world. Upon his return from a trip to the east, Egisto created his first perfume. The Black Pepper fragran-ce is born, an essence in which in his own world is “suspended time”, the mystery of a starry sky in the desert, the power of a wild horse dancing in a cloud of red sand.It is this blend of the Tuscan region and other lands, between present and past, that makes his style so unique.The Bacche di Tuscia line is created, in-spired by a land of which we no longer have memory, but that is deeply buried in us like the roots of an ancient oak tree in the soil. Egisto then creates Elba’s Fig, inspired by a plant that lives in the dream of a summer evening, when the wet and satisfied body, covered in linen, collects the pleasure of a perfume that comes from far away and unleashes the yearning of the sensesFrom that moment onwards there is an explosion of lines and products launched on the market. Erbario Toscano as a brand conquers the public, from Tokyo to New York, from Melbourne to London. A success that is in constant growth, fruit of an inimitable and unique style.

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A CONSTANT PURSUITFOR ESSENCES NATURAL PRODUCTS AND QUALITY

Ingredients that come to life

Erbario Toscano believes in a constant pursuit for ingredients that satisfy the senses, where different combinations be-come chords for new olfactory melodies.

Thanks to the partnership with skilled laboratory technicians and expert fra-grance craftsmen, prized natural raw materials, frequently rare, are carefully

selected to become quality products, in a ongoing mediation between innova-tion and tradition, for a modern re-rea-ding of Tuscany’s authenticity.

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Tuscany’s heart beats in the hills and olive trees that cover its territory.The Olive Complex line conveys in its moisturising and restorative properties the full strength of the soil in which it was born and the Organic Tuscan Extra Virgin Olive Oil which it contains. This noble ingredient gives all of the Olive Complex products intense nu-tritional capacity, specific to treat skin dryness and restoring a soft and silky touch.

THE OLIVE TREE, HEART OF A LAND CRADLED BETWEEN THE SEA AND THE MOUNTAINS

Olive Complex

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The Olive Complex facial skin care line contains OLEA-TECH, an exclu-sive multifunction complex 100% deri-ved from Organic Tuscan Extra-Virgin Olive Oil, ideal for an anti-age action and relieving skin dryness. It gently acts on damaged skin to restore elasticity, tone and softness by counteracting the free radicals responsible for aging.

NOURISHMENT FOR THE SKIN AND FOR THE SOUL

Elisir d’Olivo

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The rose is its fragrance and women are its beauty. The Pure Rose line derives from three organic roses that celebrate and protect female splendour, giving every woman the promise of beauty that this flower bears. The exclusive 3R BIOCOMPLEX, contains a combination of Organic Rosa Cen-tifolia Extract, with moisturizing and elasticity properties, Organic Damask Rose Bud Water, antioxidant and protective; Organic Rosehip Oil which repairs and revitalizes.

IN THE NAME OF THE ROSE, A PROMISE OF BEAUTY

Pure Rose

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A FRUIT THAT HAS NOURISHED MAN THROUGHOUT TIMEAn ingredient that has nourished for thousands of years a land rich in history. Erbario Toscano has transformed tradition and expert technology into an ally of the skin, guaranteeing a certified eco-organic cosmetic product. Owing to the natural active principles of grape seed oil in the Royal Grape, this line supports the restructuring of the skin epidermis, preventing aging.

Royal Grape

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Spicy Vanilla

A VELVET HEART THAT AWAKENS THE SOULThe closely guarded secret in the soul of an orchid offers itself to the world in the Spicy Vanilla line enhancing femininity and awareness in women who wear it. The sweet and enveloping sensuality of vanilla, the warm and vigorous character of the spicy notes ignite the senses with a caress. A bold combination that gives rise to perfect harmony, close to a second skin, that intrigues and fascinates both women and men, for a unique sensory experience that inspires an olfactory shock.

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Black Pepper

THE KING OF SPICES AND ITS MYSTERIOUS POWER OF SUGGESTION.An extraordinary olfactory declination that gives shape to the multifaceted uni-verse of an intriguing spice: black pepper. Forever renown as the king of spices, black pepper unleashes its masculine soul in this line with warm and sensual tones, opening the door for the dyna-mic and sensual man who desires to be overwhelmed by its energizing and sti-mulating properties.

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Primavera Toscana

THE EARTH FLOURISHES BREATH OF SPRINGPrimavera Toscana (Tuscan Spring) is Erbario Toscano’s latest line, designed and created to enhance the springtime season of a unique and extraordinary re-gion.It embodies the freshness of the ci-trus fruit, the sweetness of the flowers, the bouquets of wild herbs, the energy of wood and the moisturizing proper-ties of precious essential oils.With the Primavera Toscana line the skin regains a fresh and radiant vitality.

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Bacche di Tuscia

In Tuscany, the echoes of a refined, hedo-nistic Etruscan civilization still resound and this memory lives on in its fruits. Bacche di Tuscia is the inheritance of this culture and, in the line that sees them protagonist, there are traces of this an-cient modern approach to life. Bacche di Tuscia contains all the authenticity of a revived memory in the fresh and fruity notes of its floral heart. Natural products made with traditional ingredients to cleanse and scent the body, giving the skin a touch of self-indulgent well-being.

RECOLLECTIONS OF SENSUALLY SWEET NOTES

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ESSENSES FROM THE HEART OF NATURE FOR AN INTOXICATING FEELING OF WELL BEING

Eau de parfum

With the Eau de Parfums personality ta-kes on a new appearance. Wearing a new fragrance is living up a dream closely, from inside, communicating through essences taken from the heart of nature and, in part, from our soul. The Erbario Toscano Eau de Parfums

are olfactory imprints that are born from the history of a region and the innate sensitivity of its creator, Egisto Bertoz-zi. The stimulating collaboration with expert noses and the relentless pursuit to innovate, transforms the insights of the “orchestra director” into eau de parfums

capable of communicating fresh emo-tions and evoking sweet memories. Egisto personally oversees every stage of the production process, from the mo-ment of creation to the final packaging, with fragrances that each time tell a dif-ferent story.

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OUR HOME, A PLACE TO REDISCOVER REASSURING LEISURE

Home fragrances

Our home is about our history and our-selves; it is a personal retreat but is also a meeting place, to protect and share. It is at home that our olfactory memory has been moulded, ready to make us relive

moments of reassuring leisure. The Home Fragrances of Erbario Toscano accompany us in everyday life like a mo-dern bouquet of flowers to give life to new sensory horizons. The preciousness of the

fragrances that make up the line is also reflected in the prestige of the packaging. The elegant and high-quality design of the glass bottles makes them sophisticated ornaments.

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MEMORIES OF WELL-BEING AFTER AN APPEALING SOJOURN

Our hotel guest amenity line

Travelling is an experience that takes us beyond our daily lives and encourages us to live out of the ordinary dimensions. Erbario Toscano accompanies your gue-sts in this exceptional journey with its courtesy line, endeavouring to extend the enjoyment of visiting new places with renewed suggestions. Because there are trips that our body makes even when standing still, through memories and products, Erbario Toscano offers you the opportunity to enhance your customer’s room with new ideas that enrich and expand the senses.

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Our boutiques

UNIQUE PLACES WHERE PRODUCTS COME TO LIFE AMID INNOVATION AND TRADITION

Pass the threshold of the Erbario Toscano boutiques to access its realm, where the authenticity of the products come to life not only in the ingredients of each pro-duct line but also in the furnishing.

Marble, wood and iron are reminiscent of a regional tradition that is continuou-sly renewed. A bridge between past and future, where homage is paid to the wi-sdom of the craftsman that blend mo-dern design with ancient skills.

Partners of Erbario Toscano within the-se standard lines can also personalise their own vision of the store, adding a touch of individual style to suit different space needs.

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www.erbariotoscano.com

[email protected]

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