FARMER'S DAIRY MRP- Ist Presentation2010

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    M. Bilal MalikYasir Ali Bhatti

    Touseef Afzal

    Beenish Tufail

    Farah Sharif

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    PROJECT PROFILENAME OF ORGANIZATION

    Farmers Dairy

    NAME OF OWNER & CLIENT:Mr. Umer Akraam Sheikh

    NAME OF REPRESENTATIVE OF CLIENT:

    Dr. Adnan Afzal (Dairy Section, SME

    DA)

    NAME OF SUPERVISOR:Dr. Tariq Mehmood (Visiting FacultyMember (FLSBM)

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    DAIRY FARMING IN PAKISTANDairy farming is the first business by man on earth

    Keeping animals for Business Purpose

    (CommercialDairy Farms)

    The livestock sector contributed 50% of the

    agriculture value added and 11% to National GDP in

    2006-07

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    The Velocity Of Growing Business Depends Upon The

    Demand Of The Business Product.

    0

    1000

    2000

    3000

    4000

    1980 1990 2000 2015

    Year

    1000

    ton

    M eat to tal

    Beef

    M utton

    Poultry

    M ilk (/10)

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    RELATION OF DAIRY PRODUCTWITH HUMAN FOOD

    Grass to Glass(bioconversion concept)

    Human basic need is food. Milk & Meat are basicportions of human food

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    MODERN DAIRY

    BUSINESS CONCEPTThe focal point is to run the dairy farm as a business,

    keeping the maximum productive animals & to get theirmaximum production at economy of scale

    Government, semi- govt. and many private organizationsare working to develop the dairy farming

    NESTLE ENGRO FOOD PDDC

    LDDB SWEAT WATER

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    MODERN DAIRY BUSINESS

    CONCEPTExotic breed animals are being imported in Pakistan

    since 2004

    Exotic breed animas productivity is 40-45 liter/day.

    On the contrary, local breed produces 20-25 liter/day

    Now CORPORATE FARMING concept is coming:It means the dairy farming at large scale(1000 animals)

    JK DAIRES, SAR SABAZ, AL-SAPHIRE GROUP etc.

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    ISSUES FOR MODERN DAIRYFARMING IN PAKISTAN

    There is always two sides of the picture

    Not always profit and not always lose

    Barriers for imported animals:

    Environment issues

    Temperature issue Feeding problem

    Health care issues

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    CRITICAL COMPONENTS IN

    PRODUCTION

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    OUR PROJECT OF FARMERS

    DAIRY

    Fully environmentally controlled Dairy Farm for 50

    animalsFirst time introduced in Pakistan

    This idea has been extracted from PoultryControlledFarms

    Constructed with the ideas & skills of SMEDAMr. Umer Akraam Sheikh is the owner of this farm. He

    is our client

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    VISION & MISSIONVISION

    To become leader of milk production in Pakistan

    MISSION STATEMENTWith an automated Australian cows controlled farm, we

    ensure the quality & freshness of milk at customers doorstep. We advocate the philosophy of healthy customer forprogressive society & we are in the business to contributeour optional effort to solidify our philosophy. By thesmooth processing & better product delivery we alsomaximize the monetary & non- monetary profitability ofstake holder through our product

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    MANDATE OF THE PROJECTMarketing Section:

    General marketing procedure for sale of cow milk in LHR, describe allthe channels (all possible ways to sale cow milk)

    Develop a special strategy for sale of milk of this farm, (DHA, withprice structure, costing on the development of the supply chain)

    Economic Analysis Section:

    Economic analysis (on described costing structure) of this farm

    Economic analysis (on described costing structure) of Sarsabz Farm

    Comparison of both farm analysis conclusion

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    DELIVERABLE OF THE PROJECT

    The deliverables of the project are listed below:

    Efficient & effective marketing channel for the sale ofcow milk in LHR

    Marketing strategy for sale of milk of this farm in

    DHA(Phase I, II, III & IV)

    Economic analysis of the farm (in comparison with anopen dairy farm) NESTLE Sarsabz

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    PLANNING

    Our plan is to deliver the project in two portions:

    Marketing Portion

    Economic Analysis Portion

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    PLANNING

    FOR ECOMIC ANALYSIS PORTION:

    Our plan is to go through some data & research paperson Costing Structure, then construct a costingstructure for this Farm.

    On the basis of this costing structure well collect dataof Farmers Dairy & Nestle Sarsabz Farm.

    After collection of data well do comparison of bothfarms

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    PLANNING

    FOR MARKETING PORTION:

    Firstly we studied & collected information aboutalready existing supply chains in the target market

    Analyzed the major supply chain in the target area

    At present, we are working on making the strategy for

    supply & sale of cow milk of this farm in the target area

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    THANKS