Frp Presentation

7/28/2019 Frp Presentation

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To understand the consumer behaviour of Indian females buying p

Ethnic and Western dresses from multiple brands retails.

Faculty Guide:

Mr.Randhir.K.Singh

Sub

San

Rol


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IntroductionThe Indian Female Consumer

As Indian male consumers apparel selection is significantly influenced by brand-rel

female consumers demonstrate an equal degree of disinterest in brands .

As previously mentioned, women in India continue to prefer traditional dress for mos

including work and social/familial contexts.

Due to the slow shift in consumer adoption of Western apparel, gaining market share

segment has posed a challenge for international apparel brands and retailers .

Indian ethnic garments and garments mixing ethnic and western styling dominate th

market for Indian women..

That although a majority of women preferred to wear a mix of traditional Indian, Ind

Western apparel to work.

During social and family gatherings a majority of the women preferred traditional In

Studies have also found a paradigm shift in these preferences with working women d

greater preference for branded Western and Indo-western apparel in recent years


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Research Methodology

Data Collection Methods: 1)Primary data

2)Secondary data

Research Instruments: I prepared a structured questionnaire to collect the data

Sample Plan:

Sample Size: The sample size considered was 100 for

Method of Sampling: I did judgmental and convenience


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Research objective:

To understand advancement in Indian women and their buying preferences of dresses.

To identify the important factor which affecting the preference of respondent on multiple

stores or small stores.

To understand the preferences of Indian females over western and ethnic dresses from m

retails.


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Data Analysis

high

school

4%intermedi

ate

16%

graduate

43%

post-

graduate

37%

Education

official

8%Business

man/Self

employed

9%Homema

ker

19%

Professio

nal

18%

Student

43%

Retired

3%

Occupation


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Data Analysis

Rs15,001-30,000

Rs30,001-45,000

Rs45,001-60,000

Above Rs60,000

0 5 10 15 20 25

Rs15,001-

30,000

Rs30,001-

45,000

Rs45,001

60,000

Series1 26 35 16

Your family income?

below 21yrs

21yrs-30yrs

31yrs-40yrs

41yrs-50yrs

above 50yrs

0 10 20 30 40 50

below

21yrs

21yrs-

30yrs

31yrs-

40yrs

41yrs-

50yrs

above

50yrs

Series1 16 40 20 13 11

Age?


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Why do you visit shopping mall?

6

14

Least important

Not important

Neutral

Important

Most important

Ambience(surroun

Series1

Not important,4

Neutral, 21

Important, 44

Most

important, 31

-10

0

10

20

30

40

50

60

0 1 2 3 4 5

Family

outing(entertainment+fooding)


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Why do you visit shopping mall?

Least

important

10%Not

important

22%

Neutral37%

Important

22%

Mostimportant

9%

Discounts

010203040

Least

importantNot

importantNeutral

Important

im

AxisTitle

Least

important

Not

important Neutral Impo

Series1 21 15 31 27

Status building


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Which type of dresses do you prefer to buy from multiple brand

44 46 48 50 52 54

western

ethnic

western ethnic

Series1 53 47

Which type of dresses do you prefer to buy

from multiple brands retail

party weardaily wear

28

55

For what occasion do you pref

from retail

Series1


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0 10 20 30 40

exclusiveness in variety

quality

latest trend

discount

any other

exclusiveness

in varietyquality latest trend discount any other

Series1 22 15 40 8 15

why do you prefer buying western

dresses from retails ?

19

24 24

why do you pre

ethnic dresses fr

Series


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party weardaily wear

formal wear

2855

17

For what occasion do you

prefer buying dresses from

retail ?

Series1

multiple brands retail

local small stores

020

40

multiple brands retail

Series1 64

From where do you purchas

CHI SQUARE TEST


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Interpretation:As in the chi square table the pearson value is .001 which is less than .05

so null hypothesis is rejected and my alternate hypothesis is accepted and there is a

relationship between age and the preference for the dresses.

From the table of the symmetric measures Phi value is .398 which tells about the

association degree between age and the preference for dresses

Which type of

dresses do youprefer to buy from

multiple brands

retail

Total

western ethnic Wester

n

your

education

high school 4 0 4

intermediate

4 12 16

graduate19

24

43

post-graduate

27 10 37

Total 54 46 100

Value df

Asymp. Sig.

(2-sided)

Pearson Chi-

Square

15.854(a

)3 .001

Likelihood Ratio17.785 3 .000

Linear-by-Linear

Association3.771 1 .052

N of Valid Cases100

Nominal

by

Nominal

N of Valid Ca

your education * Which type of dresses do you prefer to buy from multiple

brands retail Crosstabulation

Count

a 2 cells (25.0%) have expected count less

than 5. The minimum expected count is 1.84.

Chi-Square Tests

Symmetric M

Ho: There is no association between preference of dresses from multiple retail outlet and education of t

Ha: There is association between preference of dresses from multiple retail outlet education of the cons

CHI SQUARE TEST1) To understand advancement in Indian women and their buying preferences of dresses.

ti


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Ho: There is no association between purchase of dresses from multiple retail mall and occupation of the

Ha: There is association between purchase of dresses from multiple retail mall and occupation of the co

Interpretation: As in the chi square table the pearson value is .050 which is eqivalent to

.05 so null hypothesis is rejected and my alternate hypothesis is accepted and there is

relationship or association between family occupation and the preference for the

dresses.

From the table of the symmetric measures Phi value is .333 which tells about theassociation de ree between occu ation and the reference for dresses.

Which type of

dresses do youprefer to buy from

multiple brands

retail Total

western Ethnic

Wester

n

your occupation official 5 3 8

Businessman/Se

lf employed2 7 9

Homemaker 7 12 19

Professional 9 9 18

Student 30 13 43

Retired 1 2 3

Total 54 46 100

Value df

Asymp.

Sig. (2-

sided)

Pearson Chi-

Square

11.07

9(a)5 .050

Likelihood

Ratio

11.38

65 .044

Linear-by-

Linear

Association

3.438 1 .064

N of Valid

Cases 100

Nominal

by

Nominal

N of Valid C

Chi-Square Tests

a 6 cells (25.0%) have expected count less than 5. The

minimum expected count is 1.38.

Symmetric Me

a Not assumb Using the

hypothesis

your occupation * Which type of dresses do you prefer to buy from multiple

brands retail Crosstabulation

Count

occupation


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One sample- t test

Objective:

2) To identify the important factor which affecting the preference of respondent on multiple brand retail st

stores.

Location

Ho: To test whether there is no significant difference in the rating of respondents for big and small stores

Ha: To test whether there is significant difference in the rating of respondents for big and small stores lo

they are

normally

located at

convenient

place

they arenormally

located at

convenient

place

Test Value = 0

T df

Sig. (2-

tailed)

Mean

Differ

ence

95% Confidence

Interval of the

Difference

Lower Upper

Low

er Upper Lower Upper

they are normally located at convenient

place28.468 99 .000 3.240 3.01 3.47

they are normally located at convenient

place25.171 99 .000 3.200 2.95 3.45

Interpretation: From the table of one sample statistics the mean tells us the

difference indicated through the one sample t test is significant or not.

So from the one sample t test table the significant value is .000 null hypotheses is

rejected which means that there is significant difference in the rating of respondents

for big and small stores location.


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Ho: To test whether there is no significant difference in the rating of respondents for big and small stores

Ha: To test whether there is significant difference in the rating of respondents for big and small stores com

N Mean

Complains are

attended quickly100 3.60

Complains are

attended quickly100 2.41

Complain

Test Value = 0

t Df

Sig. (2-

tailed)

Mea

n

Differ

ence

95%

Confidence

Interval of the

Difference

Lower Upper

Low

er

Uppe

r

Lowe

r Upper

Complains are

attended quickly35.820 99 .000

3.60

03.40 3.80

Complains are

attended quickly

24.974 99 .0002.41

0

2.22 2.60

One-Sample Statistic

One-Sample Test

Interpretation: So from the one sample t test table the significant value is .000 null

hypotheses is rejected which means that there is significant difference in the rating of

respondents for big and small stores complain attended .

Variety


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N Mean

It offers more

variety of dresses100 3

It offers more

variety of dresses100 2

Test Value = 0

t Df

Sig. (2-

tailed)

Mea

n

Diffe

renc

e

95%

Confidence

Interval of the

Difference

Lower Upper

Lo

wer

Upp

er

Low

er Upper

It offers more variety

of dresses34.532 99 .000

3.75

03.53 3.97

It offers more varietyof dresses

31.699 99 .000 2.970

2.78 3.16

VarietyHo: To test whether there is no significant difference in the rating of respondents for big and small stores var

Ha: To test whether there is significant difference in the rating of respondents for big and small stores variety

One-Sample StatisticsOne-Sample Test

Interpretation: So from the one sample t test table the significant value

is .000 null hypotheses is rejected which means that there is significant difference in

the rating of respondents for big and small stores variety of dresses kept.


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Objective:

3)To understand the preferences of Indian females over western and ethnic dresses from multiple brands retails


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