FS2012 Presentation Event

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FS2012 Presentation Event

Business Presentation2012 Feedback

Craig PowersHead Presentation Judge


How to approach the Formula Student Event Objectives How to Prepare ~ what to read Choice of Role Play

Common Mistakes and Problems

Selecting Content

This year’s experiences

Agenda


What is the Presentation Event? A business presentation, a role play, an act…

Objective To convince the judges to invest in your race car proposal

Convince the judges that….. You have a car that is ready for manufacture you have a sound business case you have minimised commercial and technical risk there is profit potential

Objectives


Rules & Source Material

Source Material

o RulesFSAE RulesFS UK Supplementary Rules

o Presentation AdviceIMechE website ~ ‘Advice to Students’FS Judges Blog

o Learn to Win seminars• Annual event at IMechE London, October

o FS Question Database Resolve any queries in advance


Role Play

• Identify who your Audience is

Objective A presentation which is

Focussed & Precise

2 common scenarioso To Executive of a Manufacturing Companyo To Investors

Make sure that the judges are aware of the role play and their role

Make sure all topics are addressed no matter what role play you choose


FSAE Rules

ARTICLE 4: PRESENTATION EVENTC4.1 Presentation Event Objective – Business Case

C4.1.1 The objective of the presentation event is to evaluate the team’s ability to develop and deliver a comprehensive business case that will convince the executives of a corporation that the team’s design best meets the demands of the amateur, weekend competition market, including Sports Car Club of America (SCCA) Solo, and that it can be profitably manufactured and marketed. (See also A.1.2)

C4.1.3 Teams should assume that the “executives” represent different areas of a corporate organization, including engineering, production, marketing and finance, and thus may not all be engineers.


Common Mistakes (1a)

Investor Role Concentrate on Finance and neglect the following:

Technical details and development of the car Design for Manufacture Manufacturing, equipment, skills & staffing Neglect to say how the investment will be spent

Mistakes relating to choice of Role Play

Manufacturing Role Omit to mention Manufacturing because the manufacturing

company are ‘experts’. The manufacturers will want to know: Equipment Manufacturing processes / skills Staffing levels


Common Mistakes (1b)

Other overly-complex role plays Role plays not centred on the production of a racing car Too much time spent explaining the complex scenario Hard to score in all Presentation scoring categories

Mistakes relating to choice of Role Play


Common Mistakes (2)

Failure to identify the customer and the market Weak market research No customer requirements How much is customer prepared to spend ~ lack of target

price (or cost price!) Competitors / rival vehicles not identified, including prices Market volume not explained

Poor business case


Common Mistakes (3)

Poor business case

Unrealistic business case, arising from... Excessive market volume ~ not tied to market research Excessive market share (100% ~no rivals !) Excessive start up costs Labour costs too high ~ too many managers, not enough

technical manufacturing staff Excessive marketing budgets Insufficient profit per car


Common Mistakes (4)

Too much time spent on one topic

You have just 10 minutes to cover all topics including introduction, agenda, summary.

Spread your time equally between topics, ensure a good balance.

Make sure that you use the full 10 minutes

Incorrect balance


Structure

Completing the logical flow,…. Concept to Prototype, then Production and Profit

Market /CustomerRequirements

ThePrototype

Car

Design &Development

Processes

Production Compromises /

Manufacturability

ManufacturingMarketing,

Sales,Support

Finance & Commercial

Design Goals /Targets

BusinessProposal


Commercial Risk Know the market, identify the customer, identify rivals /

competitors Customer Requirements Set design goals (weight, performance, cost, etc) Ensure design meets the goals and can be manufactured Minimise start-up costs & operating costs Achieve target cost and selling price Can be manufactured at a rate / volume to suit the market

A CAR THAT MEETS THE REQUIREMENTS AND CAN BE SOLD AT A PROFIT

…. SOUND BUSINESS CASE

Minimising Risk (1)

Not necessarily a comprehensive list


Technical Risk Design Processes (CAD, FEA, CFD, Simulations, etc) Validation & Testing of Prototype Designed to aid manufacture / production compromises Testing Quality & Inspection Improving through experience

Objective : A CAR THAT ... WILL PERFORM WELL ... CAN BE EASILY MANUFACTURED ... WILL BE RELIABLE

Minimising Risk (2)

Not necessarily a comprehensive list


Avoiding common mistakes from 2012

Providing Business and Technical handouts but not referring to them in the Presentation

Not stating ‘the deal’ at the start of the presentation ~ include in your opening remarks

Some overly-complex role plays that are not centred on the production of racing car. Keep it simple

Not including Sustainability ~ This is the environmental sustainability of the car/project rather than the sustainability of the business.

No-shows ~ zero points scored

This year’s mistakes


In 2013 ...

Next year’s scoring may include the Business Logic Plan (BLP)

Watch for rules changes and new advice on BLPs

Read the FS Blog

Use the FS Question Database to resolve any queries.

Next Year


See you next year!

Thank you for your hard work

Hope to see you at Formula Student next year

Good luck!

FS2012 Presentation Event

Documents

Transcript of FS2012 Presentation Event