Table of

CONTENTS01 About Us

02 Our Story

03 The Company & The Brand

04 Milestones

07 Our Team

08 Interview

09 Portfolio

10 The Shop Concept

05 Mission & Vision

06 Social Responsibility

11

12

Marketing

Contact Us

About UsTo g e t h e r E v e r y o n e

A c h i e v e s M o r e .

Fashion is one

of the most influential forms

of expression in our

contemporary culture.

2003Founded in Athens by Yannis K. Alexiou in

Funky Buddha brand was founded in 2003 through the passion and intuition of two young

brothers from Europe - Greece.

What started off as a casual business trip for them, turned into an epic adventure through the

highs and lows of the Far East.

Seeking initially to research business opportunities, a delay at a local train station resulted in

a major detour. They returned from it with crates and stories!

The rising sun flag became the brand’s symbol and an inspiration for what has become a

highly successful idea: to make great garments that suit every individual, reflect ones

personality and make you feel at ease.

The brand was launched during the summer of 2003 and its tees and cargo shorts became

directly a hit, surpassing expectations and setting the standards for further expansion of the

brand. In just a few years, with hard work and determination, and with the collection

becoming richer and more complete the commercial success of the European fashion

company took off.

Funky Buddha has become - in a short period of time – an international fashion Retailer and

the cult fashion brand for those who love to wear clothes inspired by values such as freedom,

respect for the individual and respect for the environment.

Fashion is one of the most influential forms of expression in

our contemporary culture. Serving as a mirror of our time,

fashion is also regarded as a post-modern metaphor of what

goes on in society.

Our Story

ALTEX S.A. is a family-owned European fashion retailer that designs, produces and

distributes fashion products with a distinctive character, standing clearly out from the crowd.

Driven by passion, determination and intuition, the company creates clothes that are

“canvasses of expression” and give consumers the ability to be themselves, feel good and

stand out from the crowd. Garments of the highest quality, comfortable and highly affordable,

that match each person, expressing his or her personality.

ALTEX S.A offers dynamic, comfortable, uplifting and expressive lifestyle clothes for men

and woman, paying extreme attention to quality and details reflecting sheer enthusiasm,

freedom of expression and a unique differentiation in style that all those who feel authentic,

creative, daring and confident are looking for!

Each fashion collection is an expression and a way of life for all of those who don’t just

follow fashion but think of it as a mean of expression. This is one of the cornerstones of the

company’s philosophy, inspiring both the company and the consumers alike.

Each fashion collection is daring, influenced by music, arts & culture, intense feelings,

travelling, love for the environment with a contemporary still classy look and feel, being part

of a total “canvas” and a modern way of interaction and expression. Every season, the

company designs clothes full of innovative ideas, by enriching the latest trends.

Funky Buddha – being the flagship brand – is part of a

portfolio of retail brands that are developed by our

company ALTEX SA, based in Greece – Europe.

The Company & The Brand

ALTEX S.A. is

founded

introducing

FUNKY

BUDDHA brand

with a successful

jacket collection

Milestones

2003

The company

acquires and

moves into its new

company-owned

headquarters and

invests in a new

extended

distribution center

2005

Two new brands,

FiftyFive GARAGE

Dry Goods &

Supplies and

SECOND SKIN are

introduced to enrich

the company's brand

portfolio.

2008

FUNKY

BUDDHA opens

up to retailing and

a new brand

REPUBLIC is

introduced

2013

The basic

cornerstones are

set for ALTEX to

become an

international

Retailer with new

Retail locations

and a new

international retail

development

strategy

2014

Retailing and international expansion is further

enhanced through a dedicated reorganization of

the company’s infrastructure. Shopping

Experience is adopted as one of the new

“beliefs” in ALTEX’ s Brand Philosophy

2015-16

vision

Mission: To be one of the leading European wholesale and retail companies in the markets

we operate in and to become a GLOBAL FASHION RETAILER.

We are proud of our family. It is both our link to

the past and the foundation of our future.

Vision: To always develop and market our brands in accordance to European fashion trends

and to create a distinct mix of brands, which will appeal to the trends-aware 16-45 age

group.

We always strive to meet each client’s unique set of needs and expectations by delivering a

truly personalized experience on a professional basis.

Our commitment to combining highly effective working practices with paradigm-busting

creativity means the only thing we’ll always exceed are your expectations.

0504030201

passion

creative

We base our cooperation on

trust, partnership and honesty

We’re passionate about customers and consumers. Being proud of what we do, we act

sensitively with the highest standards of integrity and social responsibility.

Mission & Vision

Showing respect to the

natural environment in

which we operate and

trying actively to

contribute to the

development of the

respective communities is

a major goal in its Social

Responsibility Policy.

NATURAL

ENVIRONMENT

Our ethical foundation

is based on corporate

social responsibility.

As a responsible

business the company

has adopted its role in

the communities in

which it operates.

ETHICAL

FOUNDATION

ALTEX commits to the

principle of producing

products harmless to the

human ecology.

This includes, apart from a

carefully selected choice of

raw-material and fabrics,

suppliers worldwide and the

continuous control of crucial

ecological parameters by

independent and certified

international laboratories and

authority boards.

ECOLOGY

& QUALITY

Environmental protection and

nature preservation as well as

the responsible use of natural

resources play an important

role in all corporate decisions.

As part of its environmental

policy, ALTEX not only

ensures that energy is used

sparingly in all its divisions but

also re-uses residual materials

and waste at all its sites.

ENVIRONMENTAL

PROTECTION

Social Responsibility

1 2 3 4

0102

0304

0506

07Experience led us to

transform the existing

network of Funky

Buddha stores

according to the latest

trends of international

Retailing

The IdeaConcept Designers

and Fashion

Specialists worked

hand in hand to

deliver a new, fresh

and sophisticated

new concept housing

all brands of the

company under one

roof.

SketchWe incorporated all

ideas from our

fashion team and

combined it with the

experience of our

managers to expand

not only national, but

also all over the

world.

IdeasWe seek to expand

worldwide, having

already a sound

presence in Europe,

developing the

Funky Buddha

Network.

Develop

The new store

concept had to be in-

line with the

philosophy of the

company but at the

same time to give a

maximum of

shopping experience

to all clients.

Planning Communicate Create

To communicate our

Brand Philosophy to

the customer and to

become one of the

leading Retailers was

not only a dream but

a necessity in todays

demanding fashion

scene

The concept was

tested and retested

and after a thorough

pilot phase, Funky

Buddha stores were

ready to become a

milestone on the

fashion market.

A global fashion Retailer

Fashion is only the attempt

to realize art in living forms

and social intercourse.

Our TeamTe a m w o r k M a k e s

T h e D r e a m Wo r k

Work together for successEveryone that works here has a desire to create amazing user experiences. Being great at what you do is the cost of entry at ALTEX

SA, what tends to get people hired is fit. When talented people fit well together they produce some pretty impressive stuff.

We always strive to put the right people with the right skills on the right projects. There are no pitch teams, no “B” teams.

Everyone here works as part of the TEAM, directly with our clients and our business partners. It’s fun, as it should be.

We spend so much of our life working that we’d best enjoy it.

Simply FUNKY!

The company employs more than 150 highly specialized, skilled & well

trained staff and experienced managers, all of them dedicated to the

continuous evolution of the men’s and women’s fashion collections, the

implementation of sophisticated marketing strategies and actions for

promoting our brands, committed to total customers’ satisfaction.

Altex Team

The Funky Buddha Team

facebook.com/funkybuddha

twitter.com/@funkybuddha2

Experience

Couture

Retail Orientation

Wholesale Orientation

Knowledge

Instagram/funkybuddha_

InfrastructureDuring the last years the company invested in the modernization of its IT system (ERP – CRM – B2B – BI- software & hardware) both in Greece and abroad.

This gave ALTEX a substantial comparative advantage, raising the technological bar to the highest international standards. The IT Department of ALTEX is entirely responsible for the

smooth and orderly operation of the EDP systems. The daily goal of the IT department is the optimum data management, provision of support and information to all its users worldwide,

suppressing lead times, providing invaluable management information, minimizing effort and avoiding delays at all levels.

IT supports tightly-knit collaboration among designers, store managers, market resources specialists, inventory control, production managers and technology production planners. A

sophisticated Purchasing Technology is implemented to support all primary activities.

All production, regardless of its origin, is received at the central logistics centres, from where it is distributed to all the stores or clients worldwide on a highly frequent and constant basis,

achieving minimum delivery and lead times.

Man of Few Words – Mr. J. K. Alexiou

“ P R O TECT Y O U R S ELF f ro m s i mi l a r i t y ! ”

Interview

FUNKY BUDDHA IS

ESCALATING DIVERSITY

TELL ME SOMETHING

ABOUT THE BRAND

Everyone that works at ALTEX

has a desire to create amazing

customer and shopping

experiences. Being great at what

you do is the cost of Innovation.

Funky Buddha inspired its

collection from the indie and

urban pop-culture scene. The

style is lively and relaxed and

benchmarks resulted from

anything that affects the latest

trends.

Aiming to become the first brand

to introduce this style, Funky

Buddha is bold and inventive, not

afraid to stand out from the

crowd. The Brand offers modern,

high-quality products in a mixture

of colors and styles, giving

consumers very wide choices to

create their personal look.

WHAT INSPIRES YOU

AND YOUR TEAM

Funky Buddha offers a complete

wardrobe ideal for a public that is

up to date and creative in its styling.

The collection is being designed in-

house and is driven by the latest

trends and highlights colorful

articles such as printed t-shirt,

casual shirts, shorts with flashy

colors, washes and prints.

Funky Buddha is a fashion brand

creating great garments for men and

women.

At Funky Buddha we are obsessed

with street culture, music, art,

fashion, travelling, clothes and of

course feeling and looking good.

Our Passion for fashion is our

strongest weakness!

WHAT DO YOU CONSIDER YOUR

STRENGTH & WEAKNESSES

Sometimes when you innovate,

you make mistakes. It is best to

admit them quickly, and get on

with improving your other

innovations …

WHAT DO YOU CONSIDER

A LIFE LESSON IN FASHION?

Awards• Funky Buddha is proud to be awarded the European Business Award 2014/15 as a

National Champion.

• In 2016, Funky Buddha was awarded the Franchise Award 16 in recognition of its

CONCEPT REDESIGN.

• Nominee at the RETAIL BUSINESS AWARDS 2016

• We promise to keep on striving for excellence and we will continue our successful

path towards a future open to winners!

• Most of all, we would like to thank our loyal customers and our business partners to

whom we dedicate this special awards.

Two Brands –

Endless Success

Portfolio

“The Only

Real Elegance

Is in the Mind;

If you’ve got that,

The rest really

Comes from it”

Every season Funky Buddha creates a wardrobe brimming with ideas, in

tune with the latest trends and inspired by its core values. Its products are

of high quality, rich in detail, uplifting in attitude but also highly

affordable.

It has created a hype in outerwear such as Polo’s, jersey’s, shorts, fleece,

jackets and pulls and recently it has launched its denim series fully tuned

with the overall Funky look.

Conceded for the “Young”, dynamic individual, it targets men and woman

who care about details and quality at competitive prices, who love vintage

and always want to look and feel good while remaining themselves.

4 Per Year

55%

45%Men’s Fashion

Women’s Fashion

Collections

More than

700SKU’S Per Year

High Quality

Low Quality

High Price

Low Price

Tommy Hillfiger DENIM

Pull&Bear

Zara

Perceptual Map

Hollister

A&F

SuperDry

Scotch & Soda

H&M

Aeropostale

Jack & Jones

Pepe Jeans

Tom Tailor

American Eagle

Topshop

Fifty Five GARAGE Dry Goods & Supplies is the signature-clothing

brand for those who really want to stand out from the crowd.

Rooted in the European culture and style, it embodies an innovative idea

of Menswear, enriched by a cosmopolitan attitude and looking at the

fashion and life-style of the major international cities as a source of

inspiration.

Ever eager for fresh ideas, the brand’s contemporary design turns to a

new generation of male consumers, who are aware of their own style

and live Fashion as a way to express themselves, their image and their

vision of the World.

The product design follows this “new man” through every moment of

the day, giving him the chance to make his own stylistic choices, thanks

to a true total look offer, a proper quality/price balance and an ever

innovative suggestion.

“Funky Buddha is committed to be a

successful fashion Retailer, developing

a global network of Funky Buddha

Stores.”

The Concept

Inspiring

Retail Space

For more than a decade our talented

team has brought our brands and our

consumers together through innovative

and inspiring retail store presentations.

Because at its heart, great concepts are

delivered by great people.

Stylish

Delivering a clear and

striking shopping

experience to our loyal

consumers, we tried to

look into every detail

that enhances the

personalized shopping

experience and the

warm atmosphere of

our stores, combining

the latest trends with

elements of our daily

contemporary life

keeping at the same

time the functionality

as a pillow of our store

concept.

Modern & Functional

INTERIOR DESIGN

The company’s target is to promote in the

best possible way the contemporary style

of the brand, to ensure its high image and

to transmit its corporate identity to the

customer.

Important ‘vehicles’ of communication

between the brand and the end customer

are the extensive network and the strategic

placement of the shops, the impressive

shop windows, the unique architecture and

design of the premises and the professional

merchandising combined with a well

thought-out VM.

Every store that bears the company’s TMs

meets all necessary technical specifications

directly linked to the strategic choice of

the right location, the correct size, the

exposure, the neighborhood and other

critical factors, part of Funky Buddha Site

Evaluation System.

The company places great emphasis on the

architecture, the materials that are used,

the correct lighting and the decoration of

the shops in order to ensure that all Funky

Buddha stores express the same

contemporary character, the attitude and

the culture of the brand.

Particular emphasis is also put on the shop

windows that are directly associated with

the philosophy of Funky Buddha and are

intended to promote both the image and

the single corporate identity of the Brand.

ALTEX believes in and invests on the

creation of a unique shopping experience

for customers in a fresh, contemporary,

modern and friendly environment.

Our teams of window dressers,

merchandisers, VM specialists and Retail

supervisors guarantee that all of our stores

enjoy the same warm and friendly

atmosphere, offer the highest level of

customer service and are managed in the

same professional way, while at the same

time incorporating the highest level of

sophisticated visual technology.

Special designed furniture, fixtures and equipment in combination with special decorative items give a

unique character to the shop concept, distinguishing it from any other brand and giving it its exclusive

look and feel – the Funky Buddha style.

Mix & Match elements, both decorative as well as functional, supplement the shop concept which is

coded in a structured store construction manual, which is used globally for all our new stores.

Furniture

Shop in Shops …

Corners …

Department Stores

“Supporting different Distribution Channels

was always part of our development strategy.

Starting from the needs and demands of each

market, we design a dedicated concept to meet

these needs.

We internationally develop in parallel the

Retail, Wholesale, S-i-S and e-commerce

channels, being a true global OMNI

CHANNEL Retailer!

Shop Fronts that clearly

deliver the Brand Message

Dimension

Every Store radiates Brand

Clarity of Purpose,

Brand Spirit, Honesty,

and Innovation.

Building A Better Concept

InteriorDesign

The planning of each Funky Buddha store is part of

our concept design, personalized for each shop and

designed into every detail.

Each store has its own character radiating the

exclusive Funky Buddha philosophy.

Our team implements the latest trends of retailing in

combination with new materials, colors and props to

achieve the desired fashionable and unique

atmosphere of each new Funky Buddha shop to be

opened.

Our core belief is that people thrive when they’re

empowered to fulfil their potential.

By fostering creative development across the whole

of our business we have managed to involve a team

of high-performing, talented individuals, driven by

passion and a desire to build industry-leading stores

for our clients.

In addition to this, we cooperate with the leading,

award winning architectural concept designers to

deliver outstanding results – always on time and on

budget!

Architecture

Marketing

ideas

fashionconcept

mood

trends

colors

style

The Ideas

material

places

art

creative

⚡ Marketing Tools

The communication strategy of the company is one of the key drivers of success leading to the high recognition of the

brand.

Through an elaborated marketing, PR and communication plan, Funky Buddha is currently recognized as one of the

leading fashion companies in Greece and a rising star on the European Market, holding always a privileged position

in the media.

TV, cinema, press, outdoor advertising and various public relations programs are selected with criteria associated

with the target group, the position and the sustainable development of the company.

Furthermore, various below the line activities are held, aiming to increase the traffic, the sales and the customers’

loyalty.

All media are selected according to criteria that are entirely consistent with the profile and the philosophy of Funky

Buddha, so as to always ensure the successful and accurate communication of the message that characterizes each

campaign of the company.

⚡ Marketing Tools

The choice of partners is a key issue for the company, and for this reason we cooperate

with the most distinguished marketing specialists and fashion media in the field.

Famous fashion photographers are always behind the camera to capture the fashion trends

presented by top models.

The final touch in the impeccable image of all the our marketing campaign is completed

by notable partners who are responsible for the art direction, styling, make up and hair

style and who embrace the philosophy of the company.

Implementation:

Lookbooks – Fashion catalogues – Press

Web presence – Digital Marketing – Social Media & Online campaigns

Promotional Tools – Visuals

⚡ Marketing Tools

⚡ Marketing Tools

⚡ Marketing Tools

PackagingPackaging effectively communicates the

brand identity and solidarity.

The brand symbols are clearly depicted

on all packing prints and accessories.

The illustrations aim at making the

packaging units desirable by the

consumer to be kept for other uses and

not be thrown away.

Basic KPI’s“I think there is beauty in

everything. What ‘normal’ people

would perceive as ugly, I can

usually see something of beauty in

it.”

2003 Start-up with a significant

success

2005Rapid development of the Brand

2010 Preparation of new brands and systematic

wholesale development

Funky Buddha]

2013Development of different shop

concepts – SIS - Corners

2014Global Development & Retail

Experience

2015Becoming a Global Retailer

The Turnover

2016 Focus on Global Expansion

⚡ Yearly Analysis

0

100

200

300

400

500

600

700

800

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

IN T

HOUS

AND

€

TYPICAL MONTHLY SALES DISTRIBUTION

Typical Sales Distribution of a FUNKY BUDDHA Store over a fiscal year.

Average Data used from all Funky Buddha Stores across the Retail Network.

Year 2015

6.142€AVG Net Sales per m2

Pri

ce P

osi

tionin

gThe prices that have been set for our collection reflect the excellent quality, the

innovative design and the extensive treatment of the items.

Although the pricing of the Funky Buddha products may vary from one country to

another, due to transport, customs and other local expenditures, the following list

represents an average retail price (in €) for every item group for a given European

country.

In general, the target pricing is to remain within the medium to lower level of any

market’s pricing of similar products with a gradual shift to become even more

attractive than the “value for money” positioning with extremely competitive entry

level pricing.

PRODUCT CATEGORIES & PRICE POINTS

SPRING - SUMMER COLLECTION WP (€) RRP (€)

Polo Shirts 8-13 24-39

T-shirts, jerseys 5-9 15-29

Jackets 18-25 59-79

Cargo shorts 12-18 35-49

Shirts 12-18 26-49

Pants 15-22 59-79

Footwear 13,2-15 9,9-40

AUTUMN - WINTER COLLECTION WP (€) RRP (€)

Jackets 25-55 69-159

T-shirts, jerseys 7-9 19-29

Sweatshirts 13-20 39-59

Pants 15-25 45-75

Shirts 15-20 45-65

Knitwear 10-25 35-75

Jeanswear 20-25 59-79

Footwear 12,5-53,50 29,90-130

Polo Shirts10%

T-shirts, jerseys25%

Jackets3%

SHORTS25%

Shirts15%

Pants15%

Footwear7%

SPRING - SUMMER COLLECTIONP

roduct M

ix

Jackets10%

T-shirts, jerseys15%

Sweatshirts13%

Pants14%

Shirts13%

Knitwear10%

Jeanswear18%

Footwear7%

AUTUMN - WINTER COLLECTION

39% 18.7% 89%

19.3%

SALES UP!

2014 vs 2015

WORLDWIDE

PROFIT

Customer Satisfaction

Overall Conversion Rate

The Numbers

⚡ CUSTOMER DEMOGRAPHICS

61% Men

39%

WomenAvg UPT

1,92Men

Women

28,95€Avg Basket

(VPT)

They like to travel, to meet new cultures and people.

They follow the fashion trends but always adapt them

to their unique style.

They like to try new things and feel comfortable about

themselves.

They know how to dress according to each occasion –

place - season.

They seek and enjoy quality in their clothing and don’t

compromise…

Men

WomenBuying

Frequency p.

season

2,92

Being loyal customers, they know that they will find

the right products at the right price.

As their budget gets smaller, they take great care on

what to spend they money.

They do not like to buy clothes, that are more

expensive than the quality and style offered.

Funky Buddha is a lifestyle they can afford.

“Worldwide Development

through all distribution channels.”

Our Network

OMNI CHANNEL DEVELOPMENT

Points of Sale Worldwide

Points of Sales across all Sales Channels European Origin with an international flair

In the Pipeline

All Sales Channels under one roof

Multi-brand Portfolio Orientation leads to flexible

store configurations allowing for maximum

profitability and adaptation to local market

conditions.

Around The World Information

Funky Buddha is aiming to expand worldwide with a

network of concept stores as well as enhancing the

network of local Agents & Distributers.

The company leverages on the power of Franchising

granting country licenses (Master Franchise Rights)

as well as Area Development Rights.

107

410

8

2

30

More than 550 Points of Sale all around the world

Whether you have specific needs or just want to say hello, feel free to send

us a message or give us a call.

OFFICE

+30 2106615803-4

ADDRESS

40 Grigoriou Lampraki Str.,

14342, Nea Filadelfia, Athens,

Greece

Send your inquires, advices and suggestion to: info@altex.gr

Facebook.com/funkybuddha

Twitter.com/@funkybuddha2

Instagram/funkybuddha_

Contact