Gis Presentation
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Transcript of Gis Presentation
![Page 1: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/1.jpg)
GIS Branding
Making Sense
![Page 2: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/2.jpg)
Route OneHere in our preferred route we have created a bold mark that stands for re assurance and dynamism, setting out GIS as both a modern but secure global company. Within the sweeping circular logo we trace out the G which hints at the worldwide approach but also contains a secondary “inner circle” suggesting modernity and security. By using a bright and modern colour palette in the logo it provides a creative an engaging brand mark for the company to move forward with.
![Page 3: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/3.jpg)
Global Investment Strategy UK ltd
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Design Process
![Page 5: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/5.jpg)
Global Investment Strategy UK ltd
The typefaces used are Shree Devangari 714 Regular/Bold.To create an elegance to the brand; copy text is 12pt witha 14pt leading.
![Page 6: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/6.jpg)
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Route two
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Route TwoTaking a more solid and reassured approach we focus on strength, safety and robustness. By tracing out the G as solid box we get a play on the Global nature of the brand name and also create an encompassing and solid mark. Green by it’s nature is a colour of trust and using with a bright and modern colour palette we can create engaging and dynamic graphic communication in tandem with the brand logo.
![Page 11: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/11.jpg)
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Design Process
![Page 13: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/13.jpg)
The typeface used is Gill sans.To create an elegance to the brand; copy text is 12pt witha 14pt leading.
![Page 14: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/14.jpg)
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Route ThreeFocusing more on the strategic element of monetary investment this clean, simple shape hints at an eye, signifying knowledge and foresight. We use a simple circular shape to hint at the global nature of GIS services and combine this with a cool, assured graduated blue colour pallet.
![Page 19: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/19.jpg)
![Page 20: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/20.jpg)
Design Process
![Page 21: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/21.jpg)
The typefaces used are Shree Napoleon Light/Bold.To create an elegance to the brand; copy text is 12pt witha 14pt leading.
![Page 22: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/22.jpg)
![Page 23: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/23.jpg)
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![Page 27: Gis Presentation](https://reader030.fdocuments.es/reader030/viewer/2022020202/5790560b1a28ab900c97891e/html5/thumbnails/27.jpg)
www.inspiradigital.co.uk +44 (0)1271 344 265
Thank you