GRAPHS & CHARTS Insert Header Info · 2020. 1. 2. · regional “Fly-Ins”. By end of 2016, we...
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Super-Charging Your Events
A i r c r a f t O w n e r s a n d P i l o t s A s s o c i a t i o n
Meeting Our Members Where They Fly
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afety
ilot Resources
edia
dvocacyA
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What We Do
A i r c r a f t O w n e r s a n d P i l o t s A s s o c i a t i o n
ilot CommunityP
Chris Eads
Director, Outreach and Events
The Business Challenge:
• For 42 years, we conducted an annual association convention
• Our annual convention was losing viability:– 350,000 – 400,000 association members– Average attendance dropping to < 5,000– Cost to execute a convention was > $2.5 Million– Decreasing member satisfaction and net promoter scores– In last 18 years, we reached only 37,000 unique attendees (< 10% of
membership)– Membership transactions averaged 11.75 per day
• Members were complaining about our culture:– Too corporate & glossy; “not for the common person”– Not about the “fun” in aviation
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The Solution: Go To Our Members
Meeting our members where they fly, AOPA Fly-ins give pilots a place to fly and celebrate aviation
AOPA Fly-ins provide a chance to build relationships with other pilots and to meet AOPA and industry leadership
Flying Friends
What creates more community than food? AOPA Fly-ins bring aviators together around great meals
Food
Flying is fun. AOPA Fly-ins focus on the reason we all love to fly
Fun
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In 2014, we abandoned
our annual convention
and moved to a series of
regional “Fly-Ins”.
By end of 2016, we will
have conducted 15
regional events.
Meeting Our Members Where They Fly
A O P A F l y - I n s
197,195 Members live within a 350nm of an average AOPA Fly-In
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Pancakes Served
Attendees
Averaging about 2,500 per event
Attendees
Averaging between 200 and 600 aircraft per event
Aircraft
Averaging between 500 and 1,000 per event
Automobiles
Averaging between 200 and 300 per event
Volunteers
An average of 9.5% of AOPA members within 250nm radius attend an AOPA Fly-in
29,619
4,347
11,402
3,283
293
27,246
By The Numbers
A O P A F l y - I n s 2 0 1 4 - 2 0 1 5
Aircraft
Automobiles
Volunteers
Camping Aircraft
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Results in Just Two Years:
A O P A F l y - I n s 2 0 1 4 - 2 0 1 5
New Attendees
• 74% of attendees never
went to annual convention
Far Greater Reach
• 71% of previous 18 years
achieved in just two
Enormous Satisfaction
• Average attendee
satisfaction rating = 92%
Reduced cost…
• > $2.5M to <$0.9M
…while tripling attendance
• ~ 5,000 to >16,000
…and tripling business
transactions
Our members love to fly. So we made the event about flying. Period.
Our members responded in droves.
We ditched the glass-and-chrome convention center for the grassroots, “do
it ourselves” approach.
Engagement and volunteerism sky-rocketed.
We stopped taking ourselves too seriously and focused on the joy of our
industry.
We entered the realm of the “common pilot” – our average member
Focus on What Members Enjoy Don’t Be Afraid Of Simple Above All: Have Fun
Key Takeaways / Lessons Learned
A O P A F l y - I n 2 0 1 6
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AOPA Fly-In
A i r c r a f t O w n e r s a n d P i l o t s A s s o c i a t i o n
www.aopa.org/fly-in
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