Grynd Strategy Presentation

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G.R.Y.N.D. STRATEGY Vinny Sceri, Luke Bossalini, Lqwan Desir, Matthew Struble

Transcript of Grynd Strategy Presentation

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G.R.Y.N.D. STRATEGY

Vinny Sceri, Luke Bossalini, Lqwan Desir, Matthew Struble

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OUR TAKE ON STRATEGYCreate a multi platform campaign that best represents G.R.Y.N.D.

Fitness Apparel, and founder Chris LaBarbera.

GROUP

3

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OBJECTIVES

1.Gain a strong reliable customer base (5000)

2.Encourage repeat sales3.Build customer database

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RELATIONSHIP CYCLE -Awareness

-Acquisition

-Retention

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AWARENESS GAP- Beach Carts- Sky Advertising- 6x9 Postcards- Facebook

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AWARENESS GAP FLOW CHART

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BEACH CART ADS Utilizing beach cart ad space we will drive traffic to our website strictly to make the consumer more aware of GRYND & the Blog.

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VISIONS ADVERTISING MEDIASomers Point, New Jersey(609) 287-4980 Tracy Cohenhttp://visionsadv.com/rolling-chair.pdf

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SKY ADBringing the message to the beach via Sky Advertising in order to raise brand awareness

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HIGH EXPOSUREDave Dempseyhttp://usairads.com/609-861-4111

1 Flight on a Friday = 1,000,000+ Impressions

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6X9 POSTCARDSHand out postcards to increase the awareness of the brand.

Places to hand postcards out:-Clubs-Gyms/Box -Bars-Beaches-Boardwalks

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VISTAPRINT

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FACEBOOK ADSPurpose:

Establish Chris as an expert in his field while promoting brand awareness

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FACEBOOK ADS

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ACQUISITION GAP- Facebook- Blog- Beach Cart- 6x9 Postcard

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ACQUISITION GAP FLOWCHART

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FACEBOOK ADSAcquiring customers through ads that drive to the website and the blog.

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BLOGRelaunch the Blog as a content heavy fitness blog with GRYND apparel in it.Example Posts:-WOD (workout of the Day)-6 Min Core workout-Beach Body in a month

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BEACH CART ADSUtilizing beach cart ad space we will drive traffic to our website and provide the viewer with a conversion to purchase.

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6X9 POSTCARDUse postcard Promotions to drive customers to the websites online shop.

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RETENTION GAP-Email

-Blog

-Facebook

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RETENTION GAP FLOWCHART

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EMAIL

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FACEBOOK●Networking

Event Capability

Constant Content Flow

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LEAD GENERATORS -Facebook Ads/ Posts-6x9 Postcards

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LEAD GENERATION FLOWCHART

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FACEBOOK ADS/ POSTSPosts that drive traffic to the content rich

Blog

BLOG

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6X9 POSTCARDSUtilizing the postcard to direct customers towards the blog

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REGISTRATION QUESTIONS FOR BLOG-Email?-Age?-Gender?-How did you find GRYND?

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CAMPAIGN BUDGET

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CAMPAIGN BUDGET

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MEDIA TACTICS

5494CUSTOMERS!!

$1,750UNDER BUDGET!

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SUCCESS METRICS

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GYM POSTCARD SURVEY“Have you ever heard of GRYND Fitness Apparel?””On a scale of 1-5 how likely would it be for you to wear GRYND while working out?”

Purpose:pre and post survey to determine the success of our awareness tactics.

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BEACH CART ADS SURVEY“Have you ever heard of GRYND Fitness Apparel?”“Have you been exposed to any GRYND Fitness ads before?” Purpose:pre and post survey to determine the success of our awareness tactics.

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QUESTIONS