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Lym di cm~ ikezi~ vznthnm~

=

Lym di cm~ `ikezi~ vznthnm~@mzaithol io Gmnijeea

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8/4/2019 Gua de las mejores prcticas de marketing en Facebook

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Lym di cm~ ikezi~ vznthnm~

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Tede ce }yi bmni`e~ io Gmnijeea i~ vmzm celzmz yo `yode

`~ mjhizte x neointmde/ I~te thioi yom lzmo zivizny~ho

io cm gez`m io }yi ce~ y~ymzhe~ ~i ne`yohnmo i hotizmntmo/Neo~tmoti`ioti di~mzzeccm`e~ gez`m~ lioyhom~ vmzm }yi ce~

y~ymzhe~ ~i neointio iotzi ~ mc hlymc }yi neo cm~ i`vzi~m~#

cm~ `mznm~ x cm~ ho~thtynheoi~ }yi ci~ hotizi~mo# io Gmnijeea

x io cm |ij/

Gmnijeea viz`hti m cm~ i`vzi~m~ i~tmz neointmdm~ neo ce~

y~ymzhe~ dyzmoti tede ic dm# tmote io ~y~ ezdiomdezi~ ne`e

io ~y~ dh~ve~hthwe~ `whci~# io ic belmz e io ic tzmjmke# whiode

cm ticiwh~ho e di ne`vzm~ neo m`hle~/ I~te viz`hti }yi cm~

i`vzi~m~ nziio irvizhionhm~ ~enhmci~ wmche~m~# i~tmjci{nmo

zicmnheoi~ dyzmdizm~ x dio zi~eomonhm m cm gez`m `~ inm{

di bmniz `mzaithol; ic jenm m jenm/

Ne`yohnmz~i neo ce~ y~ymzhe~ i~ ~ecm`ioti ic ne`hio{e/ Io

cm~ ~hlyhioti~ vlhom~# ioneotzmz cm~ `ikezi~ vznthnm~ vmzm

celzmz ~y~ ejkithwe~ di oilenhe io Gmnijeea/

Hotzedynnho

8/4/2019 Gua de las mejores prcticas de marketing en Facebook

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Lym di cm~ ikezi~ vznthnm~

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Ic ine~h~ti`m di GmnijeeaNzimz

Ic vzh`iz vm~e neo~h~ti io nzimz yom vzi~ionhm neo yom

vlhom di Gmnijeea/ Yom vlhom viz`hti detmz m ~y i`vzi~mdi yom hdiothdmd io cm lznm ~enhmc# }yi ~i dioi

ne`e ic `mvm di cm~ neoirheoi~ iotzi cm~

viz~eom~ x cm~ ne~m~ }yi ci~ hotizi~mo/ ^h

thioi i~tmjcinh`hiote~# iocmni ~y vlhom

neo yo Cylmz/

Vyidi y~mz vcyl-ho~ ~enhmci~# cm

MVH di cm lzgnm ~enhmc x

mvchnmnheoi~ io Gmnijeea vmzm nzimz

irvizhionhm~ ~enhmci~ mtzmnthwm~ x

viz~eomch{mdm~ ~ejzi ~y~ vzedynte~ x

vzevhidmdi~ io coim/

Zicmnheomz~i

Mc nzimz i~te~ vyote~ di neotmnte io Gmnijeea

vyidi ne`io{mz m nzimz ~y jm~i di md`hzmdezi~

x zicmnheomz~i neo ~y~ nchioti~/ Ce~ moyonhe~ @i

ly~tm di Gmnijeea ~eo cm gez`m `~ zvhdm di neo~ilyhz

md`hzmdezi~/ Vyjchnmz x iotmjcmz neowiz~mnheoi~ neo ~y~

md`hzmdezi~ ci viz`hthz i~tzinbmz cm~ zicmnheoi~ x md}yhzhz

hogez`mnho wmche~m/

M`vchmz

Nmdm wi{ }yi mclyhio hotizmntm neo ~y i`vzi~m# i~m mnnho

~i vyjchnm io cth`m~ oethnhm~ x ~i lioizm ic jenm m jenm/I~tm~ bh~tezhm~ ezlohnm~ ~eo `yx inmni~ vmzm

celzmz }yi `~ y~ymzhe~ vmzthnhvio x mntio#

x ~i vyidio ne`vmzthz neo yom nmothdmd

`ynbe mxez di nchioti~ irh~tioti~ x

vetionhmci~ mc y~mz ce~ moyonhe~

di Gmnijeea x cm~ bh~tezhm~

vmtzenhomdm~/ Ce~ moyonhe~ di

Gmnijeea honcyxio ce~ oe`jzi~ di

m`hle~ }yi xm ~i bmo neointmde neo

~y i`vzi~m/ Cm~ bh~tezhm~ vmtzenhomdm~

viz`htio ikezmz cm dh~tzhjynho di

cm~ bh~tezhm~ di cth`m~ oethnhm~ ~ejzi

~y i`vzi~m/

Ne`jhomdm~# i~tm~ bizzm`hiotm~ jzhodmo

cm iginthwhdmd di `idhe~ lmomde~# mc ohwic x

vziwh~hjhchdmd di ce~ `idhe~ vmlmde~/ Nmdm nm`vmm

}yi zimch{m thioi yom zivizny~ho dyzmdizm m tzmw~ di cm~

zicmnheoi~ }yi i~tmjcini io ic tzmxinte/ I~ti i~ ic oyiwe jenm

m jenm x ce~ i~tydhe~ bmo di`e~tzmde }yi ce~ zi~yctmde~

ejtiohde~ ~eo ic dejci di inmni~/

NZIMZ

M@VCHMZ

ZICMNHE

OM

Z^I

=

:

>

HOGEZ@

MNH

O

HOGEZ

@M

NH

O

=

:

>

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Lym di cm~ ikezi~ vznthnm~

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Nhone vzhonhvhe~ gyodm`iotmci~

Icm~vinte~enhmcdijii~tmzhonezvezmdeiotedece}yibmni#oemmdhdemcomcdicm

nm`vmmene`emcle~inyodmzhe/

Gmnijeeadijihotilzmz~iio~y~`mxezi~hohnhmthwm~di`mzaitholxgez`mzvmztidi~y

i~tzmtilhmvmzmcelzmz~y~ejkithwe~ne`iznhmci~/Nzimz yom i~tzmtilhm}yi tiolm yo dh~ie~enhmc

=

Ce~y~ymzhe~ioGmnijeea~eoncmze~x~honize~

~ejzi}yhoi~~eo;mntidic`h~`e`ede

mcvzeveznheomzhogez`mnhoncmzm~ejzi~y

i`vzi~m/

Gmnijeeai~yocylmzirniciotivmzm}yicm

viz~eomchdmddi~y`mznmnejziwhdmmtzmw~di

yomwe{mytothnmxnebizioti/

Nzimz yom we{mytothnm di cm `mznm

:

Ce~y~ymzhe~vm~mothi`veioGmnijeea

ne`yohnode~ixne`vmzthiodeiotzi~#m~

}yivmzthnhvi~hi`vziioneowiz~mnheoi~

jhdhzinnheomci~/

Vhio~iioce~m~vinte~di~y`mznm}yi~eo

hobizioti`ioti~enhmci~xnziineotiohde}yim

ce~y~ymzhe~ci~ionmotitzmo~`hthzmce~di`~/

Lmzmoth{mz yomirvizhionhmhotizmnthwm

>

Mchlymc}yiioic`yodezimc#di~mzzeccmz

zicmnheoi~neoy~ymzhe~ioGmnijeeacciwm

~ythi`vexzi}yhizidiyomhowiz~hom

cmzlevcm{e/

Mntymchniicneotiohdevmzm}yii~tmcdmx

~imgnhcdineo~y`hz#y~ice~moyonhe~vmzm

`motioiz~iioneotmnte#xzine`vio~imcm~

viz~eom~vez~ydichdmdmtzmw~diegiztm~

xvze`enheoi~/

Di~mzzeccmz ~y~

zicmnheoi~

4

^ilyhz mvziodhiode Gmnijeeaciviz`htizinhjhzcm~~ylizionhm~dice~y~ymzhe~iothi`vezimc#jzhododecim~cm

ve~hjhchdmddizimch{mznm`jhe~h`veztmoti~

~ejzicm`mznbm/

Y~icm~bizzm`hiotm~dihogez`i~vmzm

neoeniz`~~ejzi~y~~ilyhdezi~m~ne`e

icneotiohdexce~vzedynte~}yici~zi~yctmo

`~hotizi~moti~/

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Gmnijeea vez ejkithweGe`iotmz ic di~mzzecce x cm hooewmnho di vzedynte~

Dmz m neoeniz

H`vyc~mz cm vzigizionhm x cm dh~thonho

My`iotmz ic tzne x cm~ wiotm~

Nzimz dichdmd x i~tzinbmz cm~ zicmnheoi~

Dmz zi~eomonhm m cm zine`iodmnho x mc jenm m jenm

Neo~ilyhz hogez`mnho h`veztmoti

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Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe

>/666`yi~tzm~dicm~jmzzhtm~dinizimci~@mz`htiiotzi~yvjchneejkithwedi`mdzi~xmdycte~diiotzi=7x44me~ioGmnijeea/

Bizzm`hiotm~ hotzedyntezhm~ Bizzm`hiotm~ mwmo{mdm~

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Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe

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Gmnijeea i~ yo irnicioti cylmz vmzm nzimz vziizionhm x dh~thonho vmzm ~y `mznm neo zi~vinte m cm

ne`vitionhm/ Io Gmnijeea# ce~ y~ymzhe~ di~nyjzio ~y `mznm m tzmw~ di ziizionhm~ gmjci~ di m`hle~/

Hotizmnti neo ~y~ md`hzmdezi~ x zine`vo~ice~ vmzm h`vyc~mz cm vziizionhm/ Neo~hdizi ~y vlhomdi Gmnijeea ne`e yo vyote di neotmnte ncmwi }yi vyidi mvzewinbmz vmzm dmz whdm m ~y `mznm io

thi`ve zimc/

Neoe{nm }y vhio~mo

io i~ti e`iote ce~

y~ymzhe~ ~ejzi ~y

i`vzi~m x vez }y

cm neo~hdizmo ohnm

x ziciwmoti/

m/Di~nyjzmce}yidhniodi~yi`vzi~mio~yvlhomxy~i

cm~vzilyotm~diGmnijeea

vmzmbmniz~eodie~/

j/Y~icm~i~tmd~thnm~di

cm~vlhom~vmzmneoeniz

~y~hotizi~i~/

Diom cm jzinbm iotzi

~y viznivnho mntymc x

cm viznivnho di~imdm

di ~y `mznm e ic vyote

di dhgizionhmnho/

Cmoni yom nm`vmm

hotilzmdm vmzm neo~tzyhz

cm mznm i h`vyc~mz

cm vzigizionhm x

cm dh~thonho/

m/Nziiyomnm`vmm}yi

mvexi~yviznivnhodi~imdmiotede~~y~

nmomci~bmjhtymci~

"ticiwh~ho#`mtizhmc

h`vzi~e#zmdhe#

Gmnijeea#itn/(

j/Nziimoyonhe~diGmnijeea

ibh~tezhm~vmtzenhomdm~neo

cm~il`iotmnho*M`hle~di

neoirheoi~*neocmomchdmd

di`e~tzmzmce~y~ymzhe~

n`ebmohotizmntymde~y~

m`hle~neo~y`mznm/

Vhio~i io n`e vyidi

hotilzmz Gmnijeea neo

~y~ vzedynte~# ~hthe

|ij e mvchnmnheoi~ vmzm

`whci~ vmzm bmnizce~

`~ viz~eomci~ x

ohne~/m/Y~icmMVHdicmlznm

~enhmcvmzmviz`hthz}yice~

y~ymzhe~zimchnione`vzm~

~iloce}yici~ly~tmm

~y~m`hle~/

j/Y~ice~vcyl-ho~~enhmci~

vmzmnzimzyomirvizhionhm

~enhmcvmzm}yice~y~ymzhe~

hotizmntioneo~y`mznm/

n/Y~icm~mvchnmnheoi~vmzm

dmzwhdmm~y`mznmio~y

vlhomdiGmnijeea/

Neo~ycti m ~y~ nchioti~

vmzm iotiodiz }y

vzedyni yo h`vmnte x

vmzm ~mjiz ~h bm tiohde

rhte/

m/Ej~izwiic`yzexcm~

i~tmd~thnm~di~yvlhomvmzmwizce}yithioiyo

jyioziodh`hiote/

j/Zimchniyoi~tydheOhic~io

~ejziiginte~dicm`mznm

"deodii~tdh~veohjci(

vmzmbmnizvzilyotm~e

cciwmzmnmjeionyi~tm~

vmzmditiz`homzn`ebm

nm`jhmdecmviznivnho

di~vy~dicmnm`vmm/

n/Y~i~y~vzevhm~

bizzm`hiotm~di`idhnhodi~ilyh`hiotedi`mznm/

H`vyc~mz cm vzigizionhm x cm dh~thonho

Nhone vm~e~ vmzm h`vyc~mz cm vzigizionhm x cm dh~thonho

Tzm~wmzhe~me~ne`ei`vzi~mi~vinhmch{mdmio`enbhcm~ioII/YY/#Im~tvma~ihotzedykeioic`iznmdeiyzeviene`eyomi`vzi~mdijec~e~#`enbhcm~x`mcitm~dilm`mmctm/Neoicejkithwedizigez{mz~yve~hnhone`ez`mi~vinhmch{mdmioi~thcexdh~ieneoyomirnivnheomczicmnhoneo~y~nchioti~#Im~tvmacmo{yomnm`vmmioGmnijeeavmzmdhom`h{mzcmh`mliodi~y~vzedynte~/Nziwmzhe~wdie~jziwi~ioce~}yimvmzinmo~y~`enbhcm~ne`eviz~eomki~xyomnm`vmmvyjchnhtmzhmiocm}yi~imoh`mjmmce~y~ymzhe~mm~enhmzm~y~m`hle~neocm~dhgizioti~`enbhcm~/Iczi~yctmdegyi}yice~wdie~

~iwhizeo`~dide~`hcceoi~diwini~x~inziyomi~tzinbmm~enhmnhoiotzicm~`enbhcm~xcm~viz~eomchdmdi~/

Bizzm`hiotm~ hotzedyntezhm~ Bizzm`hiotm~ mwmo{mdm~

Nymodemdhdm~ Ezhlhomc~cmo{~ynm`vmm yodhmciowmzhe~

`idhe~dine`yohnmnhomvzhonhvhe~di:6=6#cm mznmcdizdizevmx{mvmthccm~dinhdhy~mz~yvlhomdiGmnijeeane`evyoteniotzmch{mdedi~diic}yi`e~tzmzxdh~tzhjyhztedmcmhogez`mnhodivzedyntextedeicneotiohdemydhewh~ymcne`vcitm`iotioyiwex~ezvziodioti/Mcnzimzneotiohde`yxziciwmoti#cmi`vzi~mnziyomne`yohdmddi~ilyhdezi~}yimvexmocm`mznmxdi~diioteoni~~ibmej~izwmdeyohonzi`ioteneothoyeioictznedice~i~tmjcinh`hiote~Ezhlhomc~/

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Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe

=6

Dinhdm yo ejkithwe di

wiotm~ x cm~ mnthwhdmdi~

vze`enheomci~ }yi ci

mxydmzo m neo~ilyhzce/

Zimchni yom nm`vmm

nzimthwm vmzm ne`vmzthz

i~m vze`enho m

tzmw~ di ce~ moyonhe~

di Gmnijeea x cm~

vyjchnmnheoi~ di ~y

vlhom/

m/Neo~hdizicmve~hjhchdmd

diy~mzyommvchnmnhoe

vi~tmmirncy~hwmvmzmnzimz

yomvze`enho}yizi}yhizm

}yice~y~ymzhe~`mz}yio

neo@ily~tm~yvlhome

ne`vmztmoicneotiohde/

j/Y~icm~bh~tezhm~

vmtzenhomdm~vmzm

lmzmoth{mz}yice~m`hle~

dietze~y~ymzhe~}yihotizmntmoneo~ynm`vmm

vyidmowizi~mmnnho/

Nzii yom irvizhionhm

~enhmc io ic vyote

di ne`vzm/

m/Y~icmMVHdicmlznm

~enhmcvmzmviz`hthz}yice~

y~ymzhe~vyidmobmniznchn

io@ily~tmiovzedynte~

i~vinne~/

j/Hotilzicmgyonhodi

ne`vmzthzcmvyjchnmnho

dicmne`vzmvmzm}yiyom

wi{}yiicy~ymzhebmxm

ne`vzmde#tiolmcmevnho

divyjchnmzio~y`yze/

n/Nziiegiztm~vmzmdhzhlhz

mce~y~ymzhe~m~y

i~tmjcinh`hiotexneo~ilyhz

}yizilh~tzio~ywh~htm#di`ede}yi~ymnnho~i

vyjch}yiiocm~innhodi

oethnhm~di~y~m`hle~/

Lyi m ce~ y~ymzhe~

bm~tm ic vyote di

ne`vzm io coim/

m/Y~ice~moyonhe~di

Gmnijeeaneoegiztm~}yi

cciwiomce~y~ymzhe~bm~tmic

vyotedine`vzm;~imncmze

ihodh}yi}yimcbmniznchn

ioicmoyonhe~i~mcdzdi

Gmnijeea/

j/Nmdmwi{}yiyoy~ymzhe

`mz}yineo@ily~tmyo

vzedynteio~y~hthe|ij#

hotio~h}yiicigintedi

i~mbh~tezhmneobh~tezhm~

vmtzenhomdm~~ejziic

de`hohe/

Lyi m ce~ y~ymzhe~

bm~tm ic vyote

di ne`vzm gyizm

di hotizoit/

m/M~ilzi~idi}yi~yvlhom

i~tneointmdmmyoCylmz/

j/Y~icm~egiztm~xce~

moyonhe~diiwiote~

vzi`hy`vmzmdhzhlhz

mce~y~ymzhe~m~y

i~tmjcinh`hiote/

n/I`vciicm~bh~tezhm~

vmtzenhomdm~~ejzicm~

wh~htm~diy~ymzhe~m~y

i~tmjcinh`hiotene`iznhmc

vmzmm`vchmzicjenmmjenm/

Ioicwizmoedic:6=6Ciwh^tzmy~~ ' Ne/hohnhyomnm`vmmiodhwiz~e~`idhe~vmzmvze`enheomziccmo{m`hiotedi~ynecinnho\eza|imzioeteedi:6=6/Ne`evmztidicmnm`vmm#yodi~nyiotedic46)egzinhdeioGmnijeeavmzmyomztnycedicmnecinnho\eza|imzdyvchnictzneiociwh/ne`mce~=9`hoyte~divyjchnmz~iiocmvlhomdiGmnijeea/Vmzmyodi~nyioteegzinhdeioce~i~tmjcinh`hiote~#Ciwh~zilh~tzniznmdi466hotizmnnheoi~neoicmoyonhediciwiote/Oeej~tmoti#=/766viz~eom~~ivzi~iotmzeoioce~i~tmjcinh`hiote~neocmneoz`mnhodizi~vyi~tmmcmoyonhe#ce}yi~yveoiyom

dh~tzhjynhowhzmcnymtzewini~`mxezdice}yicm`mznmbmjmvziwh~tevmzmcmhowiz~hozimch{mdmioicmoyonhe/

Gmnijeea tzmo~ez`m cm~ ne`vzm~ io yom dinh~ho ~enhmc mc viz`hthz m cm~ viz~eom~ `e~tzmz }y ci~

ly~tm x }y bmo ne`vzmde# tmote io coim ne`e io ic `yode ~hne/ Io Gmnijeea# vyidi nzimz iwiote~

vze`enheomci~ whzmci~# zimch{mz cm vyjchnhdmd di eiztm~ e veoiz eiztm~ io nhznycmnho/ Nmdm wi{ }yi

yo y~ymzhe neogz`m ~y m~h~tionhm m yoe di i~te~ iwiote~# bmni nchn e zilh~tzm ~y wh~htm# i~m mnnho ~i

ne`vmzti neo tede~ ~y~ m`hle~/ I~tm ne`jhomnho dic jenm m jenm x cm nmvmnhdmd }yi thioi di i~tzinbmz

cm zicmnho neo ~y~ nchioti~ io i~ti vyote di ne`vzm "xm ~im io ~y ~hthe |ij e io ic i~tmjcinh`hiote(

thioi yom ignmnhm honzijci vmzm h`vyc~mz ic tzgne x cm~ wiotm~/

My`iotmz ic tzne x cm~ wiotm~

Nhone vm~e~ vmzm my`iotmz ic tzne x cm~ wiotm~

Bizzm`hiotm~ hotzedyntezhm~ Bizzm`hiotm~ mwmo{mdm~

XE- y~bhneo~hdizmGmnijeeane`eyombizzm`hiotmvmzmmy`iotmziczineoenh`hiotedicm mznmxneo~ilyhz}yi`~nchioti~mnydhizmom~y~zi~tmyzmoti~/Neocmhotionhodineo~izwmz~yh`mliodi`mznmkewioihooewmdezm#~ineowhzthioyomdicm~vzh`izm~i`vzi~m~ioegzinizmce~y~ymzhe~diGmnijeeaegiztm~vezzilh~tzmz~ywh~htm/XE^y~bhegzinmyomne`hdmlzmtyhtmvmzmde~"neojijhdmhoncyhdm(mcm~vzh`izm~=/666viz~eom~}yizilh~tzm~ioioGmnijeea~ywh~htmmmclyoedice~4

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Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe

==

Ic @monbi~tiz Yohtid#yoedice~i}yhve~digtjec`~vevycmzi~dicmVzi`hizCimlyiholci~m#i~tm`jhoici}yhve`~vevycmzdicgtjecjzhtohneioGmnijeeaneo`~di=>`hcceoi~di~ilyhdezi~xyomne`yohdmdmnthwm/Icncyjythch{m~yvlhomdiGmnijeeane`eicniotzeoiyzclhnevmzmveoiz~iioneotmnteneo~y~mnheomde~ditedeic`yodedigez`mviz~eomch{mdm/Honcyxioethnhm~dici}yhve#mntymch{mnheoi~~ejzice~vmzthde~xegzinineotiohde~irncy~hwe~mce~~ilyhdezi~/Mdi`~#ic@monbi~tizYohtidtm`jhoy~mGmnijeeavmzmneonyz~e~iocoimxmvyi~tm~dhzhlhdm~mzigez{mzcmdichdmdxicne`vze`h~edi

ce~~ilyhdezi~/

Nzimz dichdmd x i~tzinbmz cm~ zicmnheoi~Gmnijeea ~i niotzm yodm`iotmc`ioti io cm~ zicmnheoi~/ M ce~ y~ymzhe~ }yi ci~ ly~tm ~y vlhom i~to

dhnhiode }yi di~imo i~tmz io zicmnho neo y~tid/ I~tm neoirho ci viz`hti di~mzzeccmz x i~tzinbmz

zicmnheoi~ neo ~y~ nchioti~ `~ gici~ x ci~ viz`hti m icce~ dmz m neoeniz ~y `mznm m ~y~ m`hle~/Lzmnhm~ m cm hoez`mnho }yi nmdm yoe ne`vmzti ~ejzi ~ `h~`e io Gmnijeea# vyidi nzimz irvizhionhm~

m `idhdm x `yx viz~eomch{mdm~ vmzm h`vyc~mz cm vmzthnhvmnho x cm gdichdmd neo ic tzmo~nyz~e

dic thi`ve/

Zinyzdici~ m ce~

y~ymzhe~ }yi i~t io

Gmnijeea x }yi mcc

vedz ne`yohnmz~i

neo icce~/

m/Vze`enheoi~yvlhomdi

Gmnijeeaio`mtizhmci~di

`mzaitholtzmdhnheomci~/

j/HotilziGmnijeeaio~y~hthe

|ijneocmMVHdicmlznm

~enhmcvmzmm~ilyzmz~idi

}yi~y~nchioti~gez`io

vmztidi~yne`yohdmddi

Gmnijeea/

n/Y~ice~moyonhe~

diGmnijeeaxcm~

bh~tezhm~vmtzenhomdm~vmzm`motioizic

zineoenh`hiote/

Di~mzzecci yom

viz~eomchdmd x we{

mytothnm~/

m/Nziiyonmciodmzhedi

vyjchnmnheoi~/

j/Vyjch}yibh~tezhm~}yi

hotizi~iomce~y~ymzhe~#

gez`ycivzilyotm~x

ge`ioticmvmzthnhvmnho/

n/Vyjch}yimvzh`izmbezmdi

cm`mmomemcth`mbezm

dicmtmzdi/

Vcmotii vzilyotm~#

i~nynbi x egzi{nm

zi~vyi~tm~# vmzthnhvi

io neowiz~mnheoi~

jhdhzinnheomci~/

m/Y~icm~vzilyotm~di

Gmnijeeavmzmge`iotmz

cmvmzthnhvmnhoxic

neoenh`hiote/

j/Di~hloimmclyhiodi~y

i}yhvevmzm}yi~yvizwh~i

cmvlhomtede~ce~dm~i

hotizmntineoce~y~ymzhe~

diyom`moizmmytothnm/

Y~i cm MVH di cm lznm

~enhmc x ce~ vcyl-ho~

~enhmci~ vmzm nzimz

irvizhionhm~ io coim

`~ viz~eomch{mdm~ x

ziciwmoti~ m o di nzimzdichdmd/

Bmlm ~mjiz m ~y~

~ilyhdezi~ }yi

~eo i~vinhmci~ x

zine`vo~ice~ vez

~y zicmnho/

m/Mlzmd{nmci~~y

vmzthnhvmnho/

j/Veolmionhznycmnhoegiztm~

xvze`enheoi~i~vinhmci~

vmzm~yne`yohdmddi

Gmnijeea/

n/Vzeveznheoihogez`mnho#

mntymch{mnheoi~xiwiote~

irncy~hwe~/

Nhone vm~e~ vmzm nzimz dichdmd x i~tzinbmz cm~ zicmnheoi~

^ivbezmy~miolzmo`idhdmcmgyonhodivyjchnmnhoio~yvlhomdiGmnijeeavmzmge`iotmzcm~neowiz~mnheoi~

neo~y~nchioti~/Cmi`vzi~mnziyomvi~tmmEgiztm~io~yvlhomdeodice~~ilyhdezi~vyidioejtioizhogez`mnho~ejziegiztm~i~vinhmci~/^ivbezmy~mcmMVHdicmlznm~enhmcio~y~hthevmzmviz`hthz}yice~nchioti~zine`hiodiovzedynte~hodhwhdymci~m~y~m`hle~xce~ mz}yioneo@ily~tm/ ivbezmbmnzimdeyomne`yohdmd`yxvmzthnhvmthwm}yimomch{mxne`vmztivzedynte~veznyiotmvzevhm/

Bizzm`hiotm~ hotzedyntezhm~ Bizzm`hiotm~ mwmo{mdm~

8/4/2019 Gua de las mejores prcticas de marketing en Facebook

12/14

Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe

=:

JT "Jzhth~b Ticine`(vzitiodmmy`iotmz~yvzi~ionhmxicjenmmjenm~ejzi~y`mznmiotede~ce~`idhe~

dine`yohnmnho/Vy~eio`mznbmyomnm`vmmdiGmnijeeaiocm}yihowhtmjmmce~y~ymzhe~mzi~veodizvzilyotm~mniznmdiKmoi#vzetmleoh~tmdice~moyonhe~diticiwh~hodiJTdyzmoticmzlethi`ve/Cmnm`vmm#}yi~idi~mzzecciotede~ce~`idhe~dine`yohnmnho#tyweyorhteneo~hdizmjcix=#7`hcceoi~diviz~eom~ioGmnijeeawetmzeo~ejzi~hKmoii~tmjmi`jmzm{mdmeoe/JThoncyxi~tmhogez`mnhoio~y~moyonhe~xcmo{yom~ilyodm

nm`vmmiocm}yi~ividmmcmne`yohdmd}yiwetm~ivmzmmxydmzcmmvcmohnmz~yjedm/

Bimctbx Nbehnidi~imjm}yi~yne`yohdmddiGmnijeeanzinhizmx}yi`~viz~eom~vzejmzmo~y~vzedynte~neolicmde~/Cmo{yom

hooewmdezmnm`vmmdinyveoi~vzelzi~hwe~/Icwmcezdicdi~nyiotemy`iotmjmneocmnmothdmddiviz~eom~mcm~}yici~ly~tmjmcmvlhomdiGmnijeeadiBimctbxNbehnix~iho~nzhjmovmzmicnyvo#ce}yinzimjmyoiginte`ycthvchnmdezwhzmc/Mchoniothwmzmcm~viz~eom~mne`vmzthzcmegiztm#BimctbxNbehnivydebmniz}yinm~h76/666viz~eom~~ineointmzmom~yvlhomdiGmnijeea"yomy`iotedic866)neozi~vintem~yjm~i

di~ilyhdezi~ezhlhomc(xvydedh~tzhjyhz96/666nyveoi~/

Moh`i m ce~ y~ymzhe~ m

}yi hodh}yio }yi ci~

ly~tm ~y vlhom/

m/I~temjzice~nmomci~di

ne`yohnmnhoiotziy~tidx~y~nchioti~/

j/Tm`jhonzimyom

m~enhmnhoiotzi~y`mznmx

i~mviz~eom/

Nzii neotiohde

hotizi~moti }yi

ge`ioti ne`vmzthz

cm hogez`mnho x

mntymcnice/

m/Vyjch}yineotiohdedi

wdievmzmge`iotmz}yi~i

ne`vmztmhogez`mnho/

j/Y~iyonmciodmzhedi

vyjchnmnheoi~}yihoncyxm

moyonhe~xvze`enheoi~di

vzedynte~hotizi~moti~/

n/^immnthweio

neowiz~mnheoi~

jhdhzinnheomci~/

Hotilzi ce~ vcyl-ho~

~enhmci~ x cm MVH di cm

lznm ~enhmc neo ic

jeto @i ly~tm io

tedm~ ~y~ vzevhidmdi~

io coim x io ce~ vyote~

di ne`vzm/

m/I~tenzim`~

eveztyohdmdi~vmzm

mnnheoi~}yi~ivyjchnmzo

iocth`m~oethnhm~xic

neotiohde}yivyidi

ythch{mz~iiocm~bh~tezhm~

vmtzenhomdm~/

Y~i ce~ moyonhe~ di

Gmnijeea x cm~ bh~tezhm~

vmtzenhomdm~ vmzm nzimz

ic jenm m jenm m lzmo

i~nmcm/

m/I~te~vzedynte~civiz`htio

`e~tzmzic`io~mkidi~y

`mznmm~yvjchneejkithwe

neobh~tezhm~~ejzim`hle~

}yixmhotizmntmoneo~y

i`vzi~m/

Mvziodm x zimchni ce~

nm`jhe~ oini~mzhe~

m/Y~icm~i~tmd~thnm~dicm

vlhomvmzmditiz`homz

icneotiohde}yimce~

y~ymzhe~ci~ly~tmne`vmzthz

xneoic}yici~ly~tm

hotizmntymz/

j/Y~ice~hogez`i~di

nm`vmmvmzmditiz`homz

icthvedi`io~mkix

~il`iotmnho}yici

vzeveznheomce~`ikezi~

zi~yctmde~/

Tede ce }yi bmni io Gmnijeea i~ whzmc vez}yi tedm~ cm~ mnnheoi~ ~i vyjchnmo io cth`m~ oethnhm~ x

vizdyzmo/ Ce~ y~ymzhe~ i~vizmo zimch{mz di~nyjzh`hiote~ io Gmnijeea m tzmw~ di ~y~ m`hle~/ Io

cylmz di vio~mz io bmniz yom zine`iodmnho ne`e ejkithwe hodiviodhioti# ic binbe di ne`vmzthz

hoez`mnho dijizm ez`mz vmzti di tedm~ ~y~ mnthwhdmdi~ x nm`vmm~ io Gmnijeea/ I~tm~ ~eo

mclyom~ di cm~ bizzm`hiotm~ di Gmnijeea }yi vyidi mxydmz m dmz zi~eomonhm mc jenm m jenm x m

cm zine`iodmnho/

Dmz zi~eomonhm m cm zine`iodmnhox mc jenm m jenm

Nhone vm~e~ vmzm dmz zi~eomonhm m cm zine`iodmnho x mc jenm m jenm

Bizzm`hiotm~ hotzedyntezhm~ Bizzm`hiotm~ mwmo{mdm~

8/4/2019 Gua de las mejores prcticas de marketing en Facebook

13/14

Lym di cm~ ikezi~ vznthnm~ ? Gmnijeea vez ejkithwe

=>

Io`mz{edi:6=6#Wh~htJzhtmhone`io{yomnm`vmmvyjchnhtmzhmdiGmnijeeavmzmdmzmneoenizcm`mznmxmtzmizvetionhmci~wh~htmoti~

mcZihoeYohde/Cmnm`vmmdhzhlhmce~nchioti~mclzyvediGmnijeeaCewiYAdicmvlhomdiGmnijeeadiWh~htJzhtmho#deoditede~ce~dm~vyjchnmmclezicmnheomdeneoicZihoeYohdevmzmdijmthzce/Neoenhm~y~nchioti~#mcmwi{}yilioizyomnezzhiotidievhoheoi~xdijmti~~ejziicZihoeYohde/Wh~htJzhtmhowmcezmicbinbedi}yi#~hoyodi~i`jec~e~hlohnmthwe#~ivyidivyjchnmzhogez`mnhox#ioyovcm{edi=6`hoyte~#~mjiz~hbmtiohdeine

iotzice~y~ymzhe~/

NymodeOeahm cmo{cmomwilmnholzmtyhtmvmzm~`mztvbeoi~Oeahmio

8/4/2019 Gua de las mejores prcticas de marketing en Facebook

14/14

Lym di cm~ ikezi~ vznthnm~

=4

Mniznm di Gmnijeea

I~tmd~thnm~ di Gmnijeea|||/gmnijeea/ne`%vzi~~%hoge/vbv5~tmth~thn~

^mcm di vzio~m |||/gmnijeea/ne`%vzi~~/vbv

Di~thoe~ thci~ di Gmnijeea

Gmnijeea |||/gmnijeea/ne`%gmnijeea

^ecynheoi~ di `mzaithol |||/gmnijeea/ne`%`mzaithol

Gmnijeea tydhe |||/gmnijeea~tydhe/ne`

Mvchnmnheoi~ io Gmnijeea|||/gmnijeea/ne`%mvvchnmtheo~eogmnijeea

Gmnijeea Chwi |||/gmnijeea/ne`%GmnijeeaChwi

Niotze di tmccizi~ io coim|||/gmnijeea/ne`%md~`mzaithol%hodir/vbv5~a0|ijhomzniotiz

Jcel~ vevycmzi~ di Gmnijeea

Jcel di Gmnijeea "jcel enhmc( |||/jcel/gmnijeea/ne`

Ho~hdi Gmnijeea |||/ho~hdigmnijeea/ne`

Mcc Gmnijeea |||/mccgmnijeea/ne`%

Vyjchnhdmd i bh~tezhm~ vmtzenhomdm~

Nzimnho di moyonhe~ di Gmnijeea|||/gmnijeea/ne`%md~%nzimti

Lym vmzm ce~ moyonhe~ di Gmnijeea

|||/gmnijeea/ne`%md~`mzaithol

Vlhom di moyonhe~ |||/gmnijeea/ne`%GmnijeeaMd~

Bh~tezhm~ vmtzenhomdm~ |||/gmnijeea/ne`%~veo~ezid~tezhi~

Oez`m~ di vyjchnhdmd di Gmnijeea|||/gmnijeea/ne`%mdUlyhdichoi~/vbv

^izwhnhe di mxydm vmzm moyonhe~ |||/gmnijeea/ne`%md~bicv

Vlhom~

Nzimnho di vlhom~ |||/gmnijeea/ne`%vmli~%nzimti/vbv

Vlhom~ |||/gmnijeea/ne`%GmnijeeaVmli~

Vznthnm~ zine`iodmdm~|||/gmnijeea/ne`%GmnijeeaVmli~5w0mvvU