Leia LivePaperLeia LivePaperCracking the Digital DilemmaCracking the Digital Dilemma

Valtteri Halla, Entrepreneur and CTOValtteri Halla, Entrepreneur and CTOLeia Media Oy – leiamedia.comLeia Media Oy – leiamedia.com

15th International Symposium on Online Journalism15th International Symposium on Online JournalismAustin, TexasAustin, Texas4-April-20144-April-2014

We make reading easy.

13.6.2013

15:115:1No Way Out?No Way Out?

The Digital NewsQuake

Paper has excellent qualities:controlled content experience,

no electricity, lightness

But printing and logistics cost a lot of money, Information gets old and recycling is a hassle.

Digital paper ???

Reinventing The Paper

Leia LivePaper

Good old news experience

Well branded

With the convenience of paper

At a fraction of cost

In a controlled channel

Powered by indoors light

9,7” portrait color eInk display Thickness 6 mm / 0.23” Weight 525 g / 1.1 lb Button input Wireless Bluetooth update via smartphone Indoors solar panel Indefinite usage time with lamp/solar charging 18 days battery life without lamp/solar charging Zero configuration

Current Leia Reader

Thickness 2 mm / 0.8” Weight 200g / 0.4 lb

Flexible, foldablePocketable

TabloidTens of $

Disposable

Not-So-Distant Vision

13.6.2013

Environmental break-even compared to paper news currently: < 3 months

The Greenest Paper

Life Cycle Assessment of current Leia eReader done using IMPACT2002+ method

Summary: The Digital Dilemma Cracked

1. Convenience of Paper

2. Brand Presence and Mind Share

3. Digital Business

Rewrite the rules … and get what you need!

Further information:Valtteri Halla, CTO, Leia Mediavaltteri.halla@leiamedia.com

Tel. +358 40 5743 898www.leiamedia.com