Herramientas Administrativas

Departamento de Electrónica

Facultad de Ingeniería

Universidad de Nariño

Estudiantes de ingeniería electrónica de la Universidad de Nariño – 2014. Las ideas y conclusiones de esta presentación

reflejan la opinión de los autores y no de la institución

E – COMMERCE O COMERCIO

ELECTRÓNICO

Concept

E-commerce consists in the

buying and selling of products

or services through electronic

devices such as the Internet and

other computer networks

means [1].

Concept

We must be clear that e-commerce

refers to the commercial

transaction itself as such, that is,

the exchange of goods, products or

services for money or other

property similarly [2].

Why use this management tool to

improve quality?

E-commerce can be used in any environment

where documents are exchanged between

companies: purchases or acquisitions,

finances, industry, transport, health, law and

collection of revenue or taxes [3].

Why use this management tool to

improve quality?

This tool improves the quality of a company ororganization by expanding its client base to entera larger market, extending their sale scheduleallow to improve communication with customersand effectiveness in advertising campaigns; inaddition it provides greater convenience anddiversity of information to them [4].

How to implement this strategy in

engineering companies?

This is online business or buy and sell products

and services through Web storefronts.

Virtual Store: It's just like a physical store, but

without structure: local, sales staff, electricity or

water bills [5].

How to implement this strategy in

engineering companies?

-Reality and future

-All products can be sold on the Internet

-It's not enough to be on the Internet

-Global competition

E-Commerce

What statistical tools can be used in

quality improvement according to this

strategy?

- Income Statement.

- Data traffic on our website.

- Conversion Ratio.

- Top Picks.

- Dropout rate Cart [6].

Real case

LAN was awarded Company of the Year in

E-Commerce [7].

FOCUS GROUP

Concept

A focus group is a form of qualitativeresearch in which a group of people areasked about their perceptions, opinions,beliefs, and attitudes towards a product,service, concept, advertisement, idea, orpackaging. Questions are asked in aninteractive group setting where participantsare free to talk with other group members[8].

Characteristic

Give information on how groups of peoplethink or feel about a particular topic.

Give greater insight into why certainopinions are held.

Help improve the planning and design ofnew programs

Provide a means of evaluating existingprograms

Produce insights for developing strategiesfor outreach [9].

Why use this administrative tool to

improve the quality?

This administrative tool aims to identify

what should be implemented to link supply

of a community or area defined toward

specific demands, so that the producers

respond more efficiently to the dynamics

of the market, surpassing the technical

limitations of volume and continuity of the

production through the organized

participation of several factors.

¿How do you implement this strategy in

an engineering company?

An engineering company you can implement this

type of tool through communicative interaction

between a group of people, in the same place and

space in order to confront ideas, experiences on a

particular topic. Primarily it is intended to generate

speeches that let you collect a significant amount

of information or data for the quantitative analysis

later. Leading the company to generate a better

impact on your new product.

¿Which statistical tools can be used in the

improvement of the quality?

Pareto Diagram Cause and Effect Diagrams

Real Case

The famous Kraft food multinational, is planning the

launch to the market for a new product called

Biscuits Kriss. The Marketing Department has

embarked on a deep research to design the labels,

determine the type of package, choose the colors of

the product, and develop the strategy of market

penetration. Now, managers will pose a fundamental

question: what will be the behavior of the target

audience before your new product? [10]

References

[1] Comercio electrónico, disponible en línea: http://es.wikipedia.org/wiki/Comercio_electr%C3%B3nico

[2] Definición de E-commerce, disponible en línea: http://www.culturaemedellin.gov.co/sites/CulturaE/SoyEmprendedor/Noticias/Paginas/antecedentesdeecommerce_080314.aspx

[3] Que es E-commerce, disponible en línea: http://www.redempresariosvisa.com/Ecommerce/Article/que-es-e-commerce-o-comercio-electronico

[4] E-commerce como ventaja competitiva, disponible en línea: http://catarina.udlap.mx/u_dl_a/tales/documentos/laex/patino_b_ma/capitulo3.pdf

[5] Comercio electrónico, disponible en línea: http://es.wikipedia.org/wiki/Comercio_electr%C3%B3nico

[6] Indicadores para medir el éxito del E-commerce, disponible en línea: https://www.palbin.com/es/blog/post/208/5-indicadores-clave-kpis-para-medir-el-exito-de-tu-ecommerce

[7] Premio E-commerce, disponible en línea: http://www.lan.com/es_cl/sitio_personas/promociones/premio-ecommerce/lideres-en-turismo/

[8] Richard Krueger y Mary Anne Casey, Focus Groups, tercera edición, 2000,12-25p

[9] Mary Marczak y Meg Sewell, “Using Focus Groups For Evaluation”, disponible en línea: http://ag.arizona.edu/sfcs/cyfernet/cyfar/focus.htm

[10] Kraft Foods, disponible en línea: http://www.kraftfoodsgroup.com/home/index.aspx

THANKS !!