L’AVIE Your happiness is our honor

Mission statement

Who are we

Why are we unique

Who are customers

Organization Flow Chart

CEO

CUSTOMER SERVICE MANAGER

Nguyen Thi Hong Nhung

HUMAN RESOURCE MANAGER

Nguyen Phuong Ngoc

MARKETING MANAGERBui Thi Minh Ngoc

CUSTOMER SERVICE REP SECURITY GUARD ClerkCASHIER &

ACCOUNTANT

•Free consulting service•L’avie events

CUSTOMERS SERVICE

MARKETING STRATEGY

• Internet• Word of mouth• Sale-off• Golden customer

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• New brand• Just in Saigon• 2 showrooms

• Famous brand• Around Vietnam• 10 showrooms

• Advertise on television, internet radio channel, maganize or newspaper.

• Open showrooms near to maternity hospitals• We are analyze and develop the new market in

other province or city. • Variety goods and low-price.• Use profit to open new showrooms.

Marketing Strategic Planning

HUMAN RESOURCEo Estimating total number of employeeso Recruiting employee for each positiono Training trial employees for 1 montho Salary/Pay rate

General area of concern: Competitive marketSpecific problem:• L’avie is a new company• Competitors have more experience in the market• Difficult to attract new customer

Solution:• Extremely good customer service• High quality product, competitive price• Strong promotion activities

First solution will be implemented: Extremely good customer service:• Consulting service• Polite and courteous manner of employees• Professional working style

Day of starting to implement the solution: 01/06/2012

Day of the problem be solved: 01/12/2012

ACTION PLAN

Extra benefit from company profit

Insurance

Three days off per month

Triple pay rate in special day

Vacation/travel/reward

Special treatment for pregnant employees

WORK LIFE BALANCE

CODE OF ETHICOur management policy is clear and is communicated to all of its consumers and employees.

•Code of ethic (for employees)

•Code of ethic (for consumers)

L’AVIE THANK FOR

YOUR LISTENING !!!