Idea Prest
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Transcript of Idea Prest
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PROJECT REPORT ON
RETAILERS PRECEPTION AND
SATISFICATION IN TELECOMES
SUBMITTED BY:
PRINCE PRASHER
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Industry Telecommunications
Founded 1995Headquarters Santacruz East, Mumbai, India
Key people Kumar Mangalam Birla
(Chairman)
Sanjeev Aga
(MD)
Products Sim and data card
Aditya Birla Group
Website : IdeaCellular.com
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Idea
It is a wireless telephony company operating in all the 22
telecom circles in India based in Mumbai.
It is the 3rd largest GSM company in India behind Airtel
and Vodafone idea Cellular won the GSM Association Award for "Best
Billing and Customer Care Solution" for 2 consecutive
years.
It also offers GPRS services in urban areas
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COMPETITIVE ANALYSIS
Major competitors of Idea are Airtel, Vodafone, Reliance
and Docomo.
Peoples who are in profession line preferred Idea due to
its perfect network coverage. Maximum customers are due to the connections
provided by the organizations where they are employed.
Call rates applied should be affordable enough
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MARKET SHARE
Market share %
30%
25%
23%
12%
7% 3%
Vodafone E ss ar
BHARTI AIR TE L
IDEA
RELIANCE
DOC OMO
VIDEOCONE
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LIMITATION OF THE STUDY
This study is done in the few areas of Mohali. Thats
why it will not give the clear picture of the thinking
of retailers about the company and its products.
Limited database and short time span for the project.
Lack of professional approach since researchers arestudent.
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OBJECTIVE OF THE STUDY
To find out the telecom's companies reach ,
availability, competitions and their sales in Mohali.
To make a understanding about the services which
they provides.
To know about the customer base of the IDEA
CELLULAR.
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METHODOLOGY
The purpose of methodology is to describe the process
involved in research work. This includes the overall research
design, data collection method, the field survey and the
analysis of data.
For my project I have to conduct a small survey based
on around 150 retailers in the Mohali. Questioner
includes the companies reach to the retailers, their
services and they are ranked on some parameter
suggested by company executive (mentor). In addition I
made sales-index of majors companies in the Mohali
region
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PARAMETERS
MAXIMUM SALE
COMMUNICATION FLOW OF SCEMES
DSE VISITS
DISTRIBUTER VISITS
COMPANY VISIT
PREFERED BRAND
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Q.1 MAXIMUM SALE:-
7%
6%
%
1 4%
9%
1 %
I p : I h s p A , Vs h k , Th y h 76%
s M h . Th s s u h s g b
u qu y w ks h y p s.
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Q.3 DISTRIBUTR SALES
EXECUTIVE
VISITS ?
DOCOMO
VODAFONE
IDEA
RELIANCE
AIRTEL
VIDEOCON
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Q: 4 .) DISTRIBUTERS VISITS
DOCOMO
VODAFONE
IDEA
RELIANCE
AIRTEL
VIDEOCON
Interpretation: Distributors visits plays important role inbuilding strong relations between companies and
retailers.
Vodafone, idea, and Docomo leads in this parameters.
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Q: 5 .) COMPANY EXECUTIVE VISITS
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Q. PREFERED BRAND
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SWOT ANALYSIS
GROUP 10 1
Attractiveexisting footprint
Establishedposition
Strongdistributionchannel
High qualitynetworkstructure
STRENGTHS
Highdebtequityratio
Concentration
LossesaccumulatedbycompanyWEAKNESSES
Growthin Indiantelecomindustry
Growth of IT
Greaterclarityinprocedures
OPPORTUNITIES
Intensecompetition
AlternativetechnologyTHREATS
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SWOT AALYSIS
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