Brings Smart Food With NutritionInd Millet Foods

Supported by

Agri-Business Incubation(ABI) –ICRISAT(International Crops

Research Institute for Semi Arid Tropics

Smart food with nutritionWhat Problem We Address

Market : Lack of healthy food products especially millet based for the increasing population suffering from various lifestyle diseases

Environmental :Need for drought resistant crops like MILLET

Agricultural : Farmers need for crops like Millets which is economical to grow in India

70 million people in India affected by diabetes by 2015

73% of urban Indians are overweight

Smart food with nutritionWhat Solution We Give

Market :Making available MILLET based foods products which are trendy & nutritious & can help reduce our lifestyle diseases.

Environmental : Consuming millets will encourage farmers in dry land areas to grow millet crops which are drought-resistant & environment friendly.

Agricultural : Millets has short growing season. They inherently require less fertilizers & pesticides. So economically good for farmers.

Smart food with nutritionCompany & Mission Ind-Millet Foods is a startup food processing enterprise

aspiring to make a name in the food industry.

Ind-Millet Foods manufactures value added healthy food products of millets.

VISION : Making the world a better place by providing healthy & nutritious foods

MISSION : A company with the highest morals and ethical values. We see ourselves delivering tasty & healthy

products to the society, giving farmers the best price & empowering women economically

Smart food with nutritionPRODUCTS IN THE MARKET

Jowar/Ragi Crispys(Masala .Tomato, Cheese Flavor)

Ragi Choco BallsMillet Biscuits

Healthy Millet Food

Products

Sourcing of needed Millet grains directly from farmers

processing of

nutritionally rich Millet based food products

Advertising ,Branding, Marketing & Reaching customers directly or through other channels

partners

Innovations, Technical

know-how from Research

Institutes and product R&D.

6

Business Model

7

Healthy Millet Food

products

Current Model : Cost optimization through

focus on core competencies and

production outsourcing where needed and

advantageous.

Proposed Model : Setting up a food processing factory with initial support

from an organization.

Packaging the product in

varied sizes and quantities as per market

demand

Marketing products in retail through

Marketing agency & distributors and

directly to institutional clients

like schools, hostels ,hospitals etc.

Revenue Model

ProductHealthy, High quality ,Hygienic,Gluten-free, Highly nutritious ,High fiber, High protein & minerals, Attractive packaging, Mind captivating brand, Standard leveling

PlaceRetail Shops, High foot-count commercial places, Institutional food outlets(canteens), Schools,Health & fitness centers

PromotionNewspaper Advertising, Pamphlets, E -marketing, Exhibitions, Electronic Media

PriceAffordable price, Longer credit, Discounts

Marketing

Competition

• Similar products like Kurkure, Bingo, Full Toss, Act II, which are generally made from corn meal exist in market.

• Although the market has varieties of snacks, there is least number of snacks that uses sorghum and millets as the main ingredients and this is what differentiates Ind-Millet Foods products

• Ind-Millet Foods want to stake on the nutritional value and health benefits provided by these grains to create tasty, modern and trendy products.

• Sales - Three years(2017 to 2019 )

*1 batch(1 ton jowar processing) = 22,857 sku of 25 gm ** 1 sku basic price Rs. 12.74

Item 2017 2018 2019

Jowar crispys

9,60,000 sku(24 tons)

19,20,000 sku(4 tons /mts=48 tons)

48,00,000sku(10 tons /mts=120 tons)

Sales Value

(in Rs.)1,22,30,400 2,44,60,800 6,11,52,000

Business Projection (Millet Crispys)

Status and Timeline

February,2014 : Incorporated venture “Ind-Millet Foods”

October,2014 : Started manufacturing products with outsourced party

January,2015 : Standardized the crispy. Started supplying products to BigBasket.com. Active member of ICRISAT “Smart Food Campaign".

October,2015 : Started own packaging factory.

Jan 2016 till date : Have clients like ICRISAT,Health stores in Telangana & Andhra Pradesh. Soon introducing in Amazon.com & Reliance Fresh Supermarkets. Tying up with a Marketing agency @ Bangalore for pan India sales. Upcoming products include Millet Energy Bar & Fortified Ragi Powder(for pregnant women & children)

Smart food with nutrition ABOUT US

Founders

Support Organizations & Mentors

Madhavi PomarEx Research Associate, National Institute of Nutrition(NIN) Ex Analyst, Apollo Hospitals

Jayanthi SatramEx Research AssociateSipra Labs, Hyderabad.

Dibyajyoti Borgohain SaikiaEx Computer & Science TeacherOakridge International SchoolNasr Boys School

Aravazhi SelvarajCOO,INP,AIP-ICRISAT(Business development)

Saikat Dutta MajumdarCOO,NPK,AIP-ICRISAT(Product Development)

Dr. B Dayakar RaoPrincipal ScientistIIMR(Indian Institute of Millet Research

Smart food with nutrition

AID NEEDED FOR

1.Working Capital2.Improving the product packaging3.Introducing new products4.Product marketing & promotion5.To set up the processing plant (now have

the packaging facility only)

Smart food with nutrition

Ind-Millet FoodsFTPC, Plot No. 104,ALEAP Industrial Estate,

Pragati Nagar, Opposite JNTU,Kukatpally,Hyderabad-90

TIN:  36671870022 FSSAI : 13615010000377

indmillets@gmail.comwww.facebook.com/rigdam9704724400,9676288476, 9866964135

Smart Food For Smart People

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