INDEX

1.9%

2015 2016 2017 2018 2019(e)

83.9

86.6

89.790.7

92.4

• 2019 1.7 5 2.4%

• 19

CAGR

+2.4%

SOURCE : 2019 2019.09

64%

31% 69%599

SOURCE : , 2020.02

2017 2018 2019

22%

78%

31%

69%

34%

66%679

1,073

1,762

+64%

+58%

• 2019 64%

• DA

2017 2018 2019

27%

73%

38%

61%

44%

56%

2017 2018 2019

15%

85%

20%

80%

16%

84%

392

655

1,122

+71%

+67%

288

418

640

+53%

+45%

•

•

SOURCE : , 2020.02

CU

CU & KBS

GS25 &

2015 2017 2018 2022(e)

1.7

2.73.2

5.02019.08

43%

, 2020.02

43%

43%

14%

•

•

/

12

7 ●

11

7 ● ●

12

6 ● ●

● ●

2 ●

2020.02

58%

29% 47%

2019 2020

27%58%

•

•

2018 2019

13.5

16.8

65%

35%

69%

31%

, 2020.02

CJ

F&B

10

BGF CU 100%

친환경

동물복지

건강

150

2008 2019

10

2019

2018 289% ↑

2019.01

2018

350 2010 2 ↑

2019.11

•

• R&D

2019.12

15

15%

16%

24%

45%

58%

42%

15%

16%

14%

13%

18%

24%

41%

59%

Online-Survey

5

19-49

1

2 &

376

2020.02.19 ~ 2020.02.23

178%

230%

326%

422%

513%

33%

29%

22%

10%

7%

•

• 2030

7%

20 59%

30 44%

40 27%

30 11%

30 24%

40 6%

40 13%

•

• 30 40

35% 16% 15% 11% 10% 5% 3% 3%

30%

20 29%

30 29%

40 42%

20 27%

30 20%

40 3%

1 38%

2 28%

• 30

• 2030 1

64%

17%

50%

23%

18%

14%

•

•

56%

66%

2019 2020

•

• 66%

66%

26%

20%

10%

8%

8%

16% 16% 13% 11% 11% 10% 9% 7% 5% 2% 1%

20 27%

30 24%

40 2%

20 30%

30 29%

40 8%

• SNS 60%

• 2030 SNS 2030

7%

20 31%

30 32%

40 14%

20 29%

30 19%

40 16%

•

• 20 SNS 30 SNS

•

•

34% 27% 21% 19% 17% 16% 14% 14% 12% 10%

36% 28% 27% 18% 17% 11% 10% 8%

57%

20대여성 42%

30 35%

40 21%

20 58%

30 65%

40 50%

20 48%

30 57%

40 25%

• 57% 30

• 2030 2030 SNS

20대여성 42%

30대여성 42%

40대여성 13%

SNS

20대 60%

30대 68%

40대 53%

• 59% 30

• 20

59%

31% 27% 26% 25% 17% 13% 12% 9%

20대여성 47%

30대여성 28%

40대여성 22%

20대여성 34%

30대여성 35%

40대여성 12%

20대남성 50%

30대남성 38%

40대님성 24%

1

2 CJ TVE

3

4 CGV

5 (toss)

38%10%

SOURCE : , 2019.01 –2019.12

SMR

13%

11%10%

6%

5%

3%

IPTV 4%

• 50%

• 2030

48% 19% 19% 10% 30%

1

2

3

4

•

• 20 30 40

• 2019.05 ~ 06

• ( )

•

• 4 1,000

• 2019

• 13

• 4

• 3

•

• SNS

• 2019

•

• B

• 380

• 2019.05 ~ 06

•

•

• 230

• 1020

• B

x

• 2020.02 ~ 2020.03

•

•

•

• 2020.02

• Supreme

• Supreme Supreme SS

• 6

•

•

THANK YOU

MEZZOMEDIA

2020